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Published by Universitas Atma Jaya Yogyakarta

ISSN : 08536627 EISSN : 25491709 DOI : https://doi.org/10.24002/kinerja.v28i1.8338

Core Subject : Economy,

Economics, Econometrics & Finance

KINERJA (ISSN Online: 2549-1709; ISSN Printed: 0853-6627) is an international journal published twice a year in March and September, hosted and managed by the Faculty of Business and Economics, Universitas Atma Jaya Yogyakarta. It was first published in June 1996. KINERJA provides a forum for lecturers, academicians, researchers, practitioners, and students to deliver and share knowledge in the form of empirical and theoretical research articles and case studies. KINERJA journal invites professionals in the world of education, research, and entrepreneurship to disseminate ideas, concepts, new theories, or science development in the fields of Business, Management, Economics, Accounting, Finance, Tourism Management, Entrepreneurship, or the JEL coverage field through this scientific journal. KINERJA Journal accredited Rank 3 from RISTEKDIKTI, Decree Number 36/E/KPT/2019 valid from Volume 23 No. 2 (2019) to Volume 28 No. 1 (2024).

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 630 Documents

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The Role of Online Promotion and Its Effect on Destination Loyalty Melania, Karmelia; Ellyawati, Jeanne
KINERJA Vol 22, No 2 (2018): KINERJA
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

This study aims to analyze the influence of online promotion on destination loyalty directly or indirectly through destination awareness and tourist satisfaction. This study also examined the influence of destination awareness on tourist satisfaction. A sample of 250 domestic tourists was recruited as respondents using purposive sampling method. Data were collected with survey design and analyzed using hierarchical regression model. The results show both destination awareness and tourist satisfaction are important variables that should be considered by marketers to capture the opportunity of tourists visit. It is found that information from online promotion will trigger awareness and increase tourist satisfactionKeywords: online promotion, destination awareness, tourist satisfaction, destination loyalty

The Effect of eWOM as Mediation of Website Quality and Trust Septiari, E Dita
KINERJA Vol 22, No 2 (2018): KINERJA
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

The purpose of this paper is to examine consumer attitudes toward online shopping in Marketplace, Shoppee. The paper used three variables which includes trust, perceived website quality, and electronic word of mouth (eWOM) along with their relationships in order to examine the effects of eWOM as mediator toward website quality and trust relationship. An offline survey was employed targeting online shoppers of Shoppee, one of reputable marketplace in Indonesia. A sample of 200 students in Universitas Atma Jaya Yogyakarta as online shoppers was involved in the online survey. Regression and Path analysis was used to test the hypothesized relationships of the research model. The empirical findings of this research shows that website quality and eWOM are predictor of consumer trust. Hence, EWOM also has mediation effect. The implication of this research is to support the importance of eWOM as key drivers to build trust among customers in online shopping. It also underlines the importance of website quality as important factors in online shopping.Keywords: eWOM, Website quality, Trust, Online Shopping

Tax Payers Consultative Year 2015: There Is a Dramaturgy? Lauty, Puspa Ayu; Damayanti, Theresia Woro
KINERJA Vol 22, No 2 (2018): KINERJA
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

This research examines about dramaturgy of the implementation of Tax Payer Consultative Year 2015 at Kantor Pelayanan Pajak Pratama Semarang Candisari. The purpose of this rearch is to describe and analyze the implementation of Tax Payer Consultative Year 2015 policy as a dramaturgy at Kantor Pelayanan Pajak Pratama Semarang Candisari. This research is a qualitative research using descriptive analysis and interviewing techniques directly to the informant. The number of respondents in this research were 8 people. The results of this research indicate that there was dramaturgy on the implementation of Tax Payer Consultative Year 2015 at Kantor Pelayanan Pajak Pratama Semarang Candisari. Proven by the compatibility between the criterias about the behavior of dramaturgy of Tax Payer Consultative Year 2015 policy and the criterias according to the theory of dramaturgy by Goffman (1959), which is used as a reference in this research.Keywords: Dramaturgy, Tax Payer Consultative Year 2015

Strategy Competitive Advantages through Marketing Performance Arumsari, Nurul Rizka; Marka, Mira Meilia
KINERJA Vol 22, No 2 (2018): KINERJA
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

