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INDONESIA
Jurnal Administrasi Bisnis
Published by Universitas Katolik Parahyangan
ISSN : 02161249     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Administrasi Bisnis (JAB) adalah jurnal ilmiah Ilmu Administrasi Binis, diterbitkan oleh Center for Business Studies (CeBiS), Jurusan Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Katolik Parahyangan. Jurnal Administrasi Bisnis diterbitkan 2 (dua) kali dalam satu tahun, setiap bulan Maret dan September, yang memuat essay dan atau hasil penelitian dalam kajian Ilmu Administrasi Bisnis. Jurnal Administrasi Bisnis bertujuan untuk menyebarluaskan hasil pemikiran dan analisis ilmiah dalam bidang Ilmu Admnistrasi Bisnis. Jurnal Administrasi Bisnis (JAB) is the biannual scientific journal of Business Administration, published by the Center for Business Studies (CeBiS), Business Administration Study Program, Faculty of Social and Political Sciences, Parahyangan Catholic University. Jurnal Administrasi Bisnis is issued two (2) times a year, every March and September, which contains essays or research results in Business Administration. Jurnal Administrasi Bisnis aims to disseminate the ideas and scientific analysis in the field of Business Administration.
Arjuna Subject : -
Articles 358 Documents
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ANALISIS PENERAPAN COST LEADERSHIP STRATEGY DI CV. MEKAR MANDIRI BANDUNG Susanto, Valencia; Shelvi
Jurnal Administrasi Bisnis Vol. 19 No. 2 (2023)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v19i2.6710.163-183

Abstract

The development of increasingly fierce competition in the printing industry has forced printing service businesses to lower their selling prices and look for cheap paper distributors. Growth and high market demand create new business opportunities for printing service businesses to increase customers and sales. This research is descriptive with the type of qualitative research. The research method used is descriptive analysis with a case study approach. The collection technique was carried out by interviews and observation. The data analysis techniques used in this study are external environmental analysis (PESTEL and the 5 Forces Model), internal environmental analysis (SWOT) and analysis of the Company's Cost Leadership strategy. Based on the research results, it can be concluded that the implementation of the Cost Leadership strategy by CV. Mekar Mandiri is good. The company has reduced costs to increase the company's competitiveness. The company is able to reduce operational costs and get low prices from suppliers so that the company can sell products to buyers at low prices. CV. Mekar Mandiri has chosen the right strategy, namely the Cost Leadership strategy. CV.Mekar Mandiri provides recommendations for what companies can do to make the company better, namely setting discounts that are categorized more clearly.
Pengaruh Nostalgia Proneness terhadap Ad-evoked Vicarious Nostalgia Iklan Kodak Eastman pada Konsumen Indonesia Prasetya, Nicolas; Gunawan, Theresia; Istiharini
Jurnal Administrasi Bisnis Vol. 19 No. 2 (2023)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v19i2.6952.%p

Abstract

Generation Z consumer interest in products and services that evoke feelings of nostalgia has grown since the COVID-19 pandemic took place. This is due to the social distancing policy which causes various psychological problems, such as; loneliness, anxiety, and depression. Nostalgia itself is believed to be a powerful antidote in overcoming this problem. This phenomenon is shown in one way or another in the rise of the analog photography trend, particularly through the boom in demand for Kodak films which are popular with Generation Z consumers who do not have personal references to nostalgic Kodak advertising content. Based on this research, it is proven that nostalgia proneness or consumers' tendency to feel nostalgic emotions will affect the intensity of nostalgic emotions generated through the nostalgic advertisements produced, even though they are historical in nature or they do not have personal experience with these advertisements. This research also proves that references and trends are one of the important factors for Generation Z consumers in Indonesia to have a strong tendency to feel nostalgia that is vicarious, especially in understanding the content of the Kodak advertisements they see.
TREN KESEHATAN MENTAL DAN KAITANNYA DENGAN ETOS KERJA GENERASI Z DI ERA DIGITAL Uno, Devi Oktavia; Wahyudi, Fatimah Az Zahra; Fiernaningsih , Nilawati; Utami, Rachma Bhakti
Jurnal Administrasi Bisnis Vol. 19 No. 2 (2023)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v19i2.7418.97-109

