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Students´ Journal of Economic and Management
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 1,856 Documents
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PENGARUH KUALITAS LAYANAN DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN KFC
Students' Journal of Economic and Management Vol 2 No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
Publisher : Students' Journal of Economic and Management

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Abstract

KFC be one of [the] fast restaurant exist in competitor Indonesia closest kfc that is Mc. Donalds also fast food kind saji same and many fast foods saji of a kind then springs up. with that is KFC demanded to give what best for customer, KFC also demanded to give maximal service, products have a certain quality and variatif dish with cloth feels well, with clean place and pleasant. be seen from place location that is KFC Banyumanik has place sterategis close to housing, office complex, shopping centre, campus and road delivers regency. KFC Banyumanik want to be market lider humorously customer around, customer from city to come or even also customer that rush by. This study aimed to examine the effect of service quality and brand image to customer satisfaction case study on where to eat fast food KFC Banyumanik.Variable in this watch fulness service quality, and brand image as independent variable and customer satisfaction as variable dependen. this watchfulness population consumer kfc that presents semarang especially KFC Branch Banyumanik. watchfulness sample election technique is done random system manner, so that got sample total 100 respondents. data analysis that used to answer watchfulness hypothesis is use doubled regression analyzer, after previous done test normalitas data. besides, this watchfulness also test fit from model. test tool that with test f and determination coefficient.This watchfulness result shows that service quality, and influential brand image significant towards customer satisfaction. this watchfulness gives suggestion for KFC Banyumanik, more pay attention service quality dimension (tangible, reability, responsiveness, assurance, and empathy) besides, KFC banyumanik permanent watch over brand image so that customer KFC Banyumaik loyal permanent consumings product KFC Banyumanik.Key words: service quality, brand image, and customer satisfaction
PENGARUH PERSEPSI HARGA, KUALITAS LAYANAN DAN CITRA TERHADAP TINGKAT KEPUASAN PASIEN RAWAT INAP
Students' Journal of Economic and Management Vol 2 No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
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Abstract

This research is a study that tested the effect of price perceptions, quality of service and image. The purpose of this study were: 1) examine the effect of price perception on the level of patient satisfaction in hospitals Dr. Soewondo Kendal. 2) test the effect of Service Quality on the level of satisfaction of hospitalized patients. 3) test the effect of imagery on the level satisfaction hospital inpatients Dr. Soewondo Kendal. Factor Price Perception, Image Quality and service are some of the factors that influence patient satisfaction. The study was conducted on patients hospitalized at the Hospital Dr. Soewondo Kendal. Respondents are being sampled in this study were 95 respondents with sampling methods using purposive sampling. The results showed that, The first hypothesis accepted, meaning that the more positive perception of the price received by patients will increase patient satisfaction. The second hypothesis is accepted it means the better the quality of service will further enhance the satisfaction. The third hypothesis is accepted it means that the better the image will further enhance the satisfaction. So it can be concluded to build the necessary patient satisfaction among perceptions of price, quality of service and a good image.Key words: Price Perception, Service Quality, Image and Patient Satisfaction
PENGARUH DIMENSI KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN (Studi Kasus Pada Pengguna Jasa Penginapan Hotel Pandanaran Semarang)
Students' Journal of Economic and Management Vol 2 No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
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Abstract

One of [the] action to satisfy consumer by give service to consumer with as well possible. this fact can be seen, that there is several things that can give customer satisfactions that is customer total value yag consist of product value, service value, value personal, image value or image, and customer total cost that consist of monetary cost, time cost, energy cost, and idea cost (kotler, 2000: 50). with service quality existence either in in a company, will creat satisfaction to all the consumer. after consumer felts satisfied with product or service that accepted it, consumer will compare service that given. when does consumer felt genuinely satisfied, they will buy to repeat with give recommendation to another person to buy in place same. This watchfulness population entire entire hotel visitors pandanaran semarang. watchfulness sample election technique is done according to non probability sampling. steps that sample taking technique do distribution kuesioner by visit one who is spending at hotal pandanaran and ever spend the night at hotel pandanaran more than 1 time. to test researcher data quality does validity testing and reliabilitas. while to answer watchfulness hypothesis is used doubled regression analyzer, after previous done test normalitas data. besides, this watchfulness also test fit from model. test tool that with test f and determination coefficient. This watchfulness result shows that reliability, assurance, and emphaty positive influential and significant towards consumer satisfaction. While watchfulness result for another free variable, that is tangible, and responsive negative influential and significant towards consumer satisfaction. Key words: tangible, reliability, responsive assurance, emphaty,  consumer satisfaction.  
PENGARUH CITRA MEREK, KEPERCAYAAN MEREK DAN PERSEPSI HARGA TERHADAP MINAT BELI ULANG KONSUMEN
Students' Journal of Economic and Management Vol 2 No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
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Abstract

