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Jurnal Ilmiah Mahasiswa Manajemen

JUMMA
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Published by Universitas Katolik Widya Mandala Surabaya

ISSN : 2303162X EISSN : - DOI : -

Core Subject : Science,

Decision Sciences, Operations Research & Management

Junral Ilmiah Mahasiswa Manajemen (JUMMA) merupakan jurnal ilmiah yang diterbitkan oleh Program Studi Manajemen, Fakultas Bisnis, Universitas Katolik Widya Mandala Surabaya untuk memberikan wadah kepada para mahasiswa Jurusan Manajemen dalam menuangkan pemikiran-pemikiran demi perkembangan ilmu manajemen.

Arjuna Subject : -

Articles 119 Documents

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PENGARUH BUDAYA ORGANISASIONAL DAN KEPUASAN KERJA TERHADAP KOMITMEN ORGANISASIONAL DI KALANGAN TENAGA CLEANING SERVICE PT ISS INDONESIA ., DIPRIYANI
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 1 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

organizational commitment in the labor Cleaning Cervices PT. ISS Indonesia. The data were collectedby distributing questiounaires to the respondens. the questiounaires distributed to 105 respondents, but only 100 questiounaires that can be analyzed forther. The technique of analysis used was multiple regressions. The result of the research shows that : (1) organizational culture has positive effect on organizational commitment; (2) the job satisfaction also has positive effect on organizational commitment.

ANALISIS PENGARUH CSR DIMENTIONS TERHADAP ATTITUDINAL LOYALTY AND BEHAVIORAL LOYALTY YANG DIMEDIASI PRICE FAIRNESS PADA KONSUMEN CARREFOUR SURABAYA OCTAVIA, STEFY
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 1 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

The purpose of this research is identify the impact of CSR dimension (environment, community, employee, and product) towards price fairness and the impact of price fairness towards attitudinal loyalty and behavioral loyalty. Reserach design is causal wth 139 samples. Data analysis technique by Structural Equation Model (SEM) with lisrel program. The result of this research showing that environment and community proved have impact towards price fairness, but employee and product not proved the impact towards price fairness. Price fairness have impact towards attitudinal loyalty and behavioral loyalty.

PENGARUH KOMUNIUKASI PEMASARAN DAN PROMOSI HARGA TERHADAP VARIABEL EKUITAS MEREK AIR MINUM KEMASAN DANONE-AQUA ESAU MANDANG, ADITYA ANDIKA
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 1 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

The purpose of this study was to find out the impact of marketing communication and price promotion on brand equity dimension on Danone-Aqua mineral water in Surabaya. The populations of this study are all of Danone-Aqua mineral water customers in Surabaya. The sampling technique used was non probability sampling, with the criteria of at least 17 years of age because at that age are considered adults and can make decisions. This research was using Structural Equation Model (SEM) as the analysis technique. Based on the results obtained that the perceived advertising spending have a positive effect on perceived quality, perceived advertising spending have a positive effect on brand awareness, perceived advertising spending have a positive effect on brand image, perceived advertising spending have a positive effect on brand loyalty, price promotion not have a negative effect on perceived quality, price promotion not have a negative effect on brand image, brand awareness have a positive effect on brand image.

PENETRASI PASAR PADA PRAKTIK B2C UNTUK RITEL SUGIANTO, ADHIE PUTRA
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 1 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

Online transaction has some of use for consumer or retailer, but on the other side also has some of obstacles. Therefore, that obstacles must have the right solution and can do penetration to develop online transaction. For handle some of that obstacles, there has some efforts that could be do is give a support to government in terms of regulations setting for consumer interests are protected. For resources, retailer is feasible to enhance the ability of retailers resource, and also for network and infrastructure is need a support from government as well as businessman so the network can be more stable. For can do penetration, that retailers must do is give a lesson to business partners about online transaction operation, give a lesson to consumer about online transaction, and promote about onlne retailerâ€™s web

PENGARUH HIGH PERFORMANCE WORK PRACTICES TERHADAP TURNOVER INTENSIONS KARYAWAN PRODUKSI CV.CIPTA KARYA MANDIRI KOTA MOJOKERTO RUSMAYA D, MASITA
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 1 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

The purpose of this study was to determine the influence of high performance work practices (salary of Job Satisfaction, Job Enrichment on Job Satisfaction and Employee Commitment and Job Stability of employee commitment) on employee commitment, job satisfaction and employee commitment to the turnover intensions on Independent Work CV.Cipta Karya Mandiri in Mojokerto city . The number of samples in this study is 180 samples. Data analysis technique used is Structural Equation Model (SEM) with LISREL 8.70 program. These results indicate that the salary has a positive effect on job satisfaction, job enrichment positive influence on job satisfaction and employee commitment, job stability has a positive effect on employee commitment, employee commitment negatively affect the turnover intensions, job satisfaction and turnover intensions positively mediated by employee commitmen.

