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Students´ Journal of Economic and Management
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 1,856 Documents
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PENGARUH KUALITAS LAYANAN DAN KELUHAN PELANGGAN TERHADAP KEPUASAN SERTA DAMPAKNYA PADA LOYALITAS PELANGGAN JASA BENGKEL CV. YAMAHA YUDISTIRA PEGANDON KENDAL Adhe Sofyan, 10.05.51.0052
Students Journal of Economic and Management Vol 3, No 1 (2014): vol. 3 no. 1 edisi april 2014
Publisher : Students Journal of Economic and Management

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Abstract

This study analyzed the relationship between service quality and customer complaints to the satisfaction and its impact on customer loyalty workshop services. Object of this study is the CV. Yamaha Yudistira Pegandon. Problems in the study refers to the phenomenon of decline in CV sales service. Yamaha Yudistira Pegandon significantly in December 2012, and in January, February, May, June, Septenber, October 2013. The purpose of this study was formulated to examine the factors that influence loyalty workshop services. The model is formulated in this study aims to provide a critical understanding of the concept and measurement of loyalty. Researchers incorporate elements of service quality, customer complaints and satisfaction as well as having significant consequences on loyalty workshop services. In addition to the theoretical model, this study formulates three hypotheses. Proposif sampling methods have been required to obtain the data in this study. Researchers using 100 respondents and all respondents were subscribers CV. Yamaha Yudistira Pegandon. Analysis of data using multiple regression analysis using SPSS. Yamaha Yudhisthira Pegandon. Analysis of the data using multiple regression analysis using SPSS. Quality of service has no effect on satisfaction, while the effect on the satisfaction of customer complaints and satisfaction affect customer loyalty. The final conclusion can be recommended as an insert for the management of CV. Yamaha Yudistira Pegandon. Researchers believe that the approach with regard to the dimensions of service quality, customer complaints and satisfaction can help managers improve loyalty, because these three variables important to increase customer loyalty workshop services. Keywords : Service Quality, Customer Complaints, Customer Satisfaction and Loyalty Services Workshop.
PENGARUH RESIKO BISNIS, PERTUMBUHAN ASSET, PROFITABILITAS DAN KEPEMILIKAN MANAJERIAL TERHADAP STRUKTUR MODAL PADA PERUSAHAAN MANUFAKTUR DI BEI PERIODE TAHUN 2009 – 2011 Denny Budi Prasetya, 0735020702
Students Journal of Economic and Management Vol 3, No 1 (2014): vol. 3 no. 1 edisi april 2014
Publisher : Students Journal of Economic and Management

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Abstract

Capital structure is counter balance between capital use self with long-range loan use, the purpose how big capital self and how big long term liabilities that be used, so that can optimal. with optimal capital structure existence will produce optimal rate of return also, so that merely company that get profit, but stockholder even also come along to get profit. (farah margaretha, 2003). This watchfulness aims to test business risk influence, asset growth, profitability, and property manajerial towards capital structure in manufacturing business at indonesian Stock exchange period 2009 - 2011. population that used in this watchfulness manufacturing business go public during 3 year that is begins year 2009 -2011. with take sample has companied that listed at indonesia effect exchange (bei). as to sample taking is chosen according to purposive sampling got 77 emiten.This watchfulness result shows that negative influential business risk and significant towards capital structure. while asset growth, profitability, and property manajerial positive influential and significant towards capital structure.Keyword : business risk, asset growth, profitability, property manajerial, and capital structure
PENGARUH RETURN ON ASSET (ROA), EARNING PER SHARE (EPS), DIVIDEND PAYOUT RATIO (DPR ) DAN LEVERAGE TERHADAP RETURN SAHAM (Studi Kasus Pada Perusahaan Manufaktur Yang Terdaftar Di Bursa Efek Indonesia Tahun 2009 – 2011) M. Taufik Hidayat, 09.05.51.0079
Students Journal of Economic and Management Vol 3, No 1 (2014): vol. 3 no. 1 edisi april 2014
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The purpose of this study is to examine and analyze the Effect Return on Assets , Earning Per Share , Dividend Payout Ratio , Leverage And Return Of Shares In The Manufacturing Company Listed on the Indonesia Stock Exchange study period from 2009 to 2011.The population of this study is manufacturing companies listed in Indonesia Stock Exchange in the period 2009 to 2011 . Research sampling technique using purposive sampling method 30 sampel.Analisis data used to answer the research hypotheses using multiple regression analysis , after the previous test data and the classical assumption of normality . In addition , this study also tested the fit of the model . The analytical tool used is the F test and the coefficient of determination .The results of this study indicate that the Earning Per Share and debt to total assets and a significant positive effect on stock returns , while Return on Assets Dividend Payout Ratio and no significant effect on stock returns . Keywords :Return on Assets , Earning Per Share , Dividend Payout Ratio , Leverage , and Stock Return
PENGARUH KUALITAS LAYANAN TERHADAP WORD OF MOUTH (WOM) DENGAN KEPUASAN KONSUMEN SEBAGAI MEDIASI (Studi pada Perusahaan Organda (PO) Slamet di Pati) Utomo, 09.05.51.0041
Students Journal of Economic and Management Vol 3, No 1 (2014): vol. 3 no. 1 edisi april 2014
Publisher : Students Journal of Economic and Management

