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Students´ Journal of Economic and Management
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 1,856 Documents
 128   129   130   131   132 
ANALISIS PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN
Students' Journal of Economic and Management Vol 1 No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
Publisher : Students' Journal of Economic and Management

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Abstract

The purpose of this research is to investigate the effects of influence product Quality, Price Perception and service quality on satisfaction consumer. The population is the consumer who was inviting at shop and it can be transaction. After doing a literature review and hypothesis formulation, data are collected through questionnaire method of 100 respondents D’shetwo Boutique.Which is obtained by using Accidential Sampling technique. Then, we analyze the data that is obtained by using multiple regression analysis. This analysis includes validity and reliability, multiple regression analysis, hypothesis testing by T-test and Ftest, and analysis of determination coefficien (R2) The variable of Customers Satisfaction (Y), the variable of Product Quality (X1), the variable of Price Perception (X2), the variable of Service Quality (X3), The hypothesis test usng “t” test shows that the three independent variables analyze significantly proved to influence the dependent variable of Customers’ Satisfaction. Then through “F” test can be known that the variable Product quality, Price Perception, and Service quality are indeed proper to test the dependent variable of Customers Satisfaction. Adjusted R figure 0,435 shows that 43,5% of Customers Satisfaction variables can be explained by the three independent variables in the regretion. While the rest 56,5% is explained by other variable beyond the model which is not analyzed in this research.Keywords : Customers’ satisfaction, Product quality, Price Perception, Service quality.
PENGARUH PRODUK, PROMOSI DAN SIKAPTERHADAP KEPUTUSAN NASABAH DI DALAM MEMILIHJASA PERBANKAN SYARIAH (Studi Kasus Pada BNI Syariah 46 Cab. Kota Semarang)
Students' Journal of Economic and Management Vol 1 No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
Publisher : Students' Journal of Economic and Management

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Abstract

The purpose of this researches is to investigated the effects of product, promotion and attitude on clientele decision to choose sharia banking service. Data are collected through questionnairemetode of 120 clientele on branch of BNI Sharia in Semarang City, which is obtained by using accidental sampling technique. The analyze data use multiple regression model, from the analysis get result show of this regression equation: Y = - 0,045 X1 + 0,328 X2 + 0,349 X3 Whereabout Y is variable of clientele decision, X1 is variable of product, X2 is variable of promotion and X3 is variable of attitude. The result show that only attitude had dominate to clientele decision, so, attitude have a big effect on clientele decision to choose sharia banking service. This researches have limited on research period, cause of that suggest for the next researcher have to more period to research this case and expand this research.Keywords : product, promotion, attitude and clientele decision
PENGARUH PELAYANAN DAN KUALITAS JASA TERHADAP KEPUASAN PELANGGAN PADA PERUSAHAAN JASA PLN
Students' Journal of Economic and Management Vol 1 No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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This research is a study that evaluated the effects of service and quality of service to customer satisfaction in service firms with services marketing theory perspective. In this study, researchers used a convenience sampling and sample size to obtain a sample of 100 respondents. Data obtained from respondents by distributing questionnaires containing questions about the service, service quality and customer satisfaction. Respondents were then in the testing data validity and reliability. The results showed all the variables valid and reliable. Further analysis using multiple linear regression to describe the relationship between the variables. The result is service and service quality significant positive effect on customer satisfaction. Thus, the higher the service will increase customer satisfaction and higher quality of service to enhance customer satisfaction. This study has limitations that the data sample is 100 respondents and do not consider other variables that could affect customer satisfaction. For further research, in order to expand the research by taking more samples and adding other variables are more than enough to represent the research. Keywords: Service, Service Quality and Customer Satisfaction.
PENGARUH PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Toko Bangunan Sumber Manis Kaliwungu Kendal)
Students' Journal of Economic and Management Vol 1 No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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Abstract

