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INDONESIA
Jurnal Ekonomi dan Kewirausahaan
Published by Universitas Slamet Riyadi
ISSN : 1412193X     EISSN : 26544016     DOI : 10.33061
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Human Resource and Development Marketing Management Financial Management Operation Management Strategic Management Entrepreneurial and SMEs
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 844 Documents
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IMPLEMENTASI GOOD CORPORATE GOVERNANCE DI INDONESIA Wibowo, Edi
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 10, No 2 (2010): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

ABSTRAK Applying good corporate governance becoming become strategic determinant to company so that earning ever improve value and also look after going concern growth process. For the reason, every company requires to continue to improve its hard work so that can take benefit from applying good corporate governance. If this good corporate governance principle is executed seriously, may simply company will have sturdy base in running its business. Externally, company will be more be trusted by investor, meaning its stocks market value will increasingly. Partner work even also does not hesitate to develop broader business relation again. Supplier have trustworthy and clear hold and also sure will be treated fairly so that can give best price, which mean create efficiency to company. Creditors even also have high trust for the giving of its credit which is possible needed to extension of is effort. Keywords: Good corporate governance, fairness, transparency, accountability, and responsibility
CUSTOMER RELATIONSHIP MANAGEMENT: UPAYA PENCAPAIAN PROFITABILITAS JANGKA PANJANG Triastity, Rahayu
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 10, No 2 (2010): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

ABSTRACT The rapidly and constantly changing business environment has forced businesses to reconsider their strategies in maintaining their customer base. Customers nowadays have a wide array of product choices, and worst – they are becoming increasingly disloyal. Such facts pose serious threats for some companies. For those who want to keep their customer base, an integrated approach of maintaining and managing customer relationship must be taken. This article proposes an integrated framework of managing relationship with customers. Database marketing, total quality philosophy, value chain integration, customer service-oriented culture, and strategic human resource management must be implemented comprehensively to provide customer satisfaction and long-term beneficial relationship which eventually will increase profitability.   Keywords: customer relationship management, relationship marketing, total quality, database marketing customer satisfaction, long-term relationship, value chain integration, profitabilitas.
PERLUNYA PENERAPAN SISTEM AKUNTANSI PADA USAHA KECIL MENENGAH Puji Astuti, Dewi Saptantinah
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 10, No 2 (2010): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

Abstract System is very important in the business activity, especially in business activity which very more transaction and complex. System devided in more procedur. Finally, the financial statement is compatible accounting standard. Therefore, need internal control system (ICS), organization which have good ICS, mistake could be minimalized. This research is descriptif and this object is an car accesories “Goro Profesional” in Surakarta. This research was aim to description for all businessman and everyone which need accounting systems in the business organization and make the financial statement is compatible accounting standard. The problema in this research is know what accounting systems used to in the business enterprises will be controlable and mistake can be minimalized. Result in this study is there are some mistake in this organization, beside there are some good practice in this organization, therefore this research try to search some solution in the problemain this organization and help to give for example financial statement which compatible accounting standard.   Keywords: System, Procedur, Accounting System, Internal Control Systems
PENGARUH DIMENSI KUALITAS PELAYANAN JASA TERHADAP KEPUASAN NASABAH Rully Tri Indriastuti, Untung Sriwidodo &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 10, No 2 (2010): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

ABSTRACT The analysis results which could be reported are: (1) The questionnaire of all variables are valid and the variability’s result is reliable, (2) The result of classical assumption test show that the model is no multicolinierity, no heteroskedasticity, no autocorrelation and the residual is normal. Results of t test indicate that (1) the reliability dimension of service quality has a significantly positive effect on customer satisfaction, thus supporting hypothesis 1; (2) the responsiveness dimension of service quality has a significantly positive effect on customer satisfaction, thus supporting hypothesis 2; (3) the assurance dimension of service quality has a significantly positive effect on customer satisfaction, thus supporting hypothesis 3; (4) the empathy dimension of service quality has a significantly positive effect on customer satisfaction, thus supporting hypothesis 4; (5) the tangibles dimension of service quality has a significantly positive effect on customer satisfaction, thus supporting hypothesis 5. (6) Dimension’s of service quality (reliability, responsiveness ,assurance, empathy, dan tangibles) has a significantly effect in a simultaneous on customer satisfaction, thus supporting hypothesis 6; (7) the responsiveness of service quality has most dominant influence to customer satisfaction, thus supporting hypothesis 6. Coefficient determination test is Adjusted R2 = 0,385; it means that the influence of reliability, responsiveness, assurance, empathy, dan tangibles variables are explain as 38.5% to customer satisfaction only, further more influenced by the other variables. Keywords:    service quality, reliability, responsiveness, assurance, empathy, and tangibles, consumer satisfaction.
MENINGKATKAN MOTIVASI KERJA DENGAN PENGHARGAAN BERBASIS KINERJA BAGI AKUNTAN PUBLIK Kristianto, Djoko
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 10, No 2 (2010): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

