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Journal The Winners
Published by Universitas Bina Nusantara
ISSN : 1412121     EISSN : 25412388     DOI : -
Core Subject : Social,
Social Sciences
Arjuna Subject : -
Articles 672 Documents
 50   51   52   53   54 
Factors of Consumer Behavior That Affect Purchasing Decisions on Blackberry Smartphone Muhammad Tony Nawawi
The Winners Vol. 17 No. 1 (2016): The Winners Vol. 17 No. 1 2016
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v17i1.1810

Abstract

This study aimed to determine factors of consumer behavior that affect to purchasing decision on BlackBerry Smartphone with the case study in Faculty of Economics, Tarumanagara University, Jakarta. The population was all students of faculty of economics who used or were familiar with the BlackBerry brand mobile phone, with a sampling technique used was purposive random sampling and samples were taken by 200 students. The purpose of the study was to examine and analyze some factors that affect students in the decision to buy BlackBerry mobile phone brands and know the dominant factors that influence the purchase decision. Theanalysis used the method of multiple regression analysis and hypothesis testing and also testing conducted validity and reliability by using the help of SPSS (Statistical Program for the Science Society). The analysis shows that there is significant positive effect between the factors of cultural, social, personal, and psychological effect on purchasing decisions, with significance 0,000 < 0,05, and Adjusted R Square is worth 0,216, it means that 21,6% of purchase decisions are influenced by these factors.
Entrepreneurship Learning Process by using SWOT Analysis Jajat Sudrajat; Muhammad Ali Rahman; Antonius Sianturi; Vendy Vendy
The Winners Vol. 17 No. 1 (2016): The Winners Vol. 17 No. 1 2016
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v17i1.1811

Abstract

The research objective was to produce a model of learning entrepreneurship by using SWOT analysis, which was currently being run with the concept of large classes and small classes. The benefits of this study was expected to be useful for the Binus Entrepreneurship Center (BEC) unit to create a map development learning entrepreneurship. Influences that would be generated by using SWOT Analysis were very wide as the benefits of the implementation of large classes and small classes for students and faculty. Participants of this study were Binus student of various majors who were taking courses EN001 and EN002. This study used research and development that examining the theoretical learning components of entrepreneurship education (teaching and learning dimension), where there were six dimensions of the survey which was a fundamental element in determining the framework of entrepreneurship education. Research finds that a strategy based on a matrix of factors is at least eight strategies for improving the learning process of entrepreneurship. From eight strategies are one of them strategies to increase collaboration BEC with family support. This strategy is supported by the survey results to the three majors who are following the EN001 and EN002, where more than 85% of the students are willing to do an aptitude test to determine the advantages and disadvantages of self-development and more of 54% of the students are not willing to accept the wishes of their parents because they do not correspond to his ideals. Based on the above results, it is suggested for further research, namely developing entrepreneurship research by analyzing other dimensions.
The Relationship Between Leadership And Teachers' Performance At State Vocational High SchoolL “X” Bandung Eka Sari Budihastuti; Arif Yusuf Hamali
The Winners Vol. 17 No. 2 (2016): The Winners Vol. 17 No. 2 2016
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v17i2.1968

Abstract

This research was conducted at State Vocational High School “X” Bandung, aimed to determine the relationship of leadership and teachers’ performance, and also to analyze the effect of leadership on teachers’ performance at State Vocational High School “X” Bandung. Respondents of this research are 30 employees selected by census technique. This research uses descriptive and associative method, which tests the connection using the Spearman Rank correlation analysis, and also done to determine the accuracy of measurement using by the validity and reliability test. Results of the validity and reliability test of variables X and Y are valid and reliable. Calculations were performed using SPSS software version 19. The result of this study shows that leadership is in the category of good and teachers’ performance is also in the category of good. Results shows the correlation of leadership with teachers’ performace at State Vocational High School “X” Bandung based on the interpretation of Pearson Product Moment correlation is in the criteria of strong. It shows that thehypothesis is proved, there is significant relationship between leadership and teachers’ performance at State Vocational High School “X” Bandung.
Analysis Of Dynamic Portfolio Allocation Of Indonesian LQ45 During 2005 – 2011 Following The Markowitz Theowry Agustini Hamid
The Winners Vol. 17 No. 2 (2016): The Winners Vol. 17 No. 2 2016
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v17i2.1969

Abstract

The research observed that equity portfolio and investment managers were facing challenges in determining the optimum portfolio, especially during the turbulent times. As a result, they needed to implement portfolio management strategies to overcome the risk associated with stock return volatility in turbulence periods. This research focused on selecting stocks from the LQ-45 index during 2005-2011 using The Markowitz theory combining the Solver Linear Programming. The portfolio selection method which has been introduced by Markowitz (1952) used variance or standard deviation as a risk measurement. The result of this research proves that the composition of the portfolio is not the same in the different period. In the bearish period, the composition of the optimum portfolio is dominated by the banking sector and manufacture sector. In the bullish period, the optimum portfolio is dominated by the commodity stocks.
THE RELATIONSHIP OF MBTI AND STUDENT GPA SCORE IN BINUS MANAGEMENT CLASS 2015 Son Wandrial
The Winners Vol. 17 No. 2 (2016): The Winners Vol. 17 No. 2 2016
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v17i2.1970

