Jurnal Administrasi Bisnis
Jurnal Administrasi Bisnis (JAB) adalah jurnal ilmiah Ilmu Administrasi Binis, diterbitkan oleh Center for Business Studies (CeBiS), Jurusan Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Katolik Parahyangan. Jurnal Administrasi Bisnis diterbitkan 2 (dua) kali dalam satu tahun, setiap bulan Maret dan September, yang memuat essay dan atau hasil penelitian dalam kajian Ilmu Administrasi Bisnis. Jurnal Administrasi Bisnis bertujuan untuk menyebarluaskan hasil pemikiran dan analisis ilmiah dalam bidang Ilmu Admnistrasi Bisnis.
Jurnal Administrasi Bisnis (JAB) is the biannual scientific journal of Business Administration, published by the Center for Business Studies (CeBiS), Business Administration Study Program, Faculty of Social and Political Sciences, Parahyangan Catholic University. Jurnal Administrasi Bisnis is issued two (2) times a year, every March and September, which contains essays or research results in Business Administration. Jurnal Administrasi Bisnis aims to disseminate the ideas and scientific analysis in the field of Business Administration.
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<![CDATA[PENGEMBANGAN PENILAIAN KSAO UNTUK PERUSAHAAN PIALANG ASURANSI DI INDONESIA ]]>
<![CDATA[Pakpahan, Giselle Abrian]]>
<![CDATA[ Jurnal Administrasi Bisnis Vol. 19 No. 2 (2023) ]]>
Publisher : <![CDATA[Business Administration Department - Universitas Katolik Parahyangan ]]>
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DOI: 10.26593/jab.v19i2.5095.128-140
<![CDATA[In an industry that is engaged in the sale of services, individuals who carry out these service activities are the determining factor for company performance. Therefore, it is necessary to have human resources who meet the qualifications in order to meet the specified targets and maintain consistency of service quality. This phenomenon is clearly seen in the Insurance Brokerage industry, where in 2016 the Indonesian government introduced a regulation that regulates the minimum qualification requirements for Insurance Brokers to operate. The purpose of this research is to create a position profile and assessment of KSAO to help set standards when recruiting and selecting insurance brokers. In forming a position profile using the theory of recruitment and selection based on competence according to Dubois et al (2004) that supported by KSAO model according to Krumma, et all (2016). This research is a qualitative research using case study method. The data collection technique used is interviews supported with secondary data both provided by the company and documents outside the relevant company internal data. The results of the research are to form a position profile and assessment of the Insurance Broker position which is used as the basis for recruitment and selection.]]>
<![CDATA[THE INFLUENCE OF LIFESTYLE PERSONALITY FACTOR ON PURCHASING DECISIONS TO HERDI HARDCASE BANDUNG CUSTOM PRODUCTS ]]>
<![CDATA[Safa’atul Barkah, Cecep]]>;
<![CDATA[Chan, Arianis]]>;
<![CDATA[Wulan Tresna, Pratami]]>;
<![CDATA[Herdiyani, Sankist]]>
<![CDATA[ Jurnal Administrasi Bisnis Vol. 19 No. 2 (2023) ]]>
Publisher : <![CDATA[Business Administration Department - Universitas Katolik Parahyangan ]]>
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DOI: 10.26593/jab.v19i2.6329.110-127
<![CDATA[Each individual certainly has different needs. This becomes the basis of consumer behavior in making purchasing decisions for the goods they need. One of them is about lifestyle. This study aims to determine whether lifestyle personality factors influence purchasing decisions, especially for Herdi Hardcase Bandung products. This study uses a descriptive quantitative research method. The sample of this study is determined by purposive sampling. Data analysis techniques used are validity test, reliability test, classical normality test, linearity test, simple linear regression analysis, t test, and determinant coefficient (R²) using SPSS v.26 The results of this study indicate that lifestyle personality factor has a significant effect on purchase decisions. The regression coefficient of the lifestyle variable is 26.245 and the significance is 0.003. So, the hypothesis in this research which states that lifestyle personality factor has a significant effect on the purchasing decision of Herdi Hardcase Bandung custom product is accepted.]]>
<![CDATA[ANALISIS PENERAPAN COST LEADERSHIP STRATEGY DI CV. MEKAR MANDIRI BANDUNG ]]>