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Abstract

Quality of service is one of the key factors for the success of a company as an industry that offers services products. Quality of service can affect customer satisfaction. Customer satisfaction is a significant determinant of repeat purchases, information from positive word of mouth and customer loyalty. Satisfied customer will take action word of mouth (WOM). Word of mouth (WOM) marketing is a business that triggers consumers to discuss, promote, recommend and sell products / brands to other customers. Population in this research is that consumers Organda Company (PO) Slamet, J1. Starch Kingdom - Tayu, KM 3, in Pati. And the sample in this study was 100. The analysis technique used is the Path Analysis. The results showed that: (1). service quality and significant positive effect on customer satisfaction. (2). customer satisfaction and a significant positive effect on word of mouth. (3). affect the quality of service by word of mouth consumer satisfaction as an intervening variable. Keywords : Quality Service, Consumen Satisfaction, Word Of Mouth
PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE BLACKBERRY (Studi Empiris Pada Pusat Penjualan Handphone Di Plaza Matahari Lantai Dua Semarang) Nugroho Saputro, 08.05.51.0113
Students Journal of Economic and Management Vol 3, No 1 (2014): vol. 3 no. 1 edisi april 2014
Publisher : Students Journal of Economic and Management

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Customer buying decision making is a customer’s respond to provider’s strategies. Buying decisions made by costumer based on their beliefs is the right decisions. It would develop the customer’s confidence on their decision. There is a brand equity, if the costumers have brand awareness, perceived quality, brand association and loyalty. The objective of this research is to test the effect brand equity to the Blackberry brand mobile phone purchasing decision on mobile phone sales center on 2nd floor of Plaza Matahari Simpang Lima Semarang.The results of this study it can be concluded that ; brand awareness no effect on purchasing decisions, perceptions of the quality of a significant positive influence on purchasing decisions , brand association has no effect on purchasing decisions and brand loyalty of a significant positive influence on purchasing decisions. Keywords : Brand awareness , Perceived quality , Brand associations and Brand loyalty
ANALISIS PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN KORAN KOMPAS (STUDI PADA PELANGGAN KORAN KOMPAS DI WILAYAH SEMARANG) Tri Munangsih, 10.05.51.0082
Students Journal of Economic and Management Vol 3, No 1 (2014): vol. 3 no. 1 edisi april 2014
Publisher : Students Journal of Economic and Management

