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Students´ Journal of Economic and Management
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 1,856 Documents
 159   160   161   162   163 
PENGARUH PENGALAMAN SEBELUMNYA DAN PENGETAHUAN PRODUK TERHADAP PERILAKU BERALIH MEREK PRODUK LAPTOP YANG DIMEDIASI FAKTOR KEPUASAN
Students' Journal of Economic and Management Vol 2 No 2 (2013): VOL. 2 NO. 2 EDISI OKTOBER 2013
Publisher : Students' Journal of Economic and Management

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Abstract

There are factors that influence consumer brand switching behavior . Factors that may influence brand switching behavior are prior experience, product  knowledge, satisfaction,  media search , and retailers search. For marketers, if these factors treated properly, it can be directed to influence consumers brand switching behavior so they will choose their products/brands . This study want to examine the relationship between prior experience, product knowledge, and satisfaction related to consumer brand switching behavior of laptop products. Samples were taken from the students of the Faculty of Economics, University Stikubank Semarang . Engineering sample selection was purposive sampling. The steps are performed in the sampling technique is distributing questionnaires to students who have been long enough to have the product and use a laptop, and they switch the brand in the purchase of laptop products . To test the quality of the data the researcher use validity and reliability test . Meanwhile, to answer the research hypothesis used regression analysis, F test, t-test, R2 , and path analysis . Results of this study indicate that prior experience have positive and significant effect on satisfaction , product knowledge havepositive and significant effect on satisfaction, prior experience  have positive and significant effect on the behavior of brand switching, product knowledge have positive and significant impact on brand switching behavior, satisfaction has a positive effect but not significant enough to brand switching behavior. Factor of prior experience, product knowledge, and satisfaction together or simultaneously influence brand switching behavior. Path analysis showed that the relationship between the variables of previous experience and knowledge of the product with variable switching brands is a direct relationship, and satisfaction variable isnot a mediating variable. Keywords : Prior Experience, Product Knowledge, Satisfaction, Brand Switching Behavior on Laptop Product
PENGARUH KEPUASAN PRODUK DAN PERSEPSI HARGA TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABLE INTERVENING. ( Studi Pada Minyak Goreng Sania Di Semarang )
Students' Journal of Economic and Management Vol 2 No 2 (2013): VOL. 2 NO. 2 EDISI OKTOBER 2013
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Abstract

This Research to empirically investigate the effect of product quality and price perception on consumer loyalty with consumers kepuasn as an intervening variable in consumer cooking oil sania Semarang.berdasarkan these objectives, the researcher took the title of "THE EFFECT OF PRODUCT QUALITY AND PRICE PERCEPTION OF CONSUMER LOYALTY as an intervening variable" (Study on Edible Oil Sania In Semarang). Research on the effect of price perception of product quality and customer loyalty with customer satisfaction as an intervening variable is taking a sample of 100 respondents.This study uses primary data obtained by questionnaires. The analysis in this study using 2 pieces of regression analysis model. Regression analysis model I used to analyze the effect of product quality and price on customer satisfaction. Model II regression analysis is used to analyze the effect of product quality, price, and customer satisfaction on consumer loyalty. Research results is the quality of the product and the price has a positive effect on customer satisfaction, product quality and price has a positive effect on consumer loyalty, and customer satisfaction has a positive effect on consumer loyalty. It can be seen from the standardized beta coefficient is positive all the independent variables with a significance value <0.05. Coefficient regression models adjusted R Square I is 0.529.This means that 52.9% can be explained by the perception of product quality and price.While the remaining 47.1% is explained by other variables. Coefficient regression models adjusted R Square of 0.673 II. This means that at 67.3% can be explained by the perception of product quality and price. While the remaining 32.7% is explained by other variables such as quality of service and the number of competitors. Keywords: product quality, perceived price, customer satisfaction, customer loyalty
PENGARUH KUALITAS LAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN NASABAH TABUNGAN ( Studi pada Bank BRI unit Randublatung 1 Blora)
Students' Journal of Economic and Management Vol 2 No 2 (2013): VOL. 2 NO. 2 EDISI OKTOBER 2013
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Abstract

