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INDONESIA
Journal The Winners
Published by Universitas Bina Nusantara
ISSN : 1412121     EISSN : 25412388     DOI : -
Core Subject : Social,
Social Sciences
Arjuna Subject : -
Articles 672 Documents
 47   48   49   50   51 
Analisis Brand Equity Bina Nusantara University di Lingkungan SMU Jakarta Retno Dewanti; Masruroh Masruroh; Doni B.
The Winners Vol. 8 No. 2 (2007): The Winners Vol. 8 No. 2 2007
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v8i2.740

Abstract

This Research of Binus University brand equity have been conducted by using 5 elements of brand equity: brand awareness, brand association, perceived quality, brand loyalty, and market behavior. The research methodologies was descriptive, its explained perception of 3th level high school students from 10 privates as well public high schools in west Jakarta and east Jakarta. The result of this research was Binus university brand awareness was in top of mind level. There were 3 (three) associations of brand image of Binus, were IT up to date; complete and modern facilities; prestigious university which had high quality and innovative. Perceived quality element showed student’s expectations of university quality were overall most important. Brand loyalty element showed as reverse pyramid, that’s good loyalty for Binus University. Indicator of market behavior element showed 6,44% market share estimation.
Analisis Hubungan Profitabilitas dengan Harga Saham Sektor Usaha Makanan dan Minuman di Bursa Efek Jakarta Ignatius Sarto Kothson Budiman
The Winners Vol. 8 No. 1 (2007): The Winners Vol. 8 No. 1 2007
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v8i1.741

Abstract

Stock price movement was influenced by many factors, such as company performance, interest level, political factors, security, etc. Article purposes to get approximate probability on the influence between company profitability level and stock price movement that was traded on the Jakarta Stock Exchange, it also considered external factor influence on the stock price movement. The profitability ratio was represented by Net Profit Margin (NPM), Return On Investment (ROI), and Return On Equity (ROE). The research result indicated that the profitability ratio, such as Net Profit Margin (NPM) and Return On Investment (ROI) have significant influence the stock price movement while Return On Equity (ROE) did not have significant influence on the stock price movement.
Peran Growth Opportunities, Free Cash Flow, dan Relative Issue Size dalam Reaksi Pasar terhadap Pengumuman Right Issue Synthia Atas Sari; Hartiwi Prabowo
The Winners Vol. 8 No. 1 (2007): The Winners Vol. 8 No. 1 2007
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v8i1.742

Abstract

Right issue is when a firm announces its plan to publicly offer additional shares of common stock after Initial Public Offering (IPO). The aim of this research are to test market stock price and examine the role of growth opportunities in stock price reaction to right issue announcement. Sample was taking from companies which been listed in Jakarta Stock Exchange and publish right issue from 1998 to 2005. To measure growth opportunities, the companies were divided into 2 groups, growth and mature. This classification using Tobin’s q proxy method (market-book value ratio). The research have final conclusion, that is at right issue announcement in Jakarta Stock Exchange, market give positive reaction and statistically significant, and so in normal period.
Analisis Kinerja Reksa Dana Nusantara PT Bhakti Asset Management dan Penyusunan Portfolio Optimum Teoritis Periode Januari – April 2005 Tomy Gurtama S.; Mesha Mesha
The Winners Vol. 8 No. 1 (2007): The Winners Vol. 8 No. 1 2007
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v8i1.743

Abstract

The research objective is to find theoritical optimum portfolio of the Reksa Dana Nusantara (RDN) of BAM, using data from January – April 2005 (60 workdays).  The coefficient of variance (CV) will be  used to determine the stock rank, then it will be optimize with 3 methods ; linear programing, trial-error, and tableau method. The research found that RDN has Sharpe Performance Index (SPI) of 1.15 but the market can reach 1.60. The linear programing can not find optimum solution of portfolios consist of 9-5 stocks, but it can find the best portfolio consist in 3 stocks (TLKM, TKIM an CMNP) with SPI of 2.19. Overall, the research summarizes that RDN is still below the market performance.
Pendapat Auditor atas Laporan Keuangan untuk Perusahaan yang Terdaftar di Bursa Efek Jakarta Antonius Herusetya
The Winners Vol. 8 No. 1 (2007): The Winners Vol. 8 No. 1 2007
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v8i1.744

