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Ellen Rusliati
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ellen_rusliati@unpas.ac.id
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trikonomika@unpas.ac.id
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Fakultas Ekonomi dan Bisnis, Universitas Pasundan Jl. Tamansari No.6-8, Bandung 40116 Indonesia
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INDONESIA
Trikonomika: Jurnal Ekonomi
Published by Universitas Pasundan
ISSN : 1411514X     EISSN : 23557737     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
FOCUS AND SCOPE Trikonomika invites academics and researchers who do original research in the fields of economics, management and accounting, including but not limited to: Development Economics Monetary Economics, Finance and Banking International Economics Public Economics Economic development Regional Economy Management Science Marketing Financial management Human Resource Management International Business Entrepreneurship Accounting Sciences Taxation and Public Sector Accounting Accounting information system Auditing Financial Accounting Management accounting Behavioral accounting
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 7 Documents
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Search results for , issue "Vol 24 No 1 (2025): June Edition" : 7 Documents clear
UNDERSTANDING WOMEN'S ENTREPRENEURIAL JOURNEY: DETERMINANTS OF LABOR MARKET PARTICIPATION Hasibuan, Masnilam
TRIKONOMIKA Vol 24 No 1 (2025): June Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/trikonomika.v24i1.11957

Abstract

The government has made significant efforts to increase employment opportunities in a variety of sectors, but these initiatives are not effective in handling the annual increase in workers brought on by a quick increase in population. The study aimed to find out factors that are more dominant and affect the participation of women's workforce in entrepreneurship. The study was quantitative. One hundred were applied women's labor in Padangsidempuan. Data were collected by questionnaires and analyzed by KMO and Bartlett Rotated Component Matrix. The results show that 10 internal sub-factors are grouped into 3 factors given the name of personal desire, circumstances, and help the family economy factors with the most dominant factor being the personal desire factor, with a variance value of 23.366%. External factors are grouped into 3 factors, namely environment, opportunities, and entrepreneurial potential factors, the most dominant factors are environmental factors, with a variance value of 24.727%.
EMPLOYEE ENGAGEMENT: THE ROLE OF TRANSFORMATIONAL LEADERSHIP, WORK ENVIRONMENT, AND JOB SATISFACTION Sutanto, Eddy; Santoso, Thomas; Halim, Kevin
TRIKONOMIKA Vol 24 No 1 (2025): June Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/trikonomika.v24i1.18534

Abstract

This research is crucial for understanding how transformational leadership, a supportive work environment, and job satisfaction collectively enhance employee engagement, an essential factor for driving organizational performance, especially in today’s dynamic and evolving workplace. The study offers practical insights for leaders aiming to foster a more motivated, committed, and high-performing workforce.  It was conducted to see whether transformational leadership and work environment influenced employee engagement with job satisfaction as a mediating variable. The research method was a quantitative study with a purposive sampling technique, with 179 respondents. The data for this research was processed using SmartPLS 3.0. The results showed that transformational leadership and work environment had a positive and significant effect on job satisfaction and employee engagement, job satisfaction had a positive and significant impact on employee engagement, and job satisfaction positively and significantly mediated the effect of transformational leadership and work environment on employee engagement.
THE INFLUENCE OF GREEN PRODUCTS ON GREEN MARKETING AND SUSTAINABLE TOURISM Yudawisastra, Helin; Hapsari, Ayuningtyas; Purliantoro, Dwi; Qamri, Ghulam; Hanim, Wasifah
TRIKONOMIKA Vol 24 No 1 (2025): June Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/trikonomika.v24i1.21200

Abstract

Sustainable tourism is becoming an important priority in the development of tourist destinations, which are facing environmental challenges. This research aimed to explore the influence of green products on sustainable tourism in the Bandung tourist area, where green marketing serves as a moderating factor. Quantitative methods combined with descriptive verification were used to survey several tourist attractions that have implemented the concept of green tourism. The respondents comprised 210 visitors and the multivariate data analysis method was factor analysis with covariance-based SEM-PLS using SmartPLS. The results show that green products independently influence sustainable tourism from green marketing as a moderating variable. Green products influence the ability of tourist attractions in the Bandung area to continue operating because the local community has the knowledge and cares for this industry. As a result, this understanding will increase trust in tourism sector for both tourist and companies offering the services.
GENDER DIFFERENCES ON DIGITAL MARKETING TO BUSINESS PERFORMANCE Fitriani, Lili
TRIKONOMIKA Vol 24 No 1 (2025): June Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/trikonomika.v24i1.19065

