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Management Development Centre (MDC) Faculty of Business & Economics, Universitas Islam Indonesia Condongcatur, Depok, Sleman, Yogyakarta
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INDONESIA
Jurnal Siasat Bisnis
Published by Universitas Islam Indonesia
ISSN : 08537666     EISSN : 25287001     DOI : https://doi.org/10.20885/jsb
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
Jurnal Siasat Bisnis (JSB) is a peer review journal published twice a year (January and July) by Management Development Centre (MDC)-Department of Management, Faculty of Economics, Universitas Islam Indonesia. JSB) addresses the broad area of management science and its applications in industry and business. It is particularly receptive to research relevant to the practice of management within the emerging regions and its effects beyond. It covers studies on how management work is done (descriptive) and/or should be done (normative) in diverse organisational forms, either in profit or non-profit firms, private or public sector institutions, or formal or informal social networks. We welcome qualitative studies with high-quality, rigorous methods, and strong impact on the field. Topics covered include, but not strictly limited to: 1. Business and management strategy 2. Marketing management 3. Operations management 4. Computing and technology management 5. Finance and investment management 6. Innovation and knowledge-based management 7. Entrepreneurship 8. Organisational behaviour and people management 9. Corporate social responsibility 10. Islamic business and management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 375 Documents
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The analysis of ride hailing user characteristics from app reviews Amri, Pahmi; Suri, Dia Meirina; Syuhada
Jurnal Siasat Bisnis VOL 28, NO 2 (2024)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol28.iss2.art7

Abstract

Purpose – This research measures the perceptions of ride-hailing (Gojek) users on the Playstore review page.Design/methodology/approach – This research uses qualitative analysis and a sentiment analysis approach. The primary data for this research comes from 5000 user reviews of the Gojek application on the Play Store application. Data collection was carried out with the help of the Ncapture tool in Chrome, which was then exported to the NVivo 12 Plus software in a PDF file. This research uses NVivo 12 Plus software to visualize coding data for several reviews from Google Playstore.Findings – The research results show that the perception of Gojek application users is dominated by negative criteria, nuances of disappointment with the driver's behaviour, and application errors that flood the reviews. The ratings given by users are dominated by the number one, which indicates the lowest point.Research limitations/implications – This research provides a theoretical contribution that the sentiment analysis approach is one of the instruments successful in revealing user perceptions of a service application. Practical implications – This research provides a practical contribution to the Gojek application company in that user reviews can influence customer intentions, so it is necessary to carry out routine improvements and serious in-depth evaluations by considering reviews from earlier users.Originality/value – This study fills the gap regarding online transportation user sentiment by utilizing big data from reviews on Google Playstore.
Buy now, pray later? Demystifying unrestrained spending in the age of BNPL Furqan, Farhan; Pangaribuan, Christian Haposan; Tjhin, Santo; Luhur, Calista
Jurnal Siasat Bisnis VOL 29, NO 1 (2025)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol29.iss1.art2

Abstract

Purpose – This research examines the relationship between intrinsic religiosity, financial literacy, intention to use BNPL, and their combined effect on the growing purchasing behavior of Jakarta’s youth.Design/methodology/approach – The study used a quantitative method with self-administered questionnaires provided to the target demographic in Jakarta. We also proposed a conceptual model that examines the connection between financial literacy and unrestrained purchasing behavior, intrinsic religiosity, and intention to use BNPL. Statistical techniques are applied to the collected data and for hypothesis testing. Findings – Initial results indicate that intrinsic religiosity and financial literacy are positively correlated, and research found a favorable correlation between the likelihood of unconstrained buying behavior and the intention to use BNPL.Research limitations/implications – Because a student sample was used and only a few respondents were included in the study, the findings may have wider applicability.Practical implications – The study emphasizes how important financial literacy is among young consumers, especially with relation to religious values and beliefs.Originality/value – While existing research rarely considers the specific influence of religious values, the novelty of the research lies in its focus on combining intrinsic religiosity and financial literacy when unrestrained buying behavior with Buy-Now-Pay-Later (BNPL) services.
Increasing the MSMEs performance through cutting edge innovation capability Siregar, Muhammad Yamin; Warsani Purnama Sari; Ahmad Prayudi; Alfifto
Jurnal Siasat Bisnis VOL 29, NO 1 (2025)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol29.iss1.art4

