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Management Development Centre (MDC) Faculty of Business & Economics, Universitas Islam Indonesia Condongcatur, Depok, Sleman, Yogyakarta
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INDONESIA
Jurnal Siasat Bisnis
Published by Universitas Islam Indonesia
ISSN : 08537666     EISSN : 25287001     DOI : https://doi.org/10.20885/jsb
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
Jurnal Siasat Bisnis (JSB) is a peer review journal published twice a year (January and July) by Management Development Centre (MDC)-Department of Management, Faculty of Economics, Universitas Islam Indonesia. JSB) addresses the broad area of management science and its applications in industry and business. It is particularly receptive to research relevant to the practice of management within the emerging regions and its effects beyond. It covers studies on how management work is done (descriptive) and/or should be done (normative) in diverse organisational forms, either in profit or non-profit firms, private or public sector institutions, or formal or informal social networks. We welcome qualitative studies with high-quality, rigorous methods, and strong impact on the field. Topics covered include, but not strictly limited to: 1. Business and management strategy 2. Marketing management 3. Operations management 4. Computing and technology management 5. Finance and investment management 6. Innovation and knowledge-based management 7. Entrepreneurship 8. Organisational behaviour and people management 9. Corporate social responsibility 10. Islamic business and management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 375 Documents
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Bibliometric Analysis of Research on Financial Technology (FinTech) in the ASEAN Region: Research Streams, Influential Works, and Future Research Paths Wahdaniyah, Nurul; Nurmandi, Achmad; Younus, Muhammad
Jurnal Siasat Bisnis VOL 30, NO 1 (2026)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol30.iss1.art4

Abstract

Purpose – This paper aims to identify trends and research mapping of financial technology (FinTech) in the ASEAN Region that have been of interest to academics and practitioners through the help of Vosviewers' application in visualizing the data. Design/methodology/approach – The method used in this research is qualitative research with a literature study approach. The data found were 88 documents and then analyzed. This dataset was converted to CSV format, imported into Bibliometrix, and analyzed. Findings – This study revealed a significant increase in research on Financial Technology from 2019 to 2023, indicating a growing interest among academics. Key terms such as Finance, Financial Inclusion, Banking, Financial Services, Financial Markets, Financial Services, Financial System, Innovation, Technology Adoption, Governance, and Technology Development were the most frequently used. These concepts are crucial in understanding the impact of Financial Technology on various economic and social aspects. This research highlights the relevance of Financial Technology not only for enhancing financial inclusion but also for public policy, financial stability, and the development of the digital economy globally. Supporting research and development in this area is therefore crucial. Research limitations/implications – The main limitation of the research should be the use of data only from the Scopus database. Practical implications – This paper guides academics and practitioners in understanding the key trends and focus of FinTech research. The results also help support FinTech policy development and innovation in the ASEAN region. Originality/value – This paper reveals the research trends and areas of Financial Technology. The results help scholars quickly understand Financial Technology research. The paper also provides an alternative approach to conducting literature reviews with computer-aided analysis programs. Keywords: Financial Technology, Technology Adoption, Innovation and Technology Development.
Global research trends in green advertising and green purchase intention: A decade of bibliometric insights Zinulaen; Dananjoyo, Radyan
Jurnal Siasat Bisnis VOL 30, NO 1 (2026)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol30.iss1.art6

Abstract

Purpose – This study maps the development of research on green advertising and green purchase intention from 2015 to 2025. This study is motivated by the increasing relevance of environmental sustainability issues in marketing practices and consumer behavior.Design/methodology/approach – This study uses a bibliometric approach by analyzing 150 scientific articles indexed in Scopus using the VOSviewer software. The analysis was conducted through four stages: initial search, screening, examination of bibliographic attributes, and thorough bibliometric analysis with a focus on keyword linkage networks, author collaboration, and citations.Findings – The results of the study show a significant increase in the number of publications regarding green advertising and green purchase intention. Five thematic clusters were successfully identified: consumer perception of green messages, psychological attitudes towards the environment, macro sustainability issues, ethical challenges such as greenwashing, and communication effectiveness. The United States, India, and China are major contributors to the publication, although collaboration between authors is still limited.Research limitations/implications – This study was limited to English-language journal articles indexed in Scopus, so it did not include conference proceedings or publications in other languages. Further research is recommended to explore the effectiveness of green advertising on specific products (e.g. sustainable fashion), the role of social media in green campaigns, as well as using experimental methods to test causal relationships.Practical implications – The findings of this study can be leveraged by marketing practitioners to design more effective green advertising by aligning messages with consumer values and trust. The study also emphasizes the importance of honesty in communication so as not to cause skepticism about greenwashing practicesOriginality/value – This study is the first systematic bibliometric mapping of green advertising and green purchase intention using VOSviewer, which reveals key trends, influential authors, and research gaps that can be leveraged for further study and development of sustainable marketing strategies.
Basic psychological needs and financial well-being among e-commerce outsourcing employees: The role of financial attitude Anindyastri, Ranty; Risfandy, Tastaftiyan; Arumsari, Septiana Lisa
Jurnal Siasat Bisnis VOL 30, NO 1 (2026)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol30.iss1.art3

