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INDONESIA
Jurnal Administrasi Bisnis
Published by Universitas Katolik Parahyangan
ISSN : 02161249     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Administrasi Bisnis (JAB) adalah jurnal ilmiah Ilmu Administrasi Binis, diterbitkan oleh Center for Business Studies (CeBiS), Jurusan Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Katolik Parahyangan. Jurnal Administrasi Bisnis diterbitkan 2 (dua) kali dalam satu tahun, setiap bulan Maret dan September, yang memuat essay dan atau hasil penelitian dalam kajian Ilmu Administrasi Bisnis. Jurnal Administrasi Bisnis bertujuan untuk menyebarluaskan hasil pemikiran dan analisis ilmiah dalam bidang Ilmu Admnistrasi Bisnis. Jurnal Administrasi Bisnis (JAB) is the biannual scientific journal of Business Administration, published by the Center for Business Studies (CeBiS), Business Administration Study Program, Faculty of Social and Political Sciences, Parahyangan Catholic University. Jurnal Administrasi Bisnis is issued two (2) times a year, every March and September, which contains essays or research results in Business Administration. Jurnal Administrasi Bisnis aims to disseminate the ideas and scientific analysis in the field of Business Administration.
Arjuna Subject : -
Articles 370 Documents
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PROMOSI YANG KUAT: BAGAIMANA @ENGLISHNESIA MEMANFAATKAN INSTAGRAM DALAM KOMUNIKASI BISNIS Nurul Aini; Cecep Safa’atul Barkah; Nurillah Jamil Achmawati Novel; Iwan Sukoco
Jurnal Administrasi Bisnis Vol. 20 No. 2 (2024)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v20i2.8682.97-109

Abstract

The rapid development of information technology has made a tool called social media familiar to all people. Not only used as a daily communication tool, but social media can also be a tool for online business communication. Driven by information technology, marketing is now transformed into an online form through social media, such as Instagram. One of the businesses that uses Instagram for customer communication and marketing is @englishnesia. The research is meant to describe the systematic use of Instagram as a platform for communication on @englishnesia. This research applies a qualitative method and literature study with descriptive analysis and bibliographic annotations. @englishnesia utilizes several platforms, namely website, WhatsApp, and Instagram, as promotional media for online English courses. Digital marketing conducted by @englishnesia is analysed using the 7C elements and has fulfilled six of the seven digital marketing elements. The element that’s not fulfilled is customization due to limited features on Instagram social media. Nevertheless, the other elements have been used well, creating excellent communication between @englishnesia and its audience.
THE IMPACT OF ATTITUDES ON THE INTENTION TO USE ARTIFICIAL INTELLIGENCE TECHNOLOGY IN HEALTHCARE SERVICES Maria Arifani; Yoke Pribadi; Angela Caroline; Triningtyas Elisabeth Putri Gusti; Agus Gunawan
Jurnal Administrasi Bisnis Vol. 20 No. 2 (2024)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v20i2.9108.118-125

Abstract

This study explores how Artificial Intelligence (AI) is being adopted in workplace settings, with a focus on the healthcare sector. Guided by the Theory of Planned Behavior (TPB) and Theory of Reasoned Action (TRA), the research examines factors that shape employees' willingness to continue using AI. Insights from 112 survey respondents from across various sectors in Indonesia especially in health sector, measuring General Attitude towards AI (GAAIS) and Continuance Intention (CI) give results that indicate a positive attitude towards AI significantly affects employees’ intention to continue using AI, with perceived support and skills enhancing acceptance. Interviews with healthcare professionals reveal that positive attitudes, trust in AI, and support from peers significantly influence adoption. However, concerns about data privacy and algorithmic fairness remain key challenges. While AI demonstrates its potential to improve efficiency in both routine and complex tasks, successful integration requires human supervision and tailored training. Conclusively, companies are recommended to foster a supportive environment and provide training to reduce resistance and enhance AI integration for productivity and efficiency. By enhancing transparency, strengthening data protection, and fostering a supportive environment, organizations can ensure AI becomes a trusted partner in driving productivity and innovation.
ANALYSIS AND DESIGN OF INFORMATION SYSTEMS AT KS-GROUP BANDUNG Allan; Theresia Gunawan
Jurnal Administrasi Bisnis Vol. 20 No. 2 (2024)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v20i2.9282.110-128