This study aims to describe efforts to create competitive advantages through marketing performance based on product innovation and promotion on SMEs weaving Troso in Jepara district. The research method used is multiple linear regression analysis 2 stages with sampling technique using purposive sampling. The results showed that product innovation as measured by three indicators covering product line, new product, and artificial product have a positive and significant influence on marketing performance. Promotions measured by six indicators covering advertising, personal selling, sales promotion and publicity have proven to have a positive and significant impact on marketing performance. Marketing performance measured by three indicators that include profit targets, customer growth, and sales turnover have a positive and significant impact on competitive advantage.Keywords: competitive advantage, marketing performance, product innovation, promotion

Culinary Experience Towards Behavioral Of Domestic Tourists in Solo and Bandung, Indonesia Kristanti, Monika; Jokom, Regina; Wijaya, Serli; Widjaja, Deborah C
KINERJA Vol 22, No 2 (2018): KINERJA
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Solo and Bandung are two of the five major gastronomic destinations in Indonesia that are chosen by the Ministry of Tourism and Creative Economy . This research aimed to evaluate the effects of culinary experience quality towards behavioral intention through culinary experience satisfaction and destination experience satisfaction. A questionnaire involving 200 domestic tourists was completed and analyzed by using PLS path modelling. The ï¬ndings indicate that culinary experience quality significantly influences culinary experience satisfaction, however it will not significantly influence the satisfaction from destination experience. Moreover, it is also found that culinary experience satisfaction in Solo and Bandung does not have a significant effect on destination experience satisfaction. In addition, destination experience satisfaction has a positive and significant impact on domestic touristâ€™s behavioral intention, while, culinary experience satisfaction does not significantly influence their behavioral intention.Keywords: Culinary Experience Quality, Culinary experience satisfaction, Destination experience satisfaction, Touristâ€™s Behavioral intention.

Analysis of Strategic Factors Affecting the Success of Small Enterprises in South Sulawesi Fitriany, Fitriany; Abidin, Zainal
KINERJA Vol 22, No 2 (2018): KINERJA
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

The purpose of the present study is to analyse the effect of managerial competence, information access on cost, benefit differentiation of small business products. This research is done in five district in South Sulawesiâ€” Makassar, Maros, Bantaeng, Bulukumba and Tanah Toraja. The populations of this study are owners and managers of food and beverage business, wood and rattan furniture, convection and apparel. The sample was chosen purposively for 170 responders. Survey and questionnaire were used in data collection. Then the data were analysed descriptively and structural equation model with AMOS (Analysis of moment structural) program.The results of the study show that the success of small-scale enterprises is directly influenced by strategic factors, namely managerial competence, information access, and product differentiation. The factors of negative cost advantage but significant influence the success of the business because customers prefer the uniqueness. If small entrepreneurs in South Sulawesi want to succeed, then it should pay attention to the factor of product differentiation superiority because the influence is big enough and significant to the success of small business. This identifies that small business products should be more unique in terms of more value than a cheaper price.Keywords: Manager's Competence, Access to Information, Cost Advantage, Â Advantage of Deferment, Business Success.

SHOULD BANK DIVERSIFY THEIR INCOME AND CREDIT? EVIDENCE FROM INDONESIA BANKING INDUSTRY Fadli, Jul Aidil
KINERJA Vol 23, No 1 (2019): KINERJA
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

This study aims to examine the effect of income and credit diversification toward bank risk and performance. In this study, diversification was measured using Adjusted Herfindahl-Hirschman Index (AHHI). Bank risk is measured by the standard deviation of ROA, standard deviation of ROE, Z-Score, Nonperforming Loan and Beta. Meanwhile, bank performance is measured by Return on Assets, Return on Equity, risk adjusted ROA and risk adjusted ROE. The robustness test completes this study by dividing the sample into low and high diversified bank. By using panel data of 53 listed and non listed Indonesian banks from 2011 to 2015, the results show that banks get benefit through the implementation of income diversification. Conversely, banks are badly affected through the implementation of loan diversification as it can increase risk and decrease bank performance. The results suggest bank to maximize income diversification by increasing the proportion of non-interest income in the income structure. Furthermore, banks should focus credit distribution that best suits their capabilities.Keywords: bank, credit, diversify, interest income

CITY BRANDING VS. CULTURAL BRANDING: TOWARDS A THEORITICAL FOR DEVELOPING BANDUNG IDENTITY Aldianto, Leo; Budi, Adi Asmariadi; Anggadwita, Grisna; Novani, Santi; Wirawan, Christina
KINERJA Vol 23, No 1 (2019): KINERJA
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