<![CDATA[Susanto, Valencia]]>;
<![CDATA[Shelvi]]>
<![CDATA[ Jurnal Administrasi Bisnis Vol. 19 No. 2 (2023) ]]>
Publisher : <![CDATA[Business Administration Department - Universitas Katolik Parahyangan ]]>
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DOI: 10.26593/jab.v19i2.6710.163-183
<![CDATA[The development of increasingly fierce competition in the printing industry has forced printing service businesses to lower their selling prices and look for cheap paper distributors. Growth and high market demand create new business opportunities for printing service businesses to increase customers and sales. This research is descriptive with the type of qualitative research. The research method used is descriptive analysis with a case study approach. The collection technique was carried out by interviews and observation. The data analysis techniques used in this study are external environmental analysis (PESTEL and the 5 Forces Model), internal environmental analysis (SWOT) and analysis of the Company's Cost Leadership strategy. Based on the research results, it can be concluded that the implementation of the Cost Leadership strategy by CV. Mekar Mandiri is good. The company has reduced costs to increase the company's competitiveness. The company is able to reduce operational costs and get low prices from suppliers so that the company can sell products to buyers at low prices. CV. Mekar Mandiri has chosen the right strategy, namely the Cost Leadership strategy. CV.Mekar Mandiri provides recommendations for what companies can do to make the company better, namely setting discounts that are categorized more clearly.]]>
<![CDATA[Pengaruh Nostalgia Proneness terhadap Ad-evoked Vicarious Nostalgia Iklan Kodak Eastman pada Konsumen Indonesia ]]>
<![CDATA[Prasetya, Nicolas]]>;
<![CDATA[Gunawan, Theresia]]>;
<![CDATA[Istiharini]]>
<![CDATA[ Jurnal Administrasi Bisnis Vol. 19 No. 2 (2023) ]]>
Publisher : <![CDATA[Business Administration Department - Universitas Katolik Parahyangan ]]>
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DOI: 10.26593/jab.v19i2.6952.%p
<![CDATA[Generation Z consumer interest in products and services that evoke feelings of nostalgia has grown since the COVID-19 pandemic took place. This is due to the social distancing policy which causes various psychological problems, such as; loneliness, anxiety, and depression. Nostalgia itself is believed to be a powerful antidote in overcoming this problem. This phenomenon is shown in one way or another in the rise of the analog photography trend, particularly through the boom in demand for Kodak films which are popular with Generation Z consumers who do not have personal references to nostalgic Kodak advertising content. Based on this research, it is proven that nostalgia proneness or consumers' tendency to feel nostalgic emotions will affect the intensity of nostalgic emotions generated through the nostalgic advertisements produced, even though they are historical in nature or they do not have personal experience with these advertisements. This research also proves that references and trends are one of the important factors for Generation Z consumers in Indonesia to have a strong tendency to feel nostalgia that is vicarious, especially in understanding the content of the Kodak advertisements they see.]]>
<![CDATA[TREN KESEHATAN MENTAL DAN KAITANNYA DENGAN ETOS KERJA GENERASI Z DI ERA DIGITAL ]]>
<![CDATA[Uno, Devi Oktavia]]>;
<![CDATA[Wahyudi, Fatimah Az Zahra]]>;
<![CDATA[Fiernaningsih , Nilawati]]>;
<![CDATA[Utami, Rachma Bhakti]]>
<![CDATA[ Jurnal Administrasi Bisnis Vol. 19 No. 2 (2023) ]]>
Publisher : <![CDATA[Business Administration Department - Universitas Katolik Parahyangan ]]>
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DOI: 10.26593/jab.v19i2.7418.97-109
<![CDATA[Generation Z, the latest working generation born between 1995 and 2012, has grown amidst the advancement of the digital technology era. As a generation that coexists with technology and benefits from easy access to information, Generation Z demonstrates a heightened sensitivity to various forms of information available on social media, including the trending awareness of the importance of mental health. The increasing trend of mental health awareness within Generation Z significantly influences their work ethic. This research aims to assess the extent of the impact of mental health trends on the work ethic behavior of Generation Z in the professional world. The research employs a qualitative descriptive approach utilizing Systematic Literature Review methodology. The findings of this study reveal the substantial influence of mental health trends on the work ethic of Generation Z. Moreover, the outcomes contribute to a better understanding of how mental health awareness trends shape the work behavior of this generation in the workplace.]]>