Abstract

Saat ini dalam dunia usaha baik level korporasi dan UMKM tidak dapat lepas dari perkembangan ilmu pengetahuan dan teknologi. Dengan memanfaatkan teknologi, perusahaan akan mendapatkan efisiensi dalam kegiatan usaha. Hampir semua kegiatan yang terjadi pada perusahaan pasti menggunakan komputer dan perangkat lunak di dalamnya. Adapun keuntungan dari penggunaan teknologi adalah tersedianya informasi yang berkualitas bagi perusahaan. Sistem informasi produksi, persediaan, pembelian, penjualan dan daftar barang produksi penting untuk diperhatikan karena kesalahan perhitungan dan input dapat mengakibatkan kerugian secara finansial dan waktu. Melihat pentingnya sistem pembelian, penjualan, pengiriman , produksi dan persediaan barang bagi perusahaan, maka penulis merancang program yang dapat menangani sistem informasi tersebut dengan harapan dapat mengurangi terjadinya kesalahan yang kerap terjadi pada KS-Group Bandung. Pada jurnal ini penulis merancang sebuah sistem informasi yang dapat menangani proses-proses operasional bisnis serta mempermudah penyimpanan data dan proses pembuatan laporan. Penulis menggunakan metode perancangan berorientasi objek yang meliputi use case diagram, scenario use case, activity diagram, class diagram, sequence diagram, component diagram, dan deployment diagram menggunakan StarUML, serta Netbeans 7.1 dan SQL Developer sebagai tools, Java sebagai bahasa pemrograman dan PhpMyAdmin sebagai database dalam pembuatan sistem informasi ini.
THE EFFECT OF DIGITAL LITERACY ON KNOWLEDGE SHARING INTENTION OF EMPLOYEES IN YOGYAKARTA AND WEST JAVA Sophie Johanna Panget; Agus Gunawan; Yoke Pribadi Kornarius; Angela Caroline
Jurnal Administrasi Bisnis Vol. 20 No. 2 (2024)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v20i2.9498.%p

Abstract

The rapid advancement of digital technologies has strengthened the strategic importance of digital literacy in fostering knowledge‐sharing behavior within organizations. This study examines the effect of digital literacy on employees’ knowledge‐sharing intention in Kota Yogyakarta and Kota Bandung, two major urban centers in Indonesia. A mixed‐methods approach was employed, involving 60 respondents through questionnaire surveys supported by narrative analysis. Quantitative data were analyzed using validity and reliability tests and simple linear regression. The results indicate that digital literacy has a significant positive influence on knowledge‐sharing intention. Furthermore, employees in Kota Bandung exhibit higher knowledge‐sharing intention compared to those in Kota Yogyakarta, suggesting contextual differences in digital readiness and knowledge culture. These findings highlight the need for organizations to strengthen continuous digital literacy initiatives as a strategy to enhance collaborative knowledge practices in the workplace.
MENAKAR DAYA SAING HOSPITAL TOURISM: STUDI KOMPARATIF PENGALAMAN KUNJUNGAN KE RUMAH SAKIT DI KUALA LUMPUR DAN TANTANGAN INDONESIA Lira Ratnasari; Gunawan, Theresia
Jurnal Administrasi Bisnis Vol. 21 No. 1 (2025)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v21i1.9528.1-11

Abstract

Hospital tourism menjadi tren global dalam industri kesehatan, di mana pasien bepergian lintas negara untuk mendapatkan layanan medis berkualitas dengan harga terjangkau. Malaysia telah menjadi salah satu negara terdepan dalam pengembangan hospital tourism, sementara Indonesia masih menghadapi berbagai tantangan struktural dan strategis. Studi ini dilakukan berdasarkan kunjungan lapangan (hospital visit) ke tiga rumah sakit unggulan di Kuala Lumpur — Sunway Medical Centre, Prince Court Medical Centre, dan Picaso Hospital. Hasil observasi dibandingkan dengan kondisi rumah sakit di Indonesia. Ditemukan bahwa keberhasilan Malaysia didukung oleh akreditasi internasional, adopsi teknologi medis canggih, integrasi layanan pariwisata, dan dukungan kebijakan pemerintah. Studi ini merekomendasikan peningkatan investasi teknologi, penguatan akreditasi, dan sinergi antara sektor kesehatan dan pariwisata di Indonesia untuk mengejar ketertinggalan dalam medical tourism.
Segitiga Friksi dalam Organisasi: Model Integratif Ketidakjelasan Peran, Ketergantungan Tugas, dan Perbedaan Tujuan Anwar, Ravel
Jurnal Administrasi Bisnis Vol. 21 No. 1 (2025)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v21i1.9840.12-23

Abstract

Modern organizational dynamics posit conflict as a logical consequence of complex structural interactions rather than a mere behavioral anomaly. This study aims to synthesize recent literature to develop a predictive conceptual model that integrates role ambiguity, task interdependence, and goal differences as simultaneous determinants. This study conducted a Systematic Literature Review (SLR) following the PRISMA 2020 protocol. Data were extracted from Scopus, ScienceDirect, and Google Scholar databases spanning 2020–2025 to capture current dynamics. Through rigorous selection, 45 empirical articles were analyzed using thematic analysis assisted by NVivo 12. The study confirms the formation of a "triangle of friction" mechanism. Role ambiguity is identified as the breeding ground for operational confusion. This impact is subsequently amplified by task interdependence as a contagion mechanism and significantly exacerbated by goal differences that polarize inter-unit relationships. This study concludes that destructive conflict results from systematic interaction, not random occurrence. Managerial implications emphasize a holistic approach through periodic work design audits, revising job descriptions to minimize ambiguity, and cross-functional goal alignment to effectively mitigate organizational structural vulnerabilities.
HOW TO SURVIVE IN THE MIDDLE OF COMPETITIVE MARKET:CASE STUDY OF TERAS BY AKININI Erick Chandra, Alexander; Shelvi
Jurnal Administrasi Bisnis Vol. 21 No. 1 (2025)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v21i1.9858.46-55

