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INDONESIA
Journal The Winners
Published by Universitas Bina Nusantara
ISSN : 1412121     EISSN : 25412388     DOI : -
Core Subject : Social,
Social Sciences
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Articles 10 Documents
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Search results for , issue "Vol. 22 No. 1 (2021): The Winners" : 10 Documents clear
Factors Affecting Consumers’ Intentions to Use Online Food Delivery Services During COVID-19 Outbreak in Jabodetabek Area Rano Kartono; Jane Kartika Tjahjadi
The Winners Vol. 22 No. 1 (2021): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v22i1.6822

Abstract

The research intended to scrutinize aspects affecting intentions to use online food delivery services during COVID-19 outbreak in Jabodetabek area. The research applied Theory of Reasoned Action (TRA) that integrated perceived  trustworthiness, perceived relative advantage, perceived risk and attitude toward using to give insights on factors affecting consumers’ intention when using online food delivery services. Data collection was conducted by quantitative,  non-probability, purposive sampling methods. The research instrument was online questionnaires that were spread out to all people who had experienced using online food delivery services at least once, during COVID-19 outbreak (Feb-May 2020). In total, there were 127 valid returned questionnaires used to analyze data variables using PLS-SEM method through SMART-PLS 2.0 M3 software. The results find out that perceived trustworthiness, perceived relative advantage,  and perceived risk positively affect consumers’ attitudes toward using online food delivery service. Perceived trustworthiness and attitude toward using positively affects intention to use online food delivery services. However, perceived risk negatively affects intention to use online food delivery services during COVID-19 outbreak in Jabodetabek  area. 
Customer Engagement in Higher Education: How Important the Role of Social Media Marketing, E-Service Quality, and E-Satisfaction for Generation Z Students? Freddy Pandapotan Simbolon; Lena Yanti
The Winners Vol. 22 No. 1 (2021): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v22i1.6970

Abstract

The goal of the research was to examine the effect of social media marketing, e-service quality, and e-satisfaction on customer engagement. The research was conducted at Bina Nusantara University (Binus) with a sample of 100 students  from Generation Z using quantitative approach with data collection by distributing questionnaires to be analyzed using path analysis. The findings show that social media marketing and e-service quality significantly have impacts on e-satisfaction and customer engagement, while the e-satisfaction does not significantly impact customer engagement.  Therefore, the development of digital technology in higher education becomes the main focus for supporting services and activities.
The Effect of Need for Achievement, Locus of Control, and Attitudes towards Student Entrepreneurial Intentions in SMKN 1 Batanghari Herry Sofyandy Pranata; Khairinal Khairinal; Denny Denmar
The Winners Vol. 22 No. 1 (2021): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v22i1.6987

Abstract

High unemployment rate, especially from SMK graduates, and the lack of entrepreneurship in Indonesia have prompted many parties to find out solutions. It is very important in fostering graduates who are ready to become entrepreneurs. The research aimed to investigate the influence of need for achievement, locus of control, and attitudes toward entrepreneurial intentions of students of SMK Negeri 1 Batang Hari. Data analysis method used path analysis in which  multiple regression models were tested with classical assumptions to determine the appropriate analysis model. The  classical assumption test included: normality test using the one-sample Kolmogorov-Smirnov test, homoscedasticity test using the Spearman’s Rho test, and linearity test using the lack of fit test and the multicollinearity test. With a sample of  175 class-XI students of all majors at SMKN 1 Batang Hari, the result shows that there is an influence of need for achievement, locus of control, and attitudes toward students’ entrepreneurial intention at SMK Negeri 1 Batang Hari.
Interrelatedness between Organizational Culture and Human Resource Management in the Context of Corporate Entrepreneurship Syafri Naldi; Dapit Alexsander; Margo Purnomo
The Winners Vol. 22 No. 1 (2021): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v22i1.6996

Abstract

There has been numerous research on corporate entrepreneurship typically referring to organizational culture or human resource management (HRM). The research aimed to complement previous research that had explored the link between entrepreneurship, the culture of organization, and HRM. The purpose of the research was to explain the operationalization of the three principles and to elaborate the interrelationship between them in the context of corporate entrepreneurship. The research used a systematic review process, namely an indepth literature review of results from 25  articles based on certain keywords and limitations. The result produces a model that describes the influence of HRM on organizational culture, which is expected to inspire businesses to adopt an approach to corporate entrepreneurship and  enhance the efficiency of the company. Future research is suggested to have more than one database and use more  research article sources published in over 10-20 years. It is expected that future research come up with extended range of observations and results on how science has progressed. 
Transformative Tourism Breakthrough in Post Pandemic: An Enigma or Eclipse Kristianus Oktriono
The Winners Vol. 22 No. 1 (2021): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v22i1.7001

Abstract

The development of tourism in Indonesia had entered a critical period, especially during the uncertain COVID-19 pandemic, which affected the tourism industry both economically and socio-culturally. Workers and stakeholders suffered as the multiplier effect of the COVID-19 outbreak. As preparation for dealing with these conditions, the tourism industry  strove to adapt with a transformative business model for its sustainability. In this context, the research proposed a  transformative business model for the tourism industry so that stakeholders had an adaptive and innovative frame of  mind post-pandemic. The model pinpointed on personalization, closed loop, asset sharing, usage-based pricing,  collaborative ecosystem, and agility as the key features. This qualitative research used case study that aimed to explore  major aspects of an inspirational business model from various industries that had survived over the decades. The results describe applicable business patterns as a contribution to the tourism industry. It is suggested that tourism stakeholders focus more on developing innovative business strategies postpandemic. 
The Increase of Rural Economy at Baraka Sub-District through Village Funds Abdul Karim; Chalid Imran Musa; Romansyah Sahabuddin; Muhammad Azis
The Winners Vol. 22 No. 1 (2021): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v22i1.7013

