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Students´ Journal of Economic and Management
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 1,856 Documents
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PENGARUH CITRA MEREK, NILAI, KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN (Studi: Pada Pelanggan Pasta Gigi Pepsodent di Kelurahan Sukolilo – Pati)
Students' Journal of Economic and Management Vol 1 No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
Publisher : Students' Journal of Economic and Management

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Abstract

Sukolilo-Starch. Determination of the samples was done by using "purposive sampling" which is a technique of determining if the information for the data samples taken from specific targets, bytaking a sample with specific criteria to be selected into the sample and the number of samples taken as many as 100 people .Data collected were analyzed using Analysis factor to test the validity of the question items The study entitled "Effect of Brand Image, Value, Customer Satisfaction Of Customer Loyalty" is done in order to analyze customer loyalty Pepsodent toothpaste products in the Village Sukolilo-Pati. The population in this study is the customers who use Pepsodent toothpaste products in the Village, alpha cronbach formula to test the reliability, regression analysis to test each variable partially free with koefesiensi detrminasi tested. The results showed that the brand image but not significant positive effect on customer loyalty. Has positive and significant value to the customer loyaliyas. Customer satisfaction but not significant positive effect on customer loyalty.Keywords: brand image, value, Customer Satisfaction and Customer Loyalty.
PENGARUH DIMENSI KUALITAS LAYANAN TERHADAP KEPUASAN NASABAH DALAM MEMBENTUK LOYALITAS NASABAH ( Studi Pada Nasabah Bank Jateng Kantor Cabang Koordinator Semarang
Students' Journal of Economic and Management Vol 1 No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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This study aims to examine the effect of service quality dimensions which consist of tangible, reliability, responsiveness, assurance / confidence, empathy for the satisfaction, and loyalty to customers of Bank Jateng Office Coordinator Semarang Central Java. The population in this study were all customers of Bank Jateng Office Coordinator Semarang Central Java. This research used Purposive Accidental sampling by the number of respondents who captured 100 people. Research data collection is done by using a questionnaire. Data from the customer and then tested using factor analysis to test the validity of the statement items, test validity, reliability testing, regression analysis, determination coefficient and hypothesis test that includes a t test and F test. Based on data analysis and hypothesis test results obtained physical evidence that the quality of service tangible, reliability, responsiveness, assurance, and empathy has a positive and significant impact on customer satisfaction and satisfaction have a positive and significant impact on customer loyalty in which the dimension of responsiveness is the most dominant influence on customer satisfaction .Key words: Tangible, Reliability, Responsiveness, Assurance, Empathy, Customer Satisfaction and Customer Loyalty
ANALISIS PENGARUH DIMENSI KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN (Studi Kasus Pada Konsumen Swalayan Sentral kendal)
Students' Journal of Economic and Management Vol 1 No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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Research with the title “ANALYSIS OF INFLUENCE OF QUALITY SERVICE CUSTOMER SATISFACTION ”.(Studies in Self-Service Consumer Sentral Kendal), aims to analyze the customer satisfaction department of the Sentral Kendal.The population in this study were the Sentral Kendal supermarket consumers who shop at the site. Determination of the sample is done by techniques “Accidental sampling”, The sampling technique based on the accident and the number of samples taken by as many as 100 persons / respondents. The collected data were analyzed using the following: factor analysis to test the validity of the statement items, Cronbach Alpha formula to test the reliability of the instrument, the regression analysis to examine the magnitude of the effect of each independent variable on the dependent variable and the coefficient of determination and F test used to test the goodness of the model (Goodness of Fit). Based on data analysis and hypothesis test obtained that is partially the result of physical evidence variable, reliability, responsiveness, assurance, and empathy has a positive and significant impact on customer satisfaction. Variable physical evidence, reliability, responsiveness, assurance, and empathy together have a positive and significant impact on customer satisfaction. The most influential variables are dominant to the satisfaction of the members of the five variables are the physical evidence. The test result is known that the variable coefficient of determination of physical evidence, reliability, responsiveness, assurance, and empathy are able to explain the variation of 78.5% to the satisfaction of the Sentral department customer kendal, while the rest of 21.5% influenced by other variables not included in this study.Key words: Tangible, Reliability, Responsiveness, Assurance, Emphaty, Customer Satisfaction.
PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN ( Studi Pada Penumpang Bus PO. Shantika Jurusan Jepara - Jakarta )
Students' Journal of Economic and Management Vol 1 No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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Inthe era of competition in the business world that is increasingly tight, demanding business people should be able to maximize the performance of the company in order to compete in the marketplace. One of them is to improve the quality of service and pricing to achieve customer satisfaction. The better the quality of service and price is given it will increase customer satisfaction. The study, entitled "EFFECT ON PRICE AND QUALITY SERVICE CUSTOMER SATISFACTION PO PASSENGER BUS. MAJOR SHANTIKA JEPARA - JAKARTA "aims to analyze the influence of service quality and customer satisfaction rates of PO bus passengers. Shantika majoring in Jepara - Jakarta. Samples used in this study of 100 respondents with a sampling technique is Puposive Sampling is a technique of determining if the information for the data samples taken from specific targets, by taking a sample with specific criteria (Sugiyono, 2007). The criterion is an adult (minimum age 17 years) and have been using the bus service PO. Shantika least 3 times. The data used are the primary data and secondary data analysis using qualitative and quantitative analyzes covering validity, reliability testing, multiple linear analysis, determination coefficient and hypothesis test that includes a t test and F test Based on data analysis and test the hypothesis that the partial results obtained in the variable quality of service has a positive and significant impact on customer satisfaction. The most influential variables are dominant to the satisfaction of consumers of the variable quality of service and price are the quality of service that is equal to 78.1% and rates of only 13.7%.Key words: Quality of service, price, and customer satisfaction
KEPUASAN KONSUMEN, HARGA, PROMOSI DAN KUALITAS PELAYANAN TERHADAP LOYALITAS MEREK MOTOR YAMAHA
Students' Journal of Economic and Management Vol 1 No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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Through the questionnaire method by using purposive sampling technique on 100 respondents who use Yamaha motor products. While the population is used as respondents in this study is the first Kesatrian Semarang High School Students. Where the variable Brand Loyalty, Customer Satisfaction, Price, Promotion, and Quality of Service. Testing the hypothesis using the t test showed that the four independent veriabel studied is found to significantly affect the dependent variable Brand Loyalty. Then through the F test can be seen that all the independent variables is feasible to test the variables depanden Loayalitas Brand. Figures Adjusted R Square of 0.230 indicates that 23% of the variation can be explained by Brand Loaylitas four independent variables in the regression equation. While the rest of 77% is explained by variables other than the interface of the four variables in this study.Key words : brand loyalty, customer satisfaction, pricing, promotion, quality of service
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN (Studi pada Perusahaan Biro Perjalanan PT. ZULINDO TOUR DI JALAN VETERAN 14 SEMARANG)
Students' Journal of Economic and Management Vol 1 No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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Customer satisfaction can only be formed if the customer was satisfied with the service received. The purpose of this study was to examine the effect of reliability, responsiveness, assurance and empathy for customer satisfaction PT Zulindo Tour. The population in this study were all customers of PT Zulindo Tour Veteran road no. 14 Semarang in the period 2010 and 2011 as many as 38 companies / schools. Sampling was done by using the withdrawal of nonprobability sampling design is by using purposive sampling is the sampling technique based on certain considerations. The consideration is the customer who never uses more than 2x PT Zulindo Tour. The samples that meet these criteria are 13 companies / schools. Each company / school divided the questionnaire as much as 5 copies. Techniques of data analysis using multiple linear regression analysis. The analysis concluded that: the positive effect of service quality to customer satisfaction. The better the quality of service, then customer satisfaction will increase Key words: quality of service and customer satisfaction
PENGARUH KUALITAS PRODUK KUALITAS LAYANAN DAN KEPUASAN TERHADAP LOYALITAS (Studi pada Pengguna IM3 di Wilayah Semarang)
Students' Journal of Economic and Management Vol 1 No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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Based on research which has been done so we could know that quality product become better, and loyalty customer level toward the product become higher, and in the other hand, if the servicequality is better so the loyalty customer level toward the product also become higher, and if the product could satisfy to the user so the loyalty customer level toward the product also become higher. Samples in this study set a number of 100 respondents, using the technique of Purposive Sampling. And data collection techniques in the research is questioner. Product quality has a bigger influence toward the loyalty customer product. Almost the entire questioner toward quality product has been answered agreed by the respondents, until the IM3 product could show its IM3 operator performance that has function ability appropriate with main product which has been bought. Operator features IM3 cellular has another specialty appropriate with needand the trade on product operator IM3 cellular has been guaranteed.Key words : quality product, service quality, the user satisfaction, and loyalty customer.
