Jurnal Administrasi Bisnis
Jurnal Administrasi Bisnis (JAB) adalah jurnal ilmiah Ilmu Administrasi Binis, diterbitkan oleh Center for Business Studies (CeBiS), Jurusan Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Katolik Parahyangan. Jurnal Administrasi Bisnis diterbitkan 2 (dua) kali dalam satu tahun, setiap bulan Maret dan September, yang memuat essay dan atau hasil penelitian dalam kajian Ilmu Administrasi Bisnis. Jurnal Administrasi Bisnis bertujuan untuk menyebarluaskan hasil pemikiran dan analisis ilmiah dalam bidang Ilmu Admnistrasi Bisnis.
Jurnal Administrasi Bisnis (JAB) is the biannual scientific journal of Business Administration, published by the Center for Business Studies (CeBiS), Business Administration Study Program, Faculty of Social and Political Sciences, Parahyangan Catholic University. Jurnal Administrasi Bisnis is issued two (2) times a year, every March and September, which contains essays or research results in Business Administration. Jurnal Administrasi Bisnis aims to disseminate the ideas and scientific analysis in the field of Business Administration.
Articles
358 Documents
<![CDATA[PENGEMBANGAN PENILAIAN KSAO UNTUK PERUSAHAAN PIALANG ASURANSI DI INDONESIA ]]>
<![CDATA[Pakpahan, Giselle Abrian]]>
<![CDATA[ Jurnal Administrasi Bisnis Vol. 19 No. 2 (2023) ]]>
Publisher : <![CDATA[Business Administration Department - Universitas Katolik Parahyangan ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.26593/jab.v19i2.5095.128-140
<![CDATA[In an industry that is engaged in the sale of services, individuals who carry out these service activities are the determining factor for company performance. Therefore, it is necessary to have human resources who meet the qualifications in order to meet the specified targets and maintain consistency of service quality. This phenomenon is clearly seen in the Insurance Brokerage industry, where in 2016 the Indonesian government introduced a regulation that regulates the minimum qualification requirements for Insurance Brokers to operate. The purpose of this research is to create a position profile and assessment of KSAO to help set standards when recruiting and selecting insurance brokers. In forming a position profile using the theory of recruitment and selection based on competence according to Dubois et al (2004) that supported by KSAO model according to Krumma, et all (2016). This research is a qualitative research using case study method. The data collection technique used is interviews supported with secondary data both provided by the company and documents outside the relevant company internal data. The results of the research are to form a position profile and assessment of the Insurance Broker position which is used as the basis for recruitment and selection.]]>
<![CDATA[RE-DESIGN SISTEM ANTRIAN UNTUK MENGOPTIMALKAN WAKTU ANTRIAN: STUDI KASUS JNE CABANG KOTA MAKASAR ]]>
<![CDATA[Hendria, Richa]]>;
<![CDATA[Sherlywati, Sherlywati]]>
<![CDATA[ Jurnal Administrasi Bisnis Vol. 19 No. 1 (2023) ]]>
Publisher : <![CDATA[Business Administration Department - Universitas Katolik Parahyangan ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.26593/jab.v19i1.5585.86-96
<![CDATA[This research is a case study on a shipping company in Indonesia. Queue service is one of the determinants of the success of the shipping company. This research is aimed at optimizing the waiting time of the queuing system at JNE Mataram City branch. The data used in this study is the result of direct observation of the object of research and interviews with the company. The model used in this research is the M/M/S Model (Multiple Channel Query System), and data processing using POM-QM software for Windows. The data used in this study are categorized into two categories, namely service data during peak and off-peak hours. The results showed that the service counter in the rush hour service category at JNE Mataram City Branch was not optimal because the standard target set by the company was still far from being achieved. The customer queue service target of six minutes is still far from the current practice of service time which takes an average of 15 minutes. The suggestion of this research is to redesign the service system of JNE counter service at the Mataram City branch by adding three counters to produce more optimal customer queue time.]]>
