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Students´ Journal of Economic and Management
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
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Articles 1,856 Documents
PENGARUH RASIO PROFITABILITAS, LEVERAGE, DAN RASIO PASAR TERHADAP RETURN SAHAM PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA
Students' Journal of Economic and Management Vol 2 No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
Publisher : Students' Journal of Economic and Management

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Abstract

Basically every investor that invests so expect to benefit from these investments in the future. The advantage is a compensation for the time and risk associated with the investment in doing. Purpose ofinvesting is to maximize investor return, without forgetting the risk factors they face. Before investing, prospective investors would require information relating to the implementation of the investment. Analysis offinancial ratios include profitability ratios, leverage and market ratios. Research on the relationship return on assets (ROA) and stock returns by Sunarto (2001) and Ulupui (2004) which states that the return on assets(ROA) significantly affect stock returns. And, research on the relationship return on equity (ROE) for stock returns by Sunarto (2001) showed that the ROE has a significant effect on stock returns. Meanwhile, researchby Iswadi (2010) showed that the ROE does not significantly affect stock returns. This study population is a manufacturing company whose shares are actively traded during 2008 to 2010. Sample selection techniques conducted by purposive sampling to obtain a sample size 81 issuers. Analysis of the data used to answer the research hypotheses used multiple regression analysis tool, having previously tested the normality of the data and the classical assumptions. In addition, this study also tested the fit of the model. Test equipment is conducted by the F test and the coefficient of determination. The results of this study indicate that the Return on Assets, Earning Per Share, Price Book Value has positive and significant impact on Stock Return; Debt Equity Ratio, Debt To Total Assets negative and significant impact on Stock Return, and Return On Equity had no significant effect Stock Return .Keywords: Return on Assets, Return on Equity, Debt Equity Ratio, Debt To Total Assets Earning Per Share, Price Book Value, and Return of Shares
PENGARUH STRUKTUR AKTIVA, PROFITABILITAS, PERTUMBUHAN PENJUALAN, LEVERAGE OPERASI DAN KEPEMILIKAN MANAJERIAL TERHADAP STUKTUR MODAL
Students' Journal of Economic and Management Vol 2 No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
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Abstract

This study aimed to examine the influence of Asset Structure, Profitability, Sales Growth, Operating Leverage and Managerial Ownership on capital structure in companies that went public in Manufacturing IndonesiaStock Exchange. The population in this study is a manufacturing company on the Stock Exchange in 2008-2010 as many as 143 per year. The samples used in this research is a group of manufacturing companies with certain criteria. The number of samples obtained by the study criteria that have been determined are 153 companies. This data was obtained from the Indonesia Stock Exchange Corner Stikubank University. The analytical tool used in this study is multiple linear regression using the t test and the Test F. The results of this study: The F in this study showed all the independent variables (the structure of assets, ROA, sales growth, operating leverage and managerial ownership) jointly significant effect on the capital structure with a significance level of 0.000 < 0.05. While the t-test on each of the independent variables showed that variables that have a significant effect on the capital structure of Profitability, Growth and Managerial Ownership. And variables that do not have a significant effect on the capital structure of the Variable Structure Leverage Assets and Operations. The independent variable (Structure Assets, Profitability, Sales Growth, Operating Leverage and Managerial Ownership) can explain the capital structure of 15.60% while the sides are explained by other factors not observed.Key words: Structure of Assets, Profitability, Sales Growth, Operating Leverage and Managerial Ownership.
PENGARUH RETURN ON ASSETS (ROA), EARNING PERSHARE ( EPS), DIVIDEND PAYOUT RATIO DAN LEVERAGE TERHADAP HARGA SAHAM (STUDI KASUS PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BEI 2007-2010)
Students' Journal of Economic and Management Vol 2 No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
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Abstract

This purpose of this study to examine and analyze the effect of Return on Assets (ROA), Earning Pershare (EPS), Divident Payout Ratio (DPR) and Leverage ratio of the Price stock. Objects in this study is a company registered in the BEI (Bursa Efek Indonesia) Jakarta during 4 years period from 2007 until 2010. The samples in this study were 111 samples. The method used in the sampling is purposive sampling method. Statistic alanalysis tool used is regression. The results show that Return on asset, Earning Pershare and divident payout Ratio were significant influence to price stock. Leverage no significant effect on stock price.Key words: Return on asset, Earnings pershare, Dividend payout ratio, Leverage and Price stock .
