Jurnal Wira Ekonomi Mikroskil
Jurnal Wira Ekonomi Mikroskil (JWEM) merupakan salah satu publikasi ilmiah yang diterbitkan oleh Lembaga Penelitian & Pengabdian kepada Masyarakat (LPPM) Universitas Mikroskil Medan, diharapkan dapat menjadi media dalam menuangkan ide dan pemikiran dalam bidang Ekonomi, Manajemen, Akuntansi, dan Kewirausahaan. JWEM Terbit 2 kali dalam setahun yaitu Edisi April dan Edisi Oktober.
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237 Documents
<![CDATA[Etika Bisnis, Corporate Governance, dan Stakeholder ]]>
<![CDATA[Ilham Maulana]]>;
<![CDATA[Bambang Haryadi]]>
<![CDATA[ Jurnal Wira Ekonomi Mikroskil Vol 12, No 2 (2022): Volume 12 Nomor 2 Edisi Oktober 2022 ]]>
Publisher : <![CDATA[Fakultas Bisnis Universitas Mikroskil ]]>
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DOI: 10.55601/jwem.v12i2.882
<![CDATA[Menjalankan bisnis dengan etika bisnis adalah sebuah keharusan bagi semua bisnis dan perusahaan. Dengan menjalankan etika bisnis, perusahaan dapat menghindari masalah-masalah yang dapat membahayakan perusahaan di kemudian hari. Selain itu etika bisnis bisa membatu hubungan antara perusahaan dengan para stakeholder-nya, yang mana jika perusahaan dijalankan dengan penuh tanggung jawab nilai perusahaan akan meningkat di mata para stakeholder. Hal tersebut adalah sebuah keharusan karena bisnis kita tidak boleh hanya melihat keuntungan saja, apalagi dalam prosesnya perusahaan merugikan pihak lain yang memiliki hubungan langsung ataupun tidak langsung dengan perusahaan. Penelitian ini menggunakan kepustakaan dengan mengumpulkan berbagai referensi seperti buku, artikel jurnal dan bacaan yang kemudian dianalisis tentang hubungan etika bisnis, corporate governance dan stakeholder. Dengan artikel ini saya ingin menunjukkan bahwa etika bisnis adalah sebuah keharusan dan salah satu cara yang dapat dilakukan agar perusahaan menjalankan etika bisnis adalah dengan menggunakan corporate governance sebagai pengawas. Peran corporate governance tidak hanya sebagai pengawas dan pengendali perusahaan yang mengawasi kinerja perusahaan, tetapi corporate governance juga mengawasi agar perusahaan melakukan bisnisnya dengan etika.]]>
<![CDATA[Analisis Experiental Marketing dan Electronic Word of Mouth Terhadap Repurchase Intention pada Penumpang Maskapai Penerbangan di Kota Medan Pasca Pandemi ]]>
<![CDATA[Ari Prabowo]]>;
<![CDATA[Eka Purnama Sari]]>
<![CDATA[ Jurnal Wira Ekonomi Mikroskil Vol 12, No 2 (2022): Volume 12 Nomor 2 Edisi Oktober 2022 ]]>
Publisher : <![CDATA[Fakultas Bisnis Universitas Mikroskil ]]>
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DOI: 10.55601/jwem.v12i2.914
<![CDATA[Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh experiental marketing dan electronics word of mouth terhadap repurchase intention pada penumpang maskapai penerbangan di Kota Medan Pasca Pandemi. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian asosiatif dengan pendekatan kuantitatif. Populasi dalam penelitian ini yaitu seluruh penumpang maskapai penerbangan di Kota Medan yang jumlahnya tidak dapat ditentukan/ atau tidak terbatas. Metode penarikan sampel menggunakan metode nonprobability sampling dengan teknik accidental sampling memberikan kueisoner secara langsung atau kebetulan bertemu kepada para responden yang dikatakan sesuai dan layak dengan penelitian yang ada. Dengan rumus Zikmund sehingga jumlah sampel penelitian sebanyak 100 responden. Metode pengumpulan data dilakukan dengan cara kuesioner dan wawancara. Metode analisis data yang digunakan adalah analisis regresi linier berganda. Berdasarkan hasil penelitian disimpulkan bahwa (1) Experiental marketing memiliki pengaruh terhadap repurchase intention pada penumpang maskapai penerbangan di Kota Medan Pasca Pandemi, (2) Electronics word of mouth memiliki pengaruh terhadap repurchase intention pada penumpang maskapai penerbangan di Kota Medan Pasca Pandemi, (3) Experiental marketing dan electronics word of mouth memiliki pengaruh terhadap repurchase intention pada penumpang maskapai penerbangan di Kota Medan Pasca Pandemi. Hasil uji koefisien determinasi diperoleh nilai Adjusted R square sebesar 0,781 (78,1%). Hal ini menunjukkan bahwa variabel experiental marketing dan electronic word of mouth mampu menjelaskan repurchase intention sebesar 78,1%, sedangkan sisanya sebesar 21,9% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.]]>
