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INDONESIA
Journal The Winners
Published by Universitas Bina Nusantara
ISSN : 1412121     EISSN : 25412388     DOI : -
Core Subject : Social,
Social Sciences
Arjuna Subject : -
Articles 672 Documents
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Faktor-Faktor yang Mempengaruhi Kelengkapan Pengungkapan Wajib dalam Laporan Keuangan pada Perusahaan Manufaktur yang terdaftar di BEI Santioso, Linda; Yenny, Yenny
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 13, No 2 (2012): The Winners Vol. 13 No. 2 2012
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v13i2.654

Abstract

The purpose of this research was to determine the influence of leverage ratio, liquidity ratio, profitability ratio, the portion of stocks owned by public, firm size, and company ages on mandatory disclosure comprehensiveness of financial statement. The sample consisted of 80 manufacturing companies listed at Indonesia Stock Exchange from 2008-2010 selected using purposive sampling method. Descriptive statistics and the multiple regression method were used to analyze the hypotheses. The results of this research showed that only firm size that influence the mandatory disclosure positively and liquidity ratio that influence the mandatory disclosure negatively. This research also showed that there was no autocorrelation, multicollinearity, and heteroscedasticity.
Customer Awareness and Behavior Intention Towards the Use of Halal Logo on Restaurants Bachok, Sabainah; Jamalluddin, Nurfattaniah; Arsat, Aliffaizi; Shahril, Aslinda Mohd; Sulaiman, Suria
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 12, No 2 (2011): The Winners Vol. 12 No. 2 2011
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v12i2.677

Abstract

The trend of eating out leads the food service industry to the needs of managing customers and making sure that all their needs and preferences can be fulfilled. The certification and recognition of establishment also becomes the in thing in hospitality industry, which includes the certification of halal, HACCP, and ISO. Establishment with certification is useful as a marketing strategy to attract more customers. This study discusses the level of customer awareness of towards the halal logo used in some restaurants which is carried out to give evidence to restaurant operators regarding the importance of attaching the genuine halal logo in their restaurant. From the findings, it is showed that customers are do aware of the use of halal logo on restaurants. It is also a factor in choosing a restaurant. It is concluded that halal logo is one of the main factors for customers in choosing restaurants which in return can be a main strategy to attract and retain more customers in the future, not only for the local customer but also to foreigners.
Dampak Loyalitas dari Keputusan Konsumen Disebabkan Pelayanan dan Promosi pada Usaha Gimnastik Aryanto, Rudy; Susanto, Susanto; Stefenny, Liu Santa
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 10, No 2 (2009): The Winners Vol. 10 No. 2 2009
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v10i2.709

Abstract

This research purpose is to analyze the influence service quality and promotion to decision making and its impact on consumer loyalty. Method used in this research is descriptive-associative, using Pearson Correlation Path Analysis. Data gathered by distributiong questionnaire to 110 respondents in Gold’s Gym Thamrin City. From the data analysis, it is found out that the structural model is given as Y= 0,497X2 + 0,868, whereas R2 24,7% , and structural 2 Z = 0,491 X1 + 0,871 whereas R2=24,2. The service quality seems have less influence to consumer’s decision making but have stronger influence to consumer loyalty. Promotion effectively influences consumer’s decision making as much as 24,2%. Thus, service quality and promotion should be leveraged to increase sales and consumer loyalty.
Analisis Hubungan Profitabilitas dengan Harga Saham Sektor Usaha Makanan dan Minuman di Bursa Efek Jakarta Budiman, Ignatius Sarto Kothson
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 8, No 1 (2007): The Winners Vol. 8 No. 1 2007
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v8i1.741

Abstract

Stock price movement was influenced by many factors, such as company performance, interest level, political factors, security, etc. Article purposes to get approximate probability on the influence between company profitability level and stock price movement that was traded on the Jakarta Stock Exchange, it also considered external factor influence on the stock price movement. The profitability ratio was represented by Net Profit Margin (NPM), Return On Investment (ROI), and Return On Equity (ROE). The research result indicated that the profitability ratio, such as Net Profit Margin (NPM) and Return On Investment (ROI) have significant influence the stock price movement while Return On Equity (ROE) did not have significant influence on the stock price movement.
Penerapan Linear Programming untuk Mengoptimalkan Jumlah Produksi dalam Memperoleh Keuntungan Maksimal pada CV Cipta Unggul Pratama Christian, Sugiarto
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 14, No 1 (2013): The Winners Vol. 14 No. 1 2013
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v14i1.645

Abstract

The purpose of this study is to investigate and understand the barriers and optimize the combination of products in production quantities to gain maximum profit in CV Cipta Unggul Pratama. This study used quantitative approach with survey to collect data. Analysis used forecasting and linear programming method. This analysis was used to combine the right amount of products to get maximum benefit of CV Cipta Unggul Pratama. The results achieved in this research is to know the company in the form of barriers to raw material shortages of 875 m2, labor hours by 4,368 hours, demand forecasting as many as 230 pairs of school shoes, 344 pairs of sports shoes, 450 pairs of shoes and formal employment. The company also had to produce 230 pairs of school shoes, 344 pairs of sports shoes, 450 pairs of shoes and formal employment. Based on the results obtained, research suggested CV Cipta Unggul Pratama makes plans to increase production and to improve the company needs to expand its production or marketing of products territorial expansion.
Kreativitas, Gaya Kepimpinan dan Kompetensi dalam Membentuk Kepuasan Kerja Karyawan Juwono, Onny; Wangsadinata, Yuliana
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 11, No 1 (2010): The Winners Vol. 11 No. 1 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v11i1.700

