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Amsir Management Journal
Published by institut ilmu sosial dan bisnis andi sapada
ISSN : -     EISSN : 28072529     DOI : https://doi.org/10.56341/amj
Core Subject : Economy,
Economics, Econometrics & Finance
This journal focuses on the development of management and entrepreneurship sciences including aspects; Financial Management, Marketing Management, Human Resource Management, Strategic Management, System Information Management, Small and Medium Business Management, Entrepreneurship, Accounting Industrial Management Office Administration
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 71 Documents
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Kualitas Pelayanan Terhadap Kepuasan Pelanggan Bakhtiar Tijjang
Amsir Management Journal Vol. 1 No. 1 (2020): Oktober
Publisher : Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56341/amj.v1i1.202

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan pelanggan baik secara parsial maupun secara simultan. Adapun Metode analisis data yang digunakan dalam menguji hipotesis uji validitas, uji reliabilitas, uji parsial, dan uji simultan. Adapun hasil penelitian yang didapatkan peneliti menunjukkan bahwa Variabel Kualitas Pelayanan dengan 5 indikator yaitu kehandalan (X1), Daya Tanggap (X2), jaminan (X3) empati (X4), Bukti Fisik (X5) Secara parsial ada empat indikator yang berpengaruh signifikan terhadap kepuasan pelanggan PDAM Kabupaten Sidrap satu indicator tidak berpengarug dan tidak signifikan terhadap kepuasan pelanggan yaitu indicator Jaminan (X4). Juga Secara simultan variable kualitas pelayanan dengan lima (5) indicator yaitu kehandalan (X1), daya tanggap(X2), jaminan(X3), empati(X4), bukti fisik(X5), berpengaruh terhadap kepuasan pelanggan (Y).
Service Quality and Customer Satisfaction at Kenari Hotel Parepare Hamzah Mustakim; Pandi Putra; Ulfa Natsir
Amsir Management Journal Vol. 1 No. 1 (2020): Oktober
Publisher : Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56341/amj.v1i1.16

Abstract

This research aims to reveal the effect of service quality, namely physical evidence, reliability, responsiveness, assurance, empathy in creating customer satisfaction. The theory used in this research takes the theory of service marketing management, service quality, customer behavior, customer satisfaction. Samples were taken of 60 respondents and analyzed using multiple linear regression analysis tools, using the SPSS 20 application. The results of the research in this article are related to service quality both partially and simultaneously, which influences customer satisfaction and the result is that the average respondents chose answers to agree and only neutral or quite satisfied.
The Influence of Customer Value and Brand Image on Customer Satisfaction Rustan Ali; Ulyana Muslimin; Arfandy Dinsar
Amsir Management Journal Vol. 1 No. 1 (2020): Oktober
Publisher : Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56341/amj.v1i1.15

Abstract

This research aims to reveal and analyze how much influence customer value and brand image to customer satisfaction PT Bussan Auto Finance Parepare. In this research, the authors used a sample with the Slovin formula to obtain a sample size of 383 customers. The data analysis technique used to process the questionnaire result data was multiple linear regression analysis. The results showed that all independent variables, namely customer value (0.441) and brand image (0.484), had a positive and significant effect on the dependent variable, in this case, customer satisfaction at PT Bussan Auto Finance Parepare, this is evidenced by the statistical results Fhitung of 353.562 with a significance value of 0.000. Therefore the significance value is smaller than 0.05. So this research is successful in proving the hypothesis which states that it is assumed that customer value and brand image have partially and simultaneously positive effects on customer satisfaction at PT Bussan Auto Finance Parepare.
Validity and Reliability of Motivation and Stress on Employee Performance Hartati Hartati; Andi Novi; Megawati Beddu
Amsir Management Journal Vol. 1 No. 1 (2020): Oktober
Publisher : Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56341/amj.v1i1.14

Abstract

This research aims to reveal the influence of motivation and job stress on employee performance at PT Makassar Raya Motor (Daihatsu) Parepare. The research method used in measuring the effectiveness of employee performance is the saturation sampling method. Then motivation and job stress become independent variables in improving employee performance so that, this research describes a discussion of motivation and job stress. The research results show that both motivation and job stress have a significant and significant effect on employee performance at PT Makassar Raya Motor. One sample from the object of research in this article, namely PT Makassar Raya Motor, which is a Daihatsu car dealer, is required to increase its ability to face competition. One way to increase abilities is to pay attention to the motivation and stress factors of the workforce, in this case, the employees of the marketing division.
Pengaruh Kompetensi dan Motivasi terhadap Kepuasan Kerja Karyawan PT Kalbe Nutritionals Syahrial Candra; Irawati Nur
Amsir Management Journal Vol. 1 No. 1 (2020): Oktober
Publisher : Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56341/amj.v1i1.13

Abstract

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh kompetensi melalui pengetahuan, keterampilan, dan sikap profesional terhadap kepuasan kerja karyawan pada PT Kalbe Nutritionals. Hasil penelitian membuktikan bahwa Secara statistik faktor kompetensi yang meliputi: pengetahuan, keterampilan, sikap profesional dan motivasi yang meliputi: penghargaan, interaksi sosial, pemberian insentif. secara bersama-sama berpengaruh sangat nyata terhadap variabel kepuasan kerja karyawan PT Kalbe Nutritionals. Untuk dapat meningkatkan kepuasan kerja karyawan pada PT Kalbe Nutritionals maka manajer puncak harus memperhatikan keenam faktor tersebut di atas. Penelitian ini juga menunjukkan bahwa variabel interaksi sosial yang paling dominan pengaruhnya terhadap kepuasan kerja karyawan, Ini berarti apabila manajer puncak PT Kalbe Nutritionals ingin meningkatkan kepuasan kerja karyawannya maka interaksi sosial harus diperhatikan.
Financial Performance Analysis in Perspective of Capital, Asset, Management, Earning, and Liquidity (CAMEL) Methods Maskur Hasan; Anastasia D’Ornay; Tasik Rara
Amsir Management Journal Vol. 1 No. 1 (2020): Oktober
Publisher : Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56341/amj.v1i1.12