In a high competitive business, a company should maintain their customers. Therefore, its a need to search some variables influence which are increasing their repurchase intention as a method to maintain the customers. Researcher used purposive accidental sampling, this research find the 100 sample size respondents. The analytical data result shows that some research methods has good correlation and all the research hypothesis can beproved. The conclusion is brand image, brand trust and positive price perception and significant effect on consumer repurchase intentions. According to the research results get can be taken the theoretical implication that this research gives justification to the former research in which brand image, brand trust and price perception have influen to the consumer repurchase intention.Key words: Brand Image, Brand Trust, Price Perception, Repurchase Intention Consumer
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PT. ARTHA ASIA FINANCE DI SEMARANG
Students' Journal of Economic and Management Vol 2 No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
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Abstract

The purpose of business is to create customers in order to feel satisfied. Consumer satisfaction is influenced by the perception of the quality of the service, product quality, price and factors that is personal and that is the situation for a moment. One of the factors that determine customer satisfaction is customer perception about the quality of service that focuses on the five dimensions of quality, services, namely physical evidence, reliability, responsiveness, assurance and empathy. The population in this study was consumers Artha Asia Finance, JL. of Brigjend. Sugiarto No. 462 C, Semarang. And samples in this study was 100. Analysis technique used is regression results showed that: physical evidence, reliability, responsiveness, assurance and empathy matter positively and significantly to consumer satisfaction.Key words : Tangible, reliability, responsiveness, assurance, empathy and consumer satisfaction
ANALISIS PENGARUH LINGKUNGAN KERJA, KEMAMPUAN KERJA DAN KOMITMEN ORGANISASIONAL TERHADAP KINERJA PEGAWAI (Studi pada Unit Pelayanan Pendapatan dan Pemberdayaan Asset Daerah Provinsi Jawa Tengah Se Koordinator Pekalongan)
Students' Journal of Economic and Management Vol 2 No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
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Abstract

The Reform movement that occured in Indonesia affect the livelihood in the field og governance. It is characterized by the formation of the regional Autonomy law and then updated with the law om local goverment. which in principle has been to change the system of goverment in Indonesia that will ultimately influence in the role of the civil servants of the demand a paradigm shift in completing task work as an apparatus which is concerned on duty. The research was conducted at PNS employee Revenue Service Unit and Asset Empowerment in Central Java Provincial Coordinator Pekalongan view using sensus method. All of the sample population and as many  as 115 people a decent processed questionaires were 108 questionair. The result of regression testing  obtained result Adjusted R square of 0.828 mean that the change of variables can be explained by the variable performance wok that the variable are jointly working environment of 82.8%. As for the F test showed that the varibles are jointly working ability and commitment affect organizational performance. based on known significant partial regression testing environment on performance is o.o18 <0.05. the significant of the ability to work on performance is 0.000 <0.05 and the significant of organizational commitment to performance is 0.000 <0.05. This indicated that all the hypothesis are accepted and proven. Key Words: work environment, worl ability, organizational commitment, performance
PENENTU TINGKAT HUTANG PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA
Students' Journal of Economic and Management Vol 2 No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
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This study aimed to examine the effect of the independent variables of profitability, asset structure, firm size, firm growth, and non-debt tax shield against leverage. The sampling technique used was purposive sampling at manufacturing companies which listed on the Indonesia Stock Exchange from 2009 to 2011.  In total, 88 companies that made profits for three consecutive years obtained as a sample. The data used in this study are secondary data from the Indonesia Stock Exchange, derived from the financial statements of listed manufacturing companies in the period of 2009 to 2011. The analysis technique used is multiple linear regressions. During the observation period of observational data indicates that the number of 264 samples were obtained a number of 239 samples were ready to be processed after the data outliers removed. Based on the results of the study, there were no variables that deviate from normality test and the classical assumption test. The analysis of the data showed that the profitability showed a significant negative effect on leverage. Company Size, non-debt tax shield showed a significant positive effect, negative asset structure is not significantly effect on leverage, while positive firms’ growth is not significantly effect on leverage. Keywords : Pecking Order Theory, leverage, profitability, asset structure, firm size, firm growth, and non-debt tax shield.
PENGARUH STRATEGI PRODUK, STRATEGI HARGA TERHADAP EKUITAS MERK DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN DAN LOYALITAS (Studi empiris pasca pembelian AC/Air Conditioner merk Polytron di Kudus)
Students' Journal of Economic and Management Vol 2 No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
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Abstract