Abstract

Reports are essentials to audit and assurance engagements because they communicate the result of auditor’s findings. The reason for this research is to study what types of the audit report has been issued for listed public companies in Bursa Efek Jakarta (BEJ). Audited reports from 106 sample companies are examined. Our findings reveal that most of the audit opinion among listed companies in Indonesia is unqualifed opinion (51.89%), followed by unqualified opinion with explanatory paragraph (39.79%), qualified opinion (7.55%), and disclaimer opinion (3.77%). Each audit opinion has its own condition that varies among many companies.
Analisis dan Perencanaan Konsep Strategi Content Management Cyberwoman pada Situs Portal CBN.Net.Id Suryadiputra Liawatimena
The Winners Vol. 8 No. 1 (2007): The Winners Vol. 8 No. 1 2007
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v8i1.745

Abstract

Article discusses how the CyberWoman management strategy on CBN portal site to serve many information, service, and recovery concept that will be used for its better growing. The article purposes are to know whether the content management strategy of portal site applied by CBN, especially for CyberWoman, has been running well or not and also give a recovery concept in the future. The conclusion indicates that the CBN have opportunity and strength that can be used and the CBN portal site is in the state of growing. Therefore, the applied strategy is an aggressive growing policy strategy and concentration strategy through horizontal integration.
Analisis Pemilihan Atribut Produk Baru untuk Perilaku Keputusan Pembelian Konsumen pada Produk Biokos Botu-Like Series Hartiwi Prabowo; Synthia Atas Sari; Idris Gautama
The Winners Vol. 8 No. 1 (2007): The Winners Vol. 8 No. 1 2007
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v8i1.746

Abstract

Article was made to answer these several questions which are how is application marketing mix of new product PT Martina Berto, what is new product atribute the most dominate for customer and how is buying decided behavior Biokos BOTU-Like Series. The result of the research show that application of marketing mix of  by PT Martina Berto is good, customers are satisfaction that service Biokos BOTU-LIKE Series so they will to buy again and new product attribute the most dominate is price attribute at price level Rp94.500,00.
Model Pencatatan Intellectual Capital dalam Menghadapi Perubahan Paradigma Akuntansi Baru Henny Hendarti
The Winners Vol. 8 No. 1 (2007): The Winners Vol. 8 No. 1 2007
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v8i1.747

Abstract

The more competitive of competition in business world has made the company having competitive advantage continuously through the management of human resource. Competitive advantage can be created with intellectual capital, by human capital, structural capital, customer capital, commitment, and competence. The article discuss intellectual capital record model in facing the changes of new accounting paradigm.
The Effect of Visual Merchandising on Impulsive Buying with Impulsive Buying Tendency As Moderating Variable Jessica Novia
The Winners Vol. 16 No. 1 (2015): The Winners Vol. 16 No. 1 2015
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v16i1.1537

Abstract

This research aims to classify the female consumer demographic segments linked by impulsive buying, to determine the effect of visual merchandising on impulsive buying, and to determine the effect of visual merchandising on impulsive buying with impulsive buying tendency as moderating variable on customers of Gaudi in Taman Anggrek Mall. This research is quantitative research with a total sample of 100 people. Data were obtained by distributing questionnaires to the respondents by cross sectional. Research used Cluster Analysis and Moderated Regression Analysis. Data processing was performed using SPSS software for Windows version 20. Research found that customers of Gaudi were divided into three groups: the way of the world, sufficient money, and promotions. Then, research found that visual merchandising affected impulsive buying. In addition, there visual merchandising had also an effect on impulsive buying with impulsive buying tendency as moderating variable. As a conclusion, moderating variable strengthens the effect of visual merchandising on impulse buying.
Implementation of the Indonesian Banking Architecture as a Blueprint of the Direction And Order of the National Banking System: Empirical Study of Indonesian Commercial Banking Devy M. Puspitasari; Nugroho J. Setiadi; Nurrina Rizkiyanti
The Winners Vol. 16 No. 1 (2015): The Winners Vol. 16 No. 1 2015
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v16i1.1538

Abstract

This study aims to examine the influence of Capital Adequacy Ratio (CAR), earning assets, and liquidity against Return on Asset (ROA) in the conventional bank which has the biggest asset listed in Indonesian Stock Exchange (IDX) during the period of 2006 to 2010. This research used time series data from Bank Indonesia’s report and financial reports annually published by banking firms listed in IDX. After passing the purposive sampling, there were 27 conventional banks listed in IDX as sample in this study. By using multiple regression analysis (F-test), results showed that CAR, Non Performing Loan (NPL), and Non Performing Loan (NPL) collectively have significant influence on ROA. However, by using individual analysis (t-test), NPL has a negative and significant influence on ROA, while CAR and LDR have no significant influence on ROA.

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