<![CDATA[Komisaris Independen sebagai Pemoderasi Faktor-Faktor yang Mempengaruhi Earnings Response Coefficient ]]>
<![CDATA[Syafira Ulya Firza]]>;
<![CDATA[Suriani Ginting]]>
<![CDATA[ Jurnal Wira Ekonomi Mikroskil Vol 12, No 2 (2022): Volume 12 Nomor 2 Edisi Oktober 2022 ]]>
Publisher : <![CDATA[Fakultas Bisnis Universitas Mikroskil ]]>
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DOI: 10.55601/jwem.v12i2.884
<![CDATA[This research aims to examine and analyze the factors that can affect the Earnings Response Coefficient and how the role of the Independent Commissioner in moderating the relationship between these factors and the Earnings Response Coefficient. The object of this research was on companies listed on the Indonesia Stock Exchange during the 2019-2021 period. The population in this study amounted to 783 companies. The sampling method used was the purposive sampling method and obtained a sample of 244 companies with a total of 732 observations. The data analysis method used was Partial Least Square with a two-stage approach model using the SmartPLS 3 statistical software tool. The results showed that the variable Disclosure of Corporate Social Responsibility, Earnings Management, Growth Opportunities, Default Risk, and Profitability has no significant effect on the Earnings Response Coefficient of companies listed on the Indonesia Stock Exchange for 2019-2021 period. In addition, the moderation test shows that the Independent Commissioner can't moderate the relationship between Disclosure of Corporate Social Responsibility, Earnings Management, Growth Opportunities, Default Risk, and Profitability with Earnings Response Coefficient in companies listed on the Indonesia Stock Exchange for the 2019-2021 period.]]>
<![CDATA[Pengaruh Religiusitas dan Love of Money Terhadap Kepatuhan Wajib Pajak UMKM dengan Sanksi Pajak sebagai Variabel Moderasi ]]>
<![CDATA[Oza Aidha Putri]]>;
<![CDATA[Linda Hetri Suriyanti]]>;
<![CDATA[Adriyanti Agustina Putri]]>
<![CDATA[ Jurnal Wira Ekonomi Mikroskil Vol 12, No 2 (2022): Volume 12 Nomor 2 Edisi Oktober 2022 ]]>
Publisher : <![CDATA[Fakultas Bisnis Universitas Mikroskil ]]>
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DOI: 10.55601/jwem.v12i2.912
<![CDATA[Penelitian ini bertujuan untuk menguji pengaruh religiusitas dan love of money terhadap kepatuhan wajib pajak UMKM dengan sanksi pajak sebagai variabel moderasi yang terdaftar di KPP Pratama Pekanbaru Senapelan. Data yang digunakan adalah data primer yang diperoleh dari penyebaran kuesioner (angket) kepada wajib pajak UMKM yang terdaftar di KPP Pratama Pekanbaru Senapelan sebanyak 100 wajib pajak UMKM yang menjadi sampel dalam penelitian ini. Dengan metode pengambilan sampel menggunakan metode Slovin. Penelitian ini adalah penelitian kuantitatif yang diolah menggunakan SPSS versi 20. Hipotesis diuji menggunakan analisis regresi moderasi (Moderated Regression Analysis) MRA. Hasil penelitian menunjukkan bahwa religiusitas dan love of money berpengaruh terhadap kepatuhan wajib pajak UMKM yang terdaftar di KPP Pratama Pekanbaru Senapelan, sanksi pajak dapat memoderasi pengaruh religiusitas dan love of money terhadap kepatuhan wajib pajak UMKM yang terdaftar di KPP Pratama Pekanbaru Senapelan.]]>
<![CDATA[Pengaruh Kualitas Pelayanan, Harga, Promosi dan Customer Experience terhadap Loyalitas Pengguna ShopeeFood ]]>
<![CDATA[Jesslyn Tendatio]]>;
<![CDATA[Hanny Siagian]]>;
<![CDATA[Tya Wildana Hapsari Lubis]]>
<![CDATA[ Jurnal Wira Ekonomi Mikroskil Vol 13, No 1 (2023): Volume 13 Nomor 1 Edisi April 2023 ]]>
Publisher : <![CDATA[Fakultas Bisnis Universitas Mikroskil ]]>
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DOI: 10.55601/jwem.v13i1.947
