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Jurnal Ekonomi dan Kewirausahaan
Published by Universitas Slamet Riyadi
ISSN : 1412193X     EISSN : 26544016     DOI : 10.33061
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Human Resource and Development Marketing Management Financial Management Operation Management Strategic Management Entrepreneurial and SMEs
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 844 Documents
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PENGARUH TEAMWORK DAN LOYALITAS TERHADAP KINERJA KARYAWAN DENGAN KEPEMIMPINAN SEBAGAI VARIABEL MODERASI Endah Widiyanti, Suprayitno & Sutarno
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 17 No. 3 (2017): Jurnal Ekonomi dan Kewirausahaan : September
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this reserch was to analyze the significcant effect of teamwork,loyalty and leadership on empoyees performance and to analyze the effect of teamworkand loyalty to employees performance with leadership are moderated variable. Thisresearch is a survey. The population are employees of warehouse at PT Rosalia ExpressPalur totaling 30 people so the whole is used as a sample with total sampling technique.Data collection techniques used questionnaire and observation. Data analysistechniques used multiple linear regression and absolute difference test. The resultsshowed that teamwork has a significant effect on employees performance. Loyalty has asignificant effect on employees performance. Leadership has a significant effect onemployees performance. Leadership does not moderate the effect of teamwork andloyalty to employees performanceKeywords: teamwork, loyalty, leadership, performance
PENGARUH KOMPENSASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN DENGAN MOTIVASI KERJA SEBAGAI VARIABEL MODERASI Indah Wahyuni, Lamidi & Sutarno
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 17 No. 3 (2017): Jurnal Ekonomi dan Kewirausahaan : September
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this research is to analyze the effect of compensation, workenvironment and motivation on employee performance, also to analyze the effect ofcompensation and work environment on employee performance with work motivationare moderated variable. This research is included in the scope of human resourcemanagement. The population are employees at PT Waskita Karya (Persero) Tbk totaling78 people so that the whole is used as a sample with total sampling technique. Methodsof data collection used questionnaires and observations. Data analysis techniques usedmultiple linear regression and absolute difference test. The results showed thatcompensation has a significant effect on employee performance. Work environment hasan effect on employee performance. Work motivation has an effect on employeeperformance. Motivation moderates the effect of compensation on employeeperformance and motivation does not moderate the influence of the work environment onperformance of employee.Keywords: teamwork, loyalty, leadership, performance
PENGARUH KUALITAS PRODUK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN SHUTTLECOCK MEREK YUNDA DENGAN CITRA MEREK SEBAGAI VARIABEL MODERATING Nanda Kristanto, Erni Widajanti & Sumaryanto
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 17 No. 3 (2017): Jurnal Ekonomi dan Kewirausahaan : September
Publisher : Universitas Slamet Riyadi

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Abstract

In the current era of globalization, every craftsman or a small entrepreneur has tobe able to compete with big businesses improve consumer purchasing decisions, as wellas craftsmen shuttlecock in Pringgolayan Tipes Surakarta, in an effort to increase thepurchasing decisions of consumers by improving product quality, create word of mouthand maintaining brand image. The purpose of this study was to analyze the significanceof the influence of product quality, word of mouth and brand image of the brandpurchase decision Shuttlecock Shuttlecock Yunda on Consumers in the Craftsman HomeIndustry in Pringgolayan Tipes Surakarta. Analyzing the moderating effects of brandimage on the influence of product quality and word of mouth to the purchasing decisionat the Consumer Shuttlecock in Craftsmen Home Industry in Pringgolayan TipesSurakarta. This study uses survey method, the type of data used quantitative andqualitative data, the data source used primary data and secondary data. Population andsample in this study are all consumers Shuttlecock in Craftsmen Home Industry inPringgolayan Tipes Surakarta, the number of samples used in this study were 100respondents to the sampling technique uses accidental sampling. Data collectionmethods are used: questionnaires and documentation. Data analysis technique used totest the validity, reliability test, classic assumption test and multiple linear regressionanalysis, t-test, F, coefficient determination and test the absolute difference. Inconclusion that: no significant effect the quality of products on purchase decisionsshuttlecock brand Yunda, there was a significant effect of word of mouth on purchasedecisions shuttlecock brand Yunda, no significant effect of brand image on purchasedecisions shuttlecock brand Yunda, brand image moderating influence the variablequality of the products on purchase decisions shuttlecock Yunda brand, brand imagedoes not moderate the effect of variable word of mouth on purchase decisions Yundabrand shuttlecock.Keywords: product quality, word of mouth, brand image, purchasing decisions
PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS NASABAH DENGAN KEPUASAN NASABAH SEBAGAI PEMEDIASI (Survei pada Nasabah Tabungan Tamades pada PD BKK Karanganyar Cabang Kebakkramat) Rohwiyati & Mulyono
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 17 No. 3 (2017): Jurnal Ekonomi dan Kewirausahaan : September
Publisher : Universitas Slamet Riyadi

