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Jurnal Ekonomi dan Kewirausahaan
Published by Universitas Slamet Riyadi
ISSN : 1412193X     EISSN : 26544016     DOI : 10.33061
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Human Resource and Development Marketing Management Financial Management Operation Management Strategic Management Entrepreneurial and SMEs
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 11 Documents
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Search results for , issue "Vol 12, No 1 (2012): Ekonomi dan Kewirausahaan" : 11 Documents clear
FAKTOR YANG BERPENGARUH TERHADAP KEPUASAN KONSUMEN DAN BEHAVIORAL INTENTION DENGAN PERCEIVED VALUE SEBAGAI VARIABEL MODERASI Untung Sriwidodo, Ernawati &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 12, No 1 (2012): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

ABSTRACT It has often been argued that customer satisfaction can contri-bute significantly to a company’s success in a variety of ways. This study aims to analyze effect of three determinants of quality dimen-sions (product, service, and physical environment) to customer satisfaction. The model has been tested using surveyed data from 100 customers in Solo Wholesale Center. The data analyse use the multiple regression analysis and moderated regression analysis with standardized residual test. Finally, customer satisfaction is indeed a significant predictor of behavioral intention. This means that the more satisfied the consumers the more likely they are to repurchase product from the same retailer and more likely to do positive word-of-mouth communication. Thus, behavioral intentions expressed by consumers depend on their levels of satisfaction. Keywords: quality dimensions behavioral intentions, perceived value, customer satisfaction.
PEMBERDAYAAN UMKM MELALUI PUSAT KOMUNIKASI BISNIS BERBASIS WEB (E-COMMERCE) Rahadhini, MD.
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 12, No 1 (2012): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

ABSTRACT In market mechanism which more open and competitive, domination of market represent prerequisite to increase UMKM competitiveness. So that can be master in market, hence UMKM require to get information easily and quickly, information goodness concerning market produce and also factors of production market. Claimed the existence of participation and role various side especially local government and college to assist and facility access information to UMKM. Exploiting information technology in running business (e-commerce) to small company and UMKM can give flexibility in production, enabling to access to customer quickly. Internet exploiting through e-commerce, enabling UMKM conduct marketing with a purpose to global market, so that opportunity penetrate market export is very possible done. Keywords: UMKM, e-commerce, global market.
EFEKTIVITAS ORGANISASIONAL Indriastuti, Dorothea Ririn
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 12, No 1 (2012): Ekonomi dan Kewirausahaan
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Abstract

ABSTRACT This article review some of the research on organizational effectiveness has been done by several researchers theory of organization. The discussion starts from the view of traditional theory in the 1950 – 1960 to the modern view that has undergone improvements in the year 1970 – 1980. Several approaches have problems and weaknesses of each, so some of the models proposed can be utilized, although significantly, but very difficult to find the best due to the complexity of organizational effectiveness and each organization has different criteria. It is very difficult to produce a model that has the capability of high validity and generalizability. A model may be suitable for use in an organization but not necessarily suitable for use in other organizations. Keywords: organizational effectiveness, goal approach, functional approach
STRATEGI PEMASARAN USAHA KECIL DAN MENENGAH Triyaningsih, Sri Lestari
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 12, No 1 (2012): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

ABSTRACT Marketing strategy is very important for a company where marketing strategy is a way of achieving the goal of a company. So also in small and medium enterprises need to implement a marketing strategy. Problems faced by small and medium enterprises for this are: 1) lack of capital to develop the business, 2) marketing strategy, and 3) the dependence of micro high enough to season and market demand, causing the business to be volatile and difficult to develop. To overcome the above problems, particularly in the implementation of small to medium enterprise marketing strategy, then things can be done is to do: 1) market segmentation, in designing a product, small and medium businesses have to run the market segmentation. By segmenting the market, small and medium businesses can better optimize each product release. 2) Cooperation among small and medium businesses. Cooperating with other small and medium businesses as well needs to be done in order to strengthen mutual efforts. Keywords: Marketing strategies,  small and medium enterprises
MENYUSUN BUSINESS PLAN DALAM RANGKA PENGEMBANGAN USAHA Kristianto, Djoko
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 12, No 1 (2012): Ekonomi dan Kewirausahaan
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Abstract