Abstract

Purpose – This paper analyzes how to increase micro, small and medium-sized enterprises (MSMEs) performance through Cutting Edge Innovation Capability. Design/methodology/approach – This study’s population consists of all 84,758 MSMEs in North Sumatera. A purposive sampling approach was used to select the respondents, with closed question for a sample of 218 leading MSME owner-managers in North Sumatera using the structural equation modelling technique (PLS-SEM). The main MSMEs in North Sumatra with the the following the categories of products: culinary, handicrafts, fashion, coffee shops, bakeries, garment, and services.Findings – The findings of this study show that Cutting Edge Innova¬tion Capability has positive and significant effect on performance of MSMEs from data processing and hypothesis testing results. Cutting Edge Inno¬vation Capability is innovation capabilities that combine product innovation, process innovation, market innovation, and organi¬zation innovation as: Sensing Capability, Seizing Capability, Trans¬forming Capability, Break¬through Concept Capability, and Superior Marketing Capability.Research limitations/implications – There needs to be a more balanced composition of leading MSMEs data, not too much many in food and beverage MEMEs. The research data for this category is 103 MSMEs (47%) while others MSME categories are also in need innovation capabilities such as souvenirs, agribusiness, and services. Practical implications – Based on research results, as input for MSME manager, MSME business actors in efforts increasing the innovation capabilities of MSMEs in line with the Government’s wishes the Republic of Indonesia through the Ministry of Cooperatives and SMEs, target MSMEs can move up a class (scaling up), MEMEs can go international.Originality/value – Cutting Edge Innovation Capability is needed to improve the MSMEs performance. In line with previous research, Market Orientation and SME Performance needed to be mediated by marketing capabilities.
Link between dynamic capability and sustainable entrepreneurship: The mediation role of digital networking Nur, Sofyan Ashari; Muafi, Muafi
Jurnal Siasat Bisnis VOL 29, NO 1 (2025)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol29.iss1.art1

Abstract

Purpose – This study analyses the influence of three main parts of dynamic capability, namely integration capability, adaptive capability, and reconfiguration capability on sustainable entrepreneurship in online businesses in e-commerce. This study also analyses the effect of digital networking on sustainable entrepreneurship and the mediating role of digital networking on the influence of dynamic capability parts on sustainable entrepreneurship.Design/methodology/approach – The analysis in this study was conducted using quantitative methods. The population used is online business managers in e-commerce in Yogyakarta. The sample selection was carried out by stratified random sampling and collected 180 respondents. Research data was collected using a questionnaire with google form and obtained according to the target of 180 respondents, then the analysis was carried out using the structural equation model (SEM) method using Smart-PLS4. Findings – The results that the three main parts of dynamic capability-integration capability, adaptive capability, and reconfiguration capability-significantly affect sustainable entrepreneurship. Furthermore, it was found that digital networking has a positive effect on sustainable entrepreneurship and can mediate the effect of integration capability, adaptive capability, and reconfiguration capability on sustainable entrepreneurship.Research limitations/implications – This study may be limited to a particular industry or sector, which may limit the generalisability of the results to other industry contexts. Future research is recommended to explore this relationship in various industries with different features, such as manufacturing, services, or high-tech sectors.Practical implications – This research provides strategic guidance for companies looking to improve their entrepreneurial sustainability. Managers should focus on strengthening digital networking within their organisations to maximise the positive impact of integration, adaptive and reconfiguration capabilities.Originality/value – This research offers a strategic approach that combines the idea of dynamic capability with digital networking in sustainable entrepreneurship.
Harnessing competitive advantage: A resource-based perspective on sustainable business performance in tourism villages Iriani, Prof. Dr. Sri Setyo; Dian Anita, Nuswantara; Farid, Pribadi; Puspita Sari, Sukardani; Dwiarko, Nugrohoseno; Reynaldi Dwi, Junianta
Jurnal Siasat Bisnis VOL 28, NO 2 (2024)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol28.iss2.art8

