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INDONESIA
Transformasi
Published by Universitas Slamet Riyadi
ISSN : -     EISSN : -     DOI : -
Core Subject : Education,
Education
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Articles 371 Documents
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MARKETING OF COMMUNICATION MADDOG DISTRO IN SHAPING CONSUMER BEHAVIOR Kusumo, Chrysto Naru
Transformasi Vol 2, No 28 (2015): Transformasi
Publisher : Transformasi

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Abstract

The research results show that of marketing communications conducted of distro Maddog, amongothers via the print media in the form of a leaflets, pamphlets, posters, banners, and online media (facebook, twiter and website ). In addition also to promote by buy one get one (bought one, get onefree), on Holidays and End Year consumers obtain as a price special or discount reach 20 % to 50 %purchase of products Maddog . Maddog Distro also promoting the product by follow exhibitions andbecome sponsorship of many events able to support that sales promotions, as well as Maddog Distrohas always maintained the quality of their products. Marketing communications conducted byMaddog Distro have formed 2 ( two ) consumer behavior, namely decisions making complex andloyal. Consumer behavior type complex making this decision, before transact/purchases in MaddogDistro, First search the information product to bought. Whereas the consumer behavior type is Loyal,consumers always suitable to the products bought of Maddog Distro product without seekinginformation from place and buy repeatedly.Key Word: Marketing of communications and behavior consumers
PENGAWASAN TERHADAP WARGA NEGARA ASING OLEH KANTOR IMIGRASI KELAS 1 SURAKARTA DALAM ASEAN ECONOMIC COMMUNITY GPH. Dipokusumo, Mas Ageng Banyubiru, Christy Damayanti &
Transformasi Vol 1, No 30 (2016): Transformasi
Publisher : Transformasi

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Abstract

The context of the ASEAN Economic Community led to the freedom of movement ofprofessionals, business people, and workers in the ASEAN region, and with that aspects of theseinterests has been the holding of the Meeting of the ASEAN Directors-General of ImmigrationDepartment and Heads of Consular Affairs Divicions of the Ministries of Foreighn Affairsregarding ASEAN Framework Agreement on visa Exemtion . The meeting was a transboundaryfacilities for workers, businesses, and professionals to undertake activities in ASEAN Countries.The facility used to be foreign citizens tour, learn, and visiting family. Based on theory nationalsecurity, cooperated, transnatinal crime The author examines this research about foreign citizenoversight conducted by the Office of Immigration first Class of Surakarta on ASEAN EconomicCommunity. The author examines this research with qualitative research methods. The dataused are primary and secondary data with the use of primary subjects such as foreign citizenoversight conducted by the Office of Immigration first Class of Surakarta. ASEAN EconomicCommunity highlighted by the Immigration Office first class Surakarta since become a potentialthreat to foreign citizens who come to Indonesia, especially Surakarta with the emergence ofmany exchanges criminals who assist them in providing travel documents are counterfeit,sponsor false to obtain a entrance visa. This research resulted in 1. The potential of thesethreats solved by the Immigration Office first class Surakarta by: a. prevention with overseeingforeign citizens Movement. b. repression action to foreign citizens through legal channels 2.Immigration Office first class Surakarta create a special unit to oversee foreign citizen namedTim Pora. 3. Immigration Office First Class Surakarta significant role in the form of cooperation,national and regional security. Advice from the author is expected to discuss theimmigration movement of Indonesia.Key words : Surakarta‟s Imigration Office, Oversight, And Transnational Crime
KOMUNIKASI PEMASARAN VIA FACEBOOK DAN INSTAGRAM DALAM MENINGKATKAN LOYALITAS PELANGGAN ( Studi kasus di Anima Coffee & Chill Kartasura, Sukoharjo) Buddy Riyanto, Fauzanendra Rahmantyayoga, Maya Sekar Wangi &
Transformasi Vol 2, No 32 (2017): Transformasi
Publisher : Transformasi

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Abstract

This research was based on researchers seeing the success of anima coffee & chill seensignificantly within 1 years after the coffee shop be established. The media that used in isfacebook and instagram. The purpose of this research is to describe how marketingcommunications anima coffe & chill via facebook and instagram to improve the customerloyalty. Methods used in research is with the study descriptive qualitative. The result showedthat the activity of marketing communications using instagram can be successfully due to theresponse from customers of any information as a new kind of coffee and promo releasedthrough instagram. But in the use of facebook anima coffee & chill having an smallerresponses than the instagram because that is in facebook post is only connected frominstagram. So update contained in facebook impressed monotonous.Key words: Marketing communications , facebook and instagram , customer loyalty
MANAJEMEN LPP RRI SURAKARTA DALAM MELESTARIKAN PROGRAM SIARAN PEDESAAN Dian Esti Nurati, Anastasia Oktavioni Hardika Putri, Buddy Riyanto &
Transformasi Vol 1, No 29 (2016): Transformasi
Publisher : Transformasi

