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Jurnal Administrasi Bisnis

JurnalAdministrasiBisnis
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Published by Universitas Katolik Parahyangan

ISSN : 02161249 EISSN : - DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Administrasi Bisnis (JAB) adalah jurnal ilmiah Ilmu Administrasi Binis, diterbitkan oleh Center for Business Studies (CeBiS), Jurusan Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Katolik Parahyangan. Jurnal Administrasi Bisnis diterbitkan 2 (dua) kali dalam satu tahun, setiap bulan Maret dan September, yang memuat essay dan atau hasil penelitian dalam kajian Ilmu Administrasi Bisnis. Jurnal Administrasi Bisnis bertujuan untuk menyebarluaskan hasil pemikiran dan analisis ilmiah dalam bidang Ilmu Admnistrasi Bisnis. Jurnal Administrasi Bisnis (JAB) is the biannual scientific journal of Business Administration, published by the Center for Business Studies (CeBiS), Business Administration Study Program, Faculty of Social and Political Sciences, Parahyangan Catholic University. Jurnal Administrasi Bisnis is issued two (2) times a year, every March and September, which contains essays or research results in Business Administration. Jurnal Administrasi Bisnis aims to disseminate the ideas and scientific analysis in the field of Business Administration.

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Articles 358 Documents

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Pedoman Penulisan JAB + back cover JAB Cebis UNPAR
Jurnal Administrasi Bisnis Vol. 5 No. 1 (2009)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

CeBiS is the Center for Business Studies, was established by Department ofBusiness Administration, Faculty of Social and Political Science, Catholic Universityof Parahyangan.The Mission of the center is to contribute actively in business knowledgedevelopment through empirical research and theoretical studies. The main areaof research and studies are focused either in functional or sectoral businesses.Functional businesses include knowledge in financial and accountancy, human resources,organizational behavior, marketing, operational, leadership, communication,and entrepreneur. Meanwhile, sectoral businesses include in area services, retail,international business, and other business sector in general.The Center organizes some activities such as regularly discussion of the invitedspeaker, seminar and national conference in business topics, training and consultation.The Center also conducts research in theoretical or empirical in businessissues. And the Center published a biannual national scientific journal in BusinessAdministration, which is ”Jurnal Administrasi Bisnis”.The Center also maintain business databases, which hold some data in widerange of business sector, functional area, and particular aspect of business. Thedatabases also include technical report and working paper.

Factors Influencing Internet Addiction among Adolescents of Malaysia and Mongolia Massoud Moslehpour; Uyanga Batjargal
Jurnal Administrasi Bisnis Vol. 9 No. 2 (2013)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

This study was carried out to investigate the factors that might be influencing inter-net addiction among adolescents of Mongolia and Malaysia. The major variables ofthe study were Family Factors, Social Factors and Internet Addiction. The partici-pants were 264 adolescents [123 of whom were Malaysians and 141 of whom wereMongolians]. The study used structured online questionnaire. Internet addiction wasevaluated using IAT (Internet Addiction Test) standardized instrument.Some factors had similar significant influence for both countries, but someshowed opposite outcomes for Mongolian and Malaysia Internet users. Family back-ground had no significant influence on Internet addiction in both countries. On theother hand, online friends, stress and loneliness had positive influences on Internetaddiction in both countries. Entertainment’s showed positive effect on Malaysianpopulation but had no significant influence on Mongolian adolescent. There are sim-ilarities between the Internet users of the two countries; however, users demonstratesome significant differences between the two countries.

Manajemen Kenaikan Tarif PAM Untuk Peningkatan Akses Air Bersih Bagi Seluruh Masyarakat Chandra Utama
Jurnal Administrasi Bisnis Vol. 6 No. 2 (2010)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

World population growth causes increasing of demand for clean water. On the otherhand, at this moment, the Public water Utilities (PAMs) in various cities, especiallyin developing countries, unable to meet the needs of the entire population, especiallypoor families. Usually the price of piped water is very low. On the other hand, thepoor that no access to piped water pay more than the rich that have access.Usually, PAMs cannot serve the poor because they do not have fund to developthe new network. Furthermore, increase of water rates is necessary to collect moneyfor investment and service improvement. The tariff management must ensure allobjectives of public utilities such as: all families have minimum needs; water conversion;as well as PAMs have required profits are important in public water utilities.Very low tariff that make PAMs do not receive minimum profit for investment inservices and increase coverage area also directly make other objectives fail.The tariff plan of PAM Bandung municipality (PDAM) period 2006-2010 isused to describe tariff management planning. Actual condition in 2010 is also providedto compare the planning and result. Because limitation of data, this studyassume the planning is implemented.Based on the data, this study concludes that the tariff management of PDAM issuccess increase profit but fail improve household connections. Ironically, the connectionsfor the household go down and connections for the business go up. The tariffof PDAM, although they manage the increasing of tariff, cannot be categorized as thetariff increase to raise coverage area but increase to adjust the inflation.Keywords: water, public water utilities (PAMs), tariff, poor household

