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Mediator
Published by Universitas Islam Bandung
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Articles 294 Documents
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Pengaruh Interaksi Sosial KAT Baduy Luar terhadap Persepsinya pada Kebutuhan Keluarga Sihabudin, Ahmad
Mediator Vol 9, No 2 (2008): Dari “Starbucks’ hingga Pembebasan Biaya Kesehatan Dasar
Publisher : FIkom Unisba

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Abstract

The objectives of this study are (1) to get description the family needs of the Outer Baduy Community, (2) to analyze factors that influence the perception of Outer Baduy Community towards the needs of their families; and (3) To get tentative model of Planned Changes, such as intervention, and things that need to be intervened to fulfill the needs of Outer Baduy Community’s Family. (5) Social Interaction through interpersonal communication and with the agent of change had significant relation to the perception of Heads of family on basic needs,safety, loved, and appreciated are felt, and the perception towards the satisfaction on safety, loved, and appreciated; To develop strategy and policy in fulfilling the needs of SCC family of Baduy can be created through the enhancement of standard family’s needs by making a centre of business practice, discussion forum (community information group), escalation of business facility, community participation, the support by opinion leader in Baduy community, private support, and the motive and the awareness to change is high.
Pengaruh Etos Pimpinan terhadap Motif Berprestasi Kerja Karyawan Suherman, Maman
Mediator Vol 9, No 2 (2008): Dari “Starbucks’ hingga Pembebasan Biaya Kesehatan Dasar
Publisher : FIkom Unisba

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Abstract

In order to gain the predicate of Good Corporate Government, some government bureaus have managed to run strategic moves. PT Telkom was among those whose ambitions was to be the best e-government organization. The success of such program was never easy because many factors contributed on such matters. One of crucial factors contributed for the creating a good exemplar of Good Corporate Government is the workforce group, especially on the workers ability for working. To implement a good working performance, PT Telkom created a corporate culture reflected some ideal values, i.e.  Cleanliness,  Transparency, and Professionalism. It was the role of leaders then to socialize the values. Leaders have responsibilities to motivate workers in his unit. Motivation derived from many sources: given materials, communication activity,  financial/material rewards, and so on. This paper examinee how leader’s ethos could be very effective in influencing workers motivation.  In order to do so, ethos concept is divided by three aspects: credibility, attraction, and power. Research results show that the influence of leader’s credibility toward motivation is insignificant. On the other hand, there is significant relationship between appeals and leader’s power toward workers/staff motivation.
Kampanye Pemilu Dialogis untuk Pemilu 2009 Wardhani, Andy Corry
Mediator Vol 9, No 2 (2008): Dari “Starbucks’ hingga Pembebasan Biaya Kesehatan Dasar
Publisher : FIkom Unisba

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Abstract

Political campaign on 2004 was marked by monologue campaigns in the form of mass rally and mass gathering. Information dissemination for the mass was carried out by placing signpost, banners, and pamphlets depicting party’s symbol. This kind of campaign belonged to one way communication. Both political party and political leaders were failed to gain feedback from the mass, whereas feedback reflected public’s needs and wishes. As  consequences, monologue campaigns provide us with low quality campaign oriented toward figures, not their programs. Considering this, a dialogues form of campaign is offered for repairing ineffective political communication between party and people. Dialogical campaigns establish a two-way-communication between party and public, provide ways to clearly communicate problems surrounding the whole situation packaged with party’s point of view and its solutions. By conducting dialogical campaign which reflected a-two-way- communication, campaigners and policymakers would benefit from the exchange of public aspirations along the process.
Simbolisasi Etnik Muna di Bandung: Studi Identitas Etnik Orang Muna Dila, Sumadi
Mediator Vol 9, No 2 (2008): Dari “Starbucks’ hingga Pembebasan Biaya Kesehatan Dasar
Publisher : FIkom Unisba

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Abstract

The important thing of openness attitude, tolerance and  communication skill that are different in cultural at urban complex community is the successful key to make closer living in harmony side by side. This research is aimed to understant and to explain yhe interaction and the communication of Muna people in relating with their ethnic identity in cociety in Bandung. The result of research finds the constuction mechanism of Muna ethnic identity through the self strengthening, evaluation, dialogue, adaptation, and structuring that form Muna ethnic categiries of Regionalism, Prgmatic,and Religious. This research also find the accentuation of symbols, setting, and ethnic identity using in expressive and impressive manner based on personality (individual) and social. The identity of regionalism Muna ethnic as the past self consept is’n dominant anymore, on the contrary the identity of pragmatic Muna and relgious Muna ethnic are showed more often as the present self concept based on new situation. That’s done to complete the self adaptation in fostering the community awareness and acceptance.
Idealisasi TVRI sebagai TV Publik: Studi “Critical Political Economy" Adhrianti, Lisa
Mediator Vol 9, No 2 (2008): Dari “Starbucks’ hingga Pembebasan Biaya Kesehatan Dasar
Publisher : FIkom Unisba