Abstract

Purpose – This study investigates the relationship between basic psychological needs and financial well-being among outsourced employees in the e-commerce sector of Indonesia, with financial attitude as a mediating variable. Based on Self-Determination Theory (SDT), it aims to explore how the fulfillment of autonomy, competence, and relatedness contributes to positive financial outcomes.Design/methodology/approach – This research applied a quantitative method by collecting survey data from 422 outsourced employees in Indonesia’s e-commerce sector. Data were obtained through an online questionnaire distributed via Google Forms and analyzed using Structural Equation Modeling with the Partial Least Squares (SEM - PLS) technique, using SmartPLS version 4.0.9.9Findings – The research results show that basic psychological needs have a significant positive effect on financial attitude and financial well-being. Financial attitude was found to partially mediate the relationship between psychological needs and financial well-being. When the psychological needs of e-commerce outsourcing employees are fulfilled, they not only feel better emotionally and become more motivated but also exhibit more adaptive financial behaviors. Adaptive financial behavior, combined with positive financial attitudes, can help employees achieve greater financial well-being.Research limitations/implications – This study is limited by its cross-sectional design and narrow employment context, which may affect generalizability. Using self-report surveys alone may not capture the full experiences of outsourced employees. Future research should consider longitudinal methods and qualitative approaches, such as interviews, to explore psychological needs and financial well-being more deeply.Practical implications – Organizations should foster supportive work environments that meet employees’ psychological needs and integrate financial education into employee support programs. This holistic approach can enhance financial well-being, particularly in unstable or outsourced work settings.Originality/value – This study expands the application of Self-Determination Theory within financial behavior by emphasizing how psychological needs influence individuals’ financial attitudes and outcomes. It also highlights the essential role of psychological resources in supporting financial well-being, especially among workers in unstable or uncertain employment conditions.
Investigating the effect of online consumer reviews on purchase intention among Gen Y and Z Yuliana, Ade; Novandari, Weni; Setyawati, Sri Murni
Jurnal Siasat Bisnis VOL 30, NO 1 (2026)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol30.iss1.art7

Abstract

Purpose – This research explains inconsistencies in research findings regarding the effect of online consumer reviews dimension (review timeliness, review quantity, review positive valence, review quality) and trust on purchase intentions, using a social influence theory approach.Design/methodology/approach – The sample in this study was 213 respondents, who were generation Y and generation Z, who had read online reviews of cosmetic products.Findings – The results reveal that online consumer reviews influence purchase intention primarily through the formation of consumer trust. Review quantity, review positive valence, and review quality have significant positive effects on trust and purchase intention, suggesting that consumers place greater importance on the credibility, positivity, and informativeness of review content when evaluating products online. Trust serves as an important mediating mechanism in transmitting the influence of review dimensions on purchase intention. Review timeliness does not exhibit a significant direct or indirect effect, suggesting that consumers usually rely more on the content and quality of reviews than on their recency when forming purchase intention. Research limitations/implications – This study has several limitations. The sample was dominated by Generation Z respondents, which may limit the generalizability of the findings across generations. The focus on cosmetic products also restricts the applicability of the results to other product categories. In addition, this study only examined four dimensions of online reviews and one mediating variable, namely trust. Future research is recommended to further explore the relationship between review timeliness and trust, as well as to include additional variables such as perceived credibility and consumer engagement.Practical implications – The managerial implication in this research is that online reseller should be able to encourage consumers to give positive reviews of their market offerings, because online consumer reviews can have an impact on increasing company sales.Originality/value – This study contributes to examine the social influence theory approachlinked to the dimensions of online reviews. It specifically focuses on generations Y and Z because these generations dominate the internet population and are more familiar with e-commerce than earlier generations. The value provided in this paper is that it is able to provide insight for companies and researchers in order to improve product reputation and explore future research.
Decisive factors for indie publishers to win authors' hearts to publish their books Anjaningrum, Widiya Dewi; Rahayu, Elisa Dwi; Viloria, Vivien Amor
Jurnal Siasat Bisnis VOL 30, NO 1 (2026)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol30.iss1.art8

Abstract

Purpose – This study aimed to determine the significant impact of marketing stimuli on perceived usefulness, the appreciably effect of social media interaction on content quality, and the remarkably influence of perceived usefulness and content quality on purchase intentions.Design/methodology/approach – This is quantitative research, where quantitative data were obtained from the distribution of online questionnaires. The research sample was all participants of the "Book Writing Camp" up to Batch 21 (2023) who had published their books at PT. Litera Media Tama, totaling 162 people. A sophisticated PLS-SEM analysis was used to examine the data gathered.Findings – The results showed that perceived usefulness and content quality on the publisher's social media greatly determine the author's choice. To increase perceived usefulness, publisher must strengthen marketing stimuli such as relative service innovation, service and price advantage, and promotional effort. Meanwhile, publisher must interact more with consumers on social media to improve content quality.Research limitations – Limitations of this study are that the data collecting process was conducted online and only at one publisher. Therefore, the results obtained from this study may vary if applied to other publishers.Practical implications – Publishers should optimize marketing stimuli to strengthen perceived usefulness and increase interaction with followers on social media to improve content quality. Therefore, publishers can effectively attract very motivated writers to publish their books with that publisher.Originality/value – The originality of this work lies in the utilization of Planned Behaviour Theory inside a sophisticated conceptual framework that has yet to be employed in prior research. In addition, the framework tested on Indie publishers in developing countries, a practice that has yet to be explored.

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