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INDONESIA
Jurnal Ekonomi dan Kewirausahaan
Published by Universitas Slamet Riyadi
ISSN : 1412193X     EISSN : 26544016     DOI : 10.33061
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Human Resource and Development Marketing Management Financial Management Operation Management Strategic Management Entrepreneurial and SMEs
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 844 Documents
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PEMBERDAYAAN USAHA KECIL MENENGAH DAN KOPERASI SEBAGAI PENGGERAK PERTUMBUHAN EKONOMI Wibowo, Edi
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 11, No 1 (2011): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

ABSTRACT Micro, Small and Medium Enterprises (SMEs) are the largest group of economic actors in the Indonesian economy and proved to be the national economic safety valve in times of crisis, as well as being dynamist economic growth after economic crisis. Besides being the largest business sector contribution to national development, SMEs are also creating substantial employment opportunities for workers in the country, so it is helping to reduce unemployment. One key to the success of micro, small and medium enterprises is the availability of a clear market for the products of SMEs. Meanwhile, the fundamental weaknesses faced by SMEs in the field of marketing is a low market orientation, weak in a complex and sharp competition and inadequate marketing infrastructure. Faced with an increasingly open market mechanisms and competitive, market control is a prerequisite to improve competitiveness. Therefore, the role of government is needed in encouraging the success of SMEs to expand market access. Keywords: empowerment, micro small and medium enterprises, economic growth  
NIAT ADOPSI E-COMMERCE WIRAUSAHAWAN MAHASISWA (STUDI PADA MAHASISWA UNS) Haryanto, Heru Purnomo &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 11, No 1 (2011): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

ABSTRACT This research aims to explore some variables which influence the intention to use (re-use) technology of internet for students who are doing business. This research applied technology acceptance model (TAM) elaborated with theory of planned behavior. Respondents of this research were students of sebelas maret university who have uses internet in their business activities. They were selected by a purposive sampling method. Based on SEM analysis, the result of this research shows that perceived usefulness and subjective norm influence towards intention to use (re-use) technology of internet and also perceived behavioral control and attitude to re-use e-commerce. The result of this research describes that some variables are an antecedent of affective (intention to re-use) in e-commerce. Thus, this result supports the theory of planned behavior by Ajzen and technology acceptance model by Davis. Implications of the findings for developers are discussed further. Keywords: TAM, technology internet, entrepreneurships.
MARKETING PLAN SEBAGAI UPAYA PENCAPAIAN STRATEGI PEMASARAN PERUSAHAAN JANGKA PANJANG Triastity, Rahayu
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 11, No 1 (2011): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

ABSTRACT Marketing plan is an important element in a company business plan. Marketing plan is conducted annually focused on implementation of decision dealing with marketing variable mix that is product, price, distribution, and promotion. Marketing plan must be monitored regularly especially in the beginning stage, as part of business plan. Marketing plan provides data for the company about neighborhood description, tactics and specific objectives that will be achieved. Marketing plan also describes a measurable standard norm, provides a base for the next plan, as well arranges specific marketing action, which is aimed to encourage along term factory strategy achievement. While the Marketing plan process consists of five stages: 1) Conduct a situation analysis, 2) Develop marketing objectives, 3) Determine positioning and deferential advantage, 4) Select target market and measure market demand, 5) Design a strategic marketing mix. Keywords: marketing mix marketing plan, marketing strategic, market response.
STRATEGI SUKSES BAGI USAHA PEMASARAN JASA PENDIDIKAN BERBASIS MANAJEMEN PROSES -, Sumaryanto
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 11, No 1 (2011): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

Abstract Marketing Strategy Services Company one of them can be seen from the marketing mix are product, price, place or distribution and promotion are very helpful in marketing a product. However, in the marketing services that most directly related to the man that made a difference in the results of customer satisfaction. For the marketing of services need to consider other elements of people, physical evidence and process. Good service from service providers (people) will establish a physical evidence at the due process provision of customer services performed very well. From the physical evidence that has been formed it possible to increase the number of customers who want to use the same service. Managing Quality of Service There is a strategy that can be achieved in winning the competition with a rival business that is by delivering high quality services consistently than our competitors and higher than customer expectations. To avoid failure in service delivery, to note gaps that may occur, including the following gap between consumer expectation and management perception. Keywords: educational service marketing, management processes, customer information systems.
KEUNGGULAN ORGANISASI DENGAN BERTUMPU PADA SUMBER DAYA MANUSIA Susanti, Retno
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 11, No 1 (2011): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

ABSTRACT Humans are important factors in any organizational system developed for a role as HR which occupies a strategic as well operational functions within the organization. The system in question is the procedures and management practices, including recruitment, development, maintenance, and utilization of human resources. In order to excel in competition's organization needs to perform appropriate steps in managing human resource systems ranging from recruitment, development, maintenance, up to the utilization or utilization. Although better management practices will have a chance of a larger organization with success in the future, but also not always guarantee the success of the organization in the future, because there are many factors both internally and externally that not everything is under control of the managers. Keywords: superior organization, human resources, empowerment, the recruitment process
PENGENDALIAN PIUTANG TERHADAP TINGKAT KEBUTUHAN MODAL KERJA SERTA DAMPAKNYA TERHADAP TINGKAT PROFITABILITAS Utami, Setyaningsih Sri
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 11, No 1 (2011): Ekonomi dan Kewirausahaan
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Abstract