<![CDATA[TRANSFORMASI SOSIAL DAN EKOLOGIS PEREMPUAN PASCA PELATIHAN ECOPRENEURSHIP: STUDI KASUS SUSTAINABILITY SCOOL ]]>
<![CDATA[Tan, Yunita]]>
<![CDATA[ Jurnal Administrasi Bisnis Vol. 19 No. 2 (2023) ]]>
Publisher : <![CDATA[Business Administration Department - Universitas Katolik Parahyangan ]]>
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DOI: 10.26593/jab.v19i2.8961.%p
<![CDATA[This study explores the social and ecological transformation of women after participating in the ecopreneurship training program at Sustainability School (SScool), an educational community focused on environmental sustainability and women's economic empowerment. Using a qualitative phenomenological approach, this research examines alumni experiences in changing consumption patterns, increasing environmental awareness, developing sustainable businesses, and contributing to social empowerment within their communities. The findings reveal that SScool's training fosters more sustainable consumption habits, such as selecting natural materials for production, waste management, and reducing synthetic product usage. Environmental awareness has increased, reflected in the adoption of waste reduction principles and the growth of a circular economy mindset. Alumni have successfully developed sustainability-driven businesses, although challenges remain, such as high production costs and low consumer awareness of eco-friendly products. Socially, alumni act as change agents by sharing knowledge through training, business collaborations, and environmental education. Integrating critical pedagogy and constructivist theory, this study highlights the importance of experiential learning and social interaction in driving social change and supporting the achievement of Sustainable Development Goals (SDGs) in Indonesia. The study recommends strengthening support for women ecopreneurs through more inclusive policies and strategic partnerships to expand the impact of sustainable business ecosystems.]]>
<![CDATA[PENGEMBANGAN PENILAIAN KSAO UNTUK PERUSAHAAN PIALANG ASURANSI DI INDONESIA ]]>
<![CDATA[Pakpahan, Giselle Abrian]]>
<![CDATA[ Jurnal Administrasi Bisnis Vol. 19 No. 2 (2023) ]]>
Publisher : <![CDATA[Business Administration Department - Universitas Katolik Parahyangan ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.26593/jab.v19i2.5095.128-140
<![CDATA[In an industry that is engaged in the sale of services, individuals who carry out these service activities are the determining factor for company performance. Therefore, it is necessary to have human resources who meet the qualifications in order to meet the specified targets and maintain consistency of service quality. This phenomenon is clearly seen in the Insurance Brokerage industry, where in 2016 the Indonesian government introduced a regulation that regulates the minimum qualification requirements for Insurance Brokers to operate. The purpose of this research is to create a position profile and assessment of KSAO to help set standards when recruiting and selecting insurance brokers. In forming a position profile using the theory of recruitment and selection based on competence according to Dubois et al (2004) that supported by KSAO model according to Krumma, et all (2016). This research is a qualitative research using case study method. The data collection technique used is interviews supported with secondary data both provided by the company and documents outside the relevant company internal data. The results of the research are to form a position profile and assessment of the Insurance Broker position which is used as the basis for recruitment and selection.]]>
<![CDATA[THE INFLUENCE OF LIFESTYLE PERSONALITY FACTOR ON PURCHASING DECISIONS TO HERDI HARDCASE BANDUNG CUSTOM PRODUCTS ]]>
<![CDATA[Safa’atul Barkah, Cecep]]>;
<![CDATA[Chan, Arianis]]>;
<![CDATA[Wulan Tresna, Pratami]]>;
<![CDATA[Herdiyani, Sankist]]>
<![CDATA[ Jurnal Administrasi Bisnis Vol. 19 No. 2 (2023) ]]>
Publisher : <![CDATA[Business Administration Department - Universitas Katolik Parahyangan ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.26593/jab.v19i2.6329.110-127