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Abstract

This research is descriptive - qualitative aims to describe and analyze the management of LPPRRI Surakarta in preserving the Rural Press program. By using interactive analysis , theresults showed that the leadership of LPP RRI Surakarta has authorized the broadcastprogram coordinator countryside to manage their own all the needs and requirements at thetime of production starting from the planning , organizing, directing and give effect to , andsupervision .Key words: Management, press, rural
HUBUNGAN WORD OF MOUTH TERHADAP KEPUTUSAN PELANGGAN DI PERCETAKAN AMANI OFFSET SURAKARTA Buddy Riyanto, Fachmy Anwari, Siswanta &
Transformasi Vol 1, No 30 (2016): Transformasi
Publisher : Transformasi

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Abstract

Type of this research is quantitative. The theory is the theory of Kotler (2000) for themeasurement of the variable declared Word Of Mouth is also a marketing strategy to makecustomers talk (to talk), promoting (to promote), and sell (to sell) to other customers. Thepopulation in this research is all customers Amani Offset Surakarta, as for the withdrawal ofsamples done by non probability sampling aksidental so obtained as many as 100 peoplesampling. Premier data obtained through the dissemination of the questionnaire. As for theresults of this research are: based on Product Moment has a significant positive relationshipbetween the Word Of Mouth of customer Word Of Mouth thus capable of affecting the consumerin using the printing products Amani Offset so the more frequent consumers of Surakarta talkabout positive things about a product, then the increase of customers to have that product. Ifconsumers are increasingly talking about negative things about a product, then decreased tocustomer also have a product.Key words: influence of Word Of Mouth, Customer Communication, marketing.
PERAN PEMERINTAH DESA DALAM PEMBERDAYAAN USAHA MIKRO KECIL DAN MENENGAH DI DESA GABUGAN Aris Tri Haryanto, Tutur Teguh Santoso, Liliek Winarni &
Transformasi Vol 1, No 32 (2017): Transformasi
Publisher : Transformasi

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Abstract

The purpose of the research was to observe and analyze the role of Government inGabugan village of Empowering Micro small and medium in Gabugan. The researchmethod used is descriptive qualitative methods research informants. determinedby purposive technique. The results of research that the role of the Government of the village ofGabugan in the empowerment of small medium enterprises proved not optimal, because of lackof government programs that support small medium enterprises in the village of Gabugan toflourish. Her advice is pemeritah Gabugan village to empower small medium enterprisesexisting in the village of Gabugan with how to create training programs or other programs thatsupport small medium enterprises thrive.Keywords : small medium enterprises, village adminstration role
EFEKTIVITAS PELAYANAN PERIZINAN PADA BADAN PENANAMAN MODAL DAN PERIZINAN TERPADU (BPMPT) KOTA SURAKARTA Wahyu Bhudianto, Miftachul Fauzan, Damayanti Suhita &
Transformasi Vol 1, No 28 (2015): Transformasi
Publisher : Transformasi

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Abstract

This study is a describtive qualitative tried to describe effectiveness permit service on BPMPT city of Surakarta. Data collecting with observation technique, interview, and documentation study. Election informan with purposive sampling. While to analysis researcher data by using technique interactive analysis. The result showed that effectiveness permit service BPMPT city of Surakarta have earned to implementation as according service standard based and mission of BPMPT city of Surakarta. According to service implementation with service standard which have been executed by BPMPT city of Surakarta can effectively suported by service officer claimed to can serve customer batter.Key word: effectiveness, permit service
UPAYA JEPANG DIBAWAH PEMERINTAHAN SHINZO ABE DALAM MENINGKATKAN PERTAHANAN MILITER Ayu, Ananda F
Transformasi Vol 2, No 28 (2015): Transformasi
Publisher : Transformasi

