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INDONESIA
JURNAL BERKALA ILMIAH EFISIENSI
Published by Universitas Sam Ratulangi
ISSN : 08536708     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Berkala Ilmiah Efisiensi diterbitkan oleh Jurusan Ilmu Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Sam Ratulangi Manado, sebagai media informasi, penelitian dan karya ilmiah dalam bidang Ilmu Ekonomi, Ekonomi Perencanaan, Ekonomi Pembangunan, Ekonomi Moneter, Ekonomi Publik, Ekonomi Perusahaan dan Ekonomi Keuangan, yang berasal dari para pengajar, alumni, mahasiswa dan masyarakat umum. Jurnal ini terbit minimal tiga kali dalam setahun yaitu pada bulan Pebruari, Juni, Oktober.
Arjuna Subject : -
Articles 1,057 Documents
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ANALISIS PENGARUH KEBIJAKAN FISKAL TERHADAP UPAYA PENANGGULANGAN KEMISKINAN PROVINSI SULAWESI UTARA (PERIODE 1994-2013) Bahalau, Yoan; Walewangko, Een Novritha; Siwu, Hanly
Jurnal Berkala Ilmiah Efisiensi Vol 15, No 4 (2015): Jurnal Berkala Ilmiah Efisiensi ( page 01 - 244 )
Publisher : Sam Ratulangi University

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ABSTRAK Kemiskinan merupakan permasalahan yang mendasar yang selalu mengiringi jalannya perkembangan pembangunan yang terjadi di Indonesia khususnya di Provinsi Sulawesi Utara.Tingkat Kemiskinan yang ada di Provinsi Sulawesi Utara yang relatif, dalam permasalahan ini perlu adanya kebijakan-kebijakan yang di lakukan oleh Pemerintah daerah dalam upaya penanggulangannya.Salah satu kebijakan yang di ambil adalah kebijakan anggaran pada sektor pendidikan dan sektor kesehatan.Dalam penelitian ini bertujuan untuk menganalisis pengaruh pengeluaran pemerintah pada sektor pendidikan dan sektor kesehatan terhadap tingkat kemiskinan di Provinsi Sulawesi Utara. Data yang digunakan adalah jumlah tingkat kemiskinan dan Alokasi Dana Dekonsetrasi pada sektor pendidikan dan sektor kesehatan (data time series 20 tahun dari tahun 1994-2013) metode analisis yang di gunakan adalah analisis regresi linier berganda. Berdasarkan hasil estimasi, pengeluaran pemerintah di sektor pendidikan dan kesehatan secara slimutan (bersama-sama) memberikan pengaruh yang signifikan terhadap tingkat kemiskinan.Namun jika di lihat pengaruh dari masing-masing sektor sebaliknya tidak memberikan pengaruh yang signifikan. Kata kunci : Tingkat Kemiskinan, Kebijakan Fiskal, Pengeluaran Pemerintah di sektor  Pendidikan, dan Pengeluaran Pemerintah Sektor Kesehatan.
