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INDONESIA
Journal The Winners
Published by Universitas Bina Nusantara
ISSN : 1412121     EISSN : 25412388     DOI : -
Core Subject : Social,
Social Sciences
Arjuna Subject : -
Articles 672 Documents
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Promosi E-Ticketing terhadap Kepuasan Konsumen yang Berdampak pada Loyalitas Pelanggan Maniek, Lindyastuti
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 14, No 1 (2013): The Winners Vol. 14 No. 1 2013
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v14i1.643

Abstract

Internet causes changes in the behavior of individuals and groups within the business done. With the increasing pressures of globalization, companies struggle to find a way to sustain long-term excellence competitiveness. Competitive advantage is the ability to rapidly innovate and absorb innovations from different sources. The development of e-commerce has increased exponentially. E-commerce has been developed as a new market orientation, creating profit opportunities for growth for many industries. One of the industry's growing use of e-commerce systems is air transport industry. Transport industry is one industry that starts using e-ticketing system, replacing the traditional ticketing system. Replacing the traditional paper ticket electronic ticket has now been proven to be an effective commercial practice for organizations operating in the field of transport. E-ticketing can be described as an alternative method of tickets offered by many flight companies which electronic booking records created contain all the information usually printed on a paper ticket. A new revolution in the aviation industry was created by advances in technology. It changes the way airlines in distributing tickets and requires the flight to the next level. Technology given that the electronic ticket is a technology that utilities actually require universal compatibility across airlines.
Bauran Pemasaran, Manajemen Hubungan Pelanggan dalam Menciptakan Loyalitas Konsumen Tauriana, Dian; Andhika, Andhika
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 11, No 1 (2010): The Winners Vol. 11 No. 1 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v11i1.698

Abstract

The more advanced development of the business world led to the emergence of an increasingly tight competition, which challenge must be faced by PT Serafim Tours and Travel by conducting strategic steps. Maintaining the viability of the company can be achieved by gaining consumer loyalty. To achieve such loyalty is to utilize existing marketing concepts, namely the marketing mix and Customer Relationship Management (CRM). It is important to understand consumers' needs very well (fast and accurate). Through the concept of marketing mix, to think about how your product or service is packaged, giving a brand, having characteristics, level of prices offered, level of discount given, how the products or services are distributed and the latter, through what media service the product will be known. The presence of the CRM will be able to cope with consumer demand since the aim of CRM is to get the core concept of customer that is not obvious and put it in terms of company applications framework. This paper reviews the theory and implementation of marketing mix and CRM and its influence on customer loyalty by using path analysis.
Analisis Pengaruh Hasil Pemetaan Budaya Mahasiswa BINUS terhadap Jiwa Kewirausahaan: Studi Kasus Tahun Ajaran 2006-2007 Sari, Synthia Atas; Prabowo, Hartiwi
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 9, No 1 (2008): The Winners Vol. 9 No. 1 2008
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v9i1.730

Abstract

Those culture factor than reliabled by people in did interaction with circles, language, think, etc. Article will map out Ubinus reguler student culture using 6 pole culture dimencion by Schwartz and will see the influence than entrepreneurship spirit that should be possessed by leaders in the future. Article used descriptive research method and the data were collected by using questioner. The analysis method was quantitative and qualitative method.  The result indicates that conspicuous culture was the embeddedness between individual and group, egaliter (trust, responsibility, loyal with friends or group), and harmonious culture. There are positive influences between the three of dimension culture than entrepreneurship spirit and more influence was embedded ness culture.
Analisis Efisiensi Biaya terhadap Keputusan Penggunaan Outsourcing Bidang Cleaning Service dan Catering pada PT Kuwera Jaya Jakarta Masruroh, Masruroh; Fernanda, Ferry; Wibowo, Tony
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 15, No 1 (2014): The Winners Vol. 15 No. 1 2014
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v15i1.634