This study is a study that examined the effect of quality of service and product quality to customer satisfaction savings in Bank BRI Unit 1 Blora Randublatung . Objects in this study are customers of Bank BRI Unit 1 Blora Randublatung . In this study the samples taken are as many as 100 people in which the retrieval technique using purposive sampling and sampling based on the desires and characteristics that have been determined by researchers . The method of analysis used data validity test , reliability test , multiple linear regression , t-test, f and test the coefficient of determination . Regression results show that the quality of service and product quality has an effect on customer satisfaction savings . Where the variables a cool [ unyai biggest influence is the quality of the product . From the results of the study also showed that the quality of service and product quality either partially or simultaneously positive and significant effect on customer satisfaction savings . From the research findings , the managerial implications for the management of Bank BRI unit 1 is Randublatung Blora should seriously pay attention to the service in order to beat the competition and make new innovations to improve the quality of service both from the physical aspect , employee and resource management policies for added comfort .   Keywords : Quality of Service , Quality Products and Satisfaction
DAMPAK AKUISISI TERHADAP KINERJA KEUANGAN PERUSAHAAN (STUDI PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR PADA BEI SELAMA TAHUN 2006 - 2012)
Students' Journal of Economic and Management Vol 2 No 2 (2013): VOL. 2 NO. 2 EDISI OKTOBER 2013
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Abstract

The purpose of this study is to examine whether there are differences financial performance before and after the acquisition of the manufacturing companies listed on the Indonesia Stock Exchange (IDX) in 2006-2012. In this study population taking companies listed on the Indonesia Stock Exchange in the period 2006 - 2012, based on the population by sampling using purposive sampling method obtained a sample of 30 samples. Based on the research that has been done so knowable There are differences Return On Asset (ROA) before and after the acquisition. There were no differences Return On Equity (ROE) before and after the acquisition. There was no difference Current Ratio (CR) before and after the acquisition. There are differences Earning Per Share (EPS) before and after the acquisition. There was no difference in Total Assets Turn Over (TATO) before and after the acquisition. Keyword : Return On Asset (ROA), Return On Equity (ROE), Current Ratio (CR), Earning Per Share (EPS) and Total Assets Turn Over (TATO)
PENGARUH CITRA PERUSAHAAN DAN PELAYANAN TERHADAP KEPUASAAN SERTA DAMPAKNYA TERHADAP LOYALITAS (STUDI PADA HOTEL JEPARA INDAH)
Students' Journal of Economic and Management Vol 2 No 2 (2013): VOL. 2 NO. 2 EDISI OKTOBER 2013
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Abstract

The purpose of this study was to analyze the effect  and analyze the influence of corporate image on customer satisfaction and service. To test and analyze the influence of corporate image, service and customer satisfaction on consumer loyalty. Populations used are guests staying in hotel Jepara Indah in 2012 is 23 390 peoples, the number of samples by using purposive sampling technique was 100 respondents. Types of data used are primary data, in the form of questionnaires. Tool using multiple regression analysis. The results are: Corporate image has an effect on customer satisfaction, with the positive direction of regression, meaning that if the image of the company increases, the customer satisfaction will increase. Services have an influence on customer satisfaction, with the positive direction of regression, meaning better service, then customer satisfaction will increase. Customer satisfaction has an influence on customer loyalty, with positive regression coefficients, if customer satisfaction is increasing, it will increase customer loyalty. Influential corporate image on customer loyalty with a positive regression direction, meaning that if the image of the company's increasing customer loyalty will increase. Services affect customer loyalty with regression toward the positive, it means if the service is getting better, then it will increase customer loyalty. Corporate image indirect effect on customer loyalty through customer satisfaction. With customer satisfaction as an intervening variable between the influence of corporate image on customer loyalty. Services directly influence customer loyalty through customer satisfaction. With customer satisfaction as an intervening variable between service influence on customer loyalty. Keywords: Corporate Image, Service, Customer Satisfaction, Customer Loyalty
PENGARUH HARGA, KUALITAS PELAYANAN, KEPERCAYAAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIANPONSEL
Students' Journal of Economic and Management Vol 2 No 2 (2013): VOL. 2 NO. 2 EDISI OKTOBER 2013
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Abstract

