cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota semarang,
Jawa tengah
INDONESIA
Students´ Journal of Economic and Management
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 1,856 Documents
 99   100   101   102   103 
PENGARUH PROMOSI, KUALITAS LAYANAN, DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN (Studi Kasus pada OVO Payment di Kota Semarang) Suhenik, 15.05.51.0173
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The main goals of this research are to test and analyze promotion, service quality, and product quality towards customer satisfaction OVO payments in the city of Semarang. The respondents of this research consisted of 100 respondents for OVO payments in the city of Semarang. Analysis of the data used is validity test, reliability test and multiple linear regression analysis using IBM SPSS version 19 software to test and prove the research hypothesis. Multiple linear regression test results show that promotion has a positive and significant influence on customer satisfaction, service quality has a positive and significant influence on customer satisfaction, and product quality has a positive and significant effect on customer satisfaction.
PENGARUH KUALITAS LAYANAN DAN KEPERCAYAAN TERHADAP KEPUASAN PESERTA PEMEGANG KARTU JKN KIS BPJS KESEHATAN (Studi peserta pemegang kartu JKN KIS pada BPJS Kesehatan di Kantor Cabang Semarang) Radevi Avi Yulianti, 15.05.51.0193; Sutejo, Bambang
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine and analyze the influence of service quality and trust in participant satisfaction. This research was conducted at the BPJS Semarang Branch Office. The population in this study were 2,726,198 JKN KIS BPJS Health card holders at the Semarang Branch Office. The number of samples used in this study were 100 people. Sampling using Slovin formula with purposive sampling technique. The data analysis technique used is validity test, reliability test, multiple regression analysis, F test, determination test and hypothesis test to test service quality variables and confidence in the satisfaction of JKN KIS BPJS Health Card holders Semarang Branch Office satisfaction. The results of the study show that service quality has a positive and significant effect on the satisfaction of participants of the JKN KIS BPJS Health Card holders Semarang Branch Office. Trust has a positive and significant effect on satisfaction of participants of the JKN KIS BPJS Health Card holders Semarang Branch Office.
PENGARUH KEPEMIMPINAN, MOTIVASI KERJA DAN KOMITMEN ORGANISASIONAL TERHADAP KINERJA KARYAWAN (Studi Pada PT Telkom Regional IV Jateng & DIY) Metha Pramesti Indra Swari, 15.05.51.0207
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This aim of this study is to know and analyze the influence of Leadership , work motivasion, and organizational commitment to employees performance at PT. Telkom Regional IV Jawa Tengah & DIY Population of this research are all of employees in PT. Telkom Regional IV Jawa Tengah & DIY, sample is 120 responden. The method of taking the sample is purposive sampling. The metode taking data used in this study is primer data from form of questionnaires. Hypothesis test in this research use multiple regression analysis. The result of multiple regression analysis is known that Leadership, work motivasion, and organizational commitment positive significant influence employee performance.
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN GUCI BAKERY & CAKE DI KABUPATEN TEGAL Ayu Cahyani Putri, 15.05.51.0255; Soliha, Euis
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of product quality, price perception, and store atmosphere on consumer purchasing decisions of Guci Bakery & Cake in Tegal Regency. This study uses a survey method with a questionnaire as a data collection tool. The population in this study were all consumers who bought Guci Bakery & Cake products in Tegal Regency. The sample in this study were 100 respondents with purposive sampling as a sampling technique. The data analysis technique in this study used multiple linear regression analysis. The result showed that product quality had a positive and significant effect on purchasing decisions, price perception had a positive and significant effect on purchasing decisions, and store atmosphere had a positive and significant effect on purchasing decisions.
PENGARUH KUALITAS LAYANAN, PERSEPSI HARGA DAN KEPERCAYAAN TERHADAP KEPUASAN PENUMPANG KERETA API ARGO MURIA JURUSAN SEMARANG TAWANG-GAMBIR(JAKARTA) (Studi pada Penumpang Kereta Api Argo Muria di Stasiun Semarang Tawang) Avitrain Hali Wiedyani, 15.05.51.0231
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to analyze the effect of service quality, price perception, and confidence in the satisfaction of passengers of the Argo Muria Railway in Semarang Tawang-Gambir (Jakarta) (Study on Argo Muria Train passengers at Semarang Tawang Station). The relationship of influence between variables is explained by using the method of multiple regression analysis. The results showed that, service quality has a positive and significant effect on customer satisfaction, price perception has a positive and significant effect on customer satisfaction and trust has a positive and significant effect on satisfaction of passengers of the Argo Muria Railway in Semarang Tawang-Gambir (Jakarta).
PENGARUH KUALITAS LAYANAN, KEPERCAYAAN, DAN NILAI PELANGGAN TERHADAP LOYALITAS PELANGGAN (Studi pada Nasabah Tabungan Bank BNI Syariah Cabang Semarang) Devi Cornelia Sari, 15.05.51.0235
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine and analyze the influence of service quality, trust, and customer value on customer loyalty in the Savings Bank BNI Syariah Customer Semarang Branch. The object of research in this writing is customers who have savings at Bank BNI Syariah. The sampling technique in this study uses non probability sampling with purposive sampling data collection method with a sample of 120 respondents. The primary data collection method uses questionnaire and interview methods. The data analysis technique used was the test instrument (validity test and reliability test), multiple linear regression, test model (f test and determination coefficient), and hypothesis testing (t test). The results of the study show that: service quality does not affect customer loyalty at the Bank BNI Syariah Semarang branch of savings customers, trust has a positive and significant effect on customer loyalty at the Bank BNI Syariah savings account, Semarang Branch Customer value has a positive and significant effect on customer loyalty in the savings customer of Bank BNI Syariah Semarang Branch.
PENGARUH KUALITAS PRODUK, CITRA MEREK, PERSEPSI HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN HONDA VARIO (Studi Empiris Pada Dealer Cendana Wangi Pekalongan) Gilang Dipa R., 12.05.51.0046; Soliha, Euis
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini berusaha untuk menguji pengaruh kualitas produk, citra merek, persepsi harga, dan promosi terhadap keputusan pembelian Honda Vario di Dealer Cendana Wangi Pekalongan. Penelitian ini menggunakan sampel sebanyak 78 orang responden yang memutuskan membeli Honda Vario di Dealer Cendana wangi Pekalongan dengan menggunakan alat analisis regresi linier berganda. Berdasarkan hasil penelitian menunjukan kualitas Produk berpengaruh positif dan signifikan terhadap keputusan pembelian semakin baik kualitas produk maka keputusan pembelian semakin meningkat, citra merek tidak berpengaruh terhadap keputusan pembelian, persepsi harga tidak berpengaruh terhadap keputusan pembelian, promosi berpengaruh positif dan signifikan terhadap keputusan pembelian. Semakin aktif promosi yang dilakukan maka keputusan pembelian semakin meningkat.
PENGARUH KUALITAS LAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA LOYALITAS PELANGGAN PADA HOTEL HORISON SEMARANG Dira Puspita Sari, 14.05.51.0008; Soliha, Euis
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aimed to analyze the effect of service quality and price perception in the customer satisfaction and impact in the customer loyalty on the Hotel Horison Semarang. The sample in this study were 100 respondents. The sampling technique in this study using purposive sampling. Data were analyzed by using multiple linear regression analysis. The results showed that service quality and price perception have a positive and significant effect on customer satisfaction. Customer satisfaction has a positive and significant effect on customer loyalty. Service quality and price perception simultaneously have a positive and significant effect on customer satisfaction and customer loyalty.
PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN (STUDI PADA KONSUMEN HONDA BEAT PT. ASTRA HONDA MOTOR CABANG GAJAH MADA KOTA SEMARANG) Nurul Lailatul Janah, 14.05.51.0039; Maskur, Ali
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to analyze the effect of product quality, brand image, and price perception on customer satisfaction. Research location at PT. Astra Honda Motor Gajah Mada Branch Semarang City. Research population are buyer dan user Honda Beat motorcycle at PT. Astra Honda Motor Gajah Mada Branch Semarang City are 100 people. Sampling technic using purposive sampling method are 96 people. This research using primaire data using technical data source using questionnaires and documentation. Data are be analyzed using validity, reliability, multiple regression, F detection, determination coefficient (R2), and t detection. Data processing using SPSS version 22. The results showed that the effect of product quality, brand image, and price perception had a positive and significant effect on customer satisfaction.
PENGARUH CITRA MEREK, KUALITAS PRODUK, PERSEPSI HARGA, DAN PROMOSI PENJUALAN TERHADAP MINAT BELI SMARTPHONE XIAOMI KONTER V-COM JEPARA Rakli Syaifur Rizaal, 14.05.51.0125
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to analyze the effect of brand image, product quality, price perception, and sales promotion on intention to buying. Research location in Jepara City.Research population are buyer smartphone xiaomi in Jepara City are 100 people. Sampling technic using purposive sampling method are 100 people. This research using primaire data using technical data source using questionnaires and documentation. Data are be analyzed using validity, reliability, multiple regression, F detection, determination coefficient (R2), and t detection. Which is then processed using a computer program SPSS version 20. The results showed that the Brand Image variable had a positive effect onintention to buying, Product Quality had no positive effect on intention to buying, Price Perception had a positive effect on intention to buying, and Sales Promotions had a positive effect on intention to buying.