City branding is not just an image of the city but also an identity which shows the origin and character of the city. When branding is associated to marketing and advertisement of the city, image/identity shows sovereignty and pride of the city. The transformation of Indonesian government mechanism from centralization to decentralization has brought new sight of government leadership and management. Regional government like city, district, or province has almost full authority on conducting their own government. Bandung city as one of cities in Indonesia has showed its ability on conducting city branding. â€œBandung Juaraâ€ as Bandung city branding could give positive impact on regional economic development through city advertisement. In the other side, the cultural identity of Bandung city does not arise along with those city branding. This study aims to identify the identity of Bandung through city branding compared with cultural branding. This research uses descriptive analysis method by analyzing synthesis literature from some previous researches and related information of Bandung city which collected and summarized to get conclusion about Bandung as branding city vs. culture branding. The finding shows that creativity and modernity are very dominant on Bandung city branding strategy. It gives positive impact on economic development, but in the other side it coversÂ their original culture. Sundanese culture as original culture of Bandung city did not totally supported on city branding strategy. This problem could make Sundanese culture extinct because it will be leaft behind Â and replaced with modern- culture.Keywords: Bandung, city branding, cultural branding, city image, creative city, Sundanese culture

INNOVATION CHALLENGES OF VILLAGE-OWNED ENTERPRISES Kusuma, Gabriella Hanny; Krisnadewara, P. Didit
KINERJA Vol 23, No 1 (2019): KINERJA
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

The research intended to explore the innovation challenge of village-owned enterprises. The challenge focus on managerial and innovation capabilities of village owned enterprises. This study uses a Community-Based Research (CBR). This approach is used to find out how far from the community at the micro, mezzo, and macro level that can help the village as a whole. To collect the data, this research used observation, personal in-depth interview, and focus group discussion. The village-owned enterprises need innovation for their sustainability. This research found 3 major challenges for the village-owned enterprises innovation. The challenges are a) Lack of Knowledge and skills, b) Financial and infrastructure limitation, c) Social â€“ professional conflict. Human factor is the main challenge that needs to be solved by village-owned enterprises. The village-owned enterprises should overcome these challenges hence they can be spared from Innovation myopia. This research conducted in the village-owned enterprises which dominated by Javanese culture. This research also conducted in the service sector. In the future, exploring innovation challenge in the village-owned enterprise which has different culture would be interesting. The future research also can explore innovation challenge in the manufacturer village-owned enterprises. This paper shows the innovation challenge in village-owned enterprises which has unique characteristic.Keywords: Badan Usaha Milik Desa, Bumdes, innovation challenges, sustainability, village-owned enterprises

IDENTIFYING STRATEGIES TO MINIMIZE INTERGENERATIONAL CONFLICT IN WORKPLACE Jemima, Rasolofomanana Tahiry Nantenain; Kusumadmo, E.
KINERJA Vol 23, No 1 (2019): KINERJA
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

This study was conducted to identify strategies to minimize intergenerational conflict in workplace in an e-commerce company in Madagascar. This company is made up of three generations of people who is different in many ways that often lead conflict in workplace.In this study, 125 out of 150 questionnaires were returned to the researcher to be analyzed and interviews were conducted with four people. The data were analyzed by using NVivo 8.The finding of this study indicates that to minimize intergenerational conflicts: managers should have more understanding on what their employeeâ€™s needs and expectations; they must familiarize themselves with them. Establishing internal communication that value everyone is a must to solve intergenerational concern. Training is useful to strengthen team cohesion and mentorship is to break through barriers by encouraging employees of different generations to connect each other and setting compromise improve collaborations level among employees.Keywords: conflict management, intergenerational conflict, multigenerational workplace.

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Editorial Address PPBE 1st Floor, Faculty of Business and Economics, Campus III Bonaventura Building, Babarsari Street No. 43, Yogyakarta, Indonesia, Postal Code 55281

Location Kota yogyakarta, Daerah istimewa yogyakarta INDONESIA

Abstract

Abstract

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Abstract

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Abstract

Abstract

Abstract

Contact Name
Api Adyantari

Contact Email
kinerja.journal@uajy.ac.id

Phone
+6281358444050

Journal Mail Official
kinerja.journal@uajy.ac.id

Editorial Address
PPBE 1st Floor, Faculty of Business and Economics, Campus III Bonaventura Building, Babarsari Street No. 43, Yogyakarta, Indonesia, Postal Code 55281

Location
Kota yogyakarta,

Daerah istimewa yogyakarta

INDONESIA