Abstract

Purpose – This research analyzes the competitive advantage of tourist villages influenced by VRIN and non-VRIN resources on the performance of tourist village businesses. The sporadic nature of village tourism development and the difficulty of getting out of the pioneer level are the problems raised in this study.Design/methodology/approach –This research collected primary data on respondents who were workers from tourist villages, according to the established criteria. A total of 383 research respondents were obtained from distributing questionnaires. Using a quantitative approach, this study analyzed the relationship between VRIN resource and non-VRIN resource variables on competitive advantage, which then affects business performanceFindings – The research of the study shows that VRIN resources significantly influence competitive advantage, which then affects business performance. The results of the study also show that non-VRIN resources do not affect competitive advantage. This shows how VRIN resources play a role in forming the unique value of tourist villages as well as traditional resources that are no longer relevant in forming the competitive advantages of tourist villages.Research limitations/implications – This research has limitations in generalizing the research results, where the research context was only conducted in Indonesia, precisely in East Java. Further research can develop the research by adding the geographical scope of the research sample.Practical implications – This research underlines the importance of strategic development of tourist villages based on a resource-based view approach. Development based on intangible assets, integration, and collaboration with other parties can be done by tourist villages.Originality/value – The use of the resource-based view approach in analyzing the competitive advantage of tourist villages is still not widely used, which then becomes the unique value of this research.
The effect of liquidity risk, capital and third-party fund on bank performance with credit risk as intervening variable: Cases in conventional Bank in Indonesia Sutrisno, Sutrisno
Jurnal Siasat Bisnis VOL 29, NO 1 (2025)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol29.iss1.art5

Abstract

Purpose – this research examines the effect of liquidity risk as measured by the loan to deposit ratio (LDR), bank capital as measured by the capital adequacy ratio (CAR), credit risk as measured by non-performing loans (NPL) and third-party funds (TPF). on profitability as measured by return on assets (ROA). The research also tests whether credit risk can be an intervening variable in the influence of LDR, CAR and TPF on profitabilityDesign/methodology/approach – The population of this research is 42 conventional banks on the Indonesia Stock Exchange (BEI), with a sample of 24 banks taken using purposive sampling technique. The observation period is 4 years with quarterly data. Hypothesis testing uses multiple regression analysis tools with a significance level of 0.05Findings – The research results show that liquidity risk has a significant positive effect on profitability, credit risk has a significant negative effect on profitability. Meanwhile, capital and third-party funds have no effect on profitability. Another result turns out that credit risk can only be an intervening variable in the influence of liquidity risk on profitability.Research limitations/implications – This research only tested three independent variables and one intervening variable. Besides that, this research uses multiple regression analysis, so that future researchers can research further by adding variables that influence profitability and can use panel data regression analysis.Practical implications – It is hoped this research can be used by bank management in its efforts to increase profitability by considering four variables that influence it and shows the role of credit risk in mediating the influence of independent variables on profitability.Originality/value – The novelty in this research is including the role of credit risk as an intervening variable which is still rarely researched.
Mukbang mania: exploring attitudes and parasocial relationships among viewers Hermina, Nurul; Setiadi, Iwan Kresna; Fadhlurrahmah, Sitti Nur Azmi
Jurnal Siasat Bisnis VOL 29, NO 1 (2025)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol29.iss1.art6

Abstract

Purpose – This study aims to examine how the motivation to watch mukbang influences attitudes towards watching content and para-social relationships, which ultimately result in the intention to watch content and purchase intention using the stimulus-organism-response (S-O-R) framework.Design/methodology/approach – Using a quantitative approach, this study was conducted on 400 respondents of generation Z and millennials selected using the purposive sampling method. The data obtained were processed using structural equation modeling with SmartPLS 3.0 software.Findings – The findings of this study indicate that visual appeal, auditory elements, and content variety can influence attitude toward mukbang content, while frequency of interaction, content relatability, and engagement level influence parasocial relationships. Furthermore, attitude toward mukbang content and parasocial relationships can lead to intention to watch mukbang, which also influences purchase intention.Research limitations/implications – This study only used samples from generation Z and millennials in Indonesia, which may not be fully representative of the wider population. Future studies could explore different demographic groups or add other variables such as emotional motivation.Practical implications – The results of this study provide insights for content creators and marketers to pay more attention to visual, auditory, and content variation elements in mukbang to increase audience engagement. Strengthening parasocial relationships can also be used as a marketing strategy to increase purchase intentions.Originality/value – This study highlights the influence of viewing motivation on attitudes and parasocial relationships in the context of mukbang, which is still rarely explored in the literature. This study contributes to the understanding of digital consumer behavior, especially among generation Z and millennials.
Sales volume analysis through trust in manufacturing companies: Study on dynamix cement consumers Santosa, Djoko; Hadi, Prasetyo; Astuti, Miguna; Manggabarani, Alfatih Sikki
Jurnal Siasat Bisnis VOL 29, NO 1 (2025)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol29.iss1.art7