Page 101 of 186 | Total Record : 1856

 99   100   101   102   103 

Filter by Year

2012 2019


Reset
Filter By Issues
All Issue Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019 Vol 7 No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018 Vol 7, No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018 Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018 Vol 6, No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017 Vol 6 No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017 Vol 6, No 1 (2017): Vol. 6 No. 1 Edisi April 2017 Vol 6 No 1 (2017): Vol. 6 No. 1 Edisi April 2017 Vol 5, No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016 Vol 5 No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016 Vol 5, No 1 (2016): Vol.5 No.1 Edisi April 2016 Vol 5 No 1 (2016): Vol.5 No.1 Edisi April 2016 Vol 4, No 2 (2015): VOL. 4. NO. 2 EDISI OKTOBER 2015 Vol 4 No 2 (2015): VOL. 4. NO. 2 EDISI OKTOBER 2015 Vol 4, No 1 (2015): EDISI APRIL 2015 Vol 4 No 1 (2015): EDISI APRIL 2015 Vol 3, No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014 Vol 3 No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014 Vol 3 No 1 (2014): vol. 3 no. 1 edisi april 2014 Vol 3, No 1 (2014): vol. 3 no. 1 edisi april 2014 Vol 2, No 2 (2013): VOL. 2 NO. 2 EDISI OKTOBER 2013 Vol 2 No 2 (2013): VOL. 2 NO. 2 EDISI OKTOBER 2013 Vol 2, No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013 Vol 2 No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013 Vol 1 No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012 Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012 More Issue