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INDONESIA
Jurnal Widya Manajemen & Akuntansi
Published by Universitas Katolik Widya Mandala Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Vol 6, No 3 (2006)" : 7 Documents clear
Performance Decline and Turnover in Indonesian Manufacturing Firms Ganto, Jullimursyida; Matriadi, Faisal
Jurnal Widya Manajemen & Akuntansi Vol 6, No 3 (2006)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

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Abstract

Penelitian ini bertujuan untuk menyelidiki penyebab-penyebab penurunan kinerja dan strategi-strategi pemulihan kembali perusahan-perusahaan manufaktur di Indonesia yang erat kaitarinya dengan krisis keuangan yang terjadi pada tahun 1997/1998. Sampel untuk penelitian in i adatah perusahaan-perusuhaan manufaktur berskala besary ang ada di lndonesia.
Kemampuan Rasio Keuangan dan Ukuran Perusahaan dalam Memprediksi Kinerja Keuangan Tulasi, Daniel
Jurnal Widya Manajemen & Akuntansi Vol 6, No 3 (2006)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

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Abstract

The study investigates the power of financial ratios and firm's size in predicting financial performance of Textile and Apparel listed at Jakarta Stock Exchange. The data are analyze by using logic regression. The result indicates that current ratio, gross profit margin and firm's sizeb eiomi prediclorso f the firm's financial performance. The g Sodnesos ffit testu singH osmer and Lemeshowrc sr indicatei that nodel fiUed it 9t ,8% Ievelo f significance with NagdlkerkeR ' square is 60,8%o.T. he overall classification rate is 79,6%, it is greater than the naive classification rate of 50%.
Upaya Relasional dan Outcome Relasional dalam Membangun Retensi Pelanggan pada Peritel Utami, Christina Whidya
Jurnal Widya Manajemen & Akuntansi Vol 6, No 3 (2006)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

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Abstract

This research tries to elaborate how the relationship trough relationship outcomes in hypermarket and warehouse store can influence the customer retention. The research sample was shoppers in hypermarket and warehouse store in Surabaya which run relationship efforts' such as Carrefour, Makro, Alfa, Indogrosir and Hypermart. :, " This research proves that the perception o/'customer relationship e/forts influences the relationship outcomes which in turn affect the customer retention. tn addition this study has some practical implications such as: (11 the relationship effort strategy (2) the relationship outcomes; (3) the customer retention and (4) propose a new conceptual framework.
Faktor-faktor yang Mempengaruhi Volume Perdagangan Saham Menggunakan Multivariate Adaptive Regression Splines Otok, Bambang Widjanarko; Guritno, Suryo; Subanar, .
Jurnal Widya Manajemen & Akuntansi Vol 6, No 3 (2006)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

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Abstract

This research aims to know influence the Composite Index on price Share (IHSG), Right Issue, Dollar Rate and interest rate storey level of Singapore International Bonk Offered Rate (SIBOR) to on trading volume stock in Effect Exchange Surabaya. This matter ii- oftentimes studied with regression analysis, and at this article introduce approach which relative n"erly in oy regression analysis that is Multivariate Adaptive Regression Splines (MARS). Modet U)nS, a model selection of MARSwith metho'l of stepwise. Forward Stepwise conducted to get afunction with amount of maximum basis .function. To .fulfitl conception parsemony lsimple i modet) conducted by bachtard stepwise lhat is cho.sening yielded basis .function of forwaid srepwise by minimizing value of Ceneralized Cross Validation (GCn. Result of research show with approach of MARS, important variable in influencing volume commerce of share is Right Issue with importance storey level t00%o, price Index Share Aliance (IHSG) with importance storey tevet 38,986%, and Dollar Rate with importance storey level equal to 6,477%. Ll/hile a SIBOR not such an important variable in influencing commerce volume. Right Issue happened change of volume commerce o f share at value qf , = O i-t tOOOE+10 and t = 0.63000E+ll. The change have tendencl,g o up slrnlt,front | = 20024704 .r.re.s/ .s= 0. l1l000E+10 and have tendency go up incisively.fron t : 0.ttt000E+10 up to t : 0.63000E+I 1.
Sementasi Pasar Produk Kosmetika untuk Kulit Wajah di Surabaya Triwijayati, Anna
Jurnal Widya Manajemen & Akuntansi Vol 6, No 3 (2006)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

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Abstract

Segmenting in marketplace is important to clasify consumer. Consumer's profile will lead firm to understand the target market. The aim of this study is segmenting customers cosmetic based on consumer perception. This research use descriptive research design without hypothesis. Data is collected by survey with questionaire, Samples are women who live in Surabaya. Data are analyzed by cluster analyze in order to get market segmentation variable. Results of this study are : l) Segment Profile L' steady consumer with deep knowledge of cosmetic, innovative, up to date and.foreign made orientation, other directed, enthusiast , inertia and soft core loyal, valuable, tend to have high dependently to face cosmetic, daily routine and high intens to use it. 2) Segment profile 2: Early and late majority and not up to date, less innovative and not familiar with cosmetic trend, realistic and moderate userale, etnocentris and inner directed, moderate knowledge of cosmetic and hard core loyal.3) Segment Profile 3: Late majority, less enthusiast, and laggard, inner directed, low knowledge of cosmetic, moderate awareness and moderate attitude, lower use rate and situational, soft core loyal.
Shopping Motivation, Optimum Stimulation Level, Cognitive Response and Store Patronage Satisfaction: A Case of Indonesia Budisantoso, Tjong; Mizerski, Kate
Jurnal Widya Manajemen & Akuntansi Vol 6, No 3 (2006)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

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Abstract

This study focuses on the relationship between shopping motivation including t he optimum stimulation level and cognitive response and store patronage satisfaction. Shopping motivation focuses o n hedonic shopping motivations while cognitive response is measured in terms of the perception o f merchandise quality and the perception of service quality. T he findings show a moderate relationship between shopping motivation and the perception of merchandise quality and the perception of service quality.A highly significant correlation exists between the perception of merchandise quality and t he perception of service quality and store patronages satisfaction
Pengaruh Lingkungan Bisnis, Strategi Operasi, dan Teknologi sebagai Variabel Pemoderasi terhadap Kinerja Operasional Perusahaan: Studi pada Perusahaan Manufaktur di Indonesia Anatan, Lina
Jurnal Widya Manajemen & Akuntansi Vol 6, No 3 (2006)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

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Abstract

Expanding global competition, rapidly changing market and technology, increasing complexity and uncertainty are creating new competitive environment where manufacturing firm must adopt and implement sophisticated operational strategy, technology, and imprwemenl techniques f they want to stoy competitive. To be successful in this globally competitive and rapidly changing environment, organization must formulate strategic plan that are consistent with their investment in and use of technology and consider environment lask as precursor variable that causally related to stralegic c'hoice. This research was conducted to irwestigate the relationship amongsl business envit'onmenl, operational slrqleg/, and .firm pedormance of manufacturing.firms in Indonesia. This study also investigotes the moderaling role of technologt (both hard and soft technologXt) on the strategt and perfurmance relalionship. Data are collected through mailed questionnsire (525 questionnqires) and direct suruey to 25 tirms. The total questionnaires are sent to 550 CEOs manufacturing firm in Indonesia. A hundred and six responses are returned yielding response rate 19.27ok.

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