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INDONESIA
Journal The Winners
Published by Universitas Bina Nusantara
ISSN : 1412121     EISSN : 25412388     DOI : -
Core Subject : Social,
Social Sciences
Arjuna Subject : -
Articles 672 Documents
 6   7   8   9   10 
Silver Entrepreneurship Agenda in Malaysia: A Proposed Model for Productive Aging Nasurdin, Aizzat Mohd; Halim, Hasliza Abdul; Seet, Pishen
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 13, No 1 (2012): The Winners Vol. 13 No. 1 2012
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v13i1.662

Abstract

This paper aims at proposing a framework for productive aging among those aged 45-plus or retiree via entrepreneurial initiatives, known as ‘silver entrepreneurs’. Evidence has shown that the number of Malaysians aged population is estimated to be more than 1.4 million and is projected to increase to 3.3 million in the year 2020 (Mafauzy, 2000). It is acknowledged that a group of these will comprise of professionals who are aged 45-plus and retirees with relevant industry experience as well as knowledge and well-established networks built up over their working careers which will enable them to effectively identify entrepreneurial opportunities and secure resources efficiently to exploit them. However, there is little research on and understanding of what drives these ‘silver entrepreneurs’, with most of the research, focussed on entrepreneurial ventures started by 18-35 year-olds.  This means that policy-makers are ill-equipped to develop specific measures that will assist retirees into a second or sunset career in entrepreneurship.  This research aims to bridge the gap by assessing the profile and motivations of silver entrepreneurs in Malaysia with a specific focus on understanding the internal and external factors that affect their intentions to start new ventures as well as factors that affect the success and growth of these ventures. 
Lahan Pertanian Abadi (LPA) Di Kabupaten Tangerang Ismail, Yunita
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 12, No 1 (2011): The Winners Vol. 12 No. 1 2011
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v12i1.685

Abstract

Tangerang regency is a supporting area for DKI Jakarta. The main function of this supporting area is as the human resource for fulfilling development needs of DKI Jakarta. Based on agricultural products from Tangerang regency, it is known that rice production almost 12 tons GKP/ha/year. This production is big enough to support harvest production nationally. Therefore, changing in dedicated agricultural field to be a non-agricultural area is considered will decrease rice production in Tangerang regency. Based on those conditions, it is needed to decide agricultural field which will not be used for non-agricultural activities, or so called agricultural land conversion (LPA). This research uses secondary data from Biro Pusat Statistik (Indonesia bureau of statistic) in Tangerang regency. The conclusion is that controlling the agricultural land conversion based on land capability survey in LPA area, as detail survey to irrigated rice field, non-irrigated rice field, and deep observation for agricultural field non-rice field.
Budaya dan Kualitas Kerja pada Perusahaan Manufaktur dan Eksportir Rotan Aryanto, Rudy; Rizma, Syam
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 10, No 1 (2009): The Winners Vol. 10 No. 1 2009
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v10i1.717

Abstract

Cane (Calamus spp), also known as rattan, is an important non-timber forest product used extensively all over Indonesia as a raw material for making furniture, handicraft, and other household articles. The study aims to generate information on production and export industry of rattan furniture, identify problems, and recommend solutions. The general problem on rattan manufacture management is human resources especially working ethos and performance of employees. The aim of this research is to analyze the influence of quality management and working ethos towards working performance of the employee at a rattan exporter and industry. Analysis method used are associative and Pearson correlation. The data collected from the employee towards quality management and working ethos, by filling out the questionnaire provided by using Likert scale that is effective to analyze the composition of the agreement and disagreement towards the statement on the questionnaire. The result achieved from this research is to learn the relation between quality management of working ethos, notify the relation between quality management and working ethos with working performance, and acknowledge the influence between quality management and working ethos, and working performance. The quality management has a low relation towards working performance. Working ethos has a strong relation with working performance. Quality management and working ethos has a strong relation towards working performance employees in rattan exporter and industry.
Pembiayaan Defisit dengan Utang dan Ketahanan Fiskal di Indonesia Suriadi, La Ode
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 14, No 2 (2013): The Winners Vol. 14 No. 2 2013
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v14i2.653

Abstract

The focus of this study is to analyze the fiscal sustainability in Indonesia. To achieve these objectives, multiple regression model was constructed by the method of ordinary least squares (OLS). This model modified of the model of Buiter, Cudington, and Din. H.T. Data were collected from various sources such as the World Bank, Asian Development Bank, Bank of Indonesia, the Ministry of Finance of the Republic of Indonesia and the Indonesian Central Bureau of Statistics. The data are in the form of time series from 1980 - 2011. The results indicated that the budget deficit financing via debt (both foreign debt and domestic debt) still maintaining fiscal sustainability. This indication is seen from the change in value of the primary surplus that causes the debt ratio has decreased. Besides debt financing (both foreign debt and domestic debt) does not significantly causes the debt ratio increases.
Analisis Conjoint pada Antarmuka Pelanggan dan Perancangan Elektronic Marketing Rumah Makan Utari, Vani
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 15, No 1 (2014): The Winners Vol. 15 No. 1 2014
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v15i1.676