The purpose of this study was to analyze the Effect of variable Product, Price and Promotion on purchase decisions" to the purpose of analyzing purchasing decisions on Building Shop Sumber Manis Kaliwungu Kendal. The population in this study is consumers TB. Sumber Manis Kaliwungu Kendal. Sampling was done by using "purposive sampling" technique of determining if the information for the data samples taken from specific targets, by taking samples with specific criteria. The criterion is consumer TB. Sumber Manis who purchase two or more than two times and the number of samples taken as many as 100 people. The results of this research are: (1) The results of the statistical linear regression analysis can be shown by the regression equation Y = 0.201 X1 + 0.437 X2 + 0.278 X3. From the regression equation it is known that the product, price and promotion has a positive and significant impact on purchasing decisions. (2) The calculation of the coefficient of determination 0.544 magnitude. This means that the effect of the variable product (X1), price (X2) and Promotion (X3), jointly influence the purchase decision variable (Y) equal to 54.4% while the remaining 45.6% is influenced by other variables not included in this study. (3) The hypothesis that has been done in this study are: a) There is a positive and significant relationship between product purchase decisions on TB. Sumber Manis. b) There is a positive and significant correlation between the price of the purchase decisions on TB. Sumber Manis. c) There is a positive and significant relationship between promotion against purchasing decisions on TB. Sumber Manis.Keywords: Product, Price, Promotion and Purchasing Decisions.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM PEMBELIAN LAPTOP MEREK ACER
Students' Journal of Economic and Management Vol 1 No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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Abstract

Laptop is more often used in recent years because of the ease and practicality, as well as reasonable prices. Suit their needs and wants, the consumer makes a purchase a laptop because the laptop consists of a wide selection of brands and the quality of the consumer laptop should consider the brand and the quality of what is desirable in order to satisfy the product purchased and its use in accordance with the wishes and need. There are five hypothesis tested in this study,the fourth hypothesis are tested as partialy test, explain about product, price, promotion, and trust in brand on purchasing decision, and last hypothesis use simultant test, explain about product, price, promotion, and trust in brand on purchasing decision do simultantly. Samples used in this study 80 respondents to the sampling technique was purposive sampling is sampling technique sample with certain criteria. The data used are the primary data and secondary data analysis using qualitative and quantitative analyzes covering validity, reliability testing, regression analysis, determination coefficient and hypothesis test that includes a t test and F test. Based on data analysis and test the hypothesis from the partialy test the results variable product, price, promotion, and brand trust has a positive and significant influence on Acer laptop purchasing decisions. Variable product, price, promotion, and trust in brand simultantly significant and positive influence on purchase decisions Acer laptop.The most variable which is influenced to the purchasingdecision making is promotion from the four variables.Key words: Product, Price, Promotion, Trust in Brand, Purchasing Decision.
FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP KEPUTUSAN PEMBELIAN PADA MAMAMIA CABANG PAMULARSIH SEMARANG
Students' Journal of Economic and Management Vol 1 No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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Abstract

Mamamia Pamularsih Branch Semarang is one of a fast-food franchise. The reason for choosing the object of the research is that Mamamia Stake and Shake franchise was experiencing problems in the business development. The problem is the imergence of other similiar franchise businesses cheaper price. Therefore it is necessary to do a research to know and to analyze the influenceof the product quality , prices and promotion towards the purchase decision of product in Mamamia Pamularsih Branch Semarang. The samples was taken from 100 respondents by using random sampling technique, in which the respondents are customers who buy product in Mamamia Pamularsih Branch Semarang, where the research is conducted. Testing the result obtained that in partial there are positive influence and significant between products purchase of the decision; in partial there are positive influence and significant between price of the decision purchase and is partial there are positive influence and significant between promotion of the decision purchase. The coefficient of determination of 0,722 it means that products, prices and promotion have contribution of 72,20 % confirms that the decision purchase.Key words : Price, Product, Promotion, Purchasing Decision.
ANALISIS KUALITAS PELAYANAN TERHADAP LOYALITAS NASABAH BPR ARGO DANA UNGARAN
Students' Journal of Economic and Management Vol 1 No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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The purpose of this study was to analyze the influence of the quality of services consisting of physical (tangible), reliability (reliability), responsiveness (responsiveness), insurance (assurance)and empathy (empathy) towards customer loyalty BPR ARGO DANA UNGARAN. Populations and samples in this study were clients of rural banks amounted Ungaran ARGO DANA 100 people. Retrieval technique is the technique of random sample (random / probability). Type of data is primary. Methods of data collection using questionnaires. Analysis technique used is multiple regression with SPSS 13 program . Key Words: Physical Evidence, Reliability, Power Response, Security, Empathy and Customer Loyalty.
ANALISIS PENGARUH KUALITAS PELAYANAN, HARGA, DAN LOKASI TERHADAP KEPUASAN PELANGGAN (Studi Pada Warnet Chamber, Semarang)
Students' Journal of Economic and Management Vol 1 No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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Abstract