<![CDATA[The phenomenon of this research is the use of ShopeeFood among students since the Covid-19 pandemic. This study aims to determine and analyze the influence of service quality, price, promotion and customer experience on ShopeeFood user loyalty in Study Program of Management Business Faculty Mikroskil University Students. The sampling technique in this study was stratified random sampling with the type of research was quantitative descriptive. The population of this study were 207 students in year study 2019-2022 who had used ShopeeFood and 136 students as samples. The data analysis method is multiple linear regression with statistical hypothesis testing. The results showed that partially, service quality, price and promotion had positive and significant effect on user loyalty. Meanwhile, the customer experience has no effect on user. Furthermore, the simultaneous results, show that service quality, price, promotion and customer experience have an influence on user loyalty. Adjusted R2 shows that the variable service quality, price, promotion and customer experience can explain the user loyalty variable of 71.3% while the remaining 28.7% is influenced by other variables not examined in this study.]]>
<![CDATA[Pengaruh Biaya Lingkungan dan Corporate Social Responsibility Terhadap Kinerja Keuangan ]]>
<![CDATA[Ayu Lestari Tambunan]]>;
<![CDATA[Mentari Dwi Aristi]]>;
<![CDATA[Zul Azmi]]>
<![CDATA[ Jurnal Wira Ekonomi Mikroskil Vol 13, No 1 (2023): Volume 13 Nomor 1 Edisi April 2023 ]]>
Publisher : <![CDATA[Fakultas Bisnis Universitas Mikroskil ]]>
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DOI: 10.55601/jwem.v13i1.936
<![CDATA[This study aims to identify the effect of environmental costs and corporate social responsibility on financial performance over the 2016-2020 period. A quantitative research approach is applied to objects of observation in the mining sector listed on the Indonesia Stock Exchange, with a total sample of 40 which can be accessed via www.idx.co.id. With the technique of testing data multiple regression test hypothesis testing is carried out. The results of the study show that financial performance is affected by environmental costs in the mining sector in 2016-2020, while corporate social responsibility has no significant effect on financial performance in the mining sector in 2016-2020.]]>
<![CDATA[Pengaruh Citra Merek, Kualitas Produk, Harga, dan Promosi Terhadap Keputusan Pembelian Indomie Pada Konsumen Maximart Thamrin Plaza Medan ]]>
<![CDATA[Chrisjunian Chrisjunian]]>;
<![CDATA[Robinhot Gultom]]>;
<![CDATA[Tya Wildana Hapsari Lubis]]>
<![CDATA[ Jurnal Wira Ekonomi Mikroskil Vol 13, No 1 (2023): Volume 13 Nomor 1 Edisi April 2023 ]]>
Publisher : <![CDATA[Fakultas Bisnis Universitas Mikroskil ]]>
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DOI: 10.55601/jwem.v13i1.948
<![CDATA[This study aims to determine and analyze the effect of Brand Image, Product Quality, Price, and Promotion on Purchase Decisions for Indomie brand instant noodle products to the consumers of hypermarket Maximart Thamrin Plaza Medan. This study used a purposive sampling technique carried out by distributing questionnaires online using a Google form to 100 samples, namely consumers of the Maximart Thamrin Plaza Medan hypermarket who had purchased Indomie instant noodle products. The data analysis method used in this study is multiple linear regression. Partial testing (t test) show that the variables Brand Image and Price have effects on purchasing decisions, while Product Quality and Promotion do not affect purchasing decisions for Indomie brand instant noodle products at the Maximart Thamrin Plaza Medan hypermarket. Furthermore, the simultaneous results (F test) shows that the four independent variables (Brand Image, Product Quality, Price, and Promotion) influence the dependent variable (Purchasing Decision). Adjusted R2 shows that the variables Brand Image, Product Quality, Price, and Promotion can explain variations in the Purchase Decision variable by 61% and the remaining 39% is explained by other variables that are not examined in this study.]]>
<![CDATA[Profitabilitas Dalam Kemampuannya Memoderasi Faktor – Faktor Yang Mempengaruhi Nilai Perusahaan ]]>
<![CDATA[Anita Tarihoran]]>;
<![CDATA[Suriani Ginting]]>
<![CDATA[ Jurnal Wira Ekonomi Mikroskil Vol 13, No 1 (2023): Volume 13 Nomor 1 Edisi April 2023 ]]>
Publisher : <![CDATA[Fakultas Bisnis Universitas Mikroskil ]]>
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DOI: 10.55601/jwem.v13i1.951