PENGARUH FLUKTUASI KURS TERHADAP EKSPOR RUMAH PANGGUNG DIKOTA TOMOHON PERIODE 2005-2014 Tulus, Priskila; Palar, Sutomo Wim; Tumangkeng, Steeva
Jurnal Berkala Ilmiah Efisiensi Vol 15, No 4 (2015): Jurnal Berkala Ilmiah Efisiensi ( page 01 - 244 )
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ABSTRAK Perkembangan nilai ekspor Indonesia dapat dipengaruhi oleh terjadinya fluktuasi tingkat kurs. Tujuan dari penelitian ini adalah Untuk menganalisis pengaruh fluktuasi kurs terhadap ekspor rumah panggung di Kota Tomohon. Untuk analisis ekspor digunakan data dari tahun 2005-2014 yaitu data volume ekspor rumah panggung kota Tomohon, nilai ekspor rumah panggung dan Kurs Rupiah terhadap US$ Dollar. Penelitian ini menggunakan analisis regresi linier sederhana (OLS) . Hasil penelitian ini dapat ditarik kesimpulan bahwa fluktuasi kurs tidak memiliki pengaruh yang signifikan terhadap ekspor rumah panggung di Kota Tomohon. Hasil penelitian  volume  ekspor rumah panggung diperoleh persamaan regresi Ŷ = (-10,021) + 3,700 X. Dari hasil regresi  volume diketahui bahwa nilai adalah 0,153, yang berarti variasi dari perubahan nilai Kurs hanya mempengaruhi volume ekspor sebesar 1,5% dan sisanya (98,5%) dijelaskan oleh variabel- variabel lain yang tidak dimasukkan dalam model. Hasil penelitian  nilai  ekspor rumah panggung diperoleh persamaan regresi Ŷ = 3,848 + 0,033 X. Sedangkan hasil regresi nilai, nilai adalah 0,151, yang berarti variasi dari perubahan nilai kurs juga mempengaruhi nilai ekspor sebesar 1,5 % dan sisanya (98,5 %) dijelaskan oleh variabel lain yang tidak dimasukkan dalam model. Kata kunci : volume ekspor, kurs
ANALISIS SEKTOR UNGGULAN KABUPATEN MINAHASA SELATAN Mangilaleng, Ekaristi Jekna; Rotinsulu, Debby; Rompas, Wensy
JURNAL BERKALA ILMIAH EFISIENSI Vol 15, No 4 (2015): Jurnal Berkala Ilmiah Efisiensi ( page 01 - 244 )
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ABSTRAK   Pembangunan ekonomi tak lepas dari pertumbuhan ekonomin, dimana pembangunan ekonomi dapat mendorong pertumbuhan ekonomi. Penelitian ini bertujuan untuk mengetahui sektor unggulan dan sektor non unggulan dalam perekonomian Kabupaten Minahasa Selatan, mengetahui sektor yang memberikan pengaruh terbesar Kabupaten Minahasa Selatan. Data yang di gunakan dalam penelitian ini merupakan data sekunder yang bersumber dan Badan Pusat Statistik (BPS). Data yang tercakup dalam penelitian ini adalah PDRB Kabupaten Minahasa tahun 2004-2013 baik Atas Dasar Harga Berlaku maupun Atas Dasar Harga Konstan dan PDRB Sulawesi Utara tahun 2004-2013 baik Atas Dasar Harga Berlaku maupun Atas Dasar Harga Konstan. Disertai dengan data-data sekunder lain yang relevan dengan tujuan penulisan skripsi ini denganmenggunakanmetodeanalsisis LQ dan Shift share. Hasil penelitian ini diperoleh bahwa yang menjadi sektor unggulan yaitu: sektor pertambangan, sektor pertanian sektor konstruksi, sektor industri, dan sektor yang mempunyai dayasaing terbesar di Kabupaten Minahasa Selatan yaitu: sektor pertanian, sektor konstruksi, sektor industri.. Kata kunci :     Minahasa Selatan, Sektor Unggulan, PDRB, Location Quotient (LQ), Shift Share (SS)
PENGARUH INVESTASI PEMERINTAH DAN TENAGA KERJA TERHADAP PERTUMBUHAN EKONOMI DI KOTA MANADO (Studi Pada Kota Manado Tahun 2003-2012) Bawuno, Eunike Elisabeth; Kalangi, Josep Bintang; Sumual, Jacline
JURNAL BERKALA ILMIAH EFISIENSI Vol 15, No 4 (2015): Jurnal Berkala Ilmiah Efisiensi (page 245 - 365 )
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ABSTRAK Kota Manado merupakan salah satu pusat pertumbuhan ekonomi dengan tingkat investasi pemerintah dalam belanja modal dan jumlah tenaga kerja yang sedang berkembang. Penelitian ini bertujuan untuk menganalisis bagaimana pengaruh investasi pemerintah dan tenaga kerja terhadap pertumbuhan ekonomi di kota Manado.Teknik analisis yang di gunakan adalah model analisis regresi linier berganda dengan metode Ordinary Least Square dengan data sekunder. Hasil penelitian menunjukkan bahwa belanja modal berpengaruh positif dan signifikan terhadap pertumbuhan ekonomi dan tenaga kerja berpengaruh positif dan tidak signifikan terhadap pertumbuhan ekonomi di kota Manado.   Kata Kunci : Investasi Pemerintah, Tenaga Kerja, dan Pertumbuhan Ekonomi