ANALISIS PENGARUH KUALITAS LAYANAN, TARIF, LOKASI, FASILITAS, TERHADAP LOYALITAS PELANGGAN (studi empiris pada Hotel Masjid Agung Jawa Tengah Semarang)
Students' Journal of Economic and Management Vol 1 No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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The study entitled "Analysis of Effect of Quality of Service, Hotel Rates, Location, and Amenities for Customer Loyalty (Studies in the Great Mosque of Semarang House Hotel on Jl. Elephant Kingdom, Semarang)". This study analyzes the effect of quality of service (X1), the room rate (X2), the location of the hotel (X3), facilities services (X4) on customer loyalty (Y). The population in this study is the hotel customers are enjoying the Wisma Great Mosque of service, price, location and facilities diberiikan by the hotel. Determination of the samples was done by using "accidential sampling" and the number of samples taken as many as 110 people. Analytical model used is multiple linear regression. Previously, the validity and reliability testing. The research results are: (1) The results of statistical calculations with multiple linear regression analysis can be shown by the regression equation Y = 0.474 + -0.097 X1 -0.005 X2 + X3 + X4 + 0.455 e. From the regression equation is known that the quality of services and facilities have a positive and significant influence on customer loyalty, while at the rates and location has no significant influence on customer loyalty. (2) The calculation of the coefficient of determination 0.688 magnitude. This suggests that the quality of service, rates, location, facilities are able to explain the variable customer loyalty by 68.8%. While the remaining 31.2% is explained by other variables not examined such as customer satisfaction, product quality, and others. (3) The hypothesisthat has been done in this study were: A) There is a significant and positive influence of service quality on customer loyalty. B) no significant effect on customer loyalty rates. C) There was no significant effect on customer loyalty sites. D) There is a significant and positive influence on customer loyalty sites.Keywords: Quality of service, rates, location, facilities and customer loyalty.
ANALISIS PENGARUH KEBIJAKAN HARGA, PROMOSI, DAN FASILITAS PENDUKUNG TERHADAP KEPUASAN PELANGGAN (Studi Empiris Pada Hotel Pandanaran Semarang)
Students' Journal of Economic and Management Vol 1 No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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The study entitled "Analysis of Policy Pricing, Promotion, and Other Facilities Against Customer Satisfaction (Studies in Pandanaran Hotel on Jl. Pandanaran No.58, Semarang)". This study analyzes the pricing policy (X1), promotion (X2) and support facilities (X3) to customer satisfaction (Y). The population in this study are the customers who use the hotel Pandanaran price, promotion and support facilities provided by the hotel. Determination of the samples was done by using "purposive sampling" and the number of samples taken as many as 100 people. Themodel used is regression analysis linearberganda. Previously, testing the validity and reliability, along with classic ujiasumsi of research data. The research results are: (1) The results of statistical calculations with multiple linear regression analysis can be shown by the regression equation Y = 0.183 + 0.043 X1 + X2 + 0.599 X3 e. From the regression equation is known that the pricing policy, promotion, and support facilities have a positive and significant impact on customer satisfaction. (2) The calculation of the coefficient of determination 0.434 magnitude. This indicates that the pricing policy, promotion, and support facilities are able to explain the variables of customer satisfaction at 43.4%. While the remaining 56.6% is explained by other variables not examined such as customer satisfaction, promotion, support facilities, and more. (3) The hypothesis that has been done in this study were: A) There are positive and significant influence on pricing policy of customer satisfaction. B) There are positive and significant promotion of customer satisfaction. C) There is a significant and positive effect on customer satisfaction rates.Key words: Policy Pricing, Promotion and Facilities Supporters Against Customer satisfaction.
HAL – HAL YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN
Students' Journal of Economic and Management Vol 1 No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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The process of decision-making by consumers in buying products such asgoods or services will be affected by several factors, and to understand the behavior consumers, companies need to understand these factors.The purpose of this study to determine and analyze the effect of price perception, and perception of quality the brand equity to reach a decision on the purchase of spare parts products Bengkel Baru Motor Simongan. The sample in this study of 100 respondents using accidental sampling technique is done by selecting the respondents provided and easy to get the spare parts buyers encountered researchers coincidence in workshops Semarang.Based on the results of this study concluded that partial equity brands, consumer perceptions, and prices have a significant and positive impact on sparepart product purchasing decisions to achieve customer satisfaction dibengkel-workshop Semarang. In a competitive market conditions, customer preference and loyalty is the key to success. Moreover, the current state, the value of a brand which is comparable to the value of the hard reality is created. Marketing today is meeting consumer perceptions, not just meeting the product. Some quality products, models, features (additional characteristics of a product) and the relative quality of each can have different performance inthe market due to differences in perception of the minds of the consumer product. Building a perception can be done through the brand. The famous brand can have brand equity (brand equity) is strong. A product with a strong brand equity can establish brand platform (foundation brand) is strong and capable develop a brand presence in any competition in the long term. With the increasing number of brands on the market; products that have a strong brand equity that will be able to compete, win and dominate the market (Durianto, Sugiarto, Sitinjak, 2001). The suggestions can be submitted that efforts need to be the owner of the workshop in choosing the product can be maximized by considering matters related with increased perceptions of price, perceived quality and brand equity in accordance the desires of consumers and the market. With the best selection of products expected to achieve the business targets Keywords: price perception, perception of quality products, brand equity, and buying decision.

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