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Contact Name
I Nyoman Darma Putra
Contact Email
darmaputra@unud.ac.id
Phone
+6281236285043
Journal Mail Official
jkb@unud.ac.id
Editorial Address
JURNAL KAJIAN BALI Fakultas Ilmu Budaya Universitas Udayana Jln Nias 13 Denpasar 80114
Location
Kota denpasar,
Bali
INDONESIA
Jurnal Kajian Bali
Published by Universitas Udayana
ISSN : 20884443     EISSN : 25800698     DOI : https://doi.org/10.24843/JKB
The Jurnal Kajian Bali (Journal of Bali Studies) is an area study journal that specializes in publishing research-based articles about Bali. The topics of articles about Bali that can be published are very diverse including Balinese culture, politics, music, language, architecture, literature, history, mass media, popular culture, tourism, economy, environment, health, law, management, religion, and Balinese customs. The journal would also like to publish articles on Bali with comparative approaches. The Jurnal Kajian Bali (Journal of Bali Studies) is published twice a year, every April and October. Published articles are reviewed in a single blinded manner. The Jurnal Kajian Bali (Journal of Bali Studies) was first published in April 2011 by the Center for Balinese Studies, University of Udayana. Starting from April 2019, the journal is published jointly by the Center for Balinese Studies and the Center of Excellence in Tourism, University of Udayana. However, starting April 2020, the Jurnal Kajian Bali (Journal of Bali Studies) was published by the Center for Cultural Research and the Center of Excellence in Tourism, University of Udayana. This change occurred because of the reorganization of research centers at Udayana University from the end of 2019.
Articles 612 Documents
From Local Products to Competitive Advantage: Stakeholder Roles in Alcoholic Beverage Branding in Bali’s Hospitality Industry Ni Luh Putu Agustini Karta; Stephanus Remond Waworuntu; Ni Made Ary Widiastini; Isauro Sorongon Sindol Jr.
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 16 No. 1 (2026): Bali Beyond Bali
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2026.v16.i01.p13

Abstract

Balinese Arak (an alcoholic beverage) faces structural challenges in governance, market positioning, and brand consolidation despite legalization under Bali Governor Regulation No. 1 of 2020 and production exceeding 4,000 liters per month. Fragmented pricing, inconsistent quality, and weak brand governance limit its competitiveness in Bali’s hospitality industry, dominated by imported wines and international spirits. This study examines how stakeholder collaboration and governance mechanisms strengthen branding and competitive positioning of Balinese Arak as a heritage-based tourism product. Using a qualitative approach through in-depth interviews and focus group discussions with artisans, cooperatives, government officials, and hospitality actors in Karangasem Regency (a key production center) in East Bali, the findings reveal that regulatory support, cooperative institutionalization, product standardization, and collaborative branding convert cultural legitimacy into competitive advantage. Branding functions as a governance-driven process integrating quality assurance, adaptive innovation, and cross-sector collaboration, enhancing market credibility, hospitality integration, and long-term sustainability within Bali’s tourism economy.
Front Matter JKB Vol. 16 No. 1. 2026 Editoral Team JKB
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 16 No. 1 (2026): Bali Beyond Bali
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract


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