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Jurnal Ilmiah Mahasiswa Manajemen

JUMMA
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Published by Universitas Katolik Widya Mandala Surabaya

ISSN : 2303162X EISSN : - DOI : -

Core Subject : Science,

Decision Sciences, Operations Research & Management

Junral Ilmiah Mahasiswa Manajemen (JUMMA) merupakan jurnal ilmiah yang diterbitkan oleh Program Studi Manajemen, Fakultas Bisnis, Universitas Katolik Widya Mandala Surabaya untuk memberikan wadah kepada para mahasiswa Jurusan Manajemen dalam menuangkan pemikiran-pemikiran demi perkembangan ilmu manajemen.

Arjuna Subject : -

Articles 119 Documents

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PENGARUH FAKTOR-FAKTOR STORE ENVIRONMENT DAN FAKTOR-FAKTOR PRODUCT BRAND TERHADAP IMPULSE BUYING BEHAVIOR DI HYPERMART CIPUTRA WORLD SURABAYA HENDRA HARTANTO, HENDRA HARTANTO
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 2 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

The purpose of this research is to know whether store planning and merchandising, and national brand, licensed brand, and private label give significant influence both partially and totally toward impulse buying behavior in Hypermart Ciputra World Surabaya. This research is dealing with the store environment as the important factor in retailing, which consists of store planning and merchandising, and the effects toward impulse buying behavior. This research is also dealing with product brand, which is also an important factor in retail business, which consists of national brand, licensed brand, and private label, and the effects toward impulse buying behavior. The analysis result shows that store planning and merchandising are totally giving significant influence toward impulse buying behavior. The analysis result also shows that national brand, licensed brand, and private label are totally giving significant influence toward impulse buying behavior. Meanwhile partially, merchandising and national brand give significant influence toward impulse buying behavior.

PENYUSUNAN STANDAR OPERASIONAL PROSEDUR PADA OPERASIONAL TOKO DI SUPERMARKET UFO (UNITED FASHION OUTLET) SURABAYA HANDOKO, LIONISIA MERDEKAWATI
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 2 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

The development of retail increases rapidly giving an impact in the increasing competition of market share. This result is the company will be required to maintain the position and strength in order to compete in the retail world. The company's activities can not be separated from a variety of transactions for compliance activities of the company providing the goods are sold to meet the needs of the community. In the achievement indicators of a company to full fill the societyâ€™s needs, so that all activities performed by employees goes well we need a rule which becomes the basis of the employeement in doing a job that called Standard Operating Procedure (SOP). The major purpose of the implementation of the SOP is to avoid mistakes in the execution of a work process that can result in shrinkage. PT. Darmo Lestari Sentosa which has familiar name with the UFO (United Fashion Outlet) are factory outlets and supermarkets. In the process of apprenticeship did the observation and analysis on the operational deployment of the store by doing a questionnaire so that we can know how much knowledge of employees about the SOP. From the results of observation and questionnaire, known major causes SOP owned PT. Darmo Lestari Sentosa is the development of SOP is still not well structured and lack of socialization by superiors. From the results of the questionnaire, the company can make efforts to maximize the implementation of the SOP that has been made.

PENGARUH STRES KERJA PADA CYBERLOAFINGÂ Â HERLIANTO, ANINDITA WICAKSONO
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 2 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

The internet has become a necessity for many people as with the internet network can make people to search and find all sorts of information quickly and easily. So in the development of internet can provide positive impact. With the internet benefits. Employees are expected to to support in resolving tugas-tugasn they have. So the employees can follow the development of modern technology. But in practice there are only employees who hussy not to use the internet for his work called cyberloafing. In the sample population of this study was defined population is an employee who works in an office and use the computer facilities and is connected to the internet in work activities. The number of samples is examined as many as 100 samples. Sampling technique using probability sampling. Sampling in this study by way of distributing questionnaires. Analysis techniques using multiple regression analysis. Based on the results of calculations obtained that there is Role Ambiguity, Role Overload has a negative effect on Cyberloafing. Role Conflict has a positive influence on Cyberloafing.