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Abstract

In the beginning, media was established as an integral part of public sphere. As the world changed, media turned to be commercialized as commodity by mass distribution operation. Media was also sold to advertisers which use media facilities to reach their customers. This turnover had moved media more and more far away from the ideal of public sphere. It amounted when contents of media were dominated by less educated and less morality program. In order to implement public broadcasting media, an effort to create public sphere was badly needed. One of such effort was  transformation of TVRI status to Public   Broadcasting Organization by UU No. 32/Th. 2002. But, in reality, the operationalization of TVRI as Public TV still face some obstacles. This paper examines several regulation barriers faced by TVRI that prevent an ideal public sphere.
Komunikasi Getok Tular Pengantar Popularitas Merek Harjanto, Rudy; Mulyana, Deddy
Mediator Vol 9, No 2 (2008): Dari “Starbucks’ hingga Pembebasan Biaya Kesehatan Dasar
Publisher : FIkom Unisba

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Abstract

Word of mouth (WOM) is a self-spreading chained series of communication in a certain community. The term ‘mouth’ was derived from the fact that the mode of message delivery in WOM is mainly orally, informally, and personally—reflecting the ways we had been talking each other in daily conversation. Technological advance has broadening the scope of WOM. Through the Internet, WOM appears in many digital communication features such as website, online profile pages, personal blog postings, and of course, exchanging mails. WOM, in many ways, has enriched conversation content by exchanging information, knowledge, views, and so on. In a collectivist society like Indonesia, WOM melted—in fact integrated within families (family, clans, working class, etc.). Traditionally, WOM occured when people interested in certain topic. As a form of communication, WOM could be developed as reference channel to popularize a brand (product). This is due because audience believe more to message delivered by somebody they know or respected by them.
Televisi Publik: Kajian tentang Opini Masyarakat Kota Bandung mengenai TV Publik Sabur, Betty RF
Mediator Vol 9, No 2 (2008): Dari “Starbucks’ hingga Pembebasan Biaya Kesehatan Dasar
Publisher : FIkom Unisba

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Abstract

This research was aimed to analyze several aspects of Public TV in its preparation phase. The focus is directed toward socialization, cognition, judgment, aspirations, and contributions of Public TV to the people of Bandung City. By employing analytical descriptive as methods to addressing research questions, about 250 respondents were asked to fill questionnaires. In-depth interviews to prominent members of society, media experts, and others related with such problems were also carried out. The research has led to some findings, e.g. cognition and judgment levels socialization is on average. The most important thing for the public, considering the importance of Public TV, is the dominant functions of Public TV to represent education and cultural programs. If managed by  idealism toward education and leveraging people’s quality, Public TV would create a positive image for itself.
Salam MediaTor, Dewan Redaksi
Mediator Vol 9, No 2 (2008): Dari “Starbucks’ hingga Pembebasan Biaya Kesehatan Dasar
Publisher : FIkom Unisba