ABSTRACT One of the company's strategy to increase of sales volume is to Provide the receivables, the receivables are more and more hope of profit but Also the Greater the risk the company is Also getting bigger and of course investment or working capital to be provided by companies are Also increasingly working a lot. Capital apart closely related to the operation of company daily as well as indicate the level of safety or margin of safety of creditors, especially the short term. The existence of efficient working capital allows the company to operate as efficiently as possible and the company Had no trouble or face the Dangers That cans be the caused by the financial crisis. Keywords: volume of sales, receivables, working capital, margin of safety
STRATEGI PENGELOLAAN HUBUNGAN INDUSTRIAL DALAM MEMINIMISASI KONFLIK INDUSTRI Wardiningsih, Suprihatmi Sri
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 11, No 1 (2011): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

ABSTRACT Industrial relations concerning the relationship between workers and employers as well as issues surrounding such as economic, social, political and cultural. When firms interact with many community stakeholders who are affected by decisions, policies and operations of the company. Number of stakeholders and different interests, causing potential conflicts in the company. The cause of the emergence of conflicts within the company, can be triggered by individual factors or organizational factors, which have the effect they are positive or negative. Conflict in the industry can be solved with the approach of competitors, collaborators, compromise, accommodator and avoidance of conflict. Keywords: Industrial Relations, Industrial Conflict, Man Power Marketing, Man Power Management.
PENGARUH CASH FLOW TERHADAP LEVERAGE DAN INVESTASI SERTA DAMPAKNYA TERHADAP NILAI PERUSAHAAN K., Jemmi Benardi
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 10, No 2 (2010): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

ABSTRACT Indonesian economy has experience a great turbulence as an effect of financial crisis taking place in 1997 – 1998 which dragged the economic condition into severe, long term crisis. This crisis has destroyed the whole economic components including those in real sector and in the Indonesian capital market which causes many companies to go bankcrupt because of having financial distress. Therefore financial policy relating with financing and investment should be an important factor to attain the company goal. This research is conducted at 100 go public manufacture sector companies in the Jakarta stock exchange as research sample in the period of 2000 – 2004, considering manufacture sector contribution is one third of the total economic output, performing the biggest product domestic bruto contribution, labor user, non oil sector provider, and sales to the whole sectors at Jakarta stock exchange covering more than 60%. Analysis technique implemented is structural equation modelling using AMOS 6 and SPSS 14 software. Research results show that cash flow has a real impact upon leverage, investment, and firm value. If internal fund source of profitability is low and debt benefit is smaller than debt cost, the company will experience financial distress and risk of bankcruptcy. Therefore, the company is expected to be able to manage debt effectirely, conduct operational efficiency and effectivity, together with the use of too big debt while the macro economic condition has not been stable yet. Keywords: Cash flow, leverage, investment, the value of firm.
PENGARUH HUBUNGAN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI DENGAN MOTIVASI KERJA SEBAGAI VARIBEL MODERATING Ambarini, Ernawati &
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 10, No 2 (2010): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

ABSTRACT The aims of this research is to examine the effect of: (1) The working relationship to performance, (2) work environment on performance, (4) Work motivation moderate the influence of the working relationship and work environment on staff performance Karanganyar District Personnel Agency. Employee population of the District Personnel Agency Karanganyar numbered 54 people. Conclusion The results of the study: (1) The hypothesis that says: "there is significant influence working relationships to employee performance Karanganyar District Personnel Agency" unsubstantiated claims, (2) The hypothesis that says: "There is a significant influence on the performance of employees of the Work Environment Agency Regional Personnel Karanganyar District "does not prove its truth, (3) The hypothesis that says: " The variable job motivation moderate the influence of the working relationship and work environment on staff performance Karanganyar District Personnel Agency ", not attested. Keywords: Employment, work environment, employee motivation and performance officer.
ANALISIS KETERKAITAN KARAKTERISTIK DENGAN PENDAPATAN PENJUAL WEDANG JAHE (HIK) DI SURAKARTA Supono, Boedyo
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 10, No 2 (2010): Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

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Abstract

ABSTRACT Hypothesis that is told (1) there are interrelationship wich significant characteristich with earnings of sellers gingers drink (HIK) in Surakarta (2) capital factor as one of most the bearing dominance with earning of sellers gingers drink (HIK) in Surakarta. Where as data analysis apply Chi Square test namely compare X2 calculate with X2 table. If X2 calculate bigger than X2 is table, Ha received by Ho rejected where as for knowing very factor dominant the bearing by comparing coefficient of contingency with maximum coefficient of contingency progressively tightly the bearing both variable. Interrelationship working capital with earning shown by level of X2 calculate = 4, 69 compared by X2 table = 9,49 so that Ho received. Location effort showing X2 calculate = 14,7 bigger from X2 table = 9,49 so that Ho rejected Ha is received, available to being concluded by location effort relating to earning of sellers gingers drink (HIK). Education with X2 calculate = 3,703 compared is smaller with X2 table = 9,49 so that Ho is received. Old effort yielding X2calculate = 0,374 smaller compared with X2 table = 9,49 hence Ho received. Where as X2 calculate of office hours = 3,398 is smaller if compared with X2 tabke = 9,49, thereby Hois received. Base upon coefficient of contingency compared with maximum coefficient of contingency hence location effort giving the biggest coefficient and closest with maximum coefficient of contingency, then hypothesis expressing anticipated by working capital factor as one of sellers characteristic gingers drink (HIK) in Surakarta is unprovable of the truth. Precisely research result indicate that location effort tightest of the bearing with earning of sellers gingers drink (HIK) in Surakarta. Keywords: characteristic of sellers gingers dringk (HIK), earning, interrelationship.

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