Research Entitled Effect Of Price, Quality Service, Trust And Campaign Against Mobile Purchase Decision (Studies In Semarang Trade Center (Sctc) Matahari Plaza Semarang Simpang Lima Thisisa Study To Determineand Analyze Whet Her  The Variable Price, Quality Of Service, Trust, And The Promotion Of Semarang Celular Trade Center (Sctc) Matahari Plaza Semarang Simpang Lima Significantly Influence Customers' Purchasing Decisions Semarang Celular Trade Center (Sctc). Authors There For Take The Title"The Effect Of Price, Quality Service, Trust And Promotion Decisions To  Purchase Phone(Studies In Semarang Celular Trade Center (Sctc) Matahari Plasa Simpang Lima Semarang) ".The Samples Us  This Study Were 80 Respondents. The Technique Use Dinthis Study Used  Purposive Sampling To Select Respondents Or According To There Quirements To Become A Responden  Made ​​A Purchasein Semarang Celular Trade Center (Sctc) At Least 3 Times. The Collected Data Istested First By Using Test Validity And Reliability In Order To Obtain Valid And Reliable Results That Can Be Use Dinsubsequent testing. Obtained From The Test Results That The Variable Quality Of Serviceis More Powerful Than The Price Variables, Customer Comfort When Making A Purchasein Semarang Celular Trade Center (Sctc) Is Rated By Customers Semarang celular trade center (Sctc). This Study has keterbatasanya the variables Used only In The dimension Of price, Quality Of Service, Trust And Promotion, While There Are Many Other Factors That Can Influencea Customer's Buying Decision. There Fore, Further Researchis Suggested To Consider Other Variables That Have Not Been Found In This Study And A Wider Sampling. Keywords : Price, service qualty, trust, promotion and purchase decisions
PENGARUH FAKTOR BAURAN PEMASARAN TERHADAP KEPUTUSAN NASABAH DALAM MEMILIH JASA BANK JATENG CABANG KENDAL
Students' Journal of Economic and Management Vol 2 No 2 (2013): VOL. 2 NO. 2 EDISI OKTOBER 2013
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Abstract

This study discusses the influence of marketing mix factors against the decision of the customer in choosing the services of Bank Jateng branch of Kendal. As for the marketing mix is comprised of product, price, place, promotion, human resources, physical infrastructure, and processes.The number of samples used in the study of 100 respondents. Determination of the sample using a purposive sampling method with a minimum of three times for a visit to the Central Java branch of the Bank's minimum age of Kendal, respondents 17 years and respondents are not employees of the Bank branch And Kendal. In this study using data processing applications SPSS (Statistical Package for Social Sciences). Data analysis includes qualitative and quantitative analysis. The qualitative analysis of the interpretation of the data obtained in the study with give a description and explanation on the results of the data processing has been done. While the quantitative analysis includes tests of validity and reliability, classic assumption test, multiple regression analysis, analysis of the coefficient of determination (R2), test the hypothesis test and t-test through the F. The result is product, place, promotion, human resources, and physical infrastructure,variables are positive and significant effect against the decision of the customer in choosing the services of Bank Jateng branch Kendal, while the variable rates and processes the influential variables are positive and insignificant against the decision of the customer in choosing the services of Bank Jateng branch of Kendal. Results of the study also showed that the marketing mix factors are tested simultaneously in a positive and significant effect against the decision of the customer in choosing the services of Bank Jateng branch of Kendal. Keywords: product, price, place, promotion, physical evidence, human resources, processes, and decisions of the customer
PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP LOYALITAS KONSUMEN KARTU PRA BAYAR IM3 ( Studi Kasus Pada Mahasiswa STIE Assholeh di Pemalang )
Students' Journal of Economic and Management Vol 2 No 2 (2013): VOL. 2 NO. 2 EDISI OKTOBER 2013
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Abstract