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Abstract

Dari “Starbucks’ hingga Pembebasan Biaya Kesehatan DasarJika Anda penikmat kopi sejati, maka Anda tentu mengenal Starbucks sebagai sebuah kedai kopi dengan kesuksesan bisnis yang luar biasa. Cobalah sesekali meluangkan waktu untuk sekadar mengamati fenomena menarik seputar bisnis minuman kopi ini. Setiap hari para pengunjung kedai tersebut, dengan sabar berdiri dalam antrian menanti giliran untuk memesan segelas kopi. Semua fenomena yang kita saksikan itu, termasuk keberhasilan bisnis kopi Starbucks, sebenarnya berawal dari apa yang sering disebut-sebut sebagai aktivitas komunikasi “getok tular”. Komunikasi getok tular mengantarkan Starbucks menjadi bahan perbincangan dan kemudian menjadi pilihan para individu untuk bertemu, berbincang lebih sekadar dari memeroleh manfaat dan menikmati kopi. Sebagai bagian dari jaringan kedai berkelas dalam penataan interior maupun eksterior, Starbucks di Jakarta dan kota-kota besar lainnya di Indonesia mengesankan sebagai tempat nyaman untuk menikmati kopi dan bertemu dengan relasi bisnis. Begitulah. “Komunikasi Getok Tular” yang ditulis Rudy Haryanto dan Deddy Mulyana menjadi sajian pembuka kami di edisi Mediator kali ini. Secara detail, kedua penulis ini berhasil melukiskan bagaimana, misalnya, Starbucks berhasil membujuk orang-orang yang masuk ke kedai Starbucks untuk melihat-lihat dan kemudian berhasil menjual barang daganganny a. Mereka, demikian Haryanto dan Mulyana, bukan lagi datang untuk menikmati secangkir kopi, namun mereka juga datang untuk bersedia menunggu giliran untuk dilayani dan meracik minumannya sendiri. Sementara, di kedai kopi yang lain, mereka dengan santai dapat memesan minumannya dan dilayani. Mereka tidak lagi sekadar menikmati kopi, tetapi juga sebagai gaya hidup menikmati kopi dengan melakukan antrian, bukan saling mendahului seperti halnya bus kota ketika beraksi di jalan raya.Dari fenomena gaya hidup menikmati kopi Starbucks, kami ajak Anda untuk sejenak mengalihkan perhatian ke fenomena keberadaan anak jalanan yang terjadi di hampir setiap kota besar. Lewat tulisannya, “Penyebaran Informasi Program ‘Children Special Protection’ (CSP) dan Pengaruhnya terhadap Perilaku Anak Jalanan,” Jeanny Maria Fatimah mencoba mengangkat ersoalan anak jalanan yang belakangan ini kian marak terjadi di kota-kota besar. Mereka, yang seharusnya menikmati indahnya masa kanak-kanak, justru harus merasakan kerasnya kehidupan. Mimpi indah untuk menikmati pendidikan, sebagaimana anak-anak lainnya, hanyalah sebuah angan-angan. Waktu-waktu berharga yang seharusnya mereka lewati di bangku sekolah, harus tergantikan dengan kegiatan mencari uang.Tulisan menarik lain yang sayang jika dilewatkan adalah ihwal keberadaan perempuan di ranah politik, sebagaimana ditulis Zaenal Mukarom, “Perempuan dan Politik: Studi Komunikasi Politik tentang Keterwakilan Perempuan di Legislatif”. Undang-Undang RI No. 39 Tahun 1999 tentang HAM, Pasal 6, secara tegas menyebutkan bahwa sistem pemilihan umum, kepartaian, pemilihan anggota badan legislatif dan sistem pengangkatan di bidang eksekutif dan yudikatif harus menjadikan Dari “Starbucks’ hingga Pembebasan Biaya Kesehatan Dasar Dari “Starbucks” hingga Pembebasan Biaya Kesehatan Dasar  keterwakilan perempuan sesuai dengan persyaratan yang ditentukan. Bahkan, penegasan hak politik perempuan ini juga bisa dibuktikan dengan diratifikasinya Konvensi Hk-Hak Politik Perempuan (Convention on the Political Right of Women) serta penghapusan segala bentuk diskriminasi terhadap prerempuan melalui Undang-Undang No.7 Tahun 1984. Di tengah-tengah keprihatinan publik terhadap sajian televisi swasta yang lebih mengedepankan selera pop, kita ditawari pada kemasan lain yang digagas TV publik. Dapat dipahami dan dianggap wajar jika kemudian publik menggantungkan harapannya pada TV publik yang mengutamakan program-program yang berorientasi kepada kepentingan publik. Maka itu, sebagai lembaga penyiaran publik, TVRI/RRI perlu melakukan usahanya untuk memperbesar peran keberadaan stakeholder-nya. Bagaimana sesungguhnya opini masyarakat terhadap keberadaan TV publik ini?Apakah kehadiran TV publik itu hanya berangkat dari keinginan suatu kelompok masyarakat saja atau memang masyarakat itu sendiri yang memerlukan kehadiran TV publik? Melalui tulisannya “Televisi Publik: Kajian tentang Opini Masyarakat Kota Bandung mengenai TV Publik,” Betty RF Sabur mencoba membedahnya. Sementara, masih seputar lembaga penyiaran publik, Lisa Adhrianti melihat persoalan ini dari sudut pandang politik-ekonomi: “Idealisasi TVRI sebagai TV Publik: Studi ‘Critical Political Economy’.” “Kampanye Pemilu Dialogis untuk Pemilu 2009” yang ditulis Andy Corry Wardhani adalah tema lain yang juga kami anggap penting untuk kami hadirkan ke tengah-tengah Anda, sidang pembaca. Ini, tentu saja, sebuah tema yang tetap aktual setiap kita menghadapi pesta demokrasi seperti Pemilu 2009 ini. Menjelang pemilu, biasanya masyarakat memerlukan banyak informasi tentang partai politik. Informasi ini penting bagi mereka untuk mengambil keputusan partai mana yang akan dipilih pada saat pelaksanaan pemungutan suara. Adalah Dadi Ahmadi yang mencoba untuk memopulerkan kembali salah satu dari perspektif komunikasi, “Interaksi Simbolik”. Meski sekadar bersifat mengantarkan, kita akan diingatkan kembali bagaimana, misalnya, “diri” itu pada mulanya menjadi objek terlebih dahulu sebelum ia berada pada posisi subjek. Dalam hal ini, “diri akan mengalami proses internalisasi atau interpretasi subjek atas struktur realitas yang luas. Lantas, Sumadi Dila lewat “Simbolisasi Etnik Muna di Bandung: Studi Identitas Etnik Orang Muna” melengkapi tulisan Dadi. Dila melihat, di anara sekian banyak warga dan etnis pendatang yang hidup menetap dan bekerja di kota Bandung adalah etnik Muna, yang merupakan salah satu dari 12 suku bangsa di Sulawesi Tenggara.Tidak lengkap rasanya jika kita tidak mencoba mengarahkan perhatian kita pada salah satu persoalan seperti sejauh mana sebetulnya “Pengaruh Etos Pimpinan terhadap Motif Berprestasi Kerja Karyawan”. Untuk menjawab pertanyaan ini, Maman Suherman memberikan analisisnya secara komprehensif. Beragam tulisan lain coba pula kami hadirkan untuk menyemarakkan penerbitan Mediator kali ini. Ahmad Sihabudin, misalnya, menulis “Pengaruh Interaksi Sosial Komunitas Adat Terpencil Baduy Luar terhadap Persepsinya pada Kebutuhan Keluarga.” Lalu, Karomani, menawarkan sebuah “Studi tentang Pengelolaan Kesan Elite Lokal Umaro terhadap Jawara dan Ulama di Banten Selatan”. Sementara, Hanny Hafiar dan Oji Kurniadi, lebih memfokuskan analisisnya pada “Geliat Komik Indonesia,” dan Aning Sofyan Sadikin mencoba membedah “Presiden Wanita dalam Perspektif Media.” Empat tulisan lainnya lagi, “Perkembangan Teknologi Komunikasi: Ditinjau dari Perspektif Komunikasi Peradaban” karya Asep Saefudin; “Strategi Public Relations dalam Promosi Pariwisata” (Maman Chatamalah); “Program Komunikasi dan Motivasi Kerja terhadap Kualitas Pelayanan Kesehatan” (Sunarto); dan “Implementasi Kebijakan Pembebasan Biaya Kesehatan Dasar” yang ditulis Akadun, kami hadirkan sebagai penutup. Dari “Starbucks” hingga Pembebasan Biaya Kesehatan Dasar  Tak kurang dari tujuh belas tulisan, masing-masing dengan segala kekurangan dan kelebihannya, kami sajikan kepada Anda, sidang pembaca. Tentu dengan sebuah harapan, kiranya Anda semua bisa memilah, memilih, sekaligus bisa mengapresiasinya, sesuai minat Anda.Selamat membaca.Penyunting.
Interaksi Simbolik: Suatu Pengantar Ahmadi, Dadi
Mediator Vol 9, No 2 (2008): Dari “Starbucks’ hingga Pembebasan Biaya Kesehatan Dasar
Publisher : FIkom Unisba