<![CDATA[THE INFLUENCE OF LIFESTYLE PERSONALITY FACTOR ON PURCHASING DECISIONS TO HERDI HARDCASE BANDUNG CUSTOM PRODUCTS ]]>
<![CDATA[Safa’atul Barkah, Cecep]]>;
<![CDATA[Chan, Arianis]]>;
<![CDATA[Wulan Tresna, Pratami]]>;
<![CDATA[Herdiyani, Sankist]]>
<![CDATA[ Jurnal Administrasi Bisnis Vol. 19 No. 2 (2023) ]]>
Publisher : <![CDATA[Business Administration Department - Universitas Katolik Parahyangan ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.26593/jab.v19i2.6329.110-127
<![CDATA[Each individual certainly has different needs. This becomes the basis of consumer behavior in making purchasing decisions for the goods they need. One of them is about lifestyle. This study aims to determine whether lifestyle personality factors influence purchasing decisions, especially for Herdi Hardcase Bandung products. This study uses a descriptive quantitative research method. The sample of this study is determined by purposive sampling. Data analysis techniques used are validity test, reliability test, classical normality test, linearity test, simple linear regression analysis, t test, and determinant coefficient (R²) using SPSS v.26 The results of this study indicate that lifestyle personality factor has a significant effect on purchase decisions. The regression coefficient of the lifestyle variable is 26.245 and the significance is 0.003. So, the hypothesis in this research which states that lifestyle personality factor has a significant effect on the purchasing decision of Herdi Hardcase Bandung custom product is accepted.]]>
<![CDATA[PENGARUH STRES TERHADAP PRODUKTIVITAS DENGAN BURNOUT SEBAGAI VARIABEL PEMODERASI DAN QUALITY OF WORK LIFE SEBAGAI PEMEDIASI PADA UNIVERSITAS KATOLIK PARAHYANGAN ]]>
<![CDATA[Wych Dewangga]]>
<![CDATA[ Jurnal Administrasi Bisnis Vol. 19 No. 1 (2023) ]]>
Publisher : <![CDATA[Business Administration Department - Universitas Katolik Parahyangan ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.26593/jab.v19i1.6318.1-24
<![CDATA[Pada awal tahun 2020, Organisasi Kesehatan Dunia (WHO) menyatakan virus corona (COVID-19) sebagai wabah yang menjadi perhatian khusus di bidang kesehatan dalam skala internasional. Transisi normatif ini menyebabkan stres, kecemasan, burnout, dan depresi, yang dapat mempengaruhi produktivitas dan Quality of Work Life (QWL) seseorang. Dalam penelitian ini, sektor yang menjadi fokus penelitian adalah sektor pendidikan dari perspektif non-mahasiswa di tingkat Universitas. Tujuan dari penelitian ini adalah mengetahui dan menganalisis pengaruh stres kerja terhadap QWL dan produktivitas dengan burnout sebagai variabel moderatornya, serta membuat perangkat lunak yang dapat mengidentifikasi secara cepat hasil pengukuran, agar dapat memberikan feedback untuk pengambil keputusan atau pimpinan ditempat kerja. Data primer yang digunakan berupa kuesioner dan wawancara , serta data sekunder yang digunakan berupa data literatur yang digunakan untuk mendukung data primer. Pengumpulan sampel menggunakan teknik purposive sampling terdahap beberapa tenaga pendidik dan dosen di institusi pendidikan tingkat Universitas. Penelitian ini menemukan bahwa responden produktif lebih baik selama kebiasaan baru, dan kualitas pekerjaannya bisa dikatakan baik. Namun, mereka cukup kelelahan dengan standar baru yang fleksibel dan berubah mengikuti perkembangan kondisi saat ini.]]>
<![CDATA[ANALISIS PENERAPAN COST LEADERSHIP STRATEGY DI CV. MEKAR MANDIRI BANDUNG ]]>
<![CDATA[Susanto, Valencia]]>;
<![CDATA[Shelvi]]>
<![CDATA[ Jurnal Administrasi Bisnis Vol. 19 No. 2 (2023) ]]>
Publisher : <![CDATA[Business Administration Department - Universitas Katolik Parahyangan ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.26593/jab.v19i2.6710.163-183