Abstract

This research aims to analyze 3 of 7 Steps Internet marketing and to produce market penetration strategy by developing an e-marketing-based website that is expected to help in decision making. E-marketing is a marketing strategy that can be carried out by the company with the utilization of Internet. Aie Badarun is a business entity engaged in the restaurant business that provides various menus. This research used Porter’s industry analysis, framework of seven stages of Internet marketing, conjoint analysis, and Object-Oriented Analysis and Design (OOAD). The outcome of the analysis is known that a feasible strategy for the company is leveraging the Internet as marketing media. E-marketing strategy through Restaurant Aie Badarun website is expected to be able to give customers the information needed about the product or menu of food and drink, customer testimonials, online reservation, and finding solutions to their queries about products and services of Restaurant Aie Badarun using 7C Framework which is a combination of attributes and website design. E -marketing strategy could support the overall restaurant marketing.
Iklan, Asosiasi Merek, dan Keputusan Pembelian Tauriana, Dian; Safriliana, Devy
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 10, No 2 (2009): The Winners Vol. 10 No. 2 2009
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v10i2.708

Abstract

The impact of advertising on brand association has raised many questions among scholars. Some agree that advertising can leverage and help building brand association in consumer’s perspective. Others are against this opinion. However, this research is trying to investigate whether advertising does correlate to brand association that later on impacts on purchase decision making. Data collected by interviewing respondents regarding car purchase in the showroom. The analysis is conducted by using path analysis. From the result, it is figured out that the influence/impact of brand association on purchase decision making is very low. Thus, other element such as advertising and any activities to leverage brand association should be taken into account.
Analisis Brand Equity Bina Nusantara University di Lingkungan SMU Jakarta Dewanti, Retno; Masruroh, Masruroh; B., Doni
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 8, No 2 (2007): The Winners Vol. 8 No. 2 2007
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v8i2.740

Abstract

This Research of Binus University brand equity have been conducted by using 5 elements of brand equity: brand awareness, brand association, perceived quality, brand loyalty, and market behavior. The research methodologies was descriptive, its explained perception of 3th level high school students from 10 privates as well public high schools in west Jakarta and east Jakarta. The result of this research was Binus university brand awareness was in top of mind level. There were 3 (three) associations of brand image of Binus, were IT up to date; complete and modern facilities; prestigious university which had high quality and innovative. Perceived quality element showed student’s expectations of university quality were overall most important. Brand loyalty element showed as reverse pyramid, that’s good loyalty for Binus University. Indicator of market behavior element showed 6,44% market share estimation.
Peningkatan Niat Pembelian melalui Website Wirawan, Wirawan
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 14, No 1 (2013): The Winners Vol. 14 No. 1 2013
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v14i1.644

Abstract

In globalization era, technology is rapidly growing. Nowadays many companies use technology in their business with the purpose to support internal and external activities, such as online sales. Currently, the level of competition in the field of online sales is getting bigger because there are many companies get into the market. The purpose of this study is to help new website of PT Pos Indonesia (Galeripos) face competition and increase the intention of visitor to visit Galeripos and the number of transaction there as well. This study was conducted to know how website quality and perceived risk influence online trust of web visitors and the impact on online purchase intention. The method used in this research is path analysis. Data had collected by distributing questionnaires through social media. As conclusion, website quality, perceived risk, and online trust, individually and simultaneously, have significant influence on online purchase intention.
Percobaan Ekonomi untuk Mengkaji Pengaruh Informasi serta Jumlah Penjual dan Pembeli dalam Transaksi Pasar Supriyadi, Edy
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 11, No 1 (2010): The Winners Vol. 11 No. 1 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v11i1.699

Abstract

Perfect competition (PPS) is the most ideal market structure because this market system is considered will ensure the realization of activities producing goods and services with very high efficiency compared to other market structures such as monopoly. Due to its benefits for sellers and buyers, economists often wish for the creation of perfect competition. In the pattern of transactions in everyday life, there are many market transactions commonly encountered, such as decentralized systems (DT), and Double Auction (DA). This paper presents the use of experimental methods to study the characteristics of both systems the transaction is in a "perfect competition” (5 sellers and 5 buyers' and market monopoly (with 1 seller and 5 buyers). Responses observed are Contract Price (CP), market efficiency, CP diversity coefficient on the price balance, buyer surplus and seller surplus. From the experimental results can be seen that the average Contract Price (CP) during 5 experimental periods that the value of CP at Perfect Competition Market is smaller than the monopoly market. From efficiency levels between transactions type it can be seen that the Double Auction type of transaction is more efficient than with the Decentralization type of transaction.
Analisis Elemen Ekuitas Merek RCTI dalam Persaingan Industri Televisi Swasta di Indonesia: Studi Kasus pada Empat Perguruan Tinggi Swasta Terkemuka di Jakarta Masruroh, Masruroh; Indranto, Awin
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 9, No 1 (2008): The Winners Vol. 9 No. 1 2008
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v9i1.731

Abstract

Article measured the element of RCTI brand equity consisting of brand awareness, brand association that formed brand image, perceived quality, and brand loyalty. The used research method was descriptive, this research desribe 400 student perception from four private universities in Jakarta on the RCTI brand equity in last 2005. The used sampling method was probability sampling using proportionate stratified random sampling technique. The brand awarness research result shows that RCTI brand is in the first level on top of mind level with 50,25% of the respondent. For the brand association, there are three associations that formed brand image of RCTI, which are RCTI Oke, Indonesian Idol, and Seputar Indonesia.

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