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INDONESIA
Fokus Ekonomi
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 94 Documents
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PEMERINGKATAN OBLIGASI: RISET GAP FAKTOR PENENTU RATING OBLIGASI
Fokus Ekonomi Vol 8 No 3 (2009)
Publisher : Fokus Ekonomi

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Abstract

Bond rating is a guide to investor who intends to buy bond because that rating gives information statement and giving signal about company’s debt failure possibility. There are previous research show that financial ratio can use to predict bond rating, but still have the difference result. And then, non financial factor not more used by the researcher. This is mind there are gap research  about bond rating because in normative concept there are two factors are financial factor and non financial factor. The purpose of this research are analysis two factor, financial factor and non financial factor to predict bond rating. Analysis  based from a lot of previous empirical research.
ISU-ISU DALAM PENGEMBANGAN HUBUNGAN KAUSAL ANTARA KEPEMIMPINAN ORGANISASIONAL DAN KEEFEKTIFAN ORGANISASIONAL
Fokus Ekonomi Vol 8 No 2 (2009)
Publisher : Fokus Ekonomi

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Abstract

In this article, I review major theories of leadership and some empirical research on leadership. Specially I review  the approaches to study organizational leadership, theories of organizational leadership and organizational effectiveness. There are some criteria to be  an effective leader. however if those factors are fulfilled by a leader will  an effective leader lead to an organizational effectiveness? All of these will be discussed in this  paper including issues with the concepts and metodology of leadership and organizational effectiveness.  It is argued here that one of the factors determining organizational effectiveness may be influence by effective leader. However, whether leadership effectiveness lead to organizational effectiveness are also determined by other factors outside control of a leader. Finally, this paper offers some specific implications for further investigation with regard to future research on this topic.
PENGARUH IKLAN TELEVISI PADA EKUITAS MEREK
Fokus Ekonomi Vol 8 No 2 (2009)
Publisher : Fokus Ekonomi

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Abstract

The purpose of this research is to identify the impact of television advertising on brand equity. Television advertising dimensions that used are informative/not informative, silliness and pleasure/disturbance. The dimensions of brand equity that used in this study are perceived quality, brand awareness, brand loyalty and brand image. There are twelve hypotheses propose in this study. To answer the hypotheses, researcher employed the survey design and SEM (structural equation modelling) is used to test all hypotheses.The result shows there are positive relationship between informative/non informative with brand awareness, brand image, brand loyalty and perceived quality. There are negative relationship between pleasure/disturbance with brand awareness, brand image and perceived quality but positive relationship with brand loyalty. There are negative relationship between silliness with brand awareness and brand image, but positive relationship with brand loyalty and perceived quality.
MANAJEMEN PERUBAHAN: MENGELOLA DIALEKTIKA MANUSIA-ORGANISASI MENJAWAB DINAMIKA LINGKUNGAN
Fokus Ekonomi Vol 8 No 2 (2009)
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Abstract

Problems of change can become small scale or big scope and focus at individual or group of people or one department or division, including organization or one or more s from organizational environment. At conceptual level, management of change problem is the problem of changing to reach the target of like transform, apply and reduce. Analysis  to change at various time will focussed at invention of outcome of change effort, identifying change need to yield outcome.
ORGANIZATIONAL JUSTICE SEBAGAI DASAR PENINGKATAN KINERJA ORGANISASI
Fokus Ekonomi Vol 8 No 2 (2009)
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Abstract

Debate about organizational justice in influencing attitude and behavior of individual in organization still be discussed. This article focused the position of organizational justice in relation  to increase organizational performance, through effectiveness of relationship between employee and supervisor, and is between employee and the organization.
PENGARUH LINGKUNGAN PSIKOLOGIS DAN SOSIAL-BUDAYA TERTANGGUNG TERHADAP KINERJA STRATEGI PEMASARAN ASURANSI KERUGIAN
Fokus Ekonomi Vol 8 No 2 (2009)
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Abstract

