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INDONESIA
JURNAL RISET BISNIS DAN MANAJEMEN
Published by Universitas Sam Ratulangi
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Arjuna Subject : -
Articles 216 Documents
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Analisis Faktor - Faktor yang Mempengaruhi Struktur Modal Terhadap Nilai Perusahaan santoso, Clairene elisha
JURNAL RISET BISNIS DAN MANAJEMEN Vol 7, No 4 (2019): Jrbm edisi khusus
Publisher : Universitas Sam Ratulangi

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Abstract

The purpose of this research aims to examine the factors that influence the capital structure (asset structure, company size, profitability, and risk) to the firm value. Analysis is carried out on 13 finance companies listed on the IDX using data from the 2013 financial reports to 2017. The result showed that assets structrure had no significant influence to capital structure, company size and bussines risk had positive significant influence to capital structure, whereas profitability had negative significant influence to capital structure. Asset structure, profitability and capital structure had no significant influence to firm value, whereas company size and bussines risk had significant influence to firm valueKeywords: Asset structure, company size, profitability, risk, capital structure, firm value 
Analisis Pengaruh Word Of Mouth, Iklan Dan Citra Merek Terhadap Keputusan Pembelian Melalui Minat Beli Sebagai Variabel Intervening Pada Smartphone Xiaomi Manado Kojongian, Rivan
JURNAL RISET BISNIS DAN MANAJEMEN Vol 7, No 4 (2019): JRBM VOl 7 No 4 Edisi Khusus 2
Publisher : Universitas Sam Ratulangi

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Abstract

The results showed that word of mouth had a positive and significant influence on buying interest. Advertisements are positive and significant interests in buying interest. Imagery manipulates positive and significant interest in buying. Word of mouth has a positive and significant effect on purchasing decisions. Advertisements are not significant for purchasing decisions. Brand image is significant to purchasing decisions. The interest in buying has a significant impact on Word of mouth purchasing decisions that significantly influence purchasing decisions through buying offers. Advertising is not important for purchasing decisions through buying brand purchases is not important for purchasing decisions through purchase purchases.Keywords: Word of Mouth, Advertising, and Brand Image, Consumer Decision Making, Buying Interest
cover vol 7 no 4 edisi khusus 2019 vol 7 no 4 edisi khusus, jrbm
JURNAL RISET BISNIS DAN MANAJEMEN Vol 7, No 4 (2019): Jrbm edisi khusus
Publisher : Universitas Sam Ratulangi

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Abstract

cover edisi khusus
Analisis Faktor Kunci Pemilihan Wirausaha Pada Wirausaha Unggulan Bank Indonesia Provinsi Sulawesi Utara Sumampouw, Novena
JURNAL RISET BISNIS DAN MANAJEMEN Vol 7, No 4 (2019): Jrbm edisi khusus
Publisher : Universitas Sam Ratulangi

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Abstract

The purpose of this research is to determine what factors affect the decision of Bank Indonesia to choose the entrepreneur who is worthy to join the Superior Entrepreneurs of Indonesia Central Bank (WUBI). The type of this research is associative research by using factor analysis as data analysis technique. Based on result of this research, it indicates that there are 3 factors determine Bank Indonesia in choosing the entrepreneurs for WUBI. The first factor is Product Uniqueness, the second determined factor is Product Affirmation and the third factor that determines Bank Indonesia in choosing the entrepreneur on joining WUBI is Facility.Keywords: Competitive Advantage, Facility, Market Segementation, Marketing Strategy of the Product, Product Affirmation, Product Uniqueness and WUBI
Analisis Pengaruh Service Quality Dan Brand Image Terhadap Customer Loyalty Dengan Customer Satisfaction Sebagai Variabel Intervening Wowiling, Timothy
JURNAL RISET BISNIS DAN MANAJEMEN Vol 7, No 4 (2019): JRBM VOl 7 No 4 Edisi Khusus 2
Publisher : Universitas Sam Ratulangi

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Abstract

The results shows that service quality does not significantly influence the customer satisfaction of Mercure Manado Tateli Resort and Convention, brand image has a significant effect on customer satisfaction of Mercure Manado Tateli Resort and Convention, service quality does not significantly influence customer loyalty of Mercure Manado Tateli Resort and Convention, brand image does not significantly influence the customer loyalty of Mercure Manado Tateli Resort and Convention and customer satisfaction has a significant effect on customer loyalty of Mercure Manado Tateli Resort and ConventionKeywords: Service Quality, Brand Image, Customers Satisfaction and Customer Loyalty
Analisis Pengaruh Persepsi Kualitas Terhadap Kepuasan Dan Loyalitas Pelanggan Tarumingkeng, Peter Jefferson
JURNAL RISET BISNIS DAN MANAJEMEN Vol 7, No 4 (2019): Jrbm edisi khusus
Publisher : Universitas Sam Ratulangi

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Abstract

The test results in this study indicate that perceived quality does not significantly affect Customer Satisfaction in Toyota car buyers in Manado City. Thus the hypothesis which states that there is a significant effect of perceived quality on customer satisfaction is rejected. Quality perception has a significant positive effect on customer loyalty variables in Toyota car buyers in Manado City. Thus the hypothesis which states the perceived quality is assumed to have a significant positive influence on customer loyalty is accepted. Customer satisfaction has a significant positive effect on customer loyalty to Toyota car buyers in Manado City. Thus the hypothesis that customer satisfaction is suspected to have a significant positive influence on customer loyalty is acceptedKeywords: Perception, Quality, Customer Satisfaction and Loyalty

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