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Abstract

Symbolic interaction focuses on ‘interpretation’ over subjective meaning derived from interaction of people with the others of his/her environment. As stated clearly in its name, symbolic interaction emphasized a close relationship—an exchange— between symbol and interaction. These exchanges produced special meanings and interpretations, unique for each person involved. Symbolic is derived from the word ‘symbol’ which means signs resulted from consensus. Symbolic Interaction tried to ‘entering’ meaning process and subject defining by employing participant observation to watch carefully how subject define themselves and their actions respectfully, based on definitions and meanings given by others in their environment.
Penyebaran Informasi Program “Children Special Protection” (CSP) dan Pengaruhnya terhadap Perilaku Anak Jalanan Fatimah, Jeanny Maria
Mediator Vol 9, No 2 (2008): Dari “Starbucks’ hingga Pembebasan Biaya Kesehatan Dasar
Publisher : FIkom Unisba

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Abstract

This research aims at analyzing the spread information level of “Children Special Protection” (CSP) program to children-street community in Makassar and on how its information to influence their behavior like as to emerge consciousness for no goes down the street. This research aims also to analyze obstructions of the spread information of CSP program for children-street in Makassar. The method used in this research is descriptive-qualitative method by watching children-street in their living, their interaction, and tries to know their interpretation to surrounding world. The research informant uses snowball method and the key informant chosen by taking the intentional (purposive). Beside the observation activity, the collected data uses also deep-interview with informant and key informant, and analyses to spread information activities that executes by Dinas Sosial. The result of this research shows that the concept of the spread information of CSP in Makassar is not covering the substantive of field problem. The chosen communicator, arrange and message presentation, a chosen and media planning, and chosen and understand to people target by Dinas Sosial Pemkot Makassar is not yet executed well, adopted information process is inclined to the  perception only. Its information estimates to needless and the other influence factor is lower education level, which has children-street.

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