PENGARUH KUALITAS LAYANAN TERHADAPKEPUASAN NASABAH
Students' Journal of Economic and Management Vol 2 No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
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The purpose of this study was to analyze the influence of variable tangible, reliability, responsiveness, insurance, and empathy to the credit customer satisfaction BPR Arto Moro Semarang. Samples used in this study of 100 respondents with a sampling technique is purposive sampling. The collected data were analyzed using factor analysis, the formula Cronobach's Alpha, multiple regression analysis, t test. The research results can be concluded that: (1) The results of statistical calculations with multiple linear regression analysis can be shown by the regression equation Y = 0,197 X1 + 0,630 X2 + 0,177 X3 + 0,147 X4 + 0,182 X5. The most dominant factor in influencing customer satisfaction is a variable reliability backed by the highest reliability of regression coefficient (0.630) followed by tangible variables (0.197), empathy (0.182), responsiveness (0.177) and assurance(0.147). (2) Adjusted R Square by 71,2%. While the remaining 28.8% is influenced by variables other than this research model, for example image. (3) The hypothesis that has been done in this study can be concluded that : There are positive and significant between the tangible, reliability responsiveness, insurance, and empathy to the credit customer satisfaction BPR Arto Moro Semarang.Key words: Service Quality, Customer Satisfaction
PENGARUH KUALITAS LAYANAN DAN BAURAN PEMASARAN TERHADAP KEPUASAN DAN DAMPAKNYA TERHADAP LOYALITAS (Studi Kasus pada Astra Motor Weleri)
Students' Journal of Economic and Management Vol 2 No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
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This study analyzes the relationship between service quality and customer satisfaction marketing mix in the form of customer loyalty. The object of this study is Astra Motor Weleri. Problems in the study refers to the phenomenon of the fall in sales of motorcycle dealers motorcycle astra Weleri significantly in March, August and September 2012. purpose of the study was formulated to examine factors - factors that affect customer loyalty.Models that were formulated in this study aims to provide a critical understanding of the concept and measurement of customer loyalty. Researchers incorporate elements of quality of services, marketing mix and customer satisfaction as the mediation and have significant consequences for customer loyalty. In addition to a theoretical modeling, this study has formulated five hypotheses. Purposive sampling method was chosen to obtain the required data in this study. The study used 84 respondents and all respondents were clients Astra Motor Weleri customers. Data analysis using regression analysis with SPSS.Test results showed that the f in say marketing mix, service quality and satisfaction with the same effect on customer loyalty. Test the hypothesis that all the variables have a positive and significant impact on customer satisfaction and loyalty. Multiple regression analysis of the quality of service expressed a greater effect on satisfaction in the appeal of the marketing mix, and satisfaction greater influence on loyalty than quality of service and the marketing mix. Test of mediation states that the indirect effect of service quality and greater marketing mix appeal direct effect, so the satisfaction of a mediating variable.The final conclusion of this study can be recommended as an input to management. Researchers believe that an approach that deals with dimensions of service quality and customer satisfaction can help managers improve customer loyalty, because the two most important veriabel to increase customer loyalty and customer satisfaction first must feel to be loyal.Key words: Quality Service, marketing mix, and Customer Satisfaction And Loyalty customers
PENGARUH DIMENSI KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN SWALAYAN ADA SILIWANGI SEMARANG
Students' Journal of Economic and Management Vol 2 No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
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The study entitled Effect Dimension of Quality of Service Supermarket Customer Satisfaction Siliwangi Semarang There is research to investigate and analyze whether the variables of tangible, reliability, responsiveness, assurance and empathy on the quality of services provided by the Supermarket There Siliwangi partially or jointly have an influence on customer satisfaction, the researchers took the title of "THE INFLUENCE DIMENSION OF SERVICE QUALITY CUSTOMER SATISFACTION IS SILIWANGI SUPERMARKETS SEMARANG". The number of samples used in this study were 100 respondents. The sampling technique used is purposive sampling or by selecting the respondents according to the requirements to become a respondent a scale meet by accident is at least have shopped more than three times and age above 18 years.The result is dimension tangible (X1), reliability (X2), responsiveness (X3), assrance (X4), and empathy (X5) and siginfikan positive effect on customer satisfaction (Y). From the results of the regression equation that has the greatest influence on empathy and responsiveness possessed the smallest influence. This study has limitations that the variables used was limited to the dimensions of quality of service, while there are many other factors that can affect a customer's satisfaction. Therefore, further research is suggested to consider other variables that have not been found in this study and a wider sampling.Key words: Variable dimension service quality tangible, Reliability, Responsiveness, Assurance, Empathy and Customer Satisfaction
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN DAMPAKNYA TERHADAP LOYALITAS PELANGGAN
Students' Journal of Economic and Management Vol 2 No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
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Along with the progress of time lead to the development of technology. This phenomenon causes a company engaged in the field of photo printing services like Bahurekso Indah Foto Kaliwungu change the picture printing services from washing technique movies to digital techniques. This is done in order to enhance customer satisfaction while maintaining customer loyalty. This study discusses the effect of service quality on customer satisfaction and its impact on customer loyalty, as well as to test the mediation between service quality on customer loyalty with customer satisfaction as mediator variables were tested using path analysis (path analysis). Determination of the sample using purposive sampling method. Respondents in this study were 100 respondents with at least three visits to Bahurekso Indah Foto Kaliwungu. In this study, the data processing using the application SPSS (Statistical Package for Social Sciences). Analysis of the data includes quantitative and qualitative analysis. Quantitative analysis includes validity and reliability testing, the classic assumption test, multiple regression analysis, the test of Goodness of Fit through regression coefficient (R2), F test and t test. Qualitative analysis is the interpretation of the data obtained in the study by providing explanations on the data processing has been done. The results of this study indicate that the tested variables of service quality has a positive and significant impact on customer satisfaction and customer loyalty through the F test and t test. While the results of the test mediation path analysis (path analysis) there is indicate mediation effect.Key words : Service Quality, Customer Satisfaction, Customer Loyalty.