Mengapa Harus Iklan ? James R. Situmorang
Jurnal Administrasi Bisnis Vol. 4 No. 2 (2008)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Advertising is one of promotion tools besides sales promotion, public relations (PR), personal selling and direct marketing. Advertising is still favourite for producers to promote their product. Advertising is anywhere around us, especially in big city so we always see advertising every day. Even advertising through village people including mountain and forest areas by television channel. This article will try to discuss 5 main decisions in advertising. First is Mission: What are the advertising objectives? Second, Money: How much can be spent Third, Message: What message should be sent? Fourth, Media: What media should be used? Fifth, Measurement: How should the results be evaluated? Keywords: Advertising, promotion, message, budget, media, television, communicative

Analisis Kualitas Layanan Asuransi Dalam Proses Ganti Rugi Kendaraan (Klaim) Nasabah PT. Asuransi Mitra Pelindung Mustika Bandung Alfina Hidayah
Jurnal Administrasi Bisnis Vol. 11 No. 1 (2015)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Abstract The objectives of this research are to explore the gap of costumer service quality at Mitra Pelindung Mustika Insurance Bandung and create the strategy that needed by service provider based on the level of importance and performance. To determine service quality gap between the exception and perception of costumers, the research uses the SERVQUAL method proposed by Parasuraman, Zeithmal and Berry (1990), which consist of the five dimensions. Those are Reliability, Responsiveness, Assurance, Empathy and Tangibles. The study consisted of 22 statement attributes. Furthermore, the method used in determining the attributes of service quality statements that need to be prioritized for optimization by using the Importance-Performance Analysis through Cartesian Diagram which is divided in four quadrants.Based on result of the research, found that the average of total value of SERVQUAL indicated the number -0.702, which is there is a gap between expectation and perceptions of service claims in PT. Mitra Pelindung Mustika Insurance Bandung. Meanwhile the method of Importance Performance Analysis shows that there is five attributes is in Quadrant A (Concentrate here), two attributes is in Quadrant B (Keep up the good work), one attributes is in Quadrant C (Low Priority) and fourteen attributes is in Quadrant D (Possible overkill). Keywords: SERVQUAL, Importance Performance Analysis Abstrak Penelitian ini bertujuan untuk mengetahui gap kualitas layanan yang diberikan PT.Asuransi Mitra Pelindung Mustika serta untuk mengetahui strategi apa saja yang dapat dilakukan berdasarkan tingkat kepentingan dan performansinya. Untuk mengetahui gap kualitas layanan dan strategi apa yang dapat dilakukan, peneli- tian ini menggunakan metode SERVQUAL yang dikembangkan oleh Parasuraman, Zeithmal and Berry (1990) yang terdiri dari lima dimensi layanan yaitu Reliability, Responsiveness, Assurance, Empathy dan Tangibles. Penelitian ini terdiri dari 22 atribut pertanyaan yang digunakan untuk mendukung pengolahan data. Selain itu, untuk membantu mengetahui atribut pertanyaan apa saja yang harus dioptimalkan dan dipriorotaskan penelitian ini dibantu dengan metode pengolahan yang bernama Importance Performance Analysis melalui diagram kartesius yang diterbagi atas empat kuadran. Berdasarkan penelitian ini maka diperoleh hasil bahwa nilai ratarata SERVQUAL (T SQ) yaitu sebesar -0.702, angka tersebut menunjukan adanya gap antara harapan konsumen dengan persepsi konsumen terhadap layanan klaim di PT.Asuransi Mitra Pelindung Mustika Cabang Bandung. Sedangkan berdasarkan metode IPA diperoleh hasil 5 atribut pertanyaan berada di kuadran A (Konsentrasi), 2 atribut pertanyaan berada di kuadran B(Pertahankan), 1 atribut berada di kuadran C (Prioritas rendah), dan 14 atribut pertanyaan berada di kuadran D (Berlebihan). Kata kunci: SERVQUAL, Importance Performance Analysis

Pemasaran Pada Era Globalisasi James Rianto Situmorang
Jurnal Administrasi Bisnis Vol. 8 No. 2 (2012)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

In the era of globalization many companies choose a global target market. The com-panies are going to carry out the global marketing activities or marketing strategiesthat match the conditions of the world today. Currently there are almost borderlessworld with the advent of the internet and the free trade blocks as a result of global-ization in economics and business. Internet is very easily done by companies aroundthe world, and the free trade makes it easy for companies to market their productsto various countries around the world. Global marketing is not only done by largecorporations, but also can be done by Small and Medium Enterprises (SMEs).Keywords: Globalization, marketing, global marketing, strategy

Penilaian Mahasiswa terhadap Sifat Pribadi Capres pada Pilpres 2014 dalam Konteks Pemasaran Politik James R. Situmorang; Maria E. Retno Kadarukmi
Jurnal Administrasi Bisnis Vol. 10 No. 1 (2014)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

