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DeKaVe
Published by Institut Seni Indonesia Yogyakarta
ISSN : 20879709     EISSN : 26856093     DOI : https://doi.org/10.24821/dkv.v18i2
Core Subject : Humanities, Education, Art,
Arts Humanities Languange, Linguistic, Communication & Media
Jurnal DeKaVe diterbitkan oleh Program Studi Desain Komunikasi Visual Fakultas Seni Rupa, Institut Seni Indonesia Yogyakarta bekerjasama dengan AIDIA (Asosiasi Profesional Desain Komunikasi Visual Indonesia) sebagai media publikasi ilmiah bagi karya penelitian maupun perancangan, yang mencakup: desain komunikasi visual, bahasa rupa, budaya visual, desain grafis, multimedia, dan periklanan. Jurnal DeKaVe is published by the Visual Communication Study Program of Visual Arts Faculty of Institut Seni Indonesia Yogyakarta in collaboration with AIDIA (Indonesian Visual Communication Design Professional Association) as a scientific publication medium for research and design works, which includes: visual communication design, visual language, visual culture , graphic design, multimedia, and advertising
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 214 Documents
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Perancangan Komunikasi Visual Sebagai Media Edukasi Terhadap Pecandu Mobile Online Games Lambang Hernanda
DeKaVe Vol 13, No 1 (2020): Jurnal DeKaVe Vol. 13 No. 1 2020
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1117.901 KB) | DOI: 10.24821/dkv.v1i1.3870

Abstract

KOMIK IKLAN KOMIK Wibowo Tamsir
DeKaVe Vol 12, No 2 (2019): Jurnal DeKaVe Vol. 12 No. 2 2019
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/dkv.v12i2.3396

Abstract

Comics are a form of visual art that uses still images and is arranged in such a way in several panels that make up the fabric of the story. While Cergam is a picture that has served as an illustration in a series of stories. The types of comics that are rarely included in large groups of comics, namely Advertising Comics. Like Indie Comics, it's quite surprising why comic designers don't think about it. For certain types of products that are not too serious in advertising information, comics turn out to be a potential medium. Especially for the target audience of young people who prefer visual and entertaining images such as comics. Maybe because it is considered advertising was born from business needs. Not a pure work of art. Therefore "comic advertisements" are included in the category of public service media. Some famous comic artists are often "used" by producers to draw advertisements. The audience immediately recognized the painter by the way he told stories, the character's figures and the style of his strokes.
MITOS MASKULINITAS SEBAGAI KONSEP KONTEN PRODUK KECAP ABC DI MEDIA SOSIAL INSTAGRAM (STUDI KASUS: KONTEN ”AKADEMI SUAMI SEJATI”) Indrayana, Andika; Putri Mardianti, Nurmala
DeKaVe Vol 1, No 1 (2020): Jurnal DeKaVe Vol. 1 No. 1 2020
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/dkv.v1i1.3504

Abstract

Akademi Suami Sejati is a part of the theme used by Kecap ABC in their commercial campaign on Instagram. The theme aims at promoting gender equality in domestic field illustrated by a husband contributing in the household cooking activity as a means to build harmony. By means of this theme, diverse masculine images are represented using visual languages in many contents.   This research objective was to identify and interprete the myth of masculinity in the Instagram content to get the structures of and relation between the myths and gender discourses. Roland Barthes? theory on signs levels and his seven methods of interpretation were employed in studying the visual objects identified. The research showed that: 1) the masculine images represented the idea of gender equality without demeaning men?s image of masculinity. 2) masculine image is identical to the Javanese concept ?dadi wong? (becoming a gentleman) and ?dadi modern? (becoming a modern man) in Javanese culture perspective.
Hiperrealitas dan Camp dalam Iklan Rokok Tristan Alfian
DeKaVe Vol 12, No 2 (2019): Jurnal DeKaVe Vol. 12 No. 2 2019
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/dkv.v12i2.3267

Abstract

An advertisement implies deviation and hidden of certain reality then it leads consumer to hyperreality world. In a context of tobacco advertising, it emphasizes more about image and impression, so consumers are not aware of a risk. The methodology used is qualitative with aesthetics approach and Semiotics. The result shows that tobacco advertising constitutes reality discourse which is hyperreality. It is a discourse about image reality in tobacco advertising which describes, stimulates, and project of a dream world of hyperreality. The imagery in cigarette advertisements cannot be separated from aesthetic creativity that conveys confusion of bookmarks, styles, and challenge of bored is called Camp idiom.
PERANCANGAN MOTION GRAPHIC IKLAN LAYANAN MASYARAKAT “WASPADA TERHADAP CYBERCRIME” Raihan Widi Eko Prabowo
DeKaVe Vol 13, No 1 (2020): Jurnal DeKaVe Vol. 13 No. 1 2020
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (570.907 KB) | DOI: 10.24821/dkv.v1i1.3871

Abstract

PERANCANGAN IKLAN INSTASTORY DAILY SEBAGAI PESAN BIJAK BERKENDARA DI JALAN RAYA sahisnu, diptya aristo
DeKaVe Vol 1, No 1 (2020): Jurnal DeKaVe Vol. 1 No. 1 2020
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/dkv.v1i1.3473

Abstract

The news of the traffic is very updated Lot of the day, from the violation of the community to inform social media, namely to remind the danger of violations of people in the highway. Congestion becomes a perbicangan and the idea that is often displaced in the group as well as lacking the wise attitude of driving on the highway.Instastory daily AD Design is the most suitable approach for communicating the wise message of this drive in Hengel, quality, and interrated Instastrory has the advantage of interactive stuff, method of 101 design method by Vijay Kumar Liquid One of the literary solver to be able to visualize sponsored advertisements, as well as communicative because it can do in dailly.This ad design titled " Pesan Bijak Bijak berkendara di Jalan Raya " will be able to visualize a wise message of driving in 15 seconds and can be a profile Instagram account. A person can Mauri a registered ad is published through an Instagram profile with a spotlight menu. This promotion will not only be sponsored but also used in social promotion as a community with optimal results
MITOS MASKULINITAS SEBAGAI KONSEP KONTEN PRODUK KECAP ABC DI MEDIA SOSIAL INSTAGRAM (Studi Kasus: Konten ”Akademi Suami Sejati”) Andika Indrayana; Nurmala Putri Mardianti
DeKaVe Vol 13, No 1 (2020): Jurnal DeKaVe Vol. 13 No. 1 2020
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (662.339 KB) | DOI: 10.24821/dkv.v1i1.3867

Abstract

PERANCANGAN APLIKASI PASAR MUAMALAH BERBASIS SISTEM OPERASI ANDROID Andika Indrayana; Nur Praditya Wibisono
DeKaVe Vol 14, No 1 (2021): Jurnal DeKaVe Vol.14 No.1 2021
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/dkv.v1i1.5711

Abstract

STRATEGI PERANCANGAN REBRANDING KABUPATEN TUBAN YANG MEMILIKI POTENSI RELIGI, BUDAYA DAN SEJARAHNYA Aileena Solicitor; Fitria Ramadhani
DeKaVe Vol 13, No 2 (2020): Jurnal DeKaVe Vol. 13 No. 2 2020
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/dkv.v1i2.4866

Abstract

PENGARUH BUDAYA MOOI INDIË DAN RIJSTTAFEL PADA DESAIN SAMPUL BUKU RESEP MASAKAN Viki Restina Bela
DeKaVe Vol 14, No 1 (2021): Jurnal DeKaVe Vol.14 No.1 2021
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/dkv.v1i1.5704

Abstract

Page 14 of 22 | Total Record : 214

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