PENGARUH EXPERTISE, REPUTATION, DAN USABILITY TERHADAP REPURCHASE INTENTION MELALUI RELATIONSHIP QUALITY PADA ON-LINE TICKETING AIR ASIA DI SURABAYA INDRAWATI, VIVI
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 3 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

The study was done in order to test the expertise, reputation, and usability of repurchase intention relationship quality through on-line ticketing on Air Asia in Surabaya. The data used were collected through a questionnaire to provide an assessment through a Likert scale from one to five. Data analysis using structural equation modeling (SEM) via LISREL 8.80 program assistance. Object of research or consumer respondents was 150 Air Asia in Surabaya. The results showed that the reputation and usability have an influence on relationship quality, whereas expertise has no significant influence on relationship quality. Other results also provide information that relationship quality affects repurchase intention. Influence of relationship quality on repurchase intention to bring the effort to improve the relationship quality, so there is interest to use the services of Air Asia in the future. This will be beneficial to create loyalty as their capital in a tight competition.

Pengaruh Kualitas Pelayanan, Kualitas Produk dan Evaluasi Harga Terhadap Kepuasan Pelanggan Quick Chicken Jl. Dharmahusada, Surabaya SUYOTO, Tony
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 3 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

This research backgrounded by the competition in fast food restaurant especially local frenchise. This phenomena supports every company to improve both its standard of service and product to meet the consumersâ€™ need. And the objective of this research is to analyze the influence of service quality, product quality and the price evaluation towards the consumersâ€™ satisfaction. Then library research is conducted and also hypothesis arrangement as well as the data obtained from the spreading questionaires to the 150 customers Quick Chicken Jl. Dhrmahusada, Surabaya by using Purposive Sampling technique and after that data analyzing is conducted, the data is obtained by using quantitative data analyzing. This quantitative analyzing covers : Validity, Reliability, Classic Assumption, Double Regretion Analyzes, Hypothesis Test through â€œtâ€ and â€œFâ€ tests, as well as Determination Coeffisient Analyzes ( R2). The hypothesis test using â€œtâ€ test shows that Service Quality and Product Quality analyze were significantly proved to influence the dependent variable of Customersâ€™ Satisfaction.

PENGARUH PERSEPSI KUALITAS PRODUK TERHADAP NIAT PEMBELIAN ULANG PADA PRIVATE LABEL â€œCARREFOURâ€ DI CARREFOUR MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI HERAWATI, VINA
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 3 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

The purpose of this research is to know whether perceived product quality, customer satisfaction in categorical private label food products give significant influence both partially and totally toward repurchase intentions as mediating variable in Carrefour Surabaya. This research is dealing with the perceived product quality as the important factor in retailing, which consists of features, reliability, conformance, durability, serviceability, aesthetics, and perceived quality, and the effects toward repurchase intentions. This research is also dealing with , customer satisfaction, which is also an important factor in retail business and the effects toward repurchase intentions. The sampling technique used in this study is purposive sampling. Meanwhile, the analysis is using path analysis. Respondents were taken from all Carrefourâ€™s customers in the city of Surabaya. The results showed that there are significant between perceived product quality and customer satisfaction on repurchase intentions, and there is the influence of perceived product quality on customer satisfaction, and there is also significant of perceived product quality on customer satisfaction through repurchase intentions as a mediating variable.