Abstract

The research aimed to examine the allocation of Village funds during the COVID-19 global crisis pandemic as well as its benefits to Baraka Sub-district in Enrekang Regency, South Sulawesi Province. It has an area of 159,15 km2 or 8,91% of the accumulated total area of Enrekang Regency. The research applied was qualitative method with a descriptive analysis approach. It is carried out by collecting data and information from the population taken from 12 villages in the Baraka Sub-district. The results show that BUMDes (Village-owned Enterprises) fosters rural economic development for all village communities in Baraka Sub-district and supports national economic growth. In addition, Village funds is considered to become a support for meeting the economic needs of the community during the COVID-19 pandemic. It is expected that various economic recovery programs will continue, whether they become central, regional, or local village-scale programs, especially in 12 villages in Baraka Sub-district.
Does Discount Matter in Indonesia e-Wallet Race? A Generation Z e-Wallet Preferences During Pandemics Arum Prasasti; Fatwah Inna Aulisaina; Muhamad Arif Rahman Hakim
The Winners Vol. 22 No. 1 (2021): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v22i1.7019

Abstract

The research aimed to examine the intention of Generation Z when using e-wallet for payments and the influence of  discounts towards using e-wallet in the time of pandemics. The research applied a qualitative method with total data of  22 students, collected using in-depth interviews through WhatsApp free call. The result shows that discount gives an  impact on Generation Z in choosing the e-wallet, but a long-term loyalty is not guaranteed. The finding demonstrates that there are other influential factors for Generation Z to choose e-wallet, namely ease of use, interrelated apps with the e-wallet, the security system, and cashless society. The limitations of the research lie in the relatively small numbers of  respondents. Due to pandemics with physical distancing requirements, the research only carries out on data collected  from 22 students from Economics Faculty in the State University of Malang, Indonesia. However, the research provides an  insightful analysis for digital payments industry as a reference. It is expected that fellow researchers and academicians  use the research as a fundamental to further investigate digital payments, especially amongst Generation Z in Indonesia  or other parts of the world. 
Leadership and Motivation to Performance through Job Satisfaction of Hotel Employees at D'Merlion Batam Yandra Rivaldo
The Winners Vol. 22 No. 1 (2021): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v22i1.7039

Abstract

The research aimed to confirm the theory with empirical evidence focusing on leadership, employee motivation, employee job satisfaction, and employee performance. The research applied a causal model survey method with path analysis techniques. The population were 45 employees of the D'Merlion Hotel Batam, and the sample was taken by using a census method. The significance value of leadership on job satisfaction is 0,082 > 0,05, it is concluded that direct leadership has no significant effect on job satisfaction. The significance value of motivation on job satisfaction is 0,000 < 0,05, which implies that motivation has a significant direct effect on job satisfaction. With similar significance value of 0,000 < 0,05, leadership has a significant direct effect on employee performance. Motivation has a significant direct effect on employee performance with significance value of 0,009 < 0,05. Lastly, with the significance value of 0,008 < 0,05, job satisfaction directly has a significant effect on employee performance.
Knowledge Management Strategy, Innovation, and Performance in Small Business Enterprise in Indonesia Aryo Bismo; Wensin Halim; Monica Andini Erwinta
The Winners Vol. 22 No. 1 (2021): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v22i1.7045

Abstract

The research aimed to provide view about the knowledge management strategies that specifically testing both codification and personalization, and their consequences on innovation and performance in small business enterprise. Data were collected from 46 small business enterprises in Indonesia through online questionnaires, and were analysed using structural equation modelling. The results reveal that knowledge management strategies—codification and personalization—have impacts on innovation and performances directly and indirectly through the increase on innovation capability. It is considered that the research will help small business enterprises to establish a good knowledge management strategy to obtain better profit on a specific condition and environment.
The Acceptance Technology Model for Adoption of Social Media Marketing in Jabodetabek Adeline Hope Pranoto; Paul Lumbantobing
The Winners Vol. 22 No. 1 (2021): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v22i1.7073

Abstract

The research aimed to find out the influence and impacts of social media marketing (SMM) in promoting micro, small,  and medium enterprises (MSMEs) in Indonesia. The approach of research was a quantitative research with data collection method using electronic questionnaires of Google forms obtaining 163 respondents who were owners of MSMEs in  Jakarta and Tangerang. The measurement model of outer and inner model was analyzed by SmartPLS software. Structural Equation Model was being used to test the relations of each construct. The findings show that SMM positively mediates: 1) the relationship between perceived usefulness and impact on business; 2) the relationship between  perceived ease of use and impact on business; 3) the relationship between compatibility and impact on business; 4)  the relationship between cost and impact on business, which conclude that SMM has positive impacts on business. On  the other hand, SMM negatively mediates the relationship between facilitating conditions and impact on business. The research implies that the adoption of social media marketing by MSMEs is encouraged by such factors as usefulness, ease of use, compatibility, and cost. Hence, it is advisable that MSMEs facilitate the employees with technical infrastructures  and training to increase productivity and performance.

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