Abstract

The rapid digital transformation has significantly altered business landscapes, particularly affecting Micro, Small, and Medium Enterprises (MSMEs) operations and performance. While digital marketing adoption is crucial for business sustainability, however gender-based differences in entrepreneurial behaviors and technology adoption patterns remain underexplored. Understanding how entrepreneurial orientation and market orientation influence digital marketing utilization among male and female entrepreneurs is essential for developing targeted business support strategies and enhancing the competitiveness of MSMEs in the digital economy. The results of this study indicate that female entrepreneurs exhibit stronger entrepreneurial orientation and market orientation, leading to a significant influence of both variables on the utilization of digital marketing and business performance. In contrast, for male entrepreneurs, entrepreneurial orientation does not influence the use of digital marketing and business performance. Additionally, market orientation does not affect the utilization of digital marketing but does impact business performance.
EXPLORING OF GREEN HUMAN RESOURCE MANAGEMENT ON EMPLOYEE BEHAVIOR AND PERFORMANCE Fauziah, Fenty; Jamal, Sri; Rushami Zien, Nur Hanisfatin
TRIKONOMIKA Vol 24 No 1 (2025): June Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/trikonomika.v24i1.20311

Abstract

The development of the National Capital City (Ibu Kota Nusantara/IKN) which is located in East Kalimantan, prioritizes the green city concept. This study aims to examine the nuances of employee responses to the implementation of environmentally friendly human resource management with narcissism, as an individual trait, influencing the relationship between Green Human Resource Management (GHRM) and green as well as performance-related behavior tasks and job satisfaction. This type of research is quantitative descriptive, with a population of employees who work at hotels in East Kalimantan. The sample was determined using systematic random sampling, and 400 samples were obtained.  Data is distributed online in a Likert scale and the analysis is conducted using the PLS-SEM statistical technique. The results obtained show that the implementation of GHRM has a significant effect on green behavior and performance-related outcomes. On the other hand, narcissism is only able to moderate the relationship between GHRM and task performance and job satisfaction.
COMMUNITY-BASED TOURISM MODEL USING THE DEGREE OF CITIZEN POWER APPROACH Zuhri, Ach; Rohmayati, Nita; Ridwan, Sihab; Omar, Siti; Aldi, Aldi
TRIKONOMIKA Vol 24 No 1 (2025): June Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/trikonomika.v24i1.20448

Abstract

The purpose of this study was to determine the management of Bukit Tawap Nature Tourism based on Community-Based Tourism (CBT), and to develop a model with the Degrees of Citizen Power approach. This study is a type of participatory descriptive qualitative research using a participatory phenomenological approach and FGD approach, and was analyzed using Atlas.Ti software. The results found that the implementation of Bukit Tawap tourism is based on the spirit of cooperation of the community facilitated by the village government. The main challenge in managing CBT is changing the mindset and improving the coordination pattern between parties. The development of this model was made as an effort to adapt to local conditions and needs, as well as to build an institutional coordination framework between the village government and managers. The success of CBT management is highly dependent on multi-party collaboration and strengthening local capacity.
ENABLERS OF GREEN SUPPLY CHAIN MANAGEMENT AND SUSTAINABILITY PERFORMANCE Agus, Aziz; Kusmantini, Titik; Nilmawati, Nilmawati
TRIKONOMIKA Vol 24 No 1 (2025): June Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/trikonomika.v24i1.18293

Abstract

This study investigates the enabling factors of Green Supply Chain Management (GSCM) practices and their impact on sustainability performance, with a particular focus on economic performance among furniture Micro, Small, and Medium Enterprises (MSMEs) in Yogyakarta. The urgency of this research lies in the inconsistent findings of previous studies regarding GSCM’s effectiveness in improving firm performance and the limited exploration of its enabling factors. Using a quantitative approach, the study surveyed 75 export-oriented furniture MSMEs, selected through purposive sampling, and analyzed the data using SmartPLS 4.0. The results show that consumer behavior and organizational strategy significantly influence GSCM adoption, while institutional pressures and economic advantages do not. GSCM practices positively influence environmental and social performance, but do not directly or indirectly improve economic performance. This study contributes to the literature by integrating both the drivers and the outcomes of GSCM in a single empirical framework specific to the MSMEs context.

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