COMPARATIVE ANALYSIS OF PRODUCT PLACEMENT USING MEDIA TELEVISION ON BUYING DECISION BETWEEN YOUNG FEMALE AND ADULT FEMALE Arbie, Inayah; Pandowo, Merinda
Jurnal Berkala Ilmiah Efisiensi Vol 15, No 4 (2015): Jurnal Berkala Ilmiah Efisiensi (page 245 - 365 )
Publisher : Sam Ratulangi University

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ABSTRACT Product placement is an advertising technique used by companies to subtly promote their products through a non-traditional advertising technique, usually through appearances in film, television, or other media. It will get a lot of attention to their product placement on consumer’s mind. Through product placement, company expects to get benefits and also to give a great influence on buying decision of female consumer by television. This study aims to analyze the product placement using media television on buying decision between young female and adult female. Methodology used in this research is Independent Samples T-Test which is to compare whether two groups have different average values. This study results, the young female buy the product based on the advertisement on television that they see and make it as the recommendation, while the adult female don’t make the advertisement that they see on television as the main reason for buying the product. Keywords : product placement, advertisement, consumer buying decision
THE EFFECT OF IMPLEMENTATION RELATIONSHIP MARKETING ON CUSTOMER LOYALTY IN BANK SULUT TONDANO Ngantung, Jesika; Pangemanan, Sifrid; Worang, Frederik
Jurnal Berkala Ilmiah Efisiensi Vol 15, No 4 (2015): Jurnal Berkala Ilmiah Efisiensi (page 245 - 365 )
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ABSTRACT Customer Relationship Management (CRM) is the process used to implement a relationship marketing strategy. CRM gathers market-driven data to learn more about customer needs and behaviour for the purpose of delivering added value and satisfaction to the customer. The data, in conjuction with information technology, is then used to develop stronger relationships with customers. Fundamentally, CRM is based on a number of concepts focusing on the marketplace and the consumer. This research objective is to know the effect of implementation relationship marketing on customer loyalty in Bank SULUT, Tondano. 50 respondents has used as samples. The method used is Multiple Regression Analysis. The result shows that trust, commitment, communication, conflict handling are significant influence on customer loyalty decision simultaneously. Trust and conflict handling have significant influence partially on customer loyalty.   Keywords: Commitment, Communication, Conflict Handling, Trust, Customer Loyalty
A COMPARATIVE STUDY OF RETAIL IMAGE ON SHOPPING CENTERS IN MANADO (CASE STUDY OF CONSUMERS IN MANADO TOWN SQUARE AND MEGA MALL MANADO) Claudia, Pantow Nancy
Jurnal Berkala Ilmiah Efisiensi Vol 15, No 4 (2015): Jurnal Berkala Ilmiah Efisiensi (page 245 - 365 )
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ABSTRACT   Recently, everyone starts to follow thet trend and it makes people wants to fulfill their desire. People began to find places for their various activities or for their leisure time with friends, family, even to purchase their persona needs. Most of them go to malls as their lifestyle. This research try to observe retail image captured by the consumers, with a variable which are: store location, merchandise, price, service, and physical facilities. Situational factors are a useful tool in analyzing the impact of situational variables on purchasing outcomes since it includes variables that might be controlled by retailers. 100 repondents or consumers whose ever visit Manado Town Square and Mega Mall Manado as a sample of this study. This research concludes that from those five elements of retail image, there are few significant differences of consumer’s valuation image for Manado Town Square and Mega Mall Manado especially for the price and customer service. Keywords: shopping centers, retail image