<![CDATA[The research aims to test and analyze the ability of profitability to moderate the factors that affect the value of the company. Issuers used as research objects are non-financial companies listed on the Indonesia Stock Exchange in 2019 – 2020. The population in this study totaled 675 companies and using the purposive sampling method obtained a sample of 129 companies. The data analysis method used was Partial Least Square using a two-stage approach model using the SmartPLS 3 statistical software tool. The results show that the variable leverage, liquidity, dividend policy, and tax aggressiveness have no effect on firm value in non-financial companies listed on the Indonesia Stock Exchange for the 2019- 2020. Meanwhile, profitability has not been able to moderate the relationship between firm value and the factors that influence it.]]>
<![CDATA[Pengaruh Strategi Brand Collaboration Terhadap Purchasing Decision Pada Industri Minuman Kekinian ]]>
<![CDATA[Anita Chrishanti Puteri Tito]]>;
<![CDATA[Shellin Stefani]]>
<![CDATA[ Jurnal Wira Ekonomi Mikroskil Vol 13, No 1 (2023): Volume 13 Nomor 1 Edisi April 2023 ]]>
Publisher : <![CDATA[Fakultas Bisnis Universitas Mikroskil ]]>
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DOI: 10.55601/jwem.v13i1.952
<![CDATA[Indonesia’s Trendy Drinks Industry indicate an enhancement year over year. In Indonesia’s beverage market, trendy drinks are the top trend which is seen as a promising opportunity. Trendy drinks is a popular and innovative drinks which ready to drink and offer various flavors. The growth of the trendy drinks industry has created a climate of intense competition where the business needs to establish a competitive advantage. Collaboration strategy is one of strategy in the field of business that is considered the most optimal strategy. A co-Branding is a collaboration form that can be used to respond to competition. Chatime Indonesia (Chatime) is one of the trendy drinks brands that implement a collaboration strategy. The latest collaboration with BT21 offers a beverage product with various flavors, merchandise, and reusable cup for packaging. This type of research is causal exploratory to determine the cause-and-effect relationship between brand collaboration and purchasing behavior. The number of samples is about 100 respondents using the purposive sampling technique. The partial hypothesis test result (t-test) has shown that the co-branding strategy influence purchasing decision with a coefficient of determination is 0.604. In other words, the influence of co-branding strategy on purchasing decisions is 60,4%.]]>
<![CDATA[Pengaruh Kualitas Pelayanan dan Experiental Marketing Terhadap Kepuasan Pelanggan Pengguna Firstmedia ]]>
<![CDATA[Suci Pertiwi]]>
<![CDATA[ Jurnal Wira Ekonomi Mikroskil Vol 13, No 1 (2023): Volume 13 Nomor 1 Edisi April 2023 ]]>
Publisher : <![CDATA[Fakultas Bisnis Universitas Mikroskil ]]>
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DOI: 10.55601/jwem.v13i1.961
<![CDATA[In the current era of globalization, the internet is not just a secondary need for people in Indonesia, the internet network can facilitate work and entertainment alone. There has been an increase in the number of internet users in Indonesia since the government’s implementation of work-from-home as a preventive measure for the spread of the Covid-19 outbreak. The aim of this research is to find out and analyze the effect of service quality and experiential marketing on customer satisfaction among Firstmedia users. The Type of research used in this research is quantitative research. The sampling technique uses a purposive sampling method and is conducted by distributing questionnaires to 310 samples which are Firstmedia users. The data analysis method used in this research is multiple linear regression. Partial testing (t-test) shows that service quality and experiential marketing variables affect customer satisfaction. Simultaneously (test-F) shows that the variables of service quality and experiential marketing do affect customer satisfaction among Firstmedia Users. The Adjusted R-Square value shows that variables of service quality and experiential marketing can explain variations in customer satisfaction among Firstmedia users 81.3% and the remaining 18.7% is influenced by other variables which are not observed in this research.]]>