This study aims to analyze the extent of the influence of service quality, price, and location of customer satisfaction. The population in this study is that all cafe customers Chamber Semarang. The number of samples is about 100 respondents. The data used in this study is the primary data using questionnaires. Analysis of the data which is used multiple linear regression analysis. Hypothesis testing using t test with the test results indicate that the quality of service, price, and location of positive and significant effect on customer satisfaction. Jointly testing using the F test showed that together the quality of product, price, and location have a significant effect on customer satisfaction. Coefficient of determination value of 0.768 or 76.8%. This means that the variable product quality, price and location have contributed as much as 76.8% of customer satisfaction. While the rest of 23.2% is affected by other variables not included in the study. Limitations of this study is the only study using a questionnaire as a data source does not use actual data, such as variable rates using the actual price. This study is limited by using avariable service quality, price, and location of the study should be conducted with a combination of other variables Key words: service quality, price, location, customer satisfaction.
PENGARUH KUALITAS LAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN NASABAH (Studi kasus pada nasabah BPR BKK Jepara Cabang Kecamatan Kota)
Students' Journal of Economic and Management Vol 1 No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
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Research with the tittle "The Influence of Service Quality and Product Quality Of Customer Satisfaction" done for the purpose to analyze customer satisfaction in Jepara Branch BPR BKK city. The population in this study is BPR BKK Jepara who use services and products provided by the BPR. Sampling was done by using "purposive sampling", ie sampling technique was done on purpose to record the sample representative of the population and the number of samples taken as many as 100 persons / respondents. The data collected was analyzed using: Factor analysis to test the validity of the statement items, Cronbach Alpha formula to test the reliability of the instrument, a regression analysis to examine the degree of influence of each independent variable on the dependent variable then the coefficient of determination and F-test is used to test the goodness of the model (Goodness of Fit). Based on data analysis and hypothesis testing results obtained: (1) that the partial variable service quality has positive and significant impact on customer satisfaction, (2) product quality variables have a positive and significant impact on customer  satisfaction, (3) the variable quality of service and product quality with both positive and significant impact on customer satisfaction. Of the five indicators of service quality variables are physical evidence, reliability, responsiveness, assurance, and empathy are the most dominant influence on customer satisfaction is empathy. The test results coefficient determinant is known that the variable quality of service and product quality can explain variation of 56.2% for customer satisfaction BPR BKK Jepara, while the remaining 43.8% is influenced by other variables not included in this study.Key words: Quality of Service, Quality Products and Customer Satisfaction.
PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR KAWASAKI ( Pada PT. Sinargemala Sakti Semarang )
Students' Journal of Economic and Management Vol 1 No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
Publisher : Students' Journal of Economic and Management

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Abstract

All motorcycle manufacturers competing to create new innovations, models and designs continue to be tested and developed according to consumer tastes. Conducted a massive promotion in various media, both print and electronic. This indicates that the motorcycle market demand is very high. The high demand is not only because of needed factors, but also heavily influenced by other factors, such as income level, product attributes, price, brand, method of payment, the resale price, reference group and location. This research used quality of product, price and promotion as an independent variable and the purchase decision as the dependent variable. Sampling method in this study is purposive sampling techniques and the amount of samples are 100 respondents.The research show that the assumption of classical regression model is free from multicollinearity, autocorrelation and heteroscedasticity. As for the research of determination coefficient values obtained that the purchase decision can be explained by the three independent variables. The test research f obtained that the variable quality of product, price and promotion of a positive influence on purchase decisions. Based on regression analysis obtained the variable quality of product and promotion have a positive influence for purchase decision, as for price variable have negative influence. For the hypothesis test used the t test, based on hypothesis testing variables quality product, price and promotion can be accepted.Key words: quality of product, price, promotion and purchasing decisions.

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