Abstract

Generation Z, the latest working generation born between 1995 and 2012, has grown amidst the advancement of the digital technology era. As a generation that coexists with technology and benefits from easy access to information, Generation Z demonstrates a heightened sensitivity to various forms of information available on social media, including the trending awareness of the importance of mental health. The increasing trend of mental health awareness within Generation Z significantly influences their work ethic. This research aims to assess the extent of the impact of mental health trends on the work ethic behavior of Generation Z in the professional world. The research employs a qualitative descriptive approach utilizing Systematic Literature Review methodology. The findings of this study reveal the substantial influence of mental health trends on the work ethic of Generation Z. Moreover, the outcomes contribute to a better understanding of how mental health awareness trends shape the work behavior of this generation in the workplace.
TRANSFORMASI SOSIAL DAN EKOLOGIS PEREMPUAN PASCA PELATIHAN ECOPRENEURSHIP: STUDI KASUS SUSTAINABILITY SCOOL Tan, Yunita
Jurnal Administrasi Bisnis Vol. 19 No. 2 (2023)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v19i2.8961.%p

Abstract

This study explores the social and ecological transformation of women after participating in the ecopreneurship training program at Sustainability School (SScool), an educational community focused on environmental sustainability and women's economic empowerment. Using a qualitative phenomenological approach, this research examines alumni experiences in changing consumption patterns, increasing environmental awareness, developing sustainable businesses, and contributing to social empowerment within their communities. The findings reveal that SScool's training fosters more sustainable consumption habits, such as selecting natural materials for production, waste management, and reducing synthetic product usage. Environmental awareness has increased, reflected in the adoption of waste reduction principles and the growth of a circular economy mindset. Alumni have successfully developed sustainability-driven businesses, although challenges remain, such as high production costs and low consumer awareness of eco-friendly products. Socially, alumni act as change agents by sharing knowledge through training, business collaborations, and environmental education. Integrating critical pedagogy and constructivist theory, this study highlights the importance of experiential learning and social interaction in driving social change and supporting the achievement of Sustainable Development Goals (SDGs) in Indonesia. The study recommends strengthening support for women ecopreneurs through more inclusive policies and strategic partnerships to expand the impact of sustainable business ecosystems.
ANALISIS PENGARUH PEMASARAN 4A TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN ERIGO DI SHOPEE Carolus Dimas Wijanarko
Jurnal Administrasi Bisnis Vol. 20 No. 1 (2024)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v20i1.6727.16-39

Abstract

Erigo is a popular local clothing brand in Indonesia. Erigo carries the concept of traveling with the theme of street style. Erigo's achievements are Top Local Brand & Top Fashion Brand from the Shopee Super Awards from September 2020 to December 2020, a MURI record for selling the most shirts online within one hour and participating in New York Fashion Week 2022. From a buyer's point of view, Erigo often skips things such as products that are not suitable for use, damaged, and exchanged, thus making consumers dissatisfied. The purpose of this study was to analyze the 4A marketing (acceptability, affordability, accessibility, and awareness) of the purchasing decisions of Erigo consumers at Shopee. Marketing 4A is a tool that helps marketers to align marketers’actions with the four important values that customers are looking for. This research method is descriptive research with a quantitative approach. Respondents totaled 100 people with the criteria of having bought Erigo products through the Shopee e-commerce platform. The results of the f-test indicate that the independent variable has a simultaneous effect on the dependent variable. The results of the t-test show that acceptability and accessibility do not have a significant effect and affordability 
PENGARUH CUSTOMER EXPERIENCE DAN E-WOM TERHADAP MINAT PEMBELIAN ULANG PELANGGAN MIE KOBER JEMBER Damayanti, Alfia; Handini, Yuslinda Dwi; Wahyudi, Edy
Jurnal Administrasi Bisnis Vol. 20 No. 1 (2024)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v20i1.7012.40-48