Abstract

Bustle to serve customers make the company should focus more on its core business. Nowadays, PT Kuwera Jaya manages and employs its own cleaning service activities and also gives money for meal to employees in supporting activities. Conditions of supporting activities make PT Kuwera Jaya analyze the cost efficiency of supporting activities either self hiring or outsourcing. This study compared the use of relevant cost for self hiring and outsourcing, so that it could be analyzed which is more efficient alternative based on the most relevant low costs. Because the plan would still be done in the future, then to consider possible changes in the future, it was created three scenarios: pessimistic, moderate, optimistics with each of the relevant assumptions for each scenario. Results of the study indicate that the three scenarios using outsourcing as a viable alternative chosen by PT Kuwera Jaya because it could minimize the cost of supporting good cleaning service activities to manage the activities of cleanliness and also catering to provide lunch for employees. Suggestion in this research is PT Kuwera Jaya should immediately decide to use outsourcing in supporting the activities of cleaning service and catering. In addition to the benefits of outsourcing for cost efficiency, the field of activity is allowed in Employment Act No 13 2003, Articles 64 to 66.
Pecking Order Theory and Trade-Off Theory of Capital Structure: Evidence from Indonesian Stock Exchange Culata, Priska Ralna Eunike; Gunarsih, Tri
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 13, No 1 (2012): The Winners Vol. 13 No. 1 2012
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v13i1.666

Abstract

Numerous empirical studies in the finance field have tested many theories for firms’ capital structure. The pecking order theory and the trade-off theory of capital structure is among the most influential theories of firms’ capital structure. The trade-off theory predicts optimal capital structure, while the pecking order theory does not predict an optimal capital structure. According to pecking order theory,  the order of financial sources used is the source of internal funds from profits, short-term securities, debt, preferred stock and common stock last. The main objective of this study is to econometrically test whether the listed companies in Indonesian Stock Exchange follow the pecking order theory or the trade-off theory. Samples in this study are public companies listed during 2009-2010. The research questions are tested by running regression models.  The empirical result of this study shows that the pecking order theory is not supported, while the trade-off theory is supported. This suggests that the capital structure of listed companies in Indonesian Stock Exchange is financed based on optimal capital structure, not by the order financial resources.
Pengaruh Brand Image dan Brand Trust terhadap Brand Loyalty pada PT Bank Sinarmas Sibagariang, Sem Christina Hawila; Nursanti, Tinjung Desy
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 11, No 2 (2010): The Winners Vol. 11 No. 2 2010
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v11i2.689

Abstract

Competition in the banking sector in Indonesia is getting more and more fierceevery day. PT Bank Sinarmas is a rapidly growing bank that continues to increase for the last 3 years. PT Bank Sinarmas committed to maintain this position. Therefore, they need to provide excellent service and deliver good quality savings products to build customer loyalty. The purpose of this study was to determine whether brand image (X1) and brand trust (X2) are partially influencing brand loyalty (Y), and to determine whether both brand image (X1) and brand trust (X2) are simultaneously influencing brand loyalty (Y). The analysis method used is multiple regression analysis using SPSS. Data is obtained through direct survey by distributing questionnaires to 100 clients of the bank at the main branch. The results indicates that the company's brand image significantly influences brand loyalty with R2 = 15.4% with regression equation Y = 1.962 +0.336 X1. Brand trust significantly influences brand loyalty with R2 = 17%, with regression equation Y = 1.838 +0.382 X2. While simultaneously, brand image and brand trust significantly influence brand loyalty, with R2 = 26.4% which form the regression equation Y = 1.281 +0.269 X1 + .315 X2. Thus, PT Bank Sinarmas needs to increase its brand image since a good image might become the company's competitive edge in creating loyalty, and subsequently loyalty will increase profitability.
Peranan Lembaga Keuangan Mikro Berbasis Teknologi Informasi dalam Mengembangkan Usaha Mikro Nazwirman, Nazwirman
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 9, No 2 (2008): The Winners Vol. 9 No. 2 2008
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v9i2.721

