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INDONESIA
Fokus Ekonomi
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 94 Documents
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MEREK SEBAGAI ALAT KOMUNIKASI PEMASARAN: Implementasi UU Nomor 15 Tahun 2001 tentang Merek
Fokus Ekonomi Vol 8 No 1 (2009)
Publisher : Fokus Ekonomi

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Abstract

The brand has become a central issue in product strategy. In this competitive condition, it plays an important role. It also facilitates the management due to its identity to which it adheres. When brand has been patented hence company will get protection of law from other party effort which will take illegal benefit. With the brand, company will be able to build its prefered image, thereby having a strong competitive advantage.
POLA KLUSTER, FORMASI KETERKAITAN, DAN ORIENTASI PASAR PADA SENTRA INDUSTRI TEMPE
Fokus Ekonomi Vol 10 No 1 (2011)
Publisher : Fokus Ekonomi

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Abstract

This study analyzes cluster pattern, linkage formation, and variables determining market orientation of small and cottage industries in Pliken, Kembaran, Banyumas. The Markusen cluster tipology is used to identify cluster pattern based on the characteristic of small and cottage industries cluster. The result shows that Pliken cluster is Marshallian pattern. It has a weak backward linkage in the production, but it has strong forward linkages in the production, and trading that give more value added. Using logistic regression model this research analyzes market orientation of these industries either in local markets or outside them with some predictors. The regression result shows that market orientations are significantly and positively affected by education of workers and skilled entrepreneurs. These variables give probability for entrepreneurs to make market orientation of their product to outside of  local markets.
PRICE CONSCIOUSNESS DALAM PRIVATE LABEL ATTITUDES UNTUK MENINGKATKAN PRIVATE LABEL PURCHASE
Fokus Ekonomi Vol 10 No 1 (2011)
Publisher : Fokus Ekonomi

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Abstract

Today high competition is happen in business retail, to face this condition Giant try hard to increase their products private label through the increasing of customer interest toward it. Price consciousness has major role in this condition. The aim of this study is to test the effect of price consciousness on private label attitude and the effect of private label attitude on private label purchase. There are 86 respondents in this research who have knowledge product private label Giant. Using regression analysis, the result show that price consciousness has no impact on private label attitude, while private label attitude affect on private label purchase.
COGNITIVE STYLE PADA NIAT MENGGUNAKAN MEDIA JEJARING SOSIAL “FACEBOOK”
Fokus Ekonomi Vol 10 No 1 (2011)
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Abstract

The purpose of study examine the influence of cognitive style (perceived usefulness and perceived ease of use) on attitude and intention to use Facebook. This research used the Technology Acceptance Model (TAM) as the framework. This research conducted by survey of 105 university student in Purwokerto. Data were analyzed by Partial Least Square (PLS) to investigate the research model. This research used non probability sampling method and convenience sampling technique to collect data. The result found that the perceived ease of use  and perceived usefulness significantly influenced attitude toward using Facebook. Perceived usefulness and attitude significantly influenced intention to use Facebook but perceived ease of use did not significantly influence intention to use Facebook. For next research it is supposed to use large respondents and to add external variables such:self efficacyanxiety, accessibility, experience and psychology factors
PENGUNGKAPAN TANGGUNGJAWAB SOSIAL DAN DAMPAKNYA TERHADAP KINERJA KEUANGAN DAN UKURAN PERUSAHAAN
Fokus Ekonomi Vol 10 No 1 (2011)
Publisher : Fokus Ekonomi

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Abstract

The aim of this is to examine some determinants the disclosure of social responsibility (CSR) companies and their impact on financial performance and company size. This study uses secondary data from the 2006-2009 annual reports of public companies listed in Bursa Efek Indonesia (BEI) and data from the IndonesianSustainability Reporting Award (ISRA) in the period 2007-2008. The sample in this study of 47 companies consisting of receivers and that did not receive Indonesian Sustainability Reporting Award (ISRA) in the same industry. In thefirst hypothesis using logistic regression, shows that firmsize andROA have an influence on the disclosure of corporate social responsibility (CSR), while the ROE has no effect on CSR. In the second  and  third  hypotheses using  differenttest  shows that firmsize that receives Indonesian Sustainability Reporting Award (ISRA) higher than those not receiving Indonesian Sustainability Reporting Award (ISRA). As for financial performance  asmeasured  by  ROA  and ROE no difference  betweenthe recipientand who do not receive the Indonesian Sustainability Reporting Award (ISRA).
KONSEKUENSI DOMINASI KEPEMILIKAN ASING VS DOMESTIK DAN KEBIJAKAN KEPEMILIKAN TUNGGAL PADA INDUSTRI PERBANKAN
Fokus Ekonomi Vol 10 No 1 (2011)
Publisher : Fokus Ekonomi

