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Students´ Journal of Economic and Management
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 1,856 Documents
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Pengaruh Citra Merek, Kualitas Produk, Persepsi HargaDan Iklan Terhadap Kepuasan Pengguna Sepeda Motor Honda Beat (Studi Pada Mahasiswa FEB Universitas Stikubank Semarang) Ticha Tiwi, 14.05.51.0146; Tjahjaningsih, Endang
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Abstract

The purpose of this study is to describe and analyze the influence of brand image, product quality, price perception and advertising on customer satisfaction (case study of FEB students at Stikubank University Semarang). In this study the independent variables that affect customer satisfaction are limited to variable brand image, product quality, price perception, and advertising. The population in this study were all Economics and Business Faculty students at the Stikubank University Semarang. And 100 respondents were chosen who used Honda Beat as the sample. The data testing techniques used included the Validity Test with factor analysis, the reliability test with Cronbach alpha, multiple linear regression analysis, and test the significance of the coefficient of determination to prove the truth of the hypothesis. The test results obtained that there is no significant effect of Brand Image variables on customer satisfaction. There is a significant effect on product quality variables on customer satisfaction. There is no significant effect of price perception variables on customer satisfaction. There is a significant effect of advertising variables on customer satisfaction.
PENGARUH KUALITAS LAYANAN,KUALITAS PRODUK,PERSEPSI HARGA,LOKASI TERHADAP KEPUASAN PELANGGAN SERTA DAMPAKNYA PADA LOYALITAS PELANGGAN (Studi Pada Warung SPESIAL SAMBAL(SS) Di Sampangan Semarang) Khoirul Muttaqin, 14.05.51.0153; Maskur, Ali
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Abstract

The purpose of this study was to determine the effect of service quality, product quality, price and location perceptions on customer satisfaction and its impact on customer loyalty at Waroeng Spesial Sambal. The population in this study were customers at Waroeng Spesial Sambal. The sampling technique uses purposive sampling. The sample criteria in this study are customers who have already purchased more than 3 times at Waroeng Spesial Sambal. The analytical tool used is multiple linear regression. The results of the study can be concluded that: Service Quality has a positive and significant effect on customer satisfaction. Product quality has a positive and significant effect on customer satisfaction. Price perception has no significant effect on customer satisfaction. Location has no significant effect on customer satisfaction and customer satisfaction has a positive and significant effect on customer loyalty.
PENGARUH LOKASI, CITRA INSTITUSI DAN KUALITAS LAYANAN TERHADAP KEPUASAN MAHASISWA (Studi pada Mahasiswa Fakultas Ekonomika dan Bisnis UNISBANK Semarang) Dina Arianti, 14.05.51.0161
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Abstract

This study aims to examine and analyze the influence of location, institutional image and service quality on student satisfaction (study of students of the economics faculty and business of UNISBANK Semarang). The independent variables in this study are location, institutional image and service quality. The population in this study were students of the economics and business faculty of UNISBANK Semarang, with a sample size of 100 students and the sampling method used was purposive sampling. Data were analyzed using instrument test, multiple linear regression and fit test models. The results showed that location had a positive and significant effect on student satisfaction, institutional image had a positive and significant effect on student satisfaction, and service quality had a positive and significant effect on student satisfaction.
PENGARUH LINGKUNGAN KERJA, MOTIVASI, DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN (Studi Pada PDAM Tirta Moedal Kota Semarang) Burhanuddin Yusuf, 14.05.51.0229
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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Abstract

The object of research done at PDAM Tirta Moedal Kota Semarang. This study aims to analyze the influence work environment of motivation, and work discipline on the performance of employees of PDAM Tirta Moedal Kota Semarang. The population is all PDAM Tirta Moedal Kota Semarang. The sampling technique was done by using census or saturated samples because all study populations were sampled. Methods of data analysis using linear regression. Test results obtained that there is a positive and significant effect of work environment on employee performance, there is a positive and significant impact of work motivation on employee performance. And there is a positive and significant influence of work discipline on employee performance.
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN (Studi Pada Pelanggan Moment Coffeeshop Semarang) Reza Adi Prabowo, 15.05.51.0007; Tjahjaningsih, Endang
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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Abstract

This study aims to examine and analyze the effect of product quality, price perception, and service quality on customer satisfaction at the Semarang Moment Coffeeshop. The population in this study are customers who buy products at the Semarang Coffeeshop Moment, because the population is very large, this study takes a sample of 100 respondents. The sampling technique in this study uses purposive sampling, namely the technique of determining samples with certain criteria, namely people who use boarding house services in Sampangan The data used in this study is primary data, with a questionnaire as a research instrument. The analytical tool used is multiple linear regression, validity test, reliability test, F test, coefficient of determination test (R²), and t test, which is then processed by calculation of SPSS (Statistical Product and Solutions) version 19. The results showed that product quality has a positive and significant effect on customer satisfaction, the perception of price prices has a positive and significant effect on customer satisfaction, service quality has a positive and significant effect on customer satisfaction.
PENGARUH KEPEMIMPINAN, DISIPLIN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PADA PDAM TIRTA MOEDAL KOTA SEMARANG Winda Febriyawati, 15.05.51.0022
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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Abstract