Abstrack Management human resource is not an new in environment an organization. Effort human being, non a[n static, but continuing to expand and change rhythm with human life dynamics that goes on in togetherness. Efficacy an institution supported by some factor, among others human resource role, public accountant as part of human resource they need in motivation so that/ to be its performance can mount, for the reason institution have to comprehend the human resource behavior. In a condition that way each management element play important role to utilize organization and exploit resource had so that can detain threat and pressure from environment which is each moment change until as low as possible so that earn process launching attainment of is target of an organization. Keywords : Public accountant, motivation, resource, performance.
SIKAP MENTAL WIRAUSAHAWAN DALAM MENGHADAPI PERKEMBANGAN ZAMAN -, Sunarso
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 10, No 2 (2010): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

ABSTRACT A needed matter by someone which wish entrepreneur is never give up attitude to situation to realize human being which is taught to be needed by patience, healthy spiritual and corporeal manful. Efficacy can be reached by dint of hard work by majoring personal strength in effort reach the target of life. In reaching target, hence do not always go well as desired. Many barrier and barricade which possibly will be met to overcoming it, hence needed by creative and constructive idea. With such idea hence someone will quickly and wise in taking needed action. Creative idea will assist someone to recognize risk, so that can draw up to with refer to effort to minimize the risk Keywords: entrepreneur, UKM development, corporate world, business.
EFEK MODERASI KEPEMIMPINAN PADA PENGARUH EMPLOYEE ENGAGEMENT TERHADAP KEPUASAN KERJA -, Lamidi
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 10, No 2 (2010): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

ABSTRACT This study aims to analyze (1) effect leadership towards the performance of lecturers and employee’s; (2) role of leadership as a moderator of the influences employee engagement towards job satisfaction of lecturers and employee’s. Sample are 78 lecturers and employee’s from all faculties in area of Slamet Riyadi University on Surakarta, taken by proportional sampling technique. To test the hypothesis, the researcher uses Regression Moderated Analysis, meanwhile to process the data, the SPSS Release 12 program is used. Results of t-test indicate that (1) employee engagement has a significantly effect to job satisfaction of lecturers and employee’s. This is indicated by t test with p value (0,006) < 0,05, thus supporting hypothesis 1; (2) leadership moderate the influence of employee engagement on job satisfaction of lecturers and employee’s. This is indicated by t test with p value (0,010) < 0,05, thus supporting hypothesis 2. Keywords: employee engagement, leadership, job satisfaction.
EFEK DARI COUNTRY OF ORIGIN DAN PENGETAHUAN PRODUK PADA EVALUASI PRODUK DAN NIAT PEMBELIAN PRODUK SEPEDA MOTOR Dwi Hastjarja Kustijana, Ratna Susanti &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 10, No 1 (2010): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

ABSTRACT This research is about effect from country of origin (COO) and knowledge of product at product evaluation and purchase intention purchasing of motorbike. Population is in society of Jebres, sample is 100 respondent. Technique sampling with non-probability that is convenience sampling. This research problem: (1) COO have influence to product evaluation and purchase intention, (2) knowledge have influence to product evaluation and purchase intention, (3) product evaluation have influence to purchase intention, and (4) COO have mediate product evaluation and knowledge of product to purchase intention. Analysis use covariance analysis (ancova), while to test mediate influence evaluate product between COO and knowledge of product to purchase intention use path analysis. Result of path analysis show all variable have significance value < 0,05. Thereby COO and knowledge have direct influence, knowledge have direct influence at purchase intention and also mediated evaluate product. Conclusion of this research that five hypothesis supported and two hypothesis is not supported. This caused by consumer have objective knowledge and low subjective in purchasing of motorbike is influenced by COO. While COO and knowledge of product have direct influence to purchase intention and also mediated evaluate product. Suggestion can be passed to otomotif producer better remain to maintain and try to improve COO image in consumer view and company continue to improve knowledge storey level consumer by giving information about product. Keywords: country of origin, knowledge of product, product evaluation, purchase intention
PERAN PUBLIC RELATIONS DALAM MEMBANGUN CITRA PERUSAHAAN MELALUI PROGRAM CORPORATE SOCIAL RESPONSIBILITY Rahadhini, MD.
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 10, No 1 (2010): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

Abstract Company do not at moment's notice Corporate Social Responsibility (CSR) in running its effort. Some company applying CSR is exactly assumed to behave too social. There is also a success company apply CSR, but society exactly look into company fail to draw public sympathy. Target of company give benefit at society at the same time create image, but inacceptable sometimes better. This matter happened because CSR done conducted is not arranged and not supported by good concept. Target of this article is to make efficient and effective CSR concept for the application of by company. Keywords: Corporate Social Responsibility, public, efficient and effective
ANALISIS PREFERENSI KONSUMEN SEBAGAI DASAR PENENTUAN SEGMENTASI DI PERBANKAN SYARIAH (Studi Kasus PT Bank Muamalat Indonesia Cabang Solo) Haryanto, Heru Purnomo &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 10, No 1 (2010): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

Abstract The objectives of this research are to analysis the preference of consumer on the syariah bank as base of segmentation and how the segmentation strategy is applied. There are three analysis for segmentation analysis: factor analysis, cluster analysis, and profiling analysis. The result of this research are by the factor analysis, there are six factors (location, park, funding, saving, motivation, and services), by cluster analysis, there are three cluster (location, benefit of product, and motivation), by profiling analysis, there are three segmentation area (geographic, psychographic, and behavioral). Keywords: Segmentation, cluster analysis, geographic segmentation, psychographic segmentation, behavioral segmentation

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