<![CDATA[The development of increasingly fierce competition in the printing industry has forced printing service businesses to lower their selling prices and look for cheap paper distributors. Growth and high market demand create new business opportunities for printing service businesses to increase customers and sales. This research is descriptive with the type of qualitative research. The research method used is descriptive analysis with a case study approach. The collection technique was carried out by interviews and observation. The data analysis techniques used in this study are external environmental analysis (PESTEL and the 5 Forces Model), internal environmental analysis (SWOT) and analysis of the Company's Cost Leadership strategy. Based on the research results, it can be concluded that the implementation of the Cost Leadership strategy by CV. Mekar Mandiri is good. The company has reduced costs to increase the company's competitiveness. The company is able to reduce operational costs and get low prices from suppliers so that the company can sell products to buyers at low prices. CV. Mekar Mandiri has chosen the right strategy, namely the Cost Leadership strategy. CV.Mekar Mandiri provides recommendations for what companies can do to make the company better, namely setting discounts that are categorized more clearly.]]>
<![CDATA[ANALISIS PENGARUH PEMASARAN 4A TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN ERIGO DI SHOPEE ]]>
<![CDATA[Carolus Dimas Wijanarko]]>
<![CDATA[ Jurnal Administrasi Bisnis Vol. 20 No. 1 (2024) ]]>
Publisher : <![CDATA[Business Administration Department - Universitas Katolik Parahyangan ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.26593/jab.v20i1.6727.16-39
<![CDATA[Erigo is a popular local clothing brand in Indonesia. Erigo carries the concept of traveling with the theme of street style. Erigo's achievements are Top Local Brand & Top Fashion Brand from the Shopee Super Awards from September 2020 to December 2020, a MURI record for selling the most shirts online within one hour and participating in New York Fashion Week 2022. From a buyer's point of view, Erigo often skips things such as products that are not suitable for use, damaged, and exchanged, thus making consumers dissatisfied. The purpose of this study was to analyze the 4A marketing (acceptability, affordability, accessibility, and awareness) of the purchasing decisions of Erigo consumers at Shopee. Marketing 4A is a tool that helps marketers to align marketers’actions with the four important values that customers are looking for. This research method is descriptive research with a quantitative approach. Respondents totaled 100 people with the criteria of having bought Erigo products through the Shopee e-commerce platform. The results of the f-test indicate that the independent variable has a simultaneous effect on the dependent variable. The results of the t-test show that acceptability and accessibility do not have a significant effect and affordability ]]>
<![CDATA[Pengaruh Nostalgia Proneness terhadap Ad-evoked Vicarious Nostalgia Iklan Kodak Eastman pada Konsumen Indonesia ]]>
<![CDATA[Prasetya, Nicolas]]>;
<![CDATA[Gunawan, Theresia]]>;
<![CDATA[Istiharini]]>
<![CDATA[ Jurnal Administrasi Bisnis Vol. 19 No. 2 (2023) ]]>
Publisher : <![CDATA[Business Administration Department - Universitas Katolik Parahyangan ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.26593/jab.v19i2.6952.%p
<![CDATA[Generation Z consumer interest in products and services that evoke feelings of nostalgia has grown since the COVID-19 pandemic took place. This is due to the social distancing policy which causes various psychological problems, such as; loneliness, anxiety, and depression. Nostalgia itself is believed to be a powerful antidote in overcoming this problem. This phenomenon is shown in one way or another in the rise of the analog photography trend, particularly through the boom in demand for Kodak films which are popular with Generation Z consumers who do not have personal references to nostalgic Kodak advertising content. Based on this research, it is proven that nostalgia proneness or consumers' tendency to feel nostalgic emotions will affect the intensity of nostalgic emotions generated through the nostalgic advertisements produced, even though they are historical in nature or they do not have personal experience with these advertisements. This research also proves that references and trends are one of the important factors for Generation Z consumers in Indonesia to have a strong tendency to feel nostalgia that is vicarious, especially in understanding the content of the Kodak advertisements they see.]]>
<![CDATA[PENGARUH CUSTOMER EXPERIENCE DAN E-WOM TERHADAP MINAT PEMBELIAN ULANG PELANGGAN MIE KOBER JEMBER ]]>
<![CDATA[Damayanti, Alfia]]>;
<![CDATA[Handini, Yuslinda Dwi]]>;
<![CDATA[Wahyudi, Edy]]>
<![CDATA[ Jurnal Administrasi Bisnis Vol. 20 No. 1 (2024) ]]>