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Abstract

This research aims to analyses the role of customer satisfaction as mediatingvariable of the effect service quality on customer loyalty. This study using sample of100 customers who have savings bank account of Tamades product owned PD BKKin Karanganyar of the Kebakkramat Branchs. To test hypothesis using path analysis.The result shows that (1) service quality has significance effect on customer loyalty,so the hypothesis 1 accepted; (2) service quality has significance effect on customersatisfaction, so the hypothesis 2 accepted; (3) customer satisfaction has significanceeffect on customer loyalty, so the hypothesis 3 accepted; (4) effect of service qualityon customer loyalty mediated customer satisfaction, so the hypothesis 4 accepted.Keywords: service quality, customer satisfaction, customer loyalty
PENGARUH DIKLAT DAN MOTIVASI TERHADAP KINERJA PEGAWAI DENGAN KEPEMIMPINAN SEBAGAI VARIABEL MODERASI (Sensus pada Pegawai Dinas Kesehatan Kabupaten Kaimana Provinsi Papua Barat) Nema Woretma, Suprayitno & Setyaningsih Sri Utami
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 17 No. 3 (2017): Jurnal Ekonomi dan Kewirausahaan : September
Publisher : Universitas Slamet Riyadi

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Abstract

District Health Office Kaimana, West Papua Province is an element of the conductof the District Government which is under and responsible to the Regent through theLocal Secretary constantly trying to improve employee performance, by carrying outtraining, increasing motivation and leadership. The purpose of research is to analyze thesignificance of the effect of training, motivation and leadership to employeeperformance. Analyzing the moderating effects of leadership on training and motivationinfluence on employee performance. This study uses census data types used arequantitative and qualitative data, the data source used primary data and secondary data.Population and sample in this study were all employees at the District Health OfficeKaimana, West Papua Province as many as 57 people, so it is a census study. Datacollection methods are used: questionnaires and documentation. Data analysistechnique used to test the validity, reliability test, classic assumption test and multiplelinear regression analysis, t-test, F, coefficient determination and test the absolutedifference. In conclusion, there was a significant effect of training on employeeperformance. There was a significant effect of motivation on employee performance.There was a significant influence on employee performance leadership. Leadership doesnot moderate training and motivation variables influence on employee performance.Keywords: training, motivation, leadership, employee performance.
ANALISIS EFEK MODERASI TINGKAT PELAYANAN PADA PENGARUH PRODUK DAN HARGA TERHADAP KEPUTUSAN MEMBELI (Survei pada Konsumen Luwes Group Surakarta) Erni Widajanti
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 17 No. 3 (2017): Jurnal Ekonomi dan Kewirausahaan : September
Publisher : Universitas Slamet Riyadi

