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INDONESIA
Journal The Winners
Published by Universitas Bina Nusantara
ISSN : 1412121     EISSN : 25412388     DOI : -
Core Subject : Social,
Social Sciences
Arjuna Subject : -
Articles 672 Documents
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Perencanaan Model Penanggulangan Kemiskinan Petani Berlahan Sempit Notoatmojo, Budiman
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 4, No 2 (2003): The Winners Vol. 4 No. 2 2003
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v4i2.3810

Abstract

In general, the goal of the study is to develop planning model for alleviation for the poor from small farmers land-holding. Specifically the main objective is to delineate the poorness of small land holding and how to recommend  the alternative direct agro business investment planning model which will be given to them. The analytical methodology used statistical model entropy and coefficient of variation with the main parameter of farmers income and its stability. The sampling taken from 6 kabupaten in 3 provinces, Central and East Jawa and West Sumatra. Mostly the model used is integrated farming system (livestock, food crops, and perennial crops).    
Analysis of Attitude, Motivation, Knowledge and Lifestyle of the Consumers in Bandung Who Shop through Instagram Maharani, Nina; Sevriana, Lufthia
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 18, No 1 (2017): The Winners Vol. 18 No. 1 2017
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v18i1.4049

Abstract

The research purposes were (1) to find out the most dominant variable (either it was attitude, motivation, knowledge or lifestyle) that had influenced consumers to do shopping through Instagram, and (2) to give a contribution to the marketing strategy for seller/reseller who run an online business through Instagram. The method of this research was a survey with 154 people as the sample. The sample selection technique of this research was accidental sampling. Data analysis of this research used a confirmatory factor analysis. It finds that the most dominant variable that influences consumers’ purchasing decision through Instagram is consumers’ knowledge. By knowing what the most dominant variable is, this study proposes the most appropriate marketing strategy base to the promotion of a brand in Instagram. The segmentation bases that can be used in Instagram are gender, social class, age, and lifestyle. The marketing target includes women of middle social class ranging from 15 until 25 years old. Most products sold in Instagram are related to fashion, accessories, and gadget.
Penerapan Economic Value Added untuk Memaksimalkan Nilai Perusahaan: Studi Kasus PT XYZ Prabowo, Hartiwi
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 5, No 1 (2004): The Winners Vol. 5 No. 1 2004
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v5i1.3822

Abstract

EVA is an indicator about the value creation from an investation. Positive EVA indicate that a company is sucess in creating added value for share holders. That sincronize with the purpose to maximize the company value. Applying EVA concepts on company will encourage the management to find out the true cost of capital of the company so the level of clean return from capital will be shown clearly.
Alasan dan Langkah Pembangunan Bisnis Berbasis Web Gautama, Idris
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 4, No 1 (2003): The Winners Vol. 4 No. 1 2003
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v4i1.3801

Abstract

This paper starts with the explanation of e-Commerce, e-Business, types of business, and taxonomy of business models. This paper also explains why starting web-based business from scratch is easier than to transform brick and mortal business to web-based/internet business. Then step-by-step creating web-based business will be explained.
Editorial and Table of Content Manik, Ngarap Imanuel
The Winners Vol 4, No 2 (2003): The Winners Vol. 4 No. 2 2003
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v4i2.3861

Abstract

Factors Affecting the Return Stock Company in Indonesia Stock Exchange (IDX) LQ45 in Years 2012-2015 A. Sorongan, Fangki
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 17, No 1 (2016): The Winners Vol. 17 No. 1 2016
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v17i1.1808

Abstract

This research aimed to determine the effect of partially and jointly independent variable of Debt to Equity Ratio (DER), Return on Equity (ROA), Return on Equity (ROE), and Net Profit Margin (NPM) against the dependent variable on the stock return. Objects of this research were companies listed on the Indonesia Stock Exchange (BEI) LQ45 continuously for four years in the period 2012-2015. Companies that qualify for this research were 28 companies. Based on this research, the conclusions indicate that all four independent variables; Debt to Equity Ratio (DER), Return on Equity (ROA), Return on Equity (ROE), and Net Profit Margin (NPM), either jointly or partially give the significant effect on return stock.
A Longitudinal Analysis of the Indonesian Production Sharing Contracts (Psc): The Question of Economic Accountability Sihotang, Parulian
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 4, No 2 (2003): The Winners Vol. 4 No. 2 2003
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v4i2.3812