Abstract

The effort to develop globally competitive Micro Business needs an Information Technology to fulfill the needs of the said business. This is to ease the administration system of the Micro Business, fast in service, easy to develop product and easy to gain trust from financial institutions. Information Technology implementation in a micro financial institution is important to develop itself. Information technology of a Micro Financial Institution will enable to professionalize a company and is committed to give the best Information Technology products and services for Micro Financial Institution, not only in Indonesia but also in the world. Thus, competitive advantage such as experience, competence (specialization), after-sales, and product quality from micro financial institution is attained.
The Impact of Knowledge Management and Entrepreneur’s Knowledge on Innovation and Firm Performance Hartono, Hendry; Halim, Erwin
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 15, No 2 (2014): The Winners Vol. 15 No. 2 2014
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v15i2.624

Abstract

There is lack of evidence from previous studies that examined the relationships among entrepreneur’s knowledge, knowledge management, innovation, and firm performance. Entrepreneur if s/he has more knowledge than other entrepreneurs can be more competitive. Literature studies show that entrepreneur knowledge and knowledge management had significant and direct positive effect on innovation and firm performance. Further studies are needed for showing a model and factors that enhance innovation and improve firm performance. The purpose of this paper is to propose a framework of improving the firm performance by enhancing of the innovation, through the entrepreneur knowledge and knowledge management. Based on this paper, further research is needed on the potential role of EK and KM in innovation, and how the value of EK and KM can be maximized to have a more valuable innovation that would be an impact on firm performance.
Customer Intention toward Theme Park: The Mediating Role of Customer Attitude on The Impact of Service Quality and Experiential Marketing Purnamadita, Dwi Efrarin; Tauriana, Dian
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 13, No 2 (2012): The Winners Vol. 13 No. 2 2012
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v13i2.657

Abstract

Dunia Fantasi (Dufan) located in Taman Impian Jaya Ancol is one leading recreational unit with specific characteristics as a theme park. A research was done towards with service quality and implementation of experiential marketing applied in Dufan using path analysis. Experiential marketing was studied to have a direct effect, positive and significant impact on customer attitude variables. The basic objective of this research is to determine the effect of service quality and implementation of experiential marketing to customer attitude and its impact on customer intention of Dufan. Data collection was conducted through questionnaire given to Dufan visitors. From the results of data analysis we found that service quality has not significantly influenced customer’s attitude. The study revealed that the direct effect between experiential marketing and customer intention is 'strong’. As a subsequent finding, service quality has not given a significant effect on customer intention. However, experiential marketing was found having an indirect influence on customer intention mediated by attitude, in which the results of the study suggested that the indirect effect is 'strong'. Eventually, customer attitude has a direct positive and significant impact on customer intention variables. The direct influence of customer attitude to customer intention in Fantasy World,was 'strong'.
Indonesian Tourists’ Preferences Influence of Conscious and Unconscious Motives Ismayanti, Ismayanti; Djamhur, Ina; Levyda, Levyda
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 12, No 1 (2011): The Winners Vol. 12 No. 1 2011
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v12i1.680

Abstract

Motivation is the foremost variable to explain the travel preferences. It is identified that there are two motives of travelling: inner intention as the unconscious motives and outer magnet as the conscious motives. Inner intentions derive from tourists’ mindset and push the actor to perform. Outer magnet is created by destination (tourism supplier, operators, hotelier etc.) to pull the customers. From 331 respondents in Jakarta (capital city) and Bandung as tourist generating regions in Indonesia showed that there are partial element of inner intention that encourage Indonesian to travel: religiousness and leisure time, and there are collective element of outer magnet that fascinate Indonesian tourist: cultural attraction and activities, outrange between domicile region and destination, and sophisticated amenities.

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