Abstract

This article identified the personality type of students by using MBTI models. There are 16 personality types in the MBTI. The method applied was the MBTI approach where the type and composition of the questionsrelated to the MBTI were taken from the Daft’s book. Questionnaires were distributed through discussion forum Binusmaya to all students in three classes that the writer taught. The questionnaires were distributed throughdiscussion forums, and there were about 158 students, but only 143 students who returned it. There were 41 male students and 102 female students. The result shows that the majority of students have approximately 51,04% introvert type and 58,04 % of students have the sensing type. The students with GPA more than 3,5 are ISFJ type.
Share Price Analyst With PBV, DER, And EPS At Initial Public Offering Kriswanto Kriswanto
The Winners Vol. 17 No. 2 (2016): The Winners Vol. 17 No. 2 2016
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v17i2.1971

Abstract

Underpricing and overpricing are commonly happened in stocks market. Underpricing happened when IPO pricing was lower than closing price in the first day stock been trade in the market. There were some measurements to be used, like Price to Book Value (PBV), Price Earning Ratio (PER), Earning Per Share (EPS), Debt to Equity Ratio (DER), Net Profit Margin (NPM), Size of Company (Size) and Company Age (Age). The type of research was quantitative with a comparative analysis which focused on the study of literature to support research by describing theories related to the title of the study, data collection of financial statements, and annual reports of companies going public as well as Fact Book published. This article used data from 78 companies that did IPOin 2010 to 2013. This research finds that some statistic used to show majority variables that influence to underpricing is PBV, PER, DER,and Size.
Improving The Average Session Evaluation Score Of Supervisory Programby Using PDCA Cycle At PT XYZ Jonny Jonny
The Winners Vol. 17 No. 2 (2016): The Winners Vol. 17 No. 2 2016
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v17i2.1972

Abstract

PT XYZ took People Development tasks as important things in order to provide great leaders for handling its business operations. It had several leadership programs such as basic management program, supervisory program, managerial program, senior management program, general management program, and the executive program. For basic management and supervisory programs, PT XYZ had appointed ABC division to solely handled them, while the rest, ABC division should cooperate with other training providers who were reputable in leadership ones. The aim of this study was to ensure that the appropriate leadership style has been delivered accordingly to the guideline to the employees by ABC division to improve the average session evaluation score of the supervisory program by using PDCA (Plan, Do, Check, and Action) cycle. The method of this research was by gathering quantitative and qualitative data by using session and program evaluation format to see current condition. The research finds that the reasons why the program is below target 4,10 score. It is related to the new facilitator, no framework, and teaching aids. 
Comparative Analysis Of Conventional Method With Activity Based Costing In PT Mulia Sejati Gallery Irma Nadia Erena; Engelwati Gani
The Winners Vol. 17 No. 2 (2016): The Winners Vol. 17 No. 2 2016
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v17i2.1973

Abstract

The goal of this research was to provide readers the information about the calculation methods, both traditional and activity-based costing in the application of the cost of production. The method used in this research was the qualitative method. The analysis was done by calculating the amount of the production cost using the traditional system and the magnitude of the production cost when using the activity-based costing system. The amount of each acquisition was then performed into data analysis. The results achieved are massive distortion between the calculations using traditional systems and activity based costing system. The conclusions of the whole thesis are activity-based costing system is considered more relevant than traditional systems that are currently used by the company.
The Influence Of Brand Relationship, Brand Satisfaction, And Perceived Price Towards Brand Loyalty In PT X’S Customer, Indonesia Danang Prihandoko
The Winners Vol. 17 No. 2 (2016): The Winners Vol. 17 No. 2 2016
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v17i2.1974

Abstract

The goal of this research was to examine the influence of Brand Relationship, Brand Satisfaction, and Perceived Price towards Brand Loyalty by using multiple regression analysis. This research was a combination of qualitative and quantitative studies where the results of the questionnaire would be summarized and described in the form of tables and graphs. The result shows the three hypothesis that Brand Relationship and Brand Satisfaction have a positive influence towards Brand Loyalty meanwhile Perceived Price does not have a positive influence or less effect towards Brand Loyalty to all PT X’s customer.
Marketing Communication Strategy Through Social Media To Increase Children Book Sales Marina Wardaya
The Winners Vol. 17 No. 2 (2016): The Winners Vol. 17 No. 2 2016
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v17i2.1975

Abstract

The purpose of this research was to determine the marketing communication strategy of children's books through social media in increasing sales. Qualitative research methods with the interpretive paradigm and the phenomenological approach were used in this research. The focus of this research was to observe about the children's books marketing communication strategy using social media, for instance with Facebook and Twitter to attract consumer’s interest in order to increase children's books sales. The results of this study show that the children's book marketing communication strategies in publisher’s social media are fully and interactively utilized, as seen from the various activities posted on Facebook and Twitter. As well as the positive response from consumers who show their interest and desire to buy books offered or follow the event being held in order to increase sales.

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