Abstract

This study aims to determine the effect of customer experience and electronic word of mouth on customer repurchase intentions of Mie Kober Jember. The type of research used is explanatory research with a quantitative approach. The sample used was 120 respondents using a purposive sampling technique with the condition that the respondent had made a direct purchase or dined in at Mie Kober Jember, Karimata Branch twice or more. The results showed that the customer experience variable had a significant effect on customer repurchase intention of Mie Kober Jember. Meanwhile, electronic word of mouth variable has no significant effect on customer repurchase intention of Mie Kober Jember caused by the low level of discussion between customers on social media. Even so, together the variables of customer experience and electronic word of mouth have a significant effect on the repurchase intention of Mie Kober Jember customers.
PENGARUH BRAND EXPERIENCE DAN BRAND PERSONALITY TERHADAP REPURCHASE INTENTION PRODUK ESQA COSMETICS Kustiwan, Choirunnisa Luthfiyah; Rubiyanti, Nurafni
Jurnal Administrasi Bisnis Vol. 20 No. 1 (2024)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v20i1.7703.1-15

Abstract

The cosmetics market is growing rapidly with innovation, influenced by lifestyle trends. Dependence on the use of cosmetics has become a daily habit, especially for generation Z women, who are considered important by the environment around them. This research aims to determine the influence of brand experience and brand personality on repurchase intention for ESQA Cosmetics. The research method used in this research is a quantitative method with a descriptive-causality type of research. Sampling was carried out using a non-probability sampling technique used, namely purposive sampling, a total of 346 consumer respondents who had used or purchased ESQA Cosmetics products among generation Z in Bandung City. The data analysis technique used was descriptive analysis and multiple linear regression analysis. The results of this research show that there is a significant influence between brand experience on repurchase intention on ESQA products and there is a significant influence between brand personality on repurchase intention on ESQA Cosmetics. Then brand experience and brand personality simultaneously have a significant effect on repurchase intention at ESQA Cosmetics. The contribution of influence from the brand experience and brand personality variables influences the dependent variable repurchase intention.
PERANCANGAN SISTEM INSENTIF DOKTER SPESIALIS BERBASIS KINERJA PELAYANAN BPJS KESEHATAN DI RUMAH SAKIT CAHYA KAWALUYAN Goey, Hendra William; Talim, Margaretha Banowati; Sukoco, Lisda
Jurnal Administrasi Bisnis Vol. 20 No. 1 (2024)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v20i1.8813.40-54

Abstract

Hospitals in the National Health Insurance (JKN) era face challenges due to the shift in payment methods from retrospective (Fee for Services) to prospective (case-based payment). This change drives efficiency improvements without compromising service quality.This study formulates a performance-based incentive system for specialist doctors to enhance the efficiency and quality of BPJS Kesehatan patient services at RS Cahya Kawaluyan. Using a case study approach and both quantitative and qualitative analysis methods, the incentive system is designed with the Ongoing Professional Practice Evaluation (OPPE) as a performance measurement tool.The study results propose an incentive system based on individual performance, measurable indicator-based evaluations, periodic payments, and collaboration between the Medical Committee and the Human Resources Department. Doctors' performance is assessed using nine key indicators, with patient satisfaction and regulatory compliance being the most crucial indicators.To enhance the effectiveness of the incentive system, regular patient satisfaction surveys, regulatory compliance monitoring, and improved time management for doctors are recommended. System optimization can be achieved through integration with the hospital information system, strengthening interdepartmental collaboration, and conducting socialization and training programs. System implementation is expected to drive efficiency, motivation, and improved service quality among specialist doctors at RS Cahya Kawaluyan
EXP OPTIMIZING HUMAN RESOURCE MANAGEMENT FUNCTIONS IN COMPANIES: RECRUITMENT AND JOB ASSESSMENT STRATEGIES FOR EXPATRIATE EMPLOYEES: Research Study on the Placement of Indonesian Citizen Expatriates in Multinational Companies Santoso, Amelia Sofie; Fadillah, Nur Aini; Fitri, Dinar Shabina Al; Sandi, Mario Dwi; Mario, Mario Dwi Sandi
Jurnal Administrasi Bisnis Vol. 20 No. 1 (2024)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v20i1.8913.78-86