Abstract Preparation of business plans to be an important communica-tion medium for the entrepreneur to explain the business profile to be developed. An increasingly competitive business conditions will require a leader figure who is able to face competition, so we can make preparations to solve these problems and we can indirectly determine the level of risk to be faced. Without planning, a com-pany will lose focus in achieving a goal. Planning helps managers answer some question as to what the a company target growth rate of corporate profits, whether the position of competitors and how the opportunities for profit. Keywords: Business Development, Business Planning, Entrepreneur-ship
PENGARUH KUALITAS, FITUR DAN MODEL HANDPHONE SONY ERICSSON TERHADAP KEPUASAN KONSUMEN Setyaningsih Sri Utami, Mima Puji Rahayu &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 12, No 1 (2012): Ekonomi dan Kewirausahaan
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Abstract

ABSTRACT This study examined the effect of quality, features and Sony Ericsson mobile phone models of consumer satisfaction survey on the economics faculty student UniversitasSlamet Riyadi Surakarta. Mobile (cellular telephone) is a communication tool that can connect among fellow men. The presence of mobile phones is a huge leap forward in human history. Cellular technology is the most modern communication technology and the most promising in terms of quality, efficiency and economy. Features found on Sony Ericsson mobile phones include a camera, a browser, wifi, bluetooth, infrared, music player, video player, email, radio, video recording, external memory, Short Message Service, Multi Media Service, and so forth. This study was a survey conducted at the Faculty of Economics, University of Slamet Riyadi are addressed to students regular classroom in Accounting and Management. Samples were performed in non-random sampling is a sampling technique using purposive Accidental Sampling. From the results of the regression model F test used to predict the effect of quality, features, and models of consumer satisfaction is significant. Keywords: Sony Ericsson, quality, features, models contribute, customer satisfaction.
PRODUCT PRIVATE LABELS BRANDS SEBAGAI ALTERNATIF MERAIH KONSUMEN PADA PERUSAHAAN RITEL Susanti, Retno
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 12, No 1 (2012): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

ABSTRACT In the world of retailing, retailers compete by performing a variety of strategies, which are now commonplace, Private Label Brands / PLBs, this brand of products designed and developed using the name of the retailer in question and only sold by the company , is replaced with a brand in other stores so that helps retailers in controlling the flow of consumer loyalty and establish a store and a project "at a lower price image" of retailers and manufacturers improve bergaining power of national brands.   Keywords: Private Label Brands, retailing, consumer
FAKTOR YANG BERPENGARUH TERHADAP KEPUTUSAN PEMBELIAN BUKU UMUM PADA PT TIGA SERANGKAI INTERNATIONAL GENERAL BOOK DIVISION Sunarso, Mustaqim &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 12, No 1 (2012): Ekonomi dan Kewirausahaan
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Abstract

ABSTRACT This study aims to analyze the significance of the effect of pricing, promotion, and quality products to the general ledger product purchasing decisions on PT Tiga Serangkai International General Book Division. The population in this study is that consumers generally buy books published by PT. Tiga Serangkai in  bookstore Gramedia and Togamas in the city of Yogyakarta, Solo and Semarang. Samples were taken by 100 respondents. The results showed that prices and promotions significantly influence the decision of the general purchase of books, is the quality of the products had no significant effect. Keywords: Bookstore, pricing, promotion, quality, purchasing decisions.
ANALISIS RISIKO DALAM KEPUTUSAN INVESTASI Wardiningsih, Suprihatmi Sri
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 12, No 1 (2012): Ekonomi dan Kewirausahaan
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Abstract

ABSTRACT In investment decisions, management must deal with uncertainty in the future. The uncertainty of a number of possible events can occur. Risk management is what needs to be considered in investment decisions. Management needs to incorporate an element of risk in the investment proposals of thinking, so that each investment project has a different risk levels. This will affect the required rate of return (Required Rate of Return), which determines whether a feasible investment project is accepted or rejected. Approach to the measurement of risk in investment decisions, among others: the mean standard deviation approach, certainty equivalent approach, risk adjusted discount rate approach, sensitivity analysis, scenario analysis, break even analysis. Keywords: Risk analysis, risk measurement, Investment Decisions, Certainty Equivalent
MANAJEMEN SEBAGAI PARADIGMA PEMBANGUNAN DALAM MEWUJUDKAN GOOD GOVERNANCE Sugiyarti, Sri Riris
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 12, No 1 (2012): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

ABSTRACT One of main causes for multicrisis in Indonesia are mismanagement and moral hazard problem in every sektors. Political situation and economy is a two sides which linked each other. So far, executives in government mostly see politics and economy as the effort to gain power for individuals or groups, fully ignoring the essential task for manager to maintain the country using good management principles which will enable to rise sustainable value of creation. Keywords: Good governance, political paradigm, management paradigm, economic development.

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