Abstract

The article objective is to describe a longitudinal analysis of the Indonesian Production Sharing Contracts (PSC). Article presents the history of petroleum contractual agreements in Indonesia, selected indicators to evaluate PSCs performance, the statistical techniques used to analyze the data, statistical results, operational indicators, discussion of results and linkage to concept of accountability. The conclusion is the longitudinal study on the PSCs performance over the last 30 years have indicated that the current structure of the agreements seemed to have failed in supporting the dynamic contractual accountability between the host country and the FOCs. The PSCs lacked the capability to promote both host country and FOCs’ interests in a fair and reasonable way.
Marketing Communication Strategy Through Social Media To Increase Children Book Sales Wardaya, Marina
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 17, No 2 (2016): The Winners Vol. 17 No. 2 2016
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v17i2.1975

Abstract

The purpose of this research was to determine the marketing communication strategy of children's books through social media in increasing sales. Qualitative research methods with the interpretive paradigm and the phenomenological approach were used in this research. The focus of this research was to observe about the children's books marketing communication strategy using social media, for instance with Facebook and Twitter to attract consumer’s interest in order to increase children's books sales. The results of this study show that the children's book marketing communication strategies in publisher’s social media are fully and interactively utilized, as seen from the various activities posted on Facebook and Twitter. As well as the positive response from consumers who show their interest and desire to buy books offered or follow the event being held in order to increase sales.
Analysis of Advantages and Disadvantages of Current Operational Risk Management Models (AS/NZS 4360, AS/NZS ISO 9000, AS/NZS ISO 14000, AS/NZS 4801, AS/NZS 3806, AS/NZS 4444) Jie, Ferry; Akpolat, Hasan; Sharma, Deepak; Irish, James
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 3, No 2 (2002): The Winners Vol. 3 No. 2 2002
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v3i2.3852

Abstract

This paper will describe about the analysis of advantages and disadvantages of current operational risk management models (AS/NZS 4360: Risk Management, AS/NZS 4801: Occupational Health and Safety Management Systems, AS/NZS ISO 9001: Quality Management System, AS/NZS ISO 14001: Environment Management System, AS/NZS 3806: Compliance Management System, AS/NZS 4444: Information Security Management)  based on expert experiences and extracting the literature review. The advantages of most current models are widely adopted by industries of various of sizes as the basis for their operational risk management. In addition, they may help the organizations to improve the operations and competitiveness. However, there are some disadvantages of most current models such as the models are very general (guidance only), not specific to cover particular risks of industries.  And they don’t have the specific tools and processes.  In addition, they may not be able to integrate all elements of the management systems such as safety, health, environment, quality, security, and compliance. 
The Business Strategy Analysis of a Forwarding Company in Indonesia Inderadi, Regina; Adiannisa, Larasati; Setiadi, Nugroho J.
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 19, No 1 (2018): The Winners Vol. 19 No. 1 2018
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v19i1.4584

Abstract

The aims of this research were to identify key internal and external success factors within the forwarding industry and the organization, and to analyze competitive positioning of a forwarding business in Indonesia in order to obtain its optimal business strategy. Research method applied was qualitative approachusing case study. Respondents consist of 20 managers at Jakarta. Data collection was conducted in October 2017 at Jakarta using questionnaire distribution. The first stage of data analysis mapped company's strengths and weaknesses into Internal Factor Evaluation (IFE) matrix, mapped market opportunities and threats into External Factor Evaluation (EFE) matrix, and mapped competition into Competitive Profile Matrix (CPM) with the application of Expert Choice Software. The results of the external and internal audit were used to generate alternative strategies by applying a Business Competitive Position Matrix, Grand Matrix Strategy, and BCG Matrix. Three alternative strategies were selected from matrices conducted prior to Quantitative Strategic Planning Matrix (QSPM), namely adding the new sub-business unit to serve delivery service for small-sized goods (product development), conduct IT innovation to open opportunities in entering E-Commerce business (market development), and liquidation. The outcome is a product development strategy, which is indicating that the best strategic decision for the future sustainability in the business competition is to add new sub-business unit in small-sized goods delivery.

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