Abstract

This study aims to explain the strategy of optimizing the human resource management function in a company, focusing on the recruitment strategy and performance assessment of expatriate employees. This study takes a case study on the placement of Indonesianexpatriates in a multinational company operating in Malaysia. This type of research is descriptive research with a qualitative approach. Data collection methods used include interviews and literature studies. Interviews were conducted with expatriate employees, namely Indonesian citizens working in Malaysia. The results of the study indicate that the recruitment strategy used involves a selection process that considers cultural adaptability, international work experience, and technical competence. Expatriate employee performance assessment is carried out through target-based performance measurements that are adjusted to the local cultural context. Factors that influence expatriate performance include adaptability, interpersonal communication, and support from the company in dealing with cross-cultural obstacles. This study also identifies the main challenges faced by expatriates, such as differences in work culture,stereotypes, and language barriers, which affect their performance and interactions with local employees. Cross-cultural integration and training strategies are important elements in optimizing the human resource management function in multinational companies.
PENGARUH DIGITAL LITERACY TERHADAP KNOWLEDGE SHARING INTENTION KARYAWAN DI SEKTOR MANUFAKTUR DAN SEKTOR RETAIL Viona Elizabeth Permana; Gunawan, Agus; Caroline, Angela; Kornarius, Yoke Pribadi
Jurnal Administrasi Bisnis Vol. 20 No. 1 (2024)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v20i1.9069.%p

Abstract

Munculnya internet dan perkembangan teknologi digital yang semakin beragam mengharuskan karyawan untuk meningkatkan literasi digital mereka. Literasi digital yang baik akan membantu memudahkan karyawan untuk menggunakan teknologi dalam aktivitas pekerjaan mereka sehari-hari. Niat berbagi pengetahuan karyawan menjadi hal yang penting agar perusahaan dapat berkembang lebih baik lagi. Penelitian ini akan menguji apakah literasi digital karyawan berpengaruh terhadap niat berbagi karyawan di perusahaan sektor manufaktur dan sektor retail. Jenis penelitian yang dilakukan adalah mixed methods. Pengambilan data dilakukan dengan menggunakan dua metode yaitu kuesioner dan wawancara. Kuesioner disebarkan kepada orang-orang yang memenuhi kriteria yaitu karyawan yang bekerja di sektor manufaktur dan sektor retail serta terkumpul sebanyak 60 responden. Sedangkan wawancara dilakukan dengan 5 orang responden untuk melengkapi data kuantitatif. Analisis data kuantitatif dilakukan dengan menggunakan SPSS 29 yaitu melalui uji validitas, uji reliabilitas, uji normalitas, uji heteroskedasitas, uji linearitas, regresi linear sederhana, uji hipotesis dan uji koefisien determinasi. Sedangkan data hasil wawancara dianalisis menggunakan analisis tematik. Dari hasil pengujian yang sudah dilakukan ditemukan bahwa Digital Literacy memiliki kontribusi nilai terhadap Knowledge Sharing Intention sebesar 43,4% dan dapat disimpulkan bahwa Digital Literacy berpengaruh terhadap Knowledge Sharing Intention karyawan di sektor manufaktur dan sektor retail.

Page 34 of 36 | Total Record : 358

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