<![CDATA[Each individual certainly has different needs. This becomes the basis of consumer behavior in making purchasing decisions for the goods they need. One of them is about lifestyle. This study aims to determine whether lifestyle personality factors influence purchasing decisions, especially for Herdi Hardcase Bandung products. This study uses a descriptive quantitative research method. The sample of this study is determined by purposive sampling. Data analysis techniques used are validity test, reliability test, classical normality test, linearity test, simple linear regression analysis, t test, and determinant coefficient (R²) using SPSS v.26 The results of this study indicate that lifestyle personality factor has a significant effect on purchase decisions. The regression coefficient of the lifestyle variable is 26.245 and the significance is 0.003. So, the hypothesis in this research which states that lifestyle personality factor has a significant effect on the purchasing decision of Herdi Hardcase Bandung custom product is accepted.]]>
<![CDATA[ANALISIS PENERAPAN COST LEADERSHIP STRATEGY DI CV. MEKAR MANDIRI BANDUNG ]]>
<![CDATA[Susanto, Valencia]]>;
<![CDATA[Shelvi]]>
<![CDATA[ Jurnal Administrasi Bisnis Vol. 19 No. 2 (2023) ]]>
Publisher : <![CDATA[Business Administration Department - Universitas Katolik Parahyangan ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.26593/jab.v19i2.6710.163-183
<![CDATA[The development of increasingly fierce competition in the printing industry has forced printing service businesses to lower their selling prices and look for cheap paper distributors. Growth and high market demand create new business opportunities for printing service businesses to increase customers and sales. This research is descriptive with the type of qualitative research. The research method used is descriptive analysis with a case study approach. The collection technique was carried out by interviews and observation. The data analysis techniques used in this study are external environmental analysis (PESTEL and the 5 Forces Model), internal environmental analysis (SWOT) and analysis of the Company's Cost Leadership strategy. Based on the research results, it can be concluded that the implementation of the Cost Leadership strategy by CV. Mekar Mandiri is good. The company has reduced costs to increase the company's competitiveness. The company is able to reduce operational costs and get low prices from suppliers so that the company can sell products to buyers at low prices. CV. Mekar Mandiri has chosen the right strategy, namely the Cost Leadership strategy. CV.Mekar Mandiri provides recommendations for what companies can do to make the company better, namely setting discounts that are categorized more clearly.]]>
<![CDATA[Pengaruh Nostalgia Proneness terhadap Ad-evoked Vicarious Nostalgia Iklan Kodak Eastman pada Konsumen Indonesia ]]>
<![CDATA[Prasetya, Nicolas]]>;
<![CDATA[Gunawan, Theresia]]>;
<![CDATA[Istiharini]]>
<![CDATA[ Jurnal Administrasi Bisnis Vol. 19 No. 2 (2023) ]]>
Publisher : <![CDATA[Business Administration Department - Universitas Katolik Parahyangan ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.26593/jab.v19i2.6952.%p
<![CDATA[Generation Z consumer interest in products and services that evoke feelings of nostalgia has grown since the COVID-19 pandemic took place. This is due to the social distancing policy which causes various psychological problems, such as; loneliness, anxiety, and depression. Nostalgia itself is believed to be a powerful antidote in overcoming this problem. This phenomenon is shown in one way or another in the rise of the analog photography trend, particularly through the boom in demand for Kodak films which are popular with Generation Z consumers who do not have personal references to nostalgic Kodak advertising content. Based on this research, it is proven that nostalgia proneness or consumers' tendency to feel nostalgic emotions will affect the intensity of nostalgic emotions generated through the nostalgic advertisements produced, even though they are historical in nature or they do not have personal experience with these advertisements. This research also proves that references and trends are one of the important factors for Generation Z consumers in Indonesia to have a strong tendency to feel nostalgia that is vicarious, especially in understanding the content of the Kodak advertisements they see.]]>
