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INDONESIA
Transformasi
Published by Universitas Slamet Riyadi
ISSN : -     EISSN : -     DOI : -
Core Subject : Education,
Education
Arjuna Subject : -
Articles 371 Documents
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PERAN HUMAS DALAM PENINGKATAN PENERIMAAN MAHASISWA BARU DI UNIVERSITAS SLAMET RIYADI SURAKARTA Dian Esti Nurati, Budi Setyawan, Maya Sekar Wangi &
Transformasi Vol 1, No 30 (2016): Transformasi
Publisher : Transformasi

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Abstract

The development of communication with overtime into various fields more specific. One of theseareas is a field public relations ( PR) or usual also called public relations. Public relations orPR is an institution to establish and maintaining good relations with public internal , andexternal. Background research is the role of public relations on the popularity and positiveimage Slamet Riyadi Surakarta University , against the increase freshmen public relations ofSlamet Riyadi University Surakarta considering how specialized in acceptance of new students.This research in a qualitative.Data collected through interviews with informants, literaturestudy, and analysis documents. Research results on the role of public relations in the increasefreshmen the public relations: role in terms of planning program , planning strategy , thestrategy , and evaluation. With suggestions of this research is the need for public relationsslamet riyadi university improving communication effective as well as management and publicrelations strategy in the university slamet riyadi to get more capable of increasing popularityand image slamet riyadi university that can improve the acceptance of new studentsKey words: planning message , communicating message , the role of public relations
KOMUNIKASI PEMASARAN CLOTHING YESZY MFG Siswanta, Wahyu Mardiyanto, Maya Sekar Wangi &
Transformasi Vol 1, No 32 (2017): Transformasi
Publisher : Transformasi

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Abstract

This research was about communication marketing in an enterprise clothes called YESZY MFG.The purpose of this research is to explain and described of marketing communication clothingYESZY MFG in pulling the community to use products. In this research using the teory ofHermawan and the teory Kotler. A kind of research methodelogy used is research descriptionqualitative. The results of the study data shows that in communication marketing online YESZYMFG use social media including facebook & instagram as a means of promotion andcommunication marketing offline YESZY MFG is by means introduce products throughendorsment, sponsorship, flyering, submit clothes in retail store, follow the exhibition clothing,then marketing carried out through YESZY MFG employees.Key words: communication marketing online, communication marketing offline, YESZY MFG.
PENGEMBANGAN MODAL SOSIAL MAHASISWA LUAR JAWA DI UNIVERSITAS SLAMET RIYADI Damayanti, Christy
Transformasi Vol 1, No 33 (2017): Transformasi
Publisher : Transformasi

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Abstract

Social capital is a capital that has important role in supporting individuals in interacting with the society. The academic achievement and success of Slamet Riyadi University students from outside Java is highlydetermined to develop social capital that affect the level of trust, social interaction, and reciprocalquality. This study examines how students outside Java at Slamet Riyadi University Surakarta developtheir social capital. As a qualitative research, this study obtained data through observation, interviews,and disscusion group forums. The theory used in this research is the theory of social capital foreducation. The conclusion of this study is the factor that strongly hinder the development of social capitalof students from outside Java at Slamet Riyadi University Surakarta is the taste of food and language.Furthermore, to develop social capital is needed role of institutional support of Slamet Riyadi Universityand community institutions.Keywords: social capital, student, difference
EFEKTIVITAS WAYANG HIP HOP SEBAGAI MEDIA KRITIK SOSIAL (Studi Pada Grup Wayang Hip Hop Di Studio Wayang Hip Hop, Kadipiro, Ngestiharjo, Kasihan Bantul, Yogyakarta) Suryaningrum, Yulia
Transformasi Vol 2, No 28 (2015): Transformasi
Publisher : Transformasi