PENGARUH FAKTOR DEMOGRAFI DAN ATRIBUT RITEL TERHADAP FREKUENSI BELANJA KONSUMEN ELEKTRONIK DI SURABAYA SALIM, SWIJIANA
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 1 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

The purpose of the research is to examine the influence of factors of demography, and retail attributes on the shopping frequency at elektronic stores. The sample of respondents totals 103 people and the data collected are analyzed using the multiple linear regression. The result shows that the demography variable doesnâ€™t have any significant effect on the dependent variable whereas the other independent variable does

STRATEGI BAURAN PROMOSI UNTUK MENINGKATKAN PREFERENSI KONSUMEN PADA TOKO RITEL YANG BERORIENTASI MACHDI, ALAN
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 1 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

Promotion Mix Strategy is a strategy used by retailers to provide information, influence and communicate their brand message to consumers or aims to achieve its marketing objectives in the target market. Sales promotion mix strategies are applied retailers (Promotion mix) includes several things, among others. personal selling, advertising, sales promotion, public relations and publicity. The purpose of this section to find out which type of campaign is best suited to attract the attention of consumers through the Sales Promotion Mix Strategy (Promotion Mix) and to know the strategy of Sales Promotion Mix (Promotion Mix) which allows selected by retailers to attract and retain customers.

PENGARUH ADVERTISING ATTITUDE TERHADAP SHOPPING LOYALTY MELALUI IMPULSE BUYING PADA CARREFOUR GOLDEN CITY MALL MAYJEN SUNGKONO SURABAYA WUNAS, RINI PRICILIA
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 1 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

Modern retail industry in Indonesia now is starting to grow and this growth is expected to continue to experience significant growth. This study aims to examine the effect of Advertising Attitude through Impulse Buying toward Shopping Loyalty at Carrefour Golden City Mall Mayjen Sungkono Surabaya. The study design uses a causal study of 120 respondents with a take sample technique is non-probability sampling (non-probability sampling). Meanwhile, the analysis technique used is structural equation modeling (SEM) with LISREL program. Respondents were drawn from all customers who come and shopping at Carrefour Golden City Mall Mayjen Sungkono Surabaya. The results showed that: Advertising Attitude have effect to Impulse Buying and Shopping Loyalty, Impulse Buying have effect to Shopping Loyalty, and Advertising Attitude have effect to Shopping Loyalty through Impulse Buying

PENGARUH KUALITAS RELATIONSHIP MARKETING-ORIENTED PROMOTION TERHADAP LOYALITAS PELANGGAN PADA MASKAPAI PENERBANGAN LION AIR DI SURABAYA DAN SIDOARJO MARIA, WINDA
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 1 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

Nowadays, the existence of aviation bureau in Indonesia is emerging, so these companies competes to retain existing customers, to acquire new customers and to achieve customers loyalty. Lion Air, a well-known aviation bureau in Indonesia, is one of them. This research is conducted to measure the influence of relationship marketing-oriented promotion, customer satisfaction, customer trust, and their commitment towards customer loyalty. The hypothesis shows that H1: Relationship marketing-oriented promotion is proved to influence customer satisfaction, H2: Relationship marketing-oriented promotion is proved to influence customer trust, H3: Customer satisfaction is proved to influence customer commitment, H4: Customer satisfaction is proved to influence customer loyalty, H5: Customer trust is proved to influence customer commitment, H6: Customer trust isnâ€™t proved to influence customer loyalty, H7: Customer commitment is proved to influence customer loyalty.

ANALISIS PENGARUH BRAND LOYALTY, BRAND IMAGE, IKLAN DAN PERCEIVED QUALITY TERHADAP MINAT BELI KONSUMEN XL PRABAYAR DI KOTA SURABAYA DWI KURNIAWAN, SAVERIUS
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 1, No 1 (2012)
Publisher : Universitas Katolik Widya Mandala Surabaya

The purpose of this research is analysing the impact of brand loyalty, brand image, advertising and perceived quality to the XL prabayar consumers purchase intention in Surabaya. In this research, predicted that those four variables could measure the purchase intention of XL prabayar consumers in Surabaya. This research uses multiple linear regression analysis with 150 respondents using XL prabayar in Surabaya. The sampling technique used was purposive sampling, with the criteria of at least 20 years of age because at that age are considered adults and can make a decisions, at least the respondents used XL prabayar for the past year. This research found that brand loyalty, brand image and percevied quality affects the purchase intention of XL prabayar consumers but the advertising of XL prabayar has no affect to the purchase intention of XL prabayar consumers in Surabaya.

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