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Abstract

This paper is concerned with two issues. First, This paper explained the consequencies of foreign ownership vs domestic ownership on banking Industry. Second, there is single presence policy. This study of literature can be simplified that foreign ownership, domestic ownership and single presence policy can effect negative or positive on risk taking or moral hazard depend on charter value. The single presence policy improve an ownership concentration. Ownership concrentation effect on risk taking.  When the charter value is low, domestic ownership, foreign ownership dan ownership concentration are more  risk taking.. This mean that charter value is incentive to take risk.  The perspective has support to moral hazard or entrenchment agency theory, but not for high charter value. When the charter value is low, they are low risk taking.
SISTEM KOMPENSASI BAGI PEMERIKSA PAJAK: MEREDUKSI TAX–EVASION, TINJAUAN DALAM PERSPEKTIF TEORI KEAGENAN
Fokus Ekonomi Vol 7 No 1 (2008): Vol. 7 No. 1 April 2008
Publisher : Fokus Ekonomi

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Abstract

This paper examines individual and corporate tax evasion in the context of the contractual relationship between the shareholders of a firm and fiskus who possesses private information regarding the extent of legally permissible reductions in taxable income, and who may also undertake illegal tax evasion. The papper try to offer optimal incentive compensation contract for fiskus  and, in particular, how the form of that contract changes in response to alternative enforcement policies imposed by the taxing authority. The optimal contract may adjust to offset, at least partially, the effect of sanctions against illegal evasion, and penalties imposed on fiskus are more effective in reducing evasion than are those imposed on shareholders. Key words : Tax Evasion, Fiskus, Agency Theory
PENTINGNYA LAPORAN NILAI TAMBAH DALAM PELAPORAN KEUANGAN (FINANCIAL VALUE ADDED/ FVA) SEBAGAI PENGUKUR KINERJA DAN PENCIPTAAN NILAI PERUSAHAAN
Fokus Ekonomi Vol 7 No 1 (2008): Vol. 7 No. 1 April 2008
Publisher : Fokus Ekonomi

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Abstract

One of financial performance measurement concepts has been analyzed using FVA. While, company’s value added concept has not been analyzed using Financial Value Added (FVA). FVA is used to measure financial performance in a company and it is rarely used compares to EVA. The paper will explain in details about how to measure performance and value added of the company based on FVA and it is interrelated with decisions of financial management. However, this paper will explain the strengths and weaknesses of the measurement using financial ratio and EVA. Key words: Financial Ratio, Economic Value Added, Financial Value Added.
KETEPATAN WAKTU PELAPORAN KEUANGAN
Fokus Ekonomi Vol 7 No 1 (2008): Vol. 7 No. 1 April 2008
Publisher : Fokus Ekonomi

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Abstract

Financial reports give important information about the performance of corporates. There have been extensive literature studies which examine the determinant of timeliness financial reporting to public. This paper explore factors which influence timeliness financial reporting to public. The factors are debt to equity ratio, company size, profitability, insider ownership, and outsider ownership. Keywords: Financial Reporting, Timeliness, Profitability, Debt To Equity Ratio, Company Size, Insider Ownership and Outsider Ownership.
PELAKSANAAN HAK-HAK KESEHATAN FUNGSI REPRODUKSI DITINJAU DARI ASPEK HUKUM KETENAGAKERJAAN ( STUDI KASUS PADA PEKERJA WANITA DI SEMARANG )
Fokus Ekonomi Vol 7 No 1 (2008): Vol. 7 No. 1 April 2008
Publisher : Fokus Ekonomi

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Abstract

In Indonesia attempts to make the best use of women in terms of employment opportunity and at the same time to give them their basic rights as women have been ruled out in the law of employment with respect to their   reproduction system. For example, they may get days off on the first and second day of their circular period, maternity and legal abortion leaves. Breastfeeding on job is also allowed. No working hours between 23.00 p.m to 07.00 a.m. However, violation of such rules still occurs on the part of the company, such as done with respect to the right of leaves during monthly period. This has been caused by the imbalance of the number of supervisors as compared to the number of companies and rules-violators. Besides, no rules violators have been put to court for justice ith respect to failing to comply with the rules to give women’s right of reproduction system. Key words: Rights, Reproduction Fuction,. Violation, Supervision  and  Sanction.

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