ANALYZING THE EFFECT OF EMPLOYEE DEVELOPMENT AND ETHICAL LEADERSHIP ON EMPLOYEE PERFORMANCE (CASE STUDY OF PT. TIRTA INVESTAMA AIRMADIDI) Bonde, Mentari Glorya
Jurnal Berkala Ilmiah Efisiensi Vol 15, No 4 (2015): Jurnal Berkala Ilmiah Efisiensi (page 245 - 365 )
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ABSTRACT The purpose of this research is to analyze the effect of employee development and ethical leadership on employee performance of PT. Tirta Investama Airmadidi. 50 employees of PT. Tirta Investama Airmadidi had used as respondents. The result shows that the employee development and ethical leadership have a positive and significant effect on employee performance simultaneously. And for the partially effect, ethical leadership does have a partial effect on employee performance, but employee development doesn’t have a partial effect on employee performance. As the recommendation, PT. Tirta Investama Airmadidi should be paying attention on how to give a proper training and place the employees in accordance with their competence. Furthermore, the leaders need to build a good relationship with the employees by understanding the employee’s needs. Thus, the employees have a job according to their expertise, and they can work better with the leaders, as to improve the employee performance. Keywords: employee development, ethical leadership, employee performance
THE EFFECT OF STORE ENVIRONMENT AND BRAND IMAGE ON CONSUMER BUYING DECISION AT THE BODY SHOP MANADO Korompis, Faleria Indry
Jurnal Berkala Ilmiah Efisiensi Vol 15, No 4 (2015): Jurnal Berkala Ilmiah Efisiensi (page 245 - 365 )
Publisher : Sam Ratulangi University

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ABSTRACT Many retailers acknowledge the importance of store environment and brand image to attract the customer interest. The purpose of this research is to analyze the simultaneous and partial effect of Store Environment and Brand Images on Consumer Buying Decision. The populations of this research are people who use The Body Shop Product with 100 respondents. This research uses quantitative analyze by questionnaires and the Multiple Regression Analysis. The result is most of respondents agreed that the indicators related to store environment and brand image, becoming one of their consideration in deciding whether they will make a purchase or not. The Body Shop should pay more attention to the Store Environment and the Brand Image to make the consumer will still be interested buying their product. Keywords : STore environment, Brand Image, Consumer Buying Decision
THE EFFECT OF JOB SATISFACTION AND EMPLOYEE MOTIVATION ON EMPLOYEE LOYALTY (CASE STUDY OF PT KIMIA FARMA APOTEK IN SAM RATULANGI, MANADO) Thanos1, Casie Angela
Jurnal Berkala Ilmiah Efisiensi Vol 15, No 4 (2015): Jurnal Berkala Ilmiah Efisiensi (page 245 - 365 )
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ABSTRACT Employee loyalty is a vital outcome of retaining employees. There are several ways to keep employees loyal, such as keeping employees satisfied with their job and motivated to do a better work. The objective of this research is to identify the effect of job satisfaction and employee motivation on employee loyalty. In this research, the population refers to the employees of Kimia Farma Apothecary of Sam Ratulangi Branch in Manado with sample size as many as 44 respondents. This research causal research and the data are gathered from using questionnaires and used multiple regression analysis. Result showed that job satisfaction and employee motivation variables have significant effect on employee loyalty simultaneously. Job satisfaction does not have significant partial effect on employee loyalty while employee motivation has partial significant effect on employee loyalty. Kimia Farma Apothecary should increase compensation and build good relationship between supervisor and employee to increase employee’s job satisfaction. Keywords: employee loyalty, job satisfaction, employee motivation.

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