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Abstract

This study describes how Japan's efforts to improve its military . The Japanese effort whichwill issue a policy in which Japan can actively participate in military activities. Japan hasexperienced many developments after the Cold War to become one of the most advancedmilitary in East Asia . This is due to the encouragement of the US desire to keep the area fromEast Asia to North Korean military forces . National Defense Program Guidelines, 2010brings a new change in the concept of the Japanese defense . The change lies in the existenceof the concept of Dynamic Defense Force to replace the Basic Defense Force that has beenused since the National Defense Program Outline in 1976. That is because Abe has a positionand legitimacy are more powerful than ever , with the support of the LDP as a party majoritycontrol of parliament , and the level of acceptance of people who remain good. Defensepolicies that have been issued by Abe in the background backs regional conditions in EastAsia increasingly unsafe . Mainly related to the growing concerns of the Japanese people ofboth countries. The conclusion that can be drawn is that with these efforts can enhance Japan's defense -related millitary regional conditions in East Asia . It is also due to the support ofthe Japanese people towards security issues , including constitutional changes , will continueto grow in the futureKey Words : Security, Dynamic Defense Force, Shinzo Abe, East Asia Conflict
PEMBINGKAIAN TAJUK RENCANA TENTANG MUSIBAH JATUHNYA CRANE DAN TRAGEDI TEROWONGAN MINA ARAB SAUDI 2015 Siswanta, Aris Wibowo, Maya Sekarwangi &
Transformasi Vol 1, No 30 (2016): Transformasi
Publisher : Transformasi

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Abstract

This riset aims to determine the process of framing the Editorial in Kompas and MediaIndonesia regarding preaching crane collapse disaster and tragedy in Mina Tunnel SaudiArabia during September 2015. Various media reported events occurred including MediaIndonesia and Kompas that have a critical view of the events by presenting in the form ofeditorial section. Both were chosen for presenting editorial appearing more and editorialsections crane collapse disaster in the Haram and tragedy in the tunnel Mina interesting tostudy the news amid other disasters shown by Indonesian media. Elements of communicationare examined in this study is the message that communicate newspaper Kompas and MediaIndonesia as a communicator to a broad audience as receive through the print media.Departing from the concept of sense extension theory thinking related to agenda setting is doneby the news media in conveying information. In the process of conveying information newspapermedia constructs reality and the result is the editorial text. Text editorial examined using dataanalysis Pan and Kosicki framing models. Framing analysis model is a model derived from theanalysis of discourse. This type of research used in this research is descriptive qualitative. Theobject of research that is used for data or an information in the study were related to Editorial /Editorial in Kompas and Media Indonesia in the news regarding the Fall Accidents News Craneand Mina Tunnel tragedy in Saudi Arabia during September 2015. The data collection techniqueusing the documentation and study of literature , And data analysis techniques using frameworkanalysis model framing Zhongdan Pan and Gerald M. Kosicki. So the results of this study arethe Media Indonesia over the frame into themes: the government's stance Countries of originpilgrims who are victims. While the focus Compass by framing dish emotional audience ofreaders in response to the incident.Keywords: framing analysis, Pan and Kosicki, tragedy in haji 2015, Media Indonesia andKompas
MUATAN PROPAGANDA PADA MEDIA MASSA ( Analisis Isi Propaganda dalam Berita Perang Pada Majalah Djawa Baroe Masa Pendudukan Jepang Di Indonesia Tahun 1942-1945) Kurniasih, Eti
Transformasi Vol 1, No 33 (2017): Transformasi
Publisher : Transformasi

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Abstract

Djawa Baroe is a Japanese magazine in Indonesia during World War II in order to supportJapan during the war against allies. The magazine became the center of research object/interest,because it provides a large portion in preaching the Greater East Asia war. The purpose of thisstudy is to find out how the propaganda content in the Djawa Baroe Magazine in preaching awar event during the Japanese occupation in Indonesia from 1942 up to 1945 and to know thelevel of differences in the content of messages based on news topics, type of propaganda andpropaganda techniques.This research is an explanative research. It isdescribing facts and phenomena of a particularmessage or text, and also testing(how many)hypothesis. The technique of the data analysis iscontent analysis using chi square statistical test. It is applied to find out whether there issignificant difference in the message content. Based on the frequency of the contents of themagazine, the most emerging news topic is the spirit of nationalism and patriotism. It is clearlyseen that the Japanese Government efforts to provoke the Indonesian people to be willing tosacrifice, both materially and immaterial, to the struggle of the nation of Japan in liberatingAsia nations from the imperialists of Europe and America. The chi square test shows that in thenews topic category of type or type of propaganda, the value of X² is 20,809 with degrees offreedom (df)=4, then compared on the distribution table X² table=9.49. The value of X² exceedsthe critical value standards of 9,488. This means that there is a significant difference betweeneach type of propaganda on the news topic. In news topic category against propagandatechnique value X² is 50,251 with degree of freedom (df)=12, then compared on X² distributiontable. X²table value exceeds the critical value standard of 21.03. It can bae concluded there is asignificant difference of seven propaganda techniques on news topics in Djawa Baroe magazine.Keywords : Djawa Baroe, Content Analysis, Japanese Occupation, Propaganda Content

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