Abstract

This research aims to find out Is the financial performance of PT. Bank Sulselbar 2015-2018, which reviewed from the perspective of the Capital, Asset, Management, Earning, and Liquidity or commonly abbreviated as “CAMEL” method has it received the predicate of being healthy or not? The data collected is the company’s financial statement data obtained from Bank Sulselbar with a research period from 2015 to 2018. With the existence of standard measurement of bank health level, PT. Bank Sulselbar can be known the amount of the performance scale all this time. Besides, it can also be seen what factors influence the high/low weight values held for the assessment of bank health level with the perspective of the CAMEL analysis method.
Pengaruh Retailing Mix Terhadap Keputusan Pembelian Uliana Muslimin
Amsir Management Journal Vol. 1 No. 2 (2021): April
Publisher : Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56341/amj.v1i2.22

Abstract

This research aims to find out the influence of Retailing Mix indicators (products, prices, locations, services, promotions, and store atmosphere) on purchasing decisions at Alfamart in Jalan Andi Makkasu Pinrang Regency. This study takes the population as consumers who have made purchases at the mini-market Andi Makkasau. The sampling technique used in this study is accidental. Sampling with axial or accidental sampling technique is a technique of determining samples based on chance or anyone who meets with researchers can be used as a sample, and if the person encountered is seen as suitable as a source of data. This study was conducted from April to May 2020 using SPPS 2.1. The results showed that the product-free variables, prices, locations, services, promotions, and store atmosphere (simultaneously) had a positive and significant effect on the bound variables (purchasing decisions), this is evidenced by the results of statistics Fhitung of 119,389 results of determinant test R2 in this study obtained determinant value R2 of 0.889 which means explaining the magnitude of the influence of the product, price, location, service, Promotion, and Store Atmosphere towards Purchase Decision is 88.9% and the remaining 11.1% explained other variables.
Pengaruh Brand Equity dan Produk Terhadap Keputusan Pembelian Fiesta Chicken Nugget Pandi Putra
Amsir Management Journal Vol. 1 No. 2 (2021): April
Publisher : Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56341/amj.v1i2.20

Abstract

This study aims to determine and analyze how much influence brand equity and product decisions have on purchasing fiesta chicken nuggets at PT. Primafood International City of Parepare has. The analytical method used in this research is the method of observation, interviews, and questionnaires and the method of determining the sample using the Roscoe formula and obtained 30 totals. The analytical method used is the method of multiple linear analysis. The method of analysis used the SPSS 20 program. The results showed that there was an influence of product brand equity and purchasing decisions of Fiesta Chicken Nugget at PT. Primafood International City of Parepare. This is evidenced by the results of the calculated F statistic of 7.492 with a significance of 0.000. Because the significance value is less than 0.05 (0.000 < 0.05). The results of the R2 determinant test in this study obtained the R2 determinant of 0.935, which means that the magnitude of the influence of Brand and Product Equity on Purchase Decisions is 93.5% and the remaining 6.5% is explained by other variables not included in this variable study
Penyaluran Kredit Cepat Aman (KCA) Dan Investasi Logam Mulia Dalam Meningkatkan Profitabilitas Mulyana Machmud
Amsir Management Journal Vol. 1 No. 2 (2021): April
Publisher : Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56341/amj.v1i2.19

Abstract

This research aims to find out the development of Safe Fast Credit (KCA) and Precious Metals Investment to improve profitability in 2017-2019. The analysis method used in this study is to use the profitability formula (net profit margin on sales, return on investment and return on equity).The Research results, show that net profit on sales in Safe Fast Credit (KCA) in 2017-2019 obtained a percentage yield of 32% and already met the standards industry/company measurement average while the distribution of Precious Metals in 2017-2019 obtained a percentage yield of 27% and already met the average industry/company measurement standards.Return on investment in 2017-2019 obtained a percentage yield of 59% and already met the industry/company measurement average standards.Return on equity in 2017-2019 obtained a percentage yield of 56% and already met the industry/company measurement average standards.From the three indicators the ratio are seen that the result can increase profit.
Pengaruh Mutasi dan Pemberian Insentif Terhadap Kinerja Pegawai Dinas Pekerjaan Umum dan Penataan Ruang Arfandi Dinsar
Amsir Management Journal Vol. 1 No. 2 (2021): April
Publisher : Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56341/amj.v1i2.18

Abstract

The purpose of this study was to determine the variable mutation and the provision of incentives partially and simultaneously affect the performance of the employees of the Public Works and Spatial Planning Office of Pinrang Regency. The approach in this study is associative with the type and source of data used is quantitative data. In this study, the population was the employees of the Public Works and Spatial Planning Department, totaling 73 people. then in this study used a sampling technique that is saturated sampling (census). This study uses data collection techniques of observation, questionnaires, documentation and studies). The data analysis technique used in this study used multiple linear regression. The results showed that partially Mutations (X1) and Incentives (X2) had a positive and significant effect on employee performance at the Public Works and Spatial Planning Office of Pinrang Regency. Simultaneously, Mutations and Incentives have a positive and significant effect on employee performance at the Public Works and Spatial Planning Office of Pinrang Regency.

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