PENGARUH STORE IMAGE, PRODUCT SIGNATURENESS DAN QUALITY VARIATION TERHADAP QUALITY PERCEPTION DAN PURCHASE INTENTION PRODUK PRIVATE LABEL DI HYPERMART SURABAYA MANDASARI, YESSICA
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 3 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

The development of retail business in Surabaya the more compete in the retailers closer to its consumers, one of the way is by making a product private label. Researcher using respondents as much as 175 people at Hypermart Surabaya to fills the questionnaire. The hypothesis which is checked thoroughly is connecting the relation between store image, product signatureness, and quality variation against Quality Perception on Purchase Intention. Researcher is using Structural Equation Model (SEM) as her method to test 7 hypothesis which have been checked before. However the test result by using t-value showing that all connections between all variables in this research are proven not significant

Faktor Faktor yang Mempengaruhi Kepuasan, Kepercayaan, dan Kesetiaan Konsumen Dalam Membeli Produk di Website Online Kaskus Loo, Richard
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 3 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

On today's Internet has become a necessity for many people, because with the Internet people can search and find a variety of information quickly and easily. Concept commonly used in e-commerce is business to business (B2B) and business to consumer (B2C). Kaskus is the largest virtual community forum site and number one in Indonesia. The results of this study is expected to provide information to the e-retailer on the factors that may influence e-customer satisfaction, customer loyalty and e-e-customer trust. The sampling technique used a non-random sampling, with SEM as itâ€™s analysis data. This research shows that the hypothesis H1: user interface proved to affect the quality of e-customer satisfaction, H2: user interface is not shown to affect the quality of e-customer trust, H3: information quality is not proven effect on the quality of e-customer satisfaction, H4: information quality quality no proven effect on e-customer trust, H5: perceived security has not been proven effect on e-customer satisfaction, H6: perceived security has not been proven effect on e-customer trust, H7: perceived privacy proven effect on e-customer satisfaction, H8: perceived shown to affect the privacy of e-customer trust, H9: e-customer satisfaction is not proven effect on e-customer loyalty, H10: e-customer trust shown to affect the e-customer loyalty

ANALISIS PENGARUH STORE ATMOSPHERE TERHADAP IMPULSE BUYING MELALUI EMOTIONAL RESPONSE DI MATAHARI DEPARTMENT STORE TUNJUNGAN PLAZA SURABAYA ANGGORO, SANDRA PUSPASARI
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 3 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

Changes in the form of renovations done by Matahari Departmen Store Tunjungan Plaza Surabaya, causing changes in the existing store atmosphere in the store. With the changes in store atmosphere, the response of consumers to the shopping environment (emotional responses) will also change and lead to impulse buying. The purpose of this study was to determine the positive effect of store atmosphere of emotional responses, knowing the positive influence of store atmosphere on impulse buying, investigate the effect of positive emotional responses to impulse buying, and know the emotional responses mediate the relationship of store atmosphere on impulse buying. The study design is a causal study involving one exogenous variables and two endogenous variables. This research data is the data interval with primary data through questionnaires that use 5 likert scale. Data analysis techniques using the structural equation model. The study findings suggest that the store atmosphere has a positive effect on emotional responses, Store atmosphere positive influence on impulse buying, Emotional responses positive influence on impulse buying, and Emotional responses mediate the relationship of store atmosphere on impulse buying.

EFFECT OF PERSONAL VALUE TOWARD E-SHOPPING BEHAVIOR THROUGH ATTITUDE TOWARD E-SHOPPING ATTRIBUTES TRIJAYANTI, VANDA
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 3 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

Nowadays internet has been used for selling product or e-shopping. Intention people to shop via internet is still low. For this reason, one of the problems on online shop is how to convert visitors into buyers. One of the solution is using personal value approach . The purpose of this study is to investigate the effects of personal value in e-shopping behavior when applied with attitude toward e-shopping attributes. The sampling method that used in this study is purposive sampling with a sample of people that ever shopped via internet in â€œGraciaâ€ online shop fashion . Data analysis using Structural Equation Modelling (SEM) method with Lisrel software. The results of this study indicate that personal value has a very significantly positive effect on consumers attitude toward e-shopping attributes, which is give 0,73 (73%) value in return. Whenever consumer have a positive attitude toward e-shopping attributes, then it will give a self motivation for them to do online shopping behavio

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