Abstract

The purpose of this research is to analyze the influence of creativity, leadership style, and competence on employee job satisfaction. The method used in this study is the Pearson Correlation, Multiple Regression, and Path Analysis. Data obtained from the employee appraisal by filling in the questionnaire that has been provided by using a Likert scale. The results achieved in this research is creativity (0.828), leadership style (0.962) and competence (0.946) has a strong correlation with employee job satisfaction. It is expected that the results of this research can provide input for PT Interdata Bhakti Mulya in general and leadership in particular so as to improve the performance of the company in years to come.
Strategic Flexibility: Navigator Industri dalam Mencapai Competitive Advantages Herman, Robert Tang
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 9, No 1 (2008): The Winners Vol. 9 No. 1 2008
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v9i1.732

Abstract

Article to describe how to develop a strategic flexibility as company responses and strategy in facing the government regulation of Standard Euro 2. Article also discussed the new product development concept based on market perspective. Research analysis was a descriptive statistic with a simple random sampling from a number of populations. The result describes that the government regulation of Standard Euro2 is supported and positively responses by industry and market. In spite of this, strategic flexibility is an approach to reach industry competitive advantage in term of product development strategy.
Analisis Strategi dan Taktik Pemasaran dalam Aktivitas E-Commerce untuk Meningkatkan Pertumbuhan PT Golden Rama Express Gunawan, Annetta
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 15, No 1 (2014): The Winners Vol. 15 No. 1 2014
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v15i1.636

Abstract

Opportunities for tour & travel industry in Indonesia is increasing, thus attracting a lot of players to compete. PT Golden Rama Express as an industry leader in the tour industry wants to continue to grow the business. The development of information technology led to changes in consumer behavior, encouraging Golden Rama to take advantage of gaps that occur to become a leader in e-commerce activities. The purpose of this project consulting is to devise marketing strategies and tactics in order to improve the effectiveness of e-commerce activity for the Golden Rama. This study used questionnaire, interview, and literature study as a means to collect the data. Then the results of the data analysis of both quantitative and qualitative were used to plan growth based on the concept of Matrix Nine. The results of this study revealed that the existing customers of PT Golden Rama Express which can be expanded to the e-commerce market are upper middle families who have often gone abroad. Wife has significant role in filtering and selecting information and its potential customers are families who are beginners in terms of holidaying abroad are active in the virtual world with the characteristics as early adopters. This study is expected to be input to the PT Golden Rama Express in determining marketing strategies are needed in the market work is done by integrating the activities of online, offline, and mobile, based on the concept communitization, confirmation, and the clarification, which is equipped with the concept of Crossing the Chasm. Then the marketing tactics is based on the concept of communal activation and conversation, improve Web site content, as well as applying the principle of contextual marketing.
Enhancing Netizen As A Digital Marketing Activity Toward Strategic Branding: A Case Study of “XYZ” Brand Hidayat, Nila Krisnawati; Tobing, Rudy
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 13, No 1 (2012): The Winners Vol. 13 No. 1 2012
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v13i1.668

Abstract

This study is focused on the role of netizen in digital marketing activities to attempt the development of strategic brand of “XYZ”. The purpose of this study to identify whether netizen as users have recognize the “XYZ” brand as a product of internet mobile, through four variables of brand performances: delivery message, creative advertisement, product understanding, and brand association. It is also to measure users’ level of awareness to the website of “murah itu XYZ”. The research methodology applied in this study is descriptive quantitative study  using Likert scale. The result shows that the highest level of brand performance is not only from delivery message, but it also indicates that netizen have recognized the “XYZ” as internet mobile under the activity of digital marketing. In addition, users are not aware yet to the website of “murah itu XYZ”. The content of the mobile advertising should be increased in the near future.
Strategi Promosi, Diferensiasi dan Keputusan Pembelian pada Kepuasan Pelanggan Masruroh, Masruroh; Suryadi, Winda
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 11, No 2 (2010): The Winners Vol. 11 No. 2 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v11i2.691

Abstract

Today every goods and services industry always tries to develop their comparative and competitive ability. Therefore the company no longer only think of profits but start to pay attention to other potential sectors that is able to sustain or increase revenue hence the customers interests becomes a major concern. The case study in this research is Promotion and Differentiation Strategy, on customer of PT Indomobil Trada National - Nissan Kelapa Gading. The purpose of this study is to analyze the influence of the Promotion and Differentiation Strategies of Buying Decision and Its Impact on Customer Satisfaction. The method used in this study is Path Analysis. This research produces the structural equation Y = 0.375 X1 + 0.560 X2 + 0.42 ε1 where R2 = 82.1% and Z = 0.381 X1 + 0.524 Y + 0.48 ε2 where R2 = 76.4%. Promotion and Differentiation Strategies is effective in providing a positive influence towards Buying Decision, as well as Promotion Strategy and Buying Decision which has positive influence towards Customer Satisfaction, but Differentiation does not significantly influence Customer Satisfaction, so we recommend PT Indomobil National Trada - Nissan Kelapa Gading further enhance the existing Promotion Strategy to enhance influence in inducing Customer Satisfaction.

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