Publisher : <![CDATA[Business Administration Department - Universitas Katolik Parahyangan ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.26593/jab.v20i1.7012.40-48
<![CDATA[This study aims to determine the effect of customer experience and electronic word of mouth on customer repurchase intentions of Mie Kober Jember. The type of research used is explanatory research with a quantitative approach. The sample used was 120 respondents using a purposive sampling technique with the condition that the respondent had made a direct purchase or dined in at Mie Kober Jember, Karimata Branch twice or more. The results showed that the customer experience variable had a significant effect on customer repurchase intention of Mie Kober Jember. Meanwhile, electronic word of mouth variable has no significant effect on customer repurchase intention of Mie Kober Jember caused by the low level of discussion between customers on social media. Even so, together the variables of customer experience and electronic word of mouth have a significant effect on the repurchase intention of Mie Kober Jember customers.]]>
<![CDATA[PENGARUH ADVERTISING, SALES PROMOTION, DAN PUBLIC RELATIONS TERHADAP CONSUMER LOYALTY DIERA DIGITALISASI ]]>
<![CDATA[Deswita Sari]]>;
<![CDATA[Sari, Deswita]]>;
<![CDATA[Sugiono, Arif]]>;
<![CDATA[Subagja, Ghia]]>
<![CDATA[ Jurnal Administrasi Bisnis Vol. 19 No. 1 (2023) ]]>
Publisher : <![CDATA[Business Administration Department - Universitas Katolik Parahyangan ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.26593/jab.v19i1.7145.25-41
<![CDATA[This study aims to determine how much influence advertising, sales promotion and public relations on consumer loyalty in purchasing products at CV. Jaya Bakery in Bandar Lampung. The independent variables used in this study are Advertising (X1), Sales Promotion (X2), Public Relations (X3) as well as Consumer Loyalty as the dependent variable. This type of research explanatory research with a quantitative paradigm. The population in this study are consumers who are followers Instagram CV. Jaya Bakery, the data was obtained from a questionnaire using a scale likert which is spread through google form to instagram social media via direct message. The sample in this study amounted to 391 respondents who were taken using the technique incidental sampling. The data in this study were analyzed using multiple linear regression analysis with the SPSS 29.0 tool. The results of this study indicate that variable advertising partially no significant effect on consumer loyalty, variable sales promotion partially significant effect on consumer loyalty, variable public relations partially significant effect on consumer loyalty. While the results are simultaneously variable advertising, sales promotion and public relations significant effect on consumer loyalty with value R Square of 52.7%. ]]>
<![CDATA[TREN KESEHATAN MENTAL DAN KAITANNYA DENGAN ETOS KERJA GENERASI Z DI ERA DIGITAL ]]>
<![CDATA[Uno, Devi Oktavia]]>;
<![CDATA[Wahyudi, Fatimah Az Zahra]]>;
<![CDATA[Fiernaningsih , Nilawati]]>;
<![CDATA[Utami, Rachma Bhakti]]>
<![CDATA[ Jurnal Administrasi Bisnis Vol. 19 No. 2 (2023) ]]>
Publisher : <![CDATA[Business Administration Department - Universitas Katolik Parahyangan ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.26593/jab.v19i2.7418.97-109
<![CDATA[Generation Z, the latest working generation born between 1995 and 2012, has grown amidst the advancement of the digital technology era. As a generation that coexists with technology and benefits from easy access to information, Generation Z demonstrates a heightened sensitivity to various forms of information available on social media, including the trending awareness of the importance of mental health. The increasing trend of mental health awareness within Generation Z significantly influences their work ethic. This research aims to assess the extent of the impact of mental health trends on the work ethic behavior of Generation Z in the professional world. The research employs a qualitative descriptive approach utilizing Systematic Literature Review methodology. The findings of this study reveal the substantial influence of mental health trends on the work ethic of Generation Z. Moreover, the outcomes contribute to a better understanding of how mental health awareness trends shape the work behavior of this generation in the workplace.]]>