The insured’s psychological field that involved personality, learning, perception, motivation and attitude, and the insured’s socio-cultural environment that involved culture, demography, reference group, family and social status, influenced to the general insurance companies’s markating strategy performance, and affects to  the insured’s decision making. A survey was  conducted in 2002,  to  around 400  motor  vihicle policy holder’s from over 40 general  insurance companies  (living) in Daerah Khusus Ibukota Jakarta Raya. It concluded that the insured’s psychological field and  socio-cultural environment,  influence the marketing strategy for some 54,76% and 20,25%. Beside the insured’s psychological field, sociocultural environment and general insurance companies’s marketing strategy  affects to the  insured’s decision making for some 17,64%, 28,09% and 37,21%  respectively.
MOTIVATING HUMAN RESOURCES IN DEVELOPING CORPORATION’S COMPETITIVENESS
Fokus Ekonomi Vol 8 No 1 (2009)
Publisher : Fokus Ekonomi

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Abstract

The process of the employee’s motivation emerges from the unfulfilled needs. It needs to find out various ways to motivate the underlying so that they can be productive to achieve their needs. The behavior is evaluated by the employer in order to get a reward or punishment. Then the employees will re-evaluate the unfulfilled needs. The manager can encourage the employee’s motivation through some policies, such as fulfilling the employee’s needs, involving in decision making process, redesigning all jobs, enriching jobs, delegating authority, giving incentives, creating  job environment, having positive enforcement, having specific goals and clear system operational procedure. If the employee’s motivation is high, it will increase high job productivity which can yield in competitiveness.
PENGARUH KEBIJAKAN PERUSAHAAN TERHADAP KINERJA PERUSAHAAN
Fokus Ekonomi Vol 8 No 1 (2009)
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Abstract

This study attempt to respond many question arrounds factors which influenced firm performance in Bursa Eek Indonesia Jakarta. The purpose of this research is to analysis influence of company policies (managerial incentive, capital expenditure and financial leverage) toward firm performance (ROA). Theoritical base used to support this research are two financial theory that had steady namely capital structure and agency theory.This research use sample inside enterprises industry manufactured his shares is active traded in Bursa Efek Indonesia Jakarta. The data used is panel data namely cross section and time series data, period 2004 reaches by 2006. Collecting sample with purposive sampling , where as analytical technique use multiple regression.The result show that capital expenditure variable is not significant influence on firm performance. Managerial incentiveis is positive significant influence on firm performance, but financial leverage is negative significant influence on firm performance.
KLASIFIKASI KEEFEKTIFAN KEPEMIMPINAN DENGAN PENDEKATAN MODEL KEPEMIMPINAN TRANSFORMASIONAL DUA DIMENSI
Fokus Ekonomi Vol 8 No 1 (2009)
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Abstract

The Bass Transformational Leadership Model has inspired the development of various transformational leadership researches. Several empirical researches indicate that there are problems concerning conceptual and methodology on the four constructs of behavior in the Bass Transformational Leadership Model. By reconceptualizing the four constructs, the author develop a new conceptual model that divide the leadership effectiveness into two main dimensions (charisma and intelligence). The result showed that, beside requiring emotional stimulation, subordinates also need intelligence stimulation. Thus, a transformational leader cannot only rely on charisma, but also has to be supported by a high degree of intelligence.
PERMASALAHAN PEMBENTUKAN ILMU PEMASARAN
Fokus Ekonomi Vol 8 No 1 (2009)
Publisher : Fokus Ekonomi

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Abstract

A growing number of academics have questioned the basis and value of marketing principles and have brought into question the credibility of the dominant paradigm of marketing. Marketing thinking is profoundly dominated by the logical empiricist paradigm. It is argued that marketing can be enriched by opening up to alternative paradigm.A review of contemporary literature in the philosophy of science reveals that this canonical conception of science cannot be supported.

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