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Jurnal Ilmiah Mahasiswa Manajemen

JUMMA
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Published by Universitas Katolik Widya Mandala Surabaya

ISSN : 2303162X EISSN : - DOI : -

Core Subject : Science,

Decision Sciences, Operations Research & Management

Junral Ilmiah Mahasiswa Manajemen (JUMMA) merupakan jurnal ilmiah yang diterbitkan oleh Program Studi Manajemen, Fakultas Bisnis, Universitas Katolik Widya Mandala Surabaya untuk memberikan wadah kepada para mahasiswa Jurusan Manajemen dalam menuangkan pemikiran-pemikiran demi perkembangan ilmu manajemen.

Arjuna Subject : -

Articles 119 Documents

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ANALISIS KARAKTERISTIK IDIOSYNCRATIC RISK PADA ABNORMAL RETURN SAHAM BERDASARKAN CAPITAL ASSET PRICING MODEL OCTAVIANUS, DANIEL
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 5 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

The purpose of the investors in the stock transaction is an optimal return. The difference between the rate of expected return by investor on stock returns is abnormal return. In general, all the investment will be at risk. Risk is divided into two systematic risk and unsystematic risk. Systematic risk is the risk that can not be diversified is beta. The purpose of this study was to determine size, trading volume activity, and market to book ratio of the abnormal return. Sampling technique used in this study was purposive sampling and obtained as many as 38 companies. The analysis technique used is multiple regression analysis using eviews program. The results showed that the size and trading volume of activity have a significant positive effect on abnormal return while the variable market to book ratio of the abnormal return no effect.

PERBEDAAN TINGKAT PEMBELIAN SECARA IMPULSIF BERDASARKAN TINGKAT KECENDERUNGAN, KATEGORI PRODUK, DAN PERTIMBANGAN PEMBELIAN DI SURABAYA Chrystanti, Elicia Mevita
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 5 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

Purpose of this study was to determine the differences in the level of impulse purchase based on level trends, product category, and the purchase consideration in Surabaya. This study uses primary data collected through a survey of 100 respondents using questionnaires. In this study the hypothesis was tested by ANOVA analysis technique is a method to examine the relationship between one dependent variable (metric scale) with one or more independent variables (nonmetric scale with more than two categories). Result of this research found that there were differences in impulse buying tendency score significant overall, women have higher tendency than men, there are significant differences in the levels between men and women likely to buy the categories certain products on impulse, and there are significant differences between men and women based on certain considerations that accompany the purchase, that in consideration of the price, the uniqueness of the products, and store atmosphere.

PENERAPAN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PADA MANAJEMEN PEMASARAN CV SEKAR SARI FLORIST KAYOON SURABAYA KHARIZA, FILIA
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 5 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

Customer relationship management or commonly known as CRM is one part of the marketing management. CRM really need to be applied by the company in order to maintain good relations with customers, and with the implementation of CRM, the customer is expected to have satisfaction, loyalty and doing repeated buying. CRM will be very effective if done by all parts of the company. The main target of CRM is to improve long-term growth and profitability of the company. In applying and developing CRM strategies, need five steps, namely: customer portfolio analysis, relationships with customers, network development, plan development value, and manage the customer life cycle.

PENGARUH SATISFACTION, PERCEIVED VALUE, DAN TRUST TERHADAP STORE LOYALTY DI CARREFOUR SURABAYA Wijaya, Elisabeth Nancy
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 5 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

The development of retail business in Indonesia now requires companies to have the right strategy in marketing their products. Each retailer always try to give the best results to their customers in order to give satisfaction to the customer. The aim of this research is to find out: (1) the influence of satisfaction on store loyalty, (2) the influence of perceived value on store loyalty, (3) the influence of trust on store loyalty. Technical analysis of research using multiple linear regression analysis. Respondents in the research were from existing customers in Surabaya who have shopped at Carrefour Surabaya. The results showed that: (1) satisfaction influence on store loyalty, (2) perceived value influence on store loyalty, (3) trust influence on store loyalty.

PENGARUH BRAND EQUITY TERHADAP PURCHASE INTENTION MELALUI BRAND PREFERENCE PADA PRODUK PT. SUNLIFE FINANCIAL DI SURABAYA SANJAYA, EDWIN
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 5 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

Research carried out aimed to examine the relationship between Brand Equity and Purchase Intention by mediating Brand Preference at PT. Sunlife Financial in Surabaya. This study uses SEM (Structural Equation Modeling), sampling technique in this study using a non-probability sampling using the method of sample selection based on considerations of judgment sampling with particular reference to the sample in this study, amounting to 100 people based on the characteristics of the sample are people who know insurance services in PT. Sunlife Financial in Surabaya. The results showed that the positive effect on Brand Equity, Brand Preference, Brand Equity influence on Purchase Intention is positive, the effect of Brand Preference to Purchase Intention is positive. Brand Preference positive influence as mediating the relationship between Brand Equity to Purchase Intention in PT. Sunlife Financial in Surabaya. Research conducted that analyzed the relationship of Brand Equity on Brand Preference interest in purchasing through the people who know the insurance service PT. Sunlife Financial in Surabaya.

