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INDONESIA
Jurnal Pariwisata Pesona
Published by Universitas Merdeka Malang
ISSN : 14107252     EISSN : 25415859     DOI : -
Core Subject : Social,
Social Sciences
Jurnal Pariwisata Pesona (JPP), is a scientific periodical journal of Diploma of Tourism, University of Merdeka Malang, which includes a variety of research in the field of tourism and hospitality, the analysis of actual case studies, or ideas related to the actual tourism and hospitality studies. This scientific periodical journal is intended as a means of scientific communication and a means of fostering, developing and strengthening knowledge in the field of tourism. Academics, legal practitioners, or anyone interested in the field of tourism and hospitality may submit their papers to the editor with the guidelines in writing. Researchers in all tourism and hospitality fields are encouraged to contribute articles based on recent research.
Arjuna Subject : -
Articles 7 Documents
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Search results for , issue "Vol 5, No 1 (2020): Edisi Juni 2020" : 7 Documents clear
KAJIAN PEMETAAN PASAR PARIWISATA POTENSIAL INDONESIA DALAM MENGEMBANGANKAN SILVER TOURISM (Dengan Pendekatan Boston Consulting Group (BCG) Growth-Share Matrix) Maulana, Addin
Jurnal Pariwisata Pesona Vol 5, No 1 (2020): Edisi Juni 2020
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v5i1.2719

Abstract

Silver tourism merupakan pangsa pasar yang potensial untuk dikembangkan. Hambatannya adalah, belum adanya kajian terkait pangsa pasar kategori ini untuk pariwisata Indonesia. Kajian ini bertujuan untuk memberikan gambaran terkait potensi pengembangan Silver Tourism dalam hal penentuan pasar potensial bagi pariwisata Indonesia. Dengan menggunakan BCG Growth-Share Matrix, maka didapatkan terdapat Negara-Negara yang mampu menjadi pasar potensial bagi pengembangan pasar Silver Tourism dilihat dari jumlah kunjungan (Kuantitas), serta kemampuan ekonomi (Kualitas). Negara-Negara asal wisatawan mancanegara yang dimaksud antara lain: Belanda, Jepang, Tiongkok, Singapura, Malaysia, Australia, Malaysia, Ameria, Inggris, Jerman, Perancis, India, dan Korea Selatan.
INDEKS KESESUAIAN WISATA TERUMBU KARANG DALAM PENGEMBANGAN PARIWISATA DI LAMPUNG SELATAN Ahmad Herison; Yuda Romdania; Dipo Akbar; Doni Pramanda
Jurnal Pariwisata Pesona Vol 5, No 1 (2020): Edisi Juni 2020
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v5i1.2715

Abstract

Abstract Indonesia has a vast coastal area and is very potential to be developed, one of which is in tourism. In the Lampung area itself, tourism activities are industries that are growing very rapidly. One of them is in South Lampung Regency, which is now starting to emerge new tourist attractions but still not well managed by the government or the local community. One of them is Sekepal Island which is a new tourist destination in South Lampung Regency. This destination is developed and managed independently by the local community. The purpose of this study was to analyze the suitability of coral reef ecotourism in the development of tourism in South Lampung Regency. This study uses the Tourism Completeness Index by Yulianda (2007). Data collection is done by observation, documentation. The scores obtained are then matched with assessment points so that the value of suitability from ecotourism can be obtained. The results of the study show that the coral reef suitability index, including the category, is quite suitable and can be developed in its potential. But in development also must involve the role of the community and the government to run perfectly. Based on the matter, the researchers suggested to the community, especially Totoharjo Village, to involve the Lampung Regency Tourism Office to develop coral reef ecosystems in the future. Then the suggestion for further research is that researchers are advised to conduct more in-depth research into all ecosystems in coastal areas, such as mangroves and coral reefs, and to involve more leaders in their fields in conducting future research.
PENGEMBANGAN PARIWISATA MELALUI PEMBERDAYAAN MASYARAKAT DILIHAT DARI PERSPEKTIF IMPLEMENTASI KEBIJAKAN Ikke Febriandhika; Teguh Kurniawan
Jurnal Pariwisata Pesona Vol 5, No 1 (2020): Edisi Juni 2020
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v5i1.2793

Abstract

Tourism has an important contribution to development, so to realize sustainable tourism requires effective policy and planning. Then, one of the pillars in tourism development strategies is through community empowerment. However, in the tourism development policy implementation through community empowerment doesn’t work as planned. The purpose of this study is to offer a review of the tourism development policy through community empowerment and what are influencing factors of the tourism development policy implementation through community empowerment. This study used qualitative research methods through literature studies. These study findings show that tourism development policy through community empowerment have to prioritize the needs of the local community itself, in addition the aspects of tourists and tourism service providers. Tourism development policy comes from the community, by the community, and for the community. Through community empowerment can increase participation and active involvement of local community in order to develop local tourism. Factors affecting tourism development policy through community empowerment consist of internal and external factor. Internal factors related to social, cultural, environmental, and local resources. While external factors related to political support and interest groups within the tourism policy itself.
KONTEN IKLAN YANG RAMAH WISATAWAN MILENIAL Hakim, Imam Nur
Jurnal Pariwisata Pesona Vol 5, No 1 (2020): Edisi Juni 2020
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v5i1.3415