AbstractPresidential Election RI was held on July 9, 2014. Presidential Election isfinally only followed by only two pairs of candidates that is Prabowo-Hatta Rajasaand Joko Widodo (Jokowi) - Jusuf Kalla (JK ).According to the official results of the KPU, Jokowi-JK stated that winning thenational presidential election by a vote of 53.15 percent. Although only two pairsthat participate in the election but since one years back has many names mentionedby the national media is likely to be a candidate in the 2014 presidential election.Each presidential candidate as a person having personal traits attached to himas a leader. This study aims to calculate the average value of the personal traitsof the candidates are already known by the people based on student assessmentin Java and Bali. The results showed that Jokowi ranked first , Jusuf Kalla wasranked second, third Dahlan Iskan based on the average value of all personal traitsassessed by the respondents.AbstrakPemilihan Presiden (Pilpres) RI telah diselenggarakan pada tanggal 9 Juli 2014.Pilpres pada akhirnya hanya diikuti oleh dua pasang kandidat yaitu Prabowo-HattaRajasa dan Joko Widodo (Jokowi)-Jusuf Kalla (JK).Berdasarkan hasil resmi menurut KPU, Jokowi-JK dinyatakan sebagai peme-nang Pilpres dengan perolehan suara nasional sebesar 53,15 persen. Meskipun hanyadua pasang saja yang berpartisipasi pada Pilpres namun sejak satu tahun ke belakangsudah banyak nama yang disebut di media nasional yang mungkin akan menjadikandidat pada Pilpres 2014.Setiap Capres sebagai seorang manusia memiliki sifat pribadi yang melekat padadirinya sebagai seorang pemimpin. Penelitian ini bertujuan menghitung nilai rata-rata sifat-sifat pribadi para Capres yang sudah dikenal secara baik oleh masyarakat berdarkan penilaian oleh mahasiswa di Jawa dan Bali. Hasil penelitian menunjukkanJokowi berada pada peringkat pertama, Jusuf Kalla pada peringkat kedua dan DahlanIskan pada peringkat ketuga berdasarkan nilai rata-rata dari semua sifat pribadi yangdinilai oleh responden.Keywords: presidential election, candidates, personal trait

Faktor Demografis Dalam Perilaku Pembelian Impulsif Fransisca Mulyono
Jurnal Administrasi Bisnis Vol. 8 No. 1 (2012)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Impulse buying behavior has received the attention of Western academic scholarsdue to the existing contradiction between what consumer say and what they actuallydo. Many consumers realize that this is not a right and good behavior. Neverthelessthey continue to purchase the products in this fashion. Even in USA, this behaviorhas become a common phenomenon. The goal of this research is to find out whetherconsumer’s demographic factors influence the impulse buying behavior or not. Inthis research, the impulse buying behavior is divided into two components: affectiveand cognitive components. The result reveals that respondent’s gender and age are theonly factors that influence the affective component, while in the cognitive component,the result shows that there is no respondent’s demographic factors influence.Keywords: Impulse buying, affective and cognitive components, gender, age,budget of spending, level of education

Peran Internet Dalam Saluran Komunikasi Pemasaran Produk UMKM Dianta Hasri Natalius Barus
Jurnal Administrasi Bisnis Vol. 12 No. 1 (2016)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Teknologi internet telah membuat sebuah gerbang baru dalam lanskap bisnis di zaman ini. Thomas L. Friedman mengungkapkan bahwa dunia pada saat ini seakan- akan adalah seperti bidang datar, dimana semua orang di dunia dapat berkomunikasi dan berbisnis tanpa terhalang oleh jarak ataupun waktu (The World is Flat, 2005). Bisnis dapat dengan mudah Go International dengan biaya yang sangat murah, dengan hanya membuat sebuah situs web ataupun hanya menggunakan media sosial. Penelitian ini dilakukan dengan menggunakan metode kualitatif, dengan cara observasi dan wawancara mendalam. Objek penelitian adalah beberapa merek lokal Indonesia yang telah sukses mengadaptasi penjualan via online. Sekitar 60% kon- sumen aktif mereka adalah kelas menengah yang tinggal di daerah perkotaan seperti Bandung, Jakarta, Surabaya, Makasar, Medan, Bali. Sekitar 70% Pengusaha kreatif mengatakan bahwa online channel akan menjadi platform komunikasi utama dalam pemasaran, dikarenakan kemudahan, dan kemampuan untuk perbandingan dengan produk-produk lain dalam waktu yang singkat.

Perdagangan Internasional dan Restrukturisasi Industri TPT di Indonesia Asdi Aulia
Jurnal Administrasi Bisnis Vol. 4 No. 1 (2008)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Considering that the Implementation of International Trade can be used to improvethe citizen welfare level, the governments from several countries formed WTO. Incontrast, there are a lot of problems caused by the different conditions among thecountries. Because of the regulation implemented to protect domestic products fromforeign product by developed countries, developing countries lose its competitiveadvantages. Thus developing countries, especially Indonesia, must try to increase itsbargaining power through WTO. To support this program, public accountant mustaudit government’s programs that have been disturbed by moral hazard during thelast period.Keywords: International Trade, WTO, Competitive Advantage, Regulation

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