This study aimed to determine the effect of pricing strategy and product strategy for the brand equity and its impact on purchasing decisions and loyalty. The population in this study is their (consumer) users in the holy AC Polytron with minimal use of one year. Sampling was done by using "purposive sampling" so that the samples taken can represent the study population. Engineering test data used in this study include the test instrument consisting of validity and reliability, the test model consists of regression and coefficient of determination, and hypothesis testing. From the analysis of the path lines can be seen that the direct effect of price and product purchase decisions indirect effect of price and product purchase decisions, so the track is better research is not through brand equity. Variable pricing, products and brand equity together - together have accounted for 61.8% of the purchasing decisions AC Polytron users. While the remaining 38.2% is influenced by other variables not included in this study Keywords: pricing strategy, product strategy, brand equity, loyalty and purchasing decisions.
PENGARUH CITRA, KUALITAS LAYANAN, PROMOSI DAN PERSEPSI HARGA DALAM MEMPENGARUHI KEPUASAN DAN DAMPAKNYA TERHADAP LOYALITAS PELANGGAN (Studi pada pelanggan Carrefour Semarang)
Students' Journal of Economic and Management Vol 2 No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
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Abstract

The purpose of this study was to analyze the image, quality of service, promotion, price perceptions have a positive effect on the creation of customer satisfaction and to analyze the creation of customer satisfaction has a positive effect on customer loyalty. The object of this study is Carrefour customers in Semarang research method using SPSS analysis requires that a representative sample to be used in other research. Regression analysis equations I know the coefficient of determination or R ajusted 0.647. This means that the effect of the independent variable is the image, quality of service, promotion, price perception and satisfaction on customer loyalty is equal to 64.7% or in other words, changes in customer loyalty variation can be explained by the image, quality of service, promotion, price perception with 64, 7%, while 35.3% is influenced by other variables not examined. The results of the analysis of the variable image, quality of service, promotion, price perception, customer satisfaction and customer loyalty shows that image, quality of service, promotion, price perception and customer satisfaction has a positive and significant impact on customer loyalty variables, shows that the higher the effect of each each independent variable is the image, quality of service, promotion, price perception and customer satisfaction, the customer will be more loyal. Keywords: Image,Quality service, Promotion, Perceived price, customer satisfaction and customer loyalty.
PENGARUH KEPEMIMPINAN DAN IKLIM ORGANISASI TERHADAP KINERJA DENGAN MEDIASI KOMITMEN ORGANISASIONAL (Studi pada Keuangan KODAM IV/ Diponegoro)
Students' Journal of Economic and Management Vol 2 No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
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This study aims to determine whether the organization is able to mediate the effect of the commitment of the leadership and organizational climate to employee performance Kudam IV / Diponegoro, as well as to determine whether either partially or jointly, variable leadership, organizational climate and organizational commitment affect employee performance. This research was conducted with explanatory method, the research aims to prove the truth of the hypothesis that previously existed. Analysis techniques are used factor analysis to test the validity of data, analysis of Cronbach alpha test for reliability of data, regression testing, conformance model (test determinants) and mediation test to test and prove the research hypothesis. The analysis and discussion of this study demonstrate that the partial and together, the variables of leadership, organizational climate and organizational commitment in a positive and significant impact on employee performance Kudam IV / Diponegoro. Of the three variables, organizational commitment that contributed the most impact leadership variable 0.490 followed by 0.274 and the smallest contribution by organizational climate influence for 0,201. Mediation test showed that organizational commitment can only mediate the effect of organizational climate on performance, while the latter can not be mediated by leadership commitment organisasonali. These results indicate that in order to improve employee performance Kudam IV / Diponegoro, the things that need to be improved first priority is to increase organizational commitment and leadership at the agency.   Keywords: leadership, organizational climate, organizational commitment, performance

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