Abstract

The significant increase of millennial tourist trips makes the Indonesian tourism sector consider it as a market opportunity. Consequently, stakeholders must adjust their development policies with the characteristics of the millennial tourist market, including marketing and advertising domains. As a Stakeholder, Destination Management Organization (DMO) needs to change the way they advertise, including determining the content that fits millennial preferences. Through a descriptive qualitative approach, this paper combines millennial characteristics with their travel habits, to form content that is friendly to millennial tourists. The results of this study showed that advertisement content should be; focus on experience over tourism destination; is presented simple and organic; use the price approach; take advantage of eWoM's reputation; focus on social impacts in local life.
TIPOLOGI, MOTIVASI DAN KARAKTERISTIK PERILAKU KOMUNITAS PECINTA ALAM WANADARI DALAM MELAKUKAN AKTIVITAS WISATA ALAM Rifki Rahmanda Putra; Ute Lies Siti Khadijah; Cecep Ucu Rakhman; Awaludin Nugraha
Jurnal Pariwisata Pesona Vol 5, No 1 (2020): Edisi Juni 2020
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v5i1.3476

Abstract

The aim of this study is to identify the motives behind the natural tourism activity made by Community of Nature Lovers Wanadri. The output of this study can be a reference for stakeholders or managers of a natural tourist attraction to do segmentation taking into account the preferences of archipelagic tourists based on the community and the development of natural tourism trends. This research is a quantitative approach. Primary data was collected through surveys and questionnaires to 88 respondents who were active members of the Wanadri Nature Lovers Community who were distributed through groups on one of the community's social media. The collected data is then processed using frequency analysis techniques. The results of the study showed that the Nature Lovers Community of Wanadri had novelty/learning motivation in conducting natural tourism trips, where they enjoyed learning new things in the natural attractions they visited. And then they had a preference for the types of tourism activities visiting historic/cultural activities namely studying sites or relics in a natural tourist attraction both in terms of history or culture. Based on their typology they belong to the type of hard core nature tourist where they carry out natural tourism activities by positioning themselves as observers of the environment and nature preservation
STRATEGI PENGEMBANGAN DOESOEN KAKAO SEBAGAI DESTINASI WISATA EDUKASI DI BANYUWANGI Ayu Purwaning Tyas; Eka Afrida Ermawati
Jurnal Pariwisata Pesona Vol 5, No 1 (2020): Edisi Juni 2020
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v5i1.3544

Abstract

This research was done at Dosoen Kakao, Banyuwangi. The aims of this research are to find strength, weaknessess, opportunity and threath and also define the development strategy for Doeson Kakao as educational tourism destination in Banyuwangi. This research is a qualitatif research using SWOT analysis. This research results some strategis such as (1) SO strategy: expanding information, marketing and networking with travel agents, BPJS Ketenagakerjaan, and also networking with UMKM around Banyuwangi, marketing relationship is done in the form of co-marketing, and co-branding or public private partnership involvement, optimizing tools and equipments of education tourism, improving the inovation on chocolate products. ST strategy: improving  inovation and creativity in creating education tourism, urging tourists not to destroy plants in kakao plantation, community empowering in the destination by informing the value and the purpose of education tourism. WO strategy: Doing promotion and sosialisation especially in the form of word of mouthor electronic media about education tourism package, improving service quality and amenity quality by creating special feature, improving human resource competence through competence sertification or human resource tourism training by profession certification institution, adding supporting facilities, bureaucracy reformation. WT strategy: conducting promotion with various educational tourism packages to kill the boredom of the tourists.
GREEN TOURISM MARKETING FOR SUSTAINABLE DEVELOPMENT ENVIRONMENT Ganjar Ndaru Ikhtiagung; Sari Widya Utami
Jurnal Pariwisata Pesona Vol 5, No 1 (2020): Edisi Juni 2020
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v5i1.3621

Abstract

This study was conducted at Payau Mangrove Forest Tourism in Cilacap Regency KelurahanTritihkulon. The reason for the selection of the site because the object of this research has occurred changes in mangrove forest function to be a tourism place with its management has not been insightful in the environment. The concept of building regional tourism, especially in Cilacap Regency, must be based on sustainable development. This means that through green tourism marketing in the tourism development efforts in forest brackish mangrove in the village Tritih Kulon is an integrated and organized effort to develop the quality of life by regulating the provision, development, Sustainable utilization and maintenance of resources. However, it can be implemented if the good governance system that involves the active and balanced participation between the Government, education, business people, media, and society. This research is a qualitative-exploratory study that emphasizes the enrichment aspect in the field of research strength. But in this study not only came to describe the problem only, but the research will come to the stage of drafting the development model, and applicative by conducting observations and evaluation in the field so that the data Obtained will be done mapping and identification with SWOT analysis approach. SWOT analysis results Demonstrate the strategy used is SO (strength to opportunities) namely by optimizing the whole power and make use of all opportunities in the forest tourism Payau Mangrove.

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