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Abstract

Wayang hip hop is one of a grup of social media for public critism. The study ims determinethe effectiveness of the delivery of message wayang hip hop community, is effective to changethe attitudes and behavior of society. In the proces of delivering a message communicationeffectiveness, not only influenced by the communication, but also factors communicant.Delivery of message by a wayang hip hop is so that people can understand, comprehend, tochange behavior. Efectiveness wayang hip hop in the delivery of message to the level ofcognitive and affective level.Key Words: Effectiveness of the message, Wayang hip hop, Social criticism.
IMPLEMENTASI PERATURAN BUPATI SRAGEN NOMOR 22 TAHUN 2014 TENTANG PELAYANAN ADMINISTRASI MASYARAKAT DESA DAN KELURAHAN (PADMA) KABUPATEN SRAGEN Sri Riris Sugiyarti, Yhoga Ayuningtyas, Joko Pramono &
Transformasi Vol 2, No 29 (2016): Transformasi
Publisher : Transformasi

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Abstract

The Sragen Major Rule No. 22 in 2014 year concerning in the service of Administration ofvillage has a purpose for ineceasing the quality of effectively, efficiently serving and make theserving as well as the villagers needs. It has a benefit in issuing the birth certificate or civiladministration, permit, and non permit. It makes the definitive villagers data and does not makedouble data whwen it is issued. The theory which is issued for supporting the implementedanalysis of the serving of administration of village (PADMA). Eivils policy is implemented modelpolicy which is improved by Van Metter and Van Horn. The research Method which is used isqualitative research, there for the researcher chooses the informan by using purposive samplingand snowball. The researcher uses the technique of collecting data which is combination of sometechnique, namely, literature, interview, straight observation and documentation. The researchhas a conclusion that is the implementation of the Major Policy concerning in service ofAdministration of Villagers (PADMA) has been done it has several laek of implementation,because of human resourches of civil servant who works in Karangjati office be unable to give acivil service effetively and efficiently. There are not awareness for taking their ownadministration and the lack of sosialitation to the villagers that cause of misunderstanding anddis informating received.Keywords: Implementation, Policy, Serving, Administration.
NADA BERITA DAN LITERASI MEDIA (ANALISIS ISI BERITA TENTANG PEMERINTAH KABUPATEN NGAWI, MADIUN DAN MAGETAN PADA RADAR MADIUN) Wahono, Hari
Transformasi Vol 2, No 32 (2017): Transformasi
Publisher : Transformasi

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Abstract

This research aim to describe the tone of the news about local government, editorialpolicy of Radar Madiun and media literacy. The tone of the news about local governmentwhich presented by Radar Madiun can be positif, negative or neutral, this depands onfactors which found in each local government.This reasearch combine both quantitative and qualitative methode, the locaition of thisreasearch are Ngawi regency, Madiun Regency and Magetan Regency. Sampels of thisresearch were news presented by Radar Madiun in which discuse about government dailyactivity and develpoment activity had been done by each regency. For detrminen the toneof the news, researcher refeer to idea which used by Stempel in Flournoy. Refeer to thatidea, the tone of the news presented by Radar Madiun can be positive, negative andneutral. Editoral policy of Radar Madiun infuenced by same foctors.The tone of the news presented by Radar Madiun in which discouse about dailygovernment activity in Ngawi regency was neutral tone, Madiun Regency was negativetone and neutral tone for Magetan Regency. In another side whan Radar Madiun discousethe develpoment activity had been done by Ngawi Regency the tone of the news wasnegative tone, positive tone for Madiun Regency and Neutral tone for Magetan Regency.In this research we found that editorial polecy of Radar Madiun influenced by somefactor,that are ediology, politic and social culture in which Radar Madiun coveredarea.The reader who have good media literacy can not be influenced by the tone of thenews presented bay the media, in the other side for the reader who not good enough inmedia literacy will influenced by that tone of the news.Keywords : news, the tone of the news, editorial policy
KUALITAS PELAYANAN PUBLIK DI KANTOR KECAMATAN KLEGO KABUPATEN BOYOLALI Joko Suranto, Anindhyta Angga TMTP, Qomarudin &
Transformasi Vol 2, No 29 (2016): Transformasi
Publisher : Transformasi