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Abstract

This research aimed to analyze the effect of the product and the price of thepurchase decision with the level of service as a moderating variable (Survey onconsumer Luwes group Surakata). The population in this study is that consumersLuwes Group Surakarta. While the sample is taken as many as 50 people withpurposive random sampling method.The results of the research indicate thatregression test showed that the variable regression dominant influence on consumerdecision in buying products in Luwes Group is the price. T test results showed that:1. There was a significant effect of the product on the consumer's decision to buyLuwes Group Surakarta, so hypothesis 1 proved to be true. 2. There is a significantinfluence on the price of consumer buying decisions on consumer Luwes GroupSurakarta, so hypothesis 2 unsubstantiated. 3. There is no significant effect of thelevel of service to the consumer buying decision on Luwes Group Surakarta., Thethird hypothesis is not proven true. This absolute difference I in test results showthat: the level of service does not moderate influence on the decision to buy theproduct on Luwes group Surakarta. So the hypothesis 4 is not proven true. The testresults showed that the difference in absolute II: the level of service moderate theeffect of price on purchase decisions on Luwes group Surakarta, so the hypothesis 5proven true.Keywords: product, price, service level, the decision to buy.
ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MODERASI Wisnu Budhi Prasetya, Alwi Suddin & Sumarno Dwi Saputra
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 17 No. 3 (2017): Jurnal Ekonomi dan Kewirausahaan : September
Publisher : Universitas Slamet Riyadi

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Abstract

In this globalization era culinary sector of business grow with very quickly andprovide an effort to compete in every products or services marketing activity. Everymarketing activity has a very important role in business activity, remember theorientation of marketing activity is to providing value to the consumer. Every business ineach business category is required to have sensitivity to any changes thatoccur.Nowadays, eating and drinking in the restaurant has become a habit of Indonesianpeople, especially for the youth generation who wanting to be exist and avowed in hissocial circle, not eating and drinking only, but the restaurant also become a destinationfor their activities, such as watching football together, meeting up with their friends orcolleagues or just to hanging out. Grow and increase of business in this culinary sectormake the business are challenged to be more competitive in this dynamic competitionand will lead every business owner to observe the competition in their business circle. Toface the competition, every companies are required to optimize their human resources toincrease competitiveness, optimize effectiveness and develop their marketing strategiesconstantly and continuously. This should be done by the doer as an effort to gain acompetition to against their competitors. By improving the 1) quality service so that 2)customer satisfaction is met so as to create 3) customer loyalty.Keywords: service quality, quality loyalty, customer satisfactionPENDAHULUANSemakin marak dengan banyaknya restoranbaru yang berdiri dan tersebar di wilayahsolo, namun tidak semua restoran di Solobanyak dikunjungi oleh konsumen, karena hanyarestoran tertentu yang terlihat ramai pengunjung.Kualitas pelayanan yang dilakukanoleh restoran harus dijaga untuk dapat bertahandalam persaingan yang ketat. Hal tersebutmutlak dilakukan oleh pemilik usaha yang sedangdikelola. Jika sebuah usaha akan bertahanhidup, maka haruslah memikirkan cara efektifagar dapat bersaing. Salah satu cara adalahdengan meningkatkan kualitas pelayanan.Kualitas pelayanan memiliki hubunganyang erat dengan kepuasan pelanggan. "Kualitassebagai keseluruhan ciri dan karakteristikproduk atau jasa yang mendukung kemampuanuntuk memuaskan kebutuhan" (Kotler,2003: 57).
PENGARUH KUALITAS PELAYANAN TERHADAP WORD OF MOUTH DENGAN KEPERCAYAAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Survei pada Konsumen PT Sinar Mas Cabang Surakarta) Susi Widiyanti, Untung Sriwidodo & Erni Widajanti
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 17 No. 3 (2017): Jurnal Ekonomi dan Kewirausahaan : September
Publisher : Universitas Slamet Riyadi