Consumer loyalty is an attitude towards a brand like that presented in the purchase of the brand's consistent all the time. Loyalty is a measure of the relationship of consumers to a brand. A consumer who is very loyal to a brand will not easily move their purchases to other brands, no matter what happens with the brand. Many factors can affect customer loyalty, such as quality of service and price. The selected object is the product of a cellular card IM3 Indosat. The purpose of this study was to analyze the effect of service quality and price on consumer loyalty IM3 prepaid card. The population in this study was student of STIE Assholeh, Jl. No Sindoro. 19, Pemalang IM3 prepaid card users. The sample in this study was 100 students. Sampling technique using accidental sampling (sampling coincidence). Data collection techniques used were primary. The analysis technique used is multiple regression. The results showed that: (1). Impact of service quality on consumer loyalty. (2). Price effect on customer loyalty. (3). Quality of service and price effect on customer loyalty. Keywords: Quality of Service, Price, Consumer Loyalty
PENGARUH BRAND CHARACTERTIC, COMPANY CHARACTERISTIC, DAN CONSUMER BRAND CHARACTERISTIC TERHADAP BRAND LOYALITY PADA KONSUMEN AIR MINUM AQUA DI KOTA KENDAL
Students' Journal of Economic and Management Vol 2 No 2 (2013): VOL. 2 NO. 2 EDISI OKTOBER 2013
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The main of this research is to test of  Brand Charactertic, Company Characteristic, and Consumer Brand Characteristic to Brand Loyality Aqua Consumer in Kendal. The sample that use in this reseach 100 respondent with  questioner method (angket). The data was analyze with analyze factor  to test of validity to question item. alpha Cronbach to test reliabilitas instrument, regresi analysis to fine the influent of independent variable to dependent variable. Base on outcome analysis there was no positive influent and significant effect between brand characteristic (X1) to Brand Loyality (Y), there was positif signifikan influen between company charactristic (X2) to Brand Loyality (Y), there was positif and significant Consumer Characteristic (X3) to Brand Loyality (Y). F test show brand characteristic (X1), company charactristic (X2), Consumer haracteristic (X3) have significant to variabel Brand Loyality (Y). independent variable influent to dependent variable 60.7% the rest is 39.3% influent by other variable that doesn’t use in this research.   Keyword : Brand Characteristic, Company Charactristic, Consumer Characteristic, Brand Loyality.
PENGARUH GAYA KEPEMIMPINAN, DISIPLIN KERJA, DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN (STUDI PADA FK UNDIP KAMPUS TEMBALANG SEMARANG)
Students' Journal of Economic and Management Vol 2 No 2 (2013): VOL. 2 NO. 2 EDISI OKTOBER 2013
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Abstract

Success in achieving organizational goals depends on several factors of human resources, organizational development needs to include how to improve its performance in order to achieve the vision and mission of the organization. Many factors affect employee performance, such as motivation, kepusan work and so forth. This study aims to establish how the employee's performance is the better company, that company still exist and flourish in the future dating to examine the effect of motivation and job satisfaction. The research instrument used in this study qualify validity, with factor analysis. Because all the research instruments have Dalan indicator Loading factor or matrix components above 0.4; similarly KMO value or condition of sample adequacy was above 0.5. Reliability testing of the variables studied or tested keterandalannya konsistensiya, because it has a Cronbach alpha greater than 0.6. Model studies have shown the value of the coefficient of determination (Adjusted R2) of 0.928. that qualifies the goodness of fit, or the model is able to explain the variables studied. Hipostesis test results show that positive and significant effect of motivation on employee performance premises regression coefficient 0.729, significance level of 0.000, and the t value 11.677. Job satisfaction and a significant positive effect on employee performance with regression coefficient 0.256, standard sig t value 0.000 and 4.096. Keywords: leadership styles, work discipline, organizational culture, and employee performance

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