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Students´ Journal of Economic and Management
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 1,856 Documents
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ANALISIS PERILAKU NIAT BERPINDAH PENGGUNA JASA LAYANAN RUMAH KOS (Studi pada konsumen rumah kos di Sampangan) Dian Ika Saputri, 15.05.51.0034; Marlien, RA
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Abstract

This study aims to examine and analyze the influence of service quality, price, location, and facilities on the intention to move users of boarding house services in Sampangan. The population in this study are consumers who use boarding house services in Sampangan, because the population is very large, this study took a sample of 106 respondents. The sampling technique in this study used purposive sampling, namely the technique of determining samples with certain criteria, namely people who use the services of a boarding house in SampanganThe data used in this study is primary data, with a questionnaire as a research instrument. The analytical tool used is multiple linear regression, validity test, reliability test, F test, coefficient of determination test (R²), and t test, which is then processed by calculation of SPSS (Statistical Product and Solutions) version 19.The results showed that service quality has a positive and significant effect on intention to move, price has a positive and significant effect on intention to move, location has a positive and not significant effect on intention to move and facilities have a positive and insignificant effect on intention to move
PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA (Studi Pada Konsumen Sepeda Motor di CM JAYA Rembang) Winda Noor Alfiani, 15.05.51.0043; Setiawan, Mulyo Budi
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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The purpose of this study was to examine and analyze the effect of product quality, brand image and price perception on the purchase decisions of Honda motorcycles (a case study on motorcycle consumers in CM JAYA Rembang). This study uses purposive sampling research using a questionnaire to 100 respondents. Data analysis techniques are used with multiple linear regression. The results of the analysis can be concluded that: (a) Product quality has a significant effect on purchasing decisions of Honda motorcycles in Rembang City. (b) Brand image has a positive and significant effect on purchasing decisions of Honda motorcycles in Rembang City. (c) Price perception has a positive and significant effect on purchasing decisions of Honda motorcycles in Rembang City.
PENGARUH CITRA PERUSAHAAN DAN KEPERCAYAAN TERHADAP KEPUASAN DAN DAMPAKNYA TERHADAP LOYALITAS PELANGGAN DYRIANA BAKERY & CAFE PANDANARAN SEMARANG Yolanda Rebiati Begy, 15.05.51.0062
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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Abstract

This study aims to examine and analyze the influence of corporate image and trust in satisfaction and its impact on customer loyalty customers dyriana bakery & cafe pandanaran semarang. The population in this study were Dyriana bakery & cafe pandanaran Semarang customers, because the population was very large, this study took a sample of 100 respondents. The sampling technique in this study used purposive sampling, namely the technique of determining samples with certain criteria, namely people who bought dyriana. bakery & cafe pandanaran semarang.The data used in this study is primary data, with a questionnaire as a research instrument. The analytical tool used is multiple linear regression, while the instrument test uses validity and reliability tests, the feasibility test of the model using the F test and the coefficient of determination test, and the hypothesis test using the t test, which is then processed by the calculation of SPSS (Statistical Product and Solutions) version 19.The results showed that corporate image had a positive and significant effect on satisfaction, trust has a positive and significant effect on satisfaction, and satisfaction has a positive and significant effect on customer loyalty.
PERAN KEPUASAN PELANGGAN DALAM MEMEDIASI PENGARUH EXPERIENTAL MARKETING DAN KUALITAS LAYANAN TERHADAP NIAT BELI ULANG PEMBELIAN TIKET PESAWAT (STUDI PADA PT AGENI TOUR & TRAVEL SEMARANG) Andhiani Kameshwara, 14.05.51.0010
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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This study aims to analyze the role of customer satisfaction in mediating the influence of experiential marketing and service quality on repurchase intentions. This research was conducted at PT. Ageni Tour & Travel Semarang. This study uses descriptive research. The number of samples is 100 respondents. The research instrument used a questionnaire. Data analysis used multiple regression analysis and mediation test. The results of the study show that the role of customer satisfaction in mediating the influence of experiential marketing and service quality is positive and significant towards repurchase intention. While the results of mediation test positive and significant marketing experiential influence on customer satisfaction.
PENGARUH KUALITAS LAYANAN, KUALITAS PRODUK TERHADAP KEPUASAN DAN DAMPAKNYA PADA LOYALITAS ANGGOTA KSP SEKAWAN BOJA ( Studi Pada Anggota Koperasi ) Faisal Bintang, 14.05.51.0096; Soliha, Euis
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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This study aims to empirically examine the Effect of Service Quality, Product Quality on Satisfaction and Its Impact on KSP Sekawan Boja Customer Loyalty (Study on Savings Customers). This analysis uses independent variables namely Service Quality and Product Quality. The dependent variable is Customer Satisfaction and Loyalty.The sample of this study is the KSP savings customer Sekawan Boja. The sample is carried out by purposive sampling. Data collection was conducted with a questionnaire distributed directly to a sample of 100 questionnaires. Statistical methods use multiple linear regression analysis, by testing the statistical test hypothesis t.The results of this study indicate that service quality positively significantly affects customer satisfaction, product quality positively significantly affects customer satisfaction, and customer satisfaction positively significantly affects customer loyalty.
PENGARUH KUALITAS PRODUK DAN GAYA HIDUP TERHADAP KEPUASAN SERTA DAMPAKNYA PADA LOYALITAS KONSUMEN HANDPHONE IPHONE DI SEMARANG Winda Chandra Anggraini, 1505510024
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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The purpose of this study was to examine and analyze the effect of product quality and lifestyle on consumer loyalty with satisfaction as intervening. The population in this study was an unknown number of iPhone branded iPhone users. The sample in this study were 100 consumers. The sampling technique uses purposive sampling. The type of data and data collection techniques used are primary. The analysis technique used is descriptive analysis and path analysis. The results of the study show that: (1). Product quality has a positive effect on customer satisfaction. (2). Lifestyle has a positive effect on consumer satisfaction. (3). Consumer satisfaction has a positive effect on consumer loyalty. (4). Product quality has a positive effect on consumer loyalty. (5). Lifestyle has a positive effect on consumer loyalty.
PENGARUH KOMPENSASI, MOTIVASI, DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PADA KANTOR DINAS LINGKUNGAN HIDUP KOTA SEMARANG Pantunnisa Ayu Safitri, 15.05.51.0161; ., Muhaimin
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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This research was carried out at the Semarang City Environmental Agency to study and analyze the effect of compensation, motivation and job satisfaction on employee performance. The population in this study amounted to 138 employees, and method of data collection use a questionnaires with a total sample of 60 respondents. Data analysis techniques used include validity test, reliability test with alpha coefficient (Alpha Crobach), multiple regression analysis, t test to test and prove the research hypothesis. The test results obtained that compensation has a positive and significant influence on employee performance. motivation has a positive but not significant effect on employee performance. Job satisfaction has a significant positive effect on employee performance
PENGARUH DISKON, BONUS KEMASAN, TAMPILAN TOKO, DAN PENJUALAN PERORANGAN TERHADAP PEMBELIAN IMPULSIF Karin Ryanda Saputri, 15.05.51.0197; Maskur, Ali
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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Abstract