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Abstract

The purpose of this research is to analize the quality of public service in Klego subdistrict officein Boyolali regency. This research uses descriptive method with qualitative approach. Theresearch informant use purposive sampling technique. The technique of data collection useobservation, interview and documentation. The data analysis technique use interactive analysiswhich consist of data reduction, data presentation, and conclution. The result of this researchshows the quality of the service of Klego subdistrict based on the fact dimention which is not tosatisfy enough for the people. The unsatisfied service are such as the less of queue seat and theemployee discipline factor. There are some employee still have in discipline the employee isgood enough in giving the service to the public, but there is still any some capability that shouldbe better, such as the ability in operating the computer program. If we see from capacity of theperceptive, it is not show the good quality of service. It seen when responding the requester, notevery requester get the good response from the employee. There are some employee have theability to give thee good respons to the requester. The good respons mostly showed fot therequester who have the colleague or the requester who have a good relation with the emloyee.The ansurance dimention shows the good service, it gives the good service to the people and itgives legality and it olso free that the service which was did by the employee of that districtalways give the legality asurance for the people. If we see from the empathy dimension it showsthe good quality when did there duty, the employee put the importance of the requester in thefirst place.Keywords: tangibles, reliability, responsiveness, assurance and empathy.
INDONESIA INTERNATIONAL MASK FESTIVAL SEBAGAI SARANA KOMUNIKASI INTERNASIONAL KOTA SURAKARTA PADA TAHUN 2014-2015 Halifa Haqqi, Hayu Trisnaningtyas, Setyasih Harini &
Transformasi Vol 1, No 30 (2016): Transformasi
Publisher : Transformasi

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Abstract

This research aims to explain or describe about Indonesia International Mask Festival as aninternational means of communication Culture Surakarta city in 2014-2015. The theory used inthis research international communication in the perspective of the culturalistic. The researchmethodology used is the type of qualitative descriptive study. Data sources used are primary andsecondary data. Data collection techniques in the study using a study of the literature, interviewsand related documents. The data analysis techniques used over the dish data, data reduction,and with draw all of the conclusion or verification of data. In conclusion, this event support theefforts of international communications with the purpose of achievement of maintaining aclimate of peace, avoid misunderstandings, avoiding and resolvingconflicts increase international cooperation, as well as support the implementation of foreignpolicy for Indonesia in its efforts to fight for the achievement of national interests in thecountries participating in the event Indonesia International Mask Festival.Keywords: Indonesia International Mask Festival, International Communication, CulturalEvents.
ETNOSENTRISME, STEREOTIP DAN PRASANGKA DI KALANGAN KARYAWAN ETNIS JAWA DAN TIONGHOA DI KOTA SURAKARTA Amanda, Agnes
Transformasi Vol 2, No 32 (2017): Transformasi
Publisher : Transformasi

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Abstract

The purpose of this study was to describe how ethnocentrism, stereotypes and prejudices thatdevelop among the workers (employees) Javanese and Chinese in Surakarta. Howethnocentrism, stereotypes and prejudices influence in communication. This research isqualitative descriptive case study approach. Data collection technique used in-depthinterview and FGD (Focus Group Discussion). The Uncertainty Reduction Theory candescribe the results of this study. People with different ethnicities looking for informationabout other to reduce uncertainty before they make communication. They use the informationto predict the behavior of others. The study also shows that the development ofcommunication that ensue does not depend on ethnicity but depends on the personalcharacter and attitude. Stereotypes and prejudices that people get in beginning will be changewith the more knowledge and relation.Key words: ethnocentrism, stereotypes, prejudices, intercultural communication
RESISTENSI GENDER CALON KEPALA DAERAH Suwardi, -
Transformasi Vol 1, No 28 (2015): Transformasi
Publisher : Transformasi

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Abstract

Gender ideology especially in local political life is still dominant. Various cases of election in the province of Central Java in particular. This study lasted noted few major woman candidates who successfully won the election. Studi been performed in various local election in the province of Central Java, among others Sukoharjo Regency (2010 ); Sragen Regensi (2010); Klaten Regency (2010); Demak Regency (2010), Pati Regency (2011); Pekalongan Regency (2011); Major woman candidates have additional obstacles to win the elections, namely gender resistance.Keyword: local election, resistance, gender.

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