PENGARUH CELEBRITY ENDORSEMENT TERHADAP PURCHASE INTENTION MELALUI PERCEIVED VALUE PADA PRODUK TOP COFFEE DI SURABAYA HANSUDOH, STEVEN AGUSTINUS
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 5 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

The purpose of this study was to find out the influence of Celebrity Endorsement on Purchase Intention through Perceived Value to the â€œTop Coffeeâ€ product in Surabaya. Population in this research is people who understand advertising top coffee version Iwan Fals and have not buy coffee brand Top Coffee. The technique of the sample used is non probability sampling. Analysis techniques used in this research is Structural Equation Modeling (SEM). The results showed that Celebrity Endorsement influence positively to Perceived Value, Celebrity Endorsement influence positively to Purchase Intention, Perceived Value influence positively to the Purchase Intention, and perceived value mediate influence between Celebrity Endorsement to Purchase Intention. A summary of this research is the Celebrity Endorsement, that the use of celebrities in advertising delivery is capable of influencing the value of the product being advertised and are able to influence consumer buying intentions to the product Top Coffee in Surabaya.

PENGARUH STRES KERJA DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PADA P.T. LIE FUNG SURABAYA CHANDRA, JERRY
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 5 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

There is a phenomenon that suggests work stress and job satisfaction in PT Lie Fung, Surabaya. Job stress job satisfaction indicated had an influence on employee performance. The purpose of this study was to determine effect of work stress on employee performance in PT Lie Fung, Surabaya and determine the effect of job satisfaction employee performance in PT Lie Fung, Surabaya. The variables of this study included two independent variables, namely job stress (X1) and job satisfaction The dependent variable is the performance (Y). The number of samples of this study was set at 154 samples covering employees of production operations at PT Lie Fung. Data analysis techniques using multiple linear regression. The findings of this study indicate that the stress levels of employees working in the company is low, but still 23% of employees with high job stress. Most employees with high levels of job satisfaction, but also found 23% low job satisfaction, and the same level of performance that is still contained 23% of employees with low performance. Partially work stress had a significant effect on performance in PT Lie Fung and job satisfaction also partially revealed to have a significant influence on the performance of employees in PT Lie Fung.

EFFECT OF PRODUCT KNOWLEDGE AND BRAND IMAGE TO PURCHASE INTENTION WITH HP LAPTOP BRAND PRICE DISCOUNTS AS VARIABLES MODERATED IN SURABAYA Mendrofa, Yoseph Baniader
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 4 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

The purpose of this study was to determine the effect of Brand Image on Purchase Intention in Surabaya HP brand laptop. The second objective was to determine the influence of Product Knowledge on Purchase Intention HP laptop brand in Surabaya, and the third goal is to find a role in moderating the influence of Price Discount and Brand Image on Purchase Intention Product Knowledge HP laptop brand in Surabaya. The results suggest that brand image has a significant influence on purchase intention HP brand laptop. Product knowledge has a significant influence on purchase intention on the HP brand laptop. Price discount was not able to significantly moderate the effect of product knowledge on purchase intention HP brand laptop. Price discount was shown to negatively moderate the influence of brand image on purchase intention, but not able to moderate the influence of product knowledge on purchase intention. Giving rebates would have a negative effect on brand image. For that, you should have to pay attention to the provision of rebates to consumers dala addressing the psychological linkage between the image of the product caused by the price.

PENETRASI PASAR PADA PRAKTIK B2C UNTUK RITEL Sugianto, Adhie Putra
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 4 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

Online transaction has some of use for consumer or retailer, but on the other side also has some of obstacles. Therefore, that obstacles must have the right solution and can do penetration to develop online transaction. For handle some of that obstacles, there has some efforts that could be do is give a support to government in terms of regulations setting for consumer interests are protected. For resources, retailer is feasible to enhance the ability of retailers resource, and also for network and infrastructure is need a support from government as well as businessman so the network can be more stable. For can do penetration, that retailers must do is give a lesson to business partners about online transaction operation, give a lesson to consumer about online transaction, and promote about onlne retailerâ€™s web.

ANALISIS PENGARUH VARIABEL-VARIABEL MOTIVASI TERHADAP KECENDERUNGAN MELAKUKAN COMPULSIVE BUYING DI â€SOGO GALAXY MALL DAN TUNJUNGAN PLAZAâ€ TANJUNG, YOHANES RICKY
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 4 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

Recently, the growth of retail industry shows big progress. It impacts the rise of new retailersâ€™ especially department store. Department stores become a shopping choice because of the varieties of goods for adult to childrenâ€™s stuffs. This research draws the customer behavior of department store in shopping. The aim of this study is to draw the influences of motivation variables toward the possibility of compulsive buying. Primary data used in this research is through questioner spreading to respondents. Sample is used in this research is 100 respondents with purposive sampling technique and analysis with the OLS technique. The result shows that buying unobserved, product and information variety do not impacts to the customer to conduct compulsive buying. The factor that influence customer to be compulsive is avoid social interaction and immediate positive feeling.

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