Abstract

Bandung is one of the cities in Indonesia with many cafes, and data from Toffin Indonesia (2023) shows that Bandung is the third-largest city in terms of coffee consumers in Indonesia. The Statistical Center of West Java Province (2018) recorded 467 coffee shops or cafes in Bandung in 2018. Intense competition drives companies to design effective and long-term strategies. This research aims to create the most ideal competitive strategy for Téras by Akinini by minimizing weaknesses and maximizing strengths to excel over competitors. The analysis is conducted using a descriptive method with a case study approach, collecting data through interviews and document studies. The "Best Cost Provider" strategy is chosen as the best option, focusing on the company's development in delivering value to customers with broad coverage. It also considers customer expectations regarding quality, cost, environment, and friendlier pricing. Implications of this strategy include improving quality and service to customers, enhancing competitiveness in the market. Additionally, this strategy can increase brand awareness and provide the company with an attractive characteristic to reach a broader market.
MEDIASI KUALITAS LAYANAN: MENGUBAH NILAI RELASIONAL DAN NILAI SPIRITUAL MENJADI KEPUASAN ANGGOTA  KSP CU BINA DANARTA Susilowati, Elisabeth; Pawitan, Gandhi
Jurnal Administrasi Bisnis Vol. 21 No. 1 (2025)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v21i1.10196.56-66

Abstract

This study aims to analyze the mediating role of service quality in the relationship between relational and spiritual values and member satisfaction in the mobile collection service of KSP CU Bina Danarta Palembang.  This quantitative research employed a survey of 265 traditional market traders in Palembang (61.1% were females, aged 41-50 years). Primary data were collected through structured questionnaires using purposive sampling. Data analysis was performed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS to test causal and mediating effects.  The results indicate that relational value and service quality have a positive and significant effect on satisfaction. However, a unique phenomenon of full mediation was identified: spiritual values (staff honesty and integrity) generate satisfaction only when manifested through professional, tangible service quality. For pragmatic market traders, physical evidence (tangibles) serves as the primary signal of security in transactions.  The implications of this study are that management should modernize digital transaction tools and implement a standard Operating Procedure (SLA) to transform abstract values into measurable and credible service performance.
LEARN PRENEUR COLLABORATION: RESILIENCE FOR SMES IN TIMES OF TECHNOLOGICAL CHANGE Gutiérrez, María Cecilia; Moreno, Juan José Jiménez; Ascúa, Rubén
Jurnal Administrasi Bisnis Vol. 21 No. 1 (2025)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v21i1.10254.37-45

Abstract

The article aims to contribute to the discussion about how collaboration helps SMEs to face the incorporation of digital technologies related to Industry 4.0. Employing a systemic perspective, data was gathered through surveys and interviews with manufacturing SMEs and Knowledge Subsystem (KS) actors in Santa Fe, Argentina. Findings confirm that SMEs implement Industry 4.0 projects with heterogeneous learning processes and outcomes, where collaboration—both internal among teams and external with partners, suppliers, and the KS—emerges as a determining factor. In fact, the KS plays a vital role in providing relevant solutions, fostering absorptive capacity, and enabling proactive adaptation and resilience. High strategic concordance between SMEs and KS actors' views on technological objectives and collaboration streamline the adoption of increasingly complex technologies. SMEs are advancing technologically through incremental steps, strategically selecting technologies and partners that supports the implementation of innovations. In this process, collaboration functions as a critical enabler, reinforcing the role of tacit knowledge and leveraging public financing to enhance absorptive capacity and ensure the sustainable integration of new solutions.
UNDERSTANDING INTERNAL BRANDING IMPACT ON FINANCIAL PERFORMANCE THROUGH CORPORATE CULTURE Rusmin, Natasha; Kuslina, Boedi Hartadi
Jurnal Administrasi Bisnis Vol. 21 No. 1 (2025)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v21i1.10257.24-36

Abstract

This study examines hot internal branding impacts the financial performance of a company in Bandung, focusing on employees as brand ambassadors who embody and communicate organizational values. While branding is often see as externally driven, internal branding cultivates brand-aligned behaviours, enhancing intangible assets such as reputation, loyalty, and culture. A qualitative approach was used to gathered data through combining ethnographic through observation, analysis of some digital metrics from social media and web traffic, and document analysis from company’s surveys and financial data. Findings indicate that internal branding programme strengthen employees’ engagement which in turn impact financial performance of the company. Although internal branding investment may not yield immediate ROI, it strengthen brand equity, marketing efficiency, and long term profitability, It is reflected in ROE and intangible-based ROA. The study provides insights into branding as well as human resources literatures. And, it offering practical implication for business in handling internal branding to long-term organizational performance enhancement.

Page 37 of 37 | Total Record : 370

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