The purpose of this study was to analyze the effect of leadership variables, work discipline and work motivation on employee performance of PDAM Tirta Moedal in Semarang City. Respondents of this study were employees of PDAM Tirta Moedal in Semarang City who had worked for more than 5 years as many as 69 people. The sampling technique using simple random sampling (sample random sampling), then analyzed using multiple regression analysis. Data from the questionnaire were tested by validity, reliability and multiple regression tests. The results of the research are: (1) leadership has a positive and significant effect on employee performance. (2) work discipline has a positive effect on employee performance. (3) work motivation has a positive effect and significant on employee performance.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN DAN DAMPAKNYA PADA LOYALITAS PELANGGAN (Studi Pada Madu Pramuka Kecamatan Gringsing Kabupaten Batang) Hardhika Al Septa, 15.05.51.0156
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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Abstract

This study aims to examine the effect of product quality and price, on satisfaction and its impact on customer loyalty on Madu pramuka Gringsing sub-district Batang. The population in this study were consumers who had purchased Madu Pramuka products located on Kutosari Highway, Gringsing, Batang Regency, while the sampling method used was Purposive Sampling, with the number of data processed as many as 100 respondents and analyzed using SPSS 24 program. While the analytical method used is validity test, reliability test, multiple linear regression test, determination test, F test, and hypothesis test. The results of this study indicate that product quality has a positive and significant effect on customer satisfaction, prices have a positive and significant effect on customer satisfaction, product quality has a positive and significant effect on customer loyalty, prices have a positive and significant effect on customer loyalty, while customer satisfaction has a negative and significant effect towards customer loyalty.
PENGARUH KEPERCAYAAN, KEAMANAN BERTRANSAKSI DAN PERSEPSI RISIKO TERHADAP MINAT BELI DI TOKO ONLINE (Studi pada Toko Online Lazada) Nindhi Kurniarum, 15.05.51.0195; Sutejo, Bambang
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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Abstract

The purpose of this study is to test and analyze the effect of trust, transaction security and risk perception on buying interest in online stores. This study uses a survey method with a questionnaire using google form as a data collection tool. The population of this study is internet users who buy at Lazada's online store. The research sampling technique was purposive sampling with the criteria of consumers who bought at Lazada's online store. Data analysis using multiple linear regression. The results showed that trust has a positive and significant effect on buying interest. In addition, transaction security has a positive and significant effect on buying interest and the perception of risk has a negative and insignificant effect on buying interest.
PENGARUH KUALITAS LAYANAN DAN NILAI PELANGGAN TERHADAP LOYALITAS YANG DIMEDIASI OLEH KEPUASAN PELANGGAN (Studi pada Pengguna Jasa Kantor Pos Semarang) Merlin Nur Pratiwi, 15.05.51.0221; Maskur, Ali
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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Abstract

This study aims to analyze the effect of service quality and customer value on loyalty that is mediated by customer satisfaction in post office users of Semarang. This research was conducted at the Post Office in Semarang. The population in this study is all customers who use services at the Post Office in Semarang. The sampling technique in this study uses non probability sampling with purposive sampling data collection method with a sample of 100 respondents. The primary data collection method uses questionnaire and interview methods. The data analysis technique used was the instrument test (validity and reliability test), multiple linear regression, and model test (f test and coefficient of determination), hypothesis testing, and mediation test. The results showed that: Service quality has a positive and significant effect on customer satisfaction. Customer value has a positive and significant effect on customer satisfaction. Service quality has a positive and significant effect on customer loyalty. Customer value has a positive and significant effect on customer loyalty. Customer satisfaction has a positive and significant effect on customer loyalty. The mediation test results in this study indicate that customer satisfaction does not mediate the effect of service quality on customer loyalty and value on loyalty.
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN GUCI BAKERY & CAKE DI KABUPATEN TEGAL Ayu Cahyani Putri, 15.05.51.0255; Soliha, Euis
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Abstract

This study aims to analyze the effect of product quality, price perception, and store atmosphere on consumer purchasing decisions of Guci Bakery & Cake in Tegal Regency. This study uses a survey method with a questionnaire as a data collection tool. The population in this study were all consumers who bought Guci Bakery & Cake products in Tegal Regency. The sample in this study were 100 respondents with purposive sampling as a sampling technique. The data analysis technique in this study used multiple linear regression analysis. The result showed that product quality had a positive and significant effect on purchasing decisions, price perception had a positive and significant effect on purchasing decisions, and store atmosphere had a positive and significant effect on purchasing decisions.

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