PENGARUH KEPUTUSAN INVESTASI, KEPUTUSAN PENDANAAN, DAN KEBIJAKAN DEVIDEN TERHADAP NILAI PERUSAHAAN
Students' Journal of Economic and Management Vol 2 No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
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The financial manager is obliged to make financial decisions that consists of investment decisions, financing decisions, and dividend policy. The right financial decisions to maximize the value of the company (corporate objectives). Optimization of corporate value is obtained, among others, by implementing financial management functions, in which a financial decision affects the others, which eventually affects the corporate value. This research aimed to analyze the effect of investment, funding decisions and dividend policy on the manufacture firm value listed in the Indonesia Stock Exchange. The variables observed in this study consisted of investment decision (X1), funding decisions (X2), dividend policy (X3) and the value of the company (Y). The population used as the object of study is a report of a manufacturing company that went public and listed on the Indonesia Stock Exchange in 2008-2010. The sampling technique used was purposive sampling method. The results of this research indicate that the investment decisions positively affects the firm value, financing decisions did not significantly affects the firm value. While the dividend policy positively affects the firm value.Key words: investment decisions, funding decisions, dividend policy, corporate value.
PENGARUH KUALITAS LAYANAN DAN KEPUASAN TERHADAP WORD OF MOUTH MARKETING
Students' Journal of Economic and Management Vol 2 No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
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This research was aiming to test the effect of sevice quality and costumer satisfaction on word of mouth marketing. The research problems refer to company’s decline of costumer between 2009 until 2012. The research problems are: is service quality has the effect on word of mouth marketing, and is costumer satisfaction has the effect on word of mouth marketing. Researcher used purposive method, that are quota and judgement. The calculation resulted 100 students used as research sample. IBM SPSS 19 was used to process multiple linear regression as analytical tool. The result showed that service quality has positive effect on word of mouth marketing, and costumer satisfaction has positive effect on word of mouth marketing.Key words: service quality, costumer satisfaction, word of mouth marketing.
PENGARUH CITRA MEREK DAN KESADARAN MEREK TERHADAP EKUITAS MEREK HANDPHONE SAMSUNG BERSISTEM ANDROID (Studi di Kota Semarang)
Students' Journal of Economic and Management Vol 2 No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
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The research is based on the phenomenon of competition among various companies manufacturing android-based smartphone. The increase of Samsung’s android-based smartphone sales numbers in 2011-2012 indicates the rise of brand equity on Samsung phones. It is supposed that brand image and brand awareness may influence the establishment of a strong brand equity. Therefore, this research aims to analyze the effect of brand image and brand awareness on the brand equity of Samsung’s android-based smartphone in Semarang. Using purposive sampling and accidental sampling, the research takes samples of 100 respondent who has used or are using android smartphones from Samsung. A data analysis is then done on primary data obtained quantitatively, qualitatively, and descriptively. Quantitative analysis includes: validity, reliability testing, multiple linear regression analysis, F test, t test, and analysis of the coefficient of determination R2. The results showed the brand image (X1) and brand awareness (X2) proved to be positively and significantly affect brand equity (Y). Brand equity is dominated by the formation of brand awareness followed by brand image.Key words: Brand Image, Brand Awareness and Brand Equity.