This study aims to determine the effect of price discount, bonus pack, in-store display and personal selling on impulse buying at supermarket customers ADA Siliwangi. This research was conducted at the ADA Siliwangi Supermarket located on Jl. MgrSugiyopranoto No.58-60, Bulustalan, Semarang City. In this study the population is all consumers who have made purchases to the ADA Siliwangi Supermarket Semarang. The sample taken was 110 respondents. The sampling technique uses non probability sampling. Data collection techniques using questionnaires that have been tested for validity and reliability, and the data analysis technique used is multiple regression. The results showed that (1) there was a positive and significant effect of price discount on impulse buying on ADA Siliwangi supermarket customers, (2) there was a positive but not significant effect between bonus pack on impulse buying on ADA Siliwangi supermarket customers, (3) there were positive influences but not significant between the in-store display of the impulse buying at ADA Siliwangi supermarket customers, (4) there is a positive and significant effect of personal selling of impulse buying at ADA Siliwangi supermarket customers.
PENGARUH CELEBRITY ENDORSER, CITRA MEREK, DAN IKLAN TELEVISI TERHADAP KEPUTUSAN PEMBELIAN PRODUK LUWAK WHITE KOFFIE DI KECAMATAN PUCAKWANGI KABUPATEN PATI Sri Mulyani Endrawati, 15.05.51.0215; Soliha, Euis
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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Abstract

This study aims to examine the influence of celebrity endorser, brand image, television advertising on purchasing decision. The population in this research were consumers of Luwak White Koffie products in Pucakwangi District, Pati Regency with a total sample of 100 respondents using purposive sampling method. This research proposes three hypotheses, they are celebrity endorser has a positive effect on purchasing decisions, brand image has a positive effect on purchasing decisions, and television advertising has a positive effect on purchase decisions. This research tested using instrumen test which include validity and reliability tests, and multiple linear regression using the SPSS application. Based on the statistic test, it can be concluded that celebrity endorser has a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions, television advertising has a positive and significant effect on purchasing decisions.
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, PROMOSI, CITRA MEREK DAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Konsumen Daia di Kota Semarang) Fauzul Munna, 15.05.51.0262; Maskur, Ali
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Abstract

The purpose of this study was to examine and analyze the effect of product quality, price perception, promotion, brand image and celebrity endorser on the decision to purchase Daia laundry soap. This research was conducted in the city of Semarang The population in this study is consumers who have used and bought Daia in the city of Semarang. The sampling technique used in this study was purposive sampling with a total sample of 105 respondents. This study uses primary data with data collection techniques, namely questionnaires and interviews. Data were analyzed using validity test, reliability test, multiple regression analysis, F test, determination coefficient test (R2), t test, which was then processed using the SPSS 19 computer program. The results showed that product quality had a positive and insignificant effect on purchasing decisions. Price perception has a positive and significant effect on purchasing decisions. Promotion has a positive and significant effect on purchasing decisions. Brand image has a positive and not significant effect on purchasing decisions. Celebrity endorsers have a positive and significant effect on purchasing decisions.

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