Abstract

Purpose – The purpose of this study is to find out and analyze whether trust, country of origin, brand image, and product quality influences sales volume both directly and indirectly through trust on consumers of Semen Dynamix in Indonesia.Design/methodology/approach – A quantitative approach was used with purposive sampling to select 210 respondents meeting the research criteria. Data were analyzed using the Structural Equation Modeling (SEM) method with the SmartPLS tool.Findings – The results show that country of origin, brand image, and product quality significantly influence sales volume, while the influence of country of origin is not statistically significant. Trust serves as a mediating factor in the indirect relationships between these variables and sales volume.Research limitations/implications – The limitation of this study is its sole focus on Semen Dynamix, which may restrict the generalizability of the findings. Future research could explore additional factors or apply similar methods across other product categories.Practical implications – The study suggests that enhancing trust by improving country of origin perceptions, brand image, and product quality can positively affect sales. Practical applications include marketing strategies that highlight these attributes to strengthen customer trust and, in turn, drive sales volume.Originality/value – This study offers a fresh perspective on trust, highlighting its active role in mediating the effects of brand-related factors on sales. Insights from this research can guide marketers and practitioners in developing brand and sales-oriented strategies.
The effect of contextual advertising on e-engagement with content relevance as mediation: Survey on Kienka official Instagram followers Wibowo, Lili Adi; Aulia Nurizky, Sherly; Dirgantari, Puspo Dewi; Suhud, Usep; Qudratov, Inomjon
Jurnal Siasat Bisnis VOL 29, NO 1 (2025)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol29.iss1.art8

Abstract

Purpose – This study aims to obtain an overview and analyze the influence of contextual advertising on e-engagement with Content Relevance as a mediating variable on Kienka Official Instagram followers.Design/methodology/approach – This research is descriptive and verification with a quantitative approach. The sampling technique uses simple random sampling with 348 respondents. Data is processed statistically using the Structural Equation Modeling (SEM) method with the help of the AMOS for Windows program.Findings – The study results indicate that contextual advertising positively and significantly influences e-engagement with Content Relevance as a mediating variable. The magnitude of the critical ratio value that is greater than the minimum value indicates a significant influence simultaneously. The better the company pays attention to contextual advertising through Content Relevance, the higher the e-engagement produced. The dimension of contextual advertising with the highest contribution in forming e-engagement is effectiveness, while the lowest is visual experience. Meanwhile, the dimension of Content Relevance that contributes the most to increasing e-engagement is dynamism activity, while the lowest is topical relevance.Research limitations/implications – This study only focuses on Kienka Official Instagram followers so the results may not be generalizable to other platforms or industries. Further studies can explore additional factors that influence e-engagement and test the research model on different types of digital platforms and different business sectors.Practical implications – The results of this study provide insight for companies in optimizing contextual advertising and Content Relevance strategies to increase e-engagement. Companies are advised to emphasize the effectiveness aspect in contextual advertising and strengthen dynamism activity in Content Relevance to increase audience interaction more effectively.Originality/value – This study provides a new contribution by revealing the role of Content Relevance as a mediator in the relationship between contextual advertising and e-engagement. The results can be a reference for academics and practitioners in developing more effective digital marketing strategies based on contextual advertising and Content Relevance.
More corporate action based on CEO narcissism character Edi, Edi; Meiliana, Meiliana; Tanza, Evelyn
Jurnal Siasat Bisnis VOL 29, NO 2 (2025)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol29.iss2.art3

Abstract

Purpose – This research finds out the effect of a firm reputation on international acquisition with international acquisition experiences and CEO narcissism as moderating variables.Design/methodology/approach – Research data samples are companies on the Indonesia stock exchange between 2018 till 2021. To select the research sample, this research conducted purposive sampling.Findings – The results of this study show that Experience of International Acquisition and CEO Narcissism can moderate the effect of a firm reputation on international acquisitions. This research also found that CEO Narcissism can be the moderating variable for firm reputation and international acquisitions.Research limitations/implications – The limitation of this research is the object of this research are focusing on cross-border acquisitions. While still there are companies making domestic acquisitions and rarely do cross-border acquisitions, so the data sought is limited and it takes time to find the data. The data can only be accessed via Google and a lot of data is blocked, so it makes it less effective in finding the data needed for research. And some data needed is paid data so it is difficult to access.Practical implications – The practical implications of this study contributes to helping management when conducting mergers and acquisitions. Management shall be adding CEO narcissism as a new requirement for new recruitment standards. If a CEO has a highly narcissistic character, it will bring more acquisition and merger chances to the company. Adding the prospective CEO’s narcissism will simplify the company for deciding to recruit prospective CEO.Originality/value – The value of this research are using CEO narcissism and LQ45 which is still a new research topic in acquisition research.

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