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Abstract

PT Sinar Mas is a provider of financing vehicle loans. Problem faced bycompanies today is the declining number of customers, due to the high competitionamong companies financing in Surakarta. The purpose of research is to analyze thesignificance of the impact of service quality on customer confidence. Analyze thesignificance of the influence of service quality and customers' trust in the word of mouthcustomers. Analyze customer confidence mediate service quality to the word of mouth.This study uses survey method, the type of data used quantitative and qualitative data,the data source used primary data and secondary data. The population in this study allcustomers of PT Sinar Mas Surakarta Branch-month period October 2016 to December2016. The number of samples in this study as many as 100 people, the samplingtechnique uses accidental sampling. Data collection methods used were questionnaires.Data analysis technique used to test the validity, reliability test, classic assumption test,and path analysis. In conclusion, there was a significant effect of service quality oncustomer confidence. There was a significant influence on the quality of service word ofmouth. There was a significant influence customers' confidence in the word of mouth.Trust mediates the effect of service quality on word of mouth.Keywords: service quality, customer trust, word of mouth.
PENGARUH KOMITMEN ORGANISASI DAN LINGKUNGAN KERJA TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR DENGAN KEPUASAN KERJA SEBAGAI VARIABEL MEDIASI Diah Fitri Nugrahaningtyas, Suprayitno & Edi Wibowo
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 17 No. 3 (2017): Jurnal Ekonomi dan Kewirausahaan : September
Publisher : Universitas Slamet Riyadi

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Abstract

PT Bank Tabungan Negara (Persero) Tbk Branch Solo shows that the behaviorOCB employee was still low, it can be seen from the behavior of employees who are nothelping colleagues who have difficulty in a situation that is being faced by both the taskswithin the organization as well as personal problems of others. The purpose of this studyare: Analyzing the significance of the organization's commitment and workingenvironments on job satisfaction. Analyze the significance of organizationalcommitment, work environment and job satisfaction on organizational citizenshipbehavior. Analyze the significance of the organization's commitment and workenvironment to organizational citizenship behavior is mediated by job satisfaction. Thisstudy uses survey method, the type of data used quantitative and qualitative data, thedata source used primary data and secondary data. The study population was allemployees of PT Bank Tabungan Negara (Persero) Tbk Branch Solo as much as 199employees, the number of samples used by 53 respondents, the sampling technique usingproportional cluster random sampling. Method Data collection: questionnaires anddocumentation. Data analysis technique used to test the validity, reliability test, classicassumption test, and path analysis. In conclusion that: There was a significant effect oforganizational commitment and working environments on job satisfaction. There was asignificant effect of organizational commitment, work environment and job satisfactionon organizational citizenship behavior. There was a significant effect of organizationalcommitment and work environment to organizational citizenship behavior is mediated byjob satisfaction.Keywords: organizational commitment, work environment, job satisfaction,organizational citizenship behavior
PENGARUH PEMASARAN RELASIONAL DAN NILAI PELANGGAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN SEBAGAI VARIABEL MODERASI Fitriana Puspitasari, Marjam Desma Rahadhini & Sumarno Dwi Saputra
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 17 No. 3 (2017): Jurnal Ekonomi dan Kewirausahaan : September
Publisher : Universitas Slamet Riyadi

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Abstract

The purpose of this study was to analyze the effect of relationship marketing,customer value and customer satisfaction to customer loyalty and analyze the effect ofrelationship marketing and customer value on customer loyalty with satisfaction as amoderating variable. This study is a survey. The type of data used quantitative andqualitative data. The data source used primary data sources and secondary data. Thestudy population is consumer Warung Pecel Solo. The research sample of 100 peoplewith purposive sampling technique. The technique of collecting data used interviews,questionnaires and observations. Data were analyzed used multiple linear regressionand test of absolute difference. The results showed that relationship marketing has asignificant effect on customer loyalty. Value customers has a significant effect oncustomer loyalty. Satisfaction has a significant effect on customer loyalty. Satisfactiondoes not moderate the effect of relationship marketing on customer loyalty. Satisfactiondoes not moderate the influence of customer value on customer loyaltyKeywords: relationship marketing, customer value, satisfaction, loyalty

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