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INDONESIA
Jurnal Manajemen Bisnis
Published by Universitas Muhammadiyah Yogyakarta
ISSN : 20868200     EISSN : 26226308     DOI : 10.18196/mb
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen Bisnis is a bilingual English peer-reviewed journal published twice a year (in March and September) by Universitas Muhammadiyah Yogyakarta in Collaboration with the Association of Management Department of Muhammadiyah Universities (APSMA PTM). Since its first issued in March 2010, Journal of Management Business has been aimed at facilitating a better comprehension of research-based management business sciences among academicians and researchers and thus to give a positive contribution and influence on the world of management business sciences
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Articles 6 Documents
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Search results for , issue "Vol 11, No 2: September 2020" : 6 Documents clear
Efforts to Improve Employee Creativity Through Transformational Leadership Palupi, Majang
Jurnal Manajemen Bisnis Vol 11, No 2: September 2020
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.112100

Abstract

This study aimed to examine the effect of transformational leadership on employee creativity. In this study, transformational leadership was seen from four dimensions: inspirational motivation, idealized influence, intellectual stimulation, and individual consideration. This study’s sampling technique was the purposive sampling technique by selecting Master program students who have worked. This study had distributed a total of 117 questionnaires, and the number of usable questionnaires was 100 employees. This study applied multiple regression to process the data. The results showed that the four transformational leadership dimensions, consisting of inspirational motivation, idealized influence, intellectual stimulation, and individual consideration, influenced employee creativity.
The Impact of Marketing Expenditure on Firm Performance Haryanto, Totok; Retnaningrum, Maharani
Jurnal Manajemen Bisnis Vol 11, No 2: September 2020
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.11297

Abstract

This study aimed to examine whether marketing expenditure affected firm performance. Previous research has mentioned that there was an influence between marketing expenditure to profitability and firm value. However, some stakeholders and practitioners perceived that the budget for marketing expenditure has already overspent, which means it was assumed that marketing expenditure is very high cost and difficult to measure. In this research, the contribution of marketing expenditure to firm performance of the big four of the telecommunication companies in Indonesia (PT. Telkom, Tbk (including PT. Telkomsel), PT. Indosat Ooredoo, Tbk, PT. XL Axiata, Tbk, and PT. Smartfren Telecom, Tbk) would be analyzed. Firm performance was proxied as the profit margin on sales (PM on Sales), return on assets (ROA), return on investment (ROI), and return on equity (ROE). The methodology of the research used the quantitative model, and the analysis applied the simple regression. The results showed that the marketing expenditure had a significant effect on PM on Sales, ROI, and ROE, partially. On the contrary, the marketing expenditure had no impact on the return on assets (ROA).
The Effect of Relationship Marketing and Service Quality Towards Customer Loyalty of PT Bank Perkreditan Rakyat Sumatera Selatan Marzuki, Marzuki; Wahab, Zakaria; Widiyanti, Marlina; Sihab, Muchsin Saggaff
Jurnal Manajemen Bisnis Vol 11, No 2: September 2020
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.11296

Abstract

This study aims to determine whether relationship marketing and service quality affect customer loyalty at Bank BPR Sumsel. This study used a causal research method, an inference research type to realize cause-and-effect, determine the influence of the variables that are the cause (independent variables), and the effect (dependent variable) of a phenomenon. The data used in this study were primary data by distributing questionnaires to deposit customers at the Head Office of the Bank BPR Sumsel. The number of samples used as respondents was 100.  The data analysis technique used in this study was multiple linear regression analysis, which was previously tested for validity and reliability. The results obtained are relationship marketing and service quality have a positive and significant effect on customer loyalty at the Bank BPR Sumsel.  From the test results, the R2 (R Square) value of 0.691 or (69.1%) indicated that the percentage contribution of the independent variables’ (RM and SQ) influence on the dependent variable (customer loyalty) was 69.1%. Alternatively, the independent variables used in the model (RM and SQ) could explain 69.1% of the dependent variable (customer loyalty). Meanwhile, the remaining 30.9% was influenced or explained by other variables not included in this research model such as pricing, brand image, and customer values.
Examining the Relevance of T-CRM and H-CRM for the Bank-Customer Partnership Quality and Willingness to Invest More Rimbasari, Ana; Wijaya, Nikodemus Hans Setiadi
Jurnal Manajemen Bisnis Vol 11, No 2: September 2020
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.11299

Abstract

The current study examines the use of technology and human in Customer Relationship Management (CRM), especially in the banking industry. We analysed whether human still plays a role in the relationship in this industry. The purpose of this work is to determine the role of technology (T-CRM) and human (H-CRM) in enhancing partnership quality and customer behaviour (i.e., willingness to invest more). We collected data by distributing online questionnaires. The respondents were the customers of Bank Mandiri, Bank Central Asia (BCA), and Bank Rakyat Indonesia (BRI), who have experienced in using both technology-based and human-based banking services.  A total of 161 responses were used in our data analysis. The results demonstrated that T-CRM and H-CRM had positive effects on partnership quality. It was found that partnership quality has a positive effect on willingness to invest more. This research advises that T-CRM is needed in the banking industry, but technology cannot replace the benefits of humans. Technology and people based relationship are both still needed to improve the relational quality between the service providers (banks) and their customers.
The Influence of Personality Factors on Entrepreneurial Intention Rohman, Isnanda Zainur; Miswanto, Miswanto
Jurnal Manajemen Bisnis Vol 11, No 2: September 2020
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.11293

Abstract

The aim of this paper is to examine the influence of personality factors (internal locus of control, need for achievement, and self-efficacy) on students’ entrepreneurial intentions. The sample of this research was selected by using purposive sampling. The data were collected by survey using questionnaires. Respondents who filled the questionnaires were 200 university students, studying in Yogyakarta. The data were analyzed by using multiple regressions. The result showed that all of the personality factors in this study had positive effects on students’ entrepreneurial intentions. In this study, it was found that the most significant variable to influence entrepreneurial intention was self-efficacy. The implication of this research is that if the number of entrepreneurs wants to be boosted, more attention must be paid to the personality factors of people.
Family Control and Firm Financial Performance Listed on Indonesia Stock Exchange: The Moderating Role of Foreign Ownership Pangeran, Perminas
Jurnal Manajemen Bisnis Vol 11, No 2: September 2020
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.11292

Abstract

This study aims to examine whether foreign ownership moderates the relationship between family control and financial performance. Based on the purposive sampling technique, this study uses 16 large family companies listed on the Indonesia Stock Exchange (BEI), during 2012-2017. Hypothesis testing using Moderated Regression Analysis (MRA). The results of this study reveal several important things. First, foreign ownership positively moderates the relationship between family control and dividend payments. Second, foreign ownership positively moderates the relationship between family control and profitability. These results suggest that foreign ownership can mitigate the level of expropriation of the wealth of minority shareholders by family owners. In this case, foreign owners are able to suppress the negative effect of family control on profitability and dividend payments.

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