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Entering the era of globalization at the moment, many companies print media like newspapers compass offer variance the same product make competition gets tougherA reasonableness if the company which are at the hyper competition as currently preparing a variety of activities to defend itself in the market, in order to remain in existence maintain consumers, even get new consumer, so that each company can perform the omnipresence with serious to won the competition.Specifically this research talk about customer satisfaction newspaper of the compass in the region of Semarang.This research test three independent variable that is the quality of the product perception of the prices of and the image of a brand that could affect the customer satisfaction.The aim of this research is to mengananalisis the influence of third the independent variable the newspaper to customer satisfaction of the compass in the region of semarang.There are three hypothesis advanced by as follows: the quality of the product influential positive and significantly to customer satisfaction, perception the price of influential positive and significantly to customer satisfaction, the image of a brand influential positive and significantly to customer satisfaction.The study is done with a method of a questionnaire to 150 customers newspaper of the compass in the region of semarang obtained by using the method of sampling, pursosive where researchers have criteria or a specific purpose against samples will be examined.A sample in this research is now consumers who has been subscribing to a newspaper compass.Testing in this research using analysis linear regression worship of idols.The result of this research stated that the quality of the product and perception the price of influential positive and significantly to customer satisfaction, while to image a brand not affect the customer satisfaction.Keywords: product quality, price perception, citra brands, and customer satisfaction
ANALISIS PENGARUH KUALITAS LAYANAN, KEPUASAN PELANGGAN DAN CITRA TERHADAP LOYALITAS PELANGGAN PT. SUMBER ALFARIA TRIJAYA (ALFAMART) SEMARANG Dewi Kristina, 0935020707
Students Journal of Economic and Management Vol 3, No 1 (2014): vol. 3 no. 1 edisi april 2014
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This study aims to determine the effect of service quality , customer satisfaction and corporate image effect on customer loyalty PT . Sources AlfariaTrijaya( Alfamart ) .This type of research is qualitative research , the technique of collecting data through questionnaires . The sampling technique using purposive sampling technique in which the sample collection elements are included in the sample was done on purpose , with a note that the sample representative or representative of the population . ( J. Soepranto , 2002:84 ) . The method of analysis used in this study is regression analysis , the validity, reliability, and classic asumtion examination .So the conclusion from the analysis above is that if the variable quality of service , customer satisfaction and corporate image , the better the effectiveness of behavior will increase customer loyalty and sales will increase as well.Based on the result of this research,recomendedfor employees of the service should be fast and spry , especially in the handling of customer complaints or visitors with ready and provide accurate information to customers or visitors , so that the consumer feels good service Alfamart Semarang .Discount on price can be done as often as possible , because it can attract consumers , such as price discount can be done at certain times , so that consumers feel pampered with lots of discount prices .Future studies are expected to be added in addition to the factors of service quality , customer satisfaction and corporate image as a factor Key words: quality of service , customer satisfaction , corporate image , and customer loyalty
PENGARUH KUALITAS LAYANAN DAN CITRA PERUSAHAAN TERHADAP KEPUASAN PELANGGAN PADA KLINIK HOUSE OF PHYTO SEMARANG Eko Budi Setiawan, 09.05.51.0005
Students Journal of Economic and Management Vol 3, No 1 (2014): vol. 3 no. 1 edisi april 2014
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Abstract

The purpose of the study titled "The Effect of Service Quality and Corporate Image on Customer Satisfaction ( Study At House Of Phyto Clinic in Semarang ) " is to examine and analyze the effect on the image quality of service and customer satisfaction .Data used in this study is primary data obtained directly from the original source . While the techniques used to collect data using a questionnaire by asking a number of written questions used to obtain information of the respondents. The sample used in this study were 100 respondents with sempel retrieval technique was purposive sampling , the criteria respondents who become customers clinic House of phyto ( already doing more treatments of1 times ) dijalain Brotojoyo 4D/15 cottage Indraprasta Semarang . The collected data were analyzed by using AnalisisFaktor to test the validity of the question items , Cronbach s Alpha formula for reliability testing instruments and multiple linear regression analysis .The results of the hypothesis : ( 1 ) Quality of service and no significant positive effect on the customer satisfaction ( 2 ) Corporate Image and significant positive effect on customer satisfaction . Keywords : Quality of Service , Image , and Customer Satisfaction
PENGARUH KOMPENSASI, MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN (Studi Pada PT. West Globalindo District Jawa Tengah) Herdi Praptono, 06.05.51.0094
Students Journal of Economic and Management Vol 3, No 1 (2014): vol. 3 no. 1 edisi april 2014
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This study aimed to examine the effect of compensation, motivation and discipline to the performance of employees of PT. West Globalindo District Central Java.The population in this study were all employees of PT. WEST GLOBALINDO District Central Java , amounting to 135 people. Saturated sample is census, where all members of the population sampled. So in this case, samapel taken in this study amounted to 135 people. Data analysis techniques are used to solve problems in this research is the use of regression analysis.The results showed that there is a positive and significant effect of the variable compensation (X1) on employee performance variable (Y). There is a positive and significant influence of motivational variables (X2) on employee performance variable (Y . There is a positive and significant effect of the variable labor discipline ( X3) on employee performance variable (Y). Keywords : Compensation, Motivation, Work Discipline, Employee Performance
ANALISIS PENGARUH PELATIHAN, PROMOSI, DAN KEPUASAN TERHADAP KINERJA PERAWAT DI RUMAH SAKIT PERMATA MEDIKA SEMARANG Novian Subagyo, 0735020706
Students Journal of Economic and Management Vol 3, No 1 (2014): vol. 3 no. 1 edisi april 2014
Publisher : Students Journal of Economic and Management

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This research study that tested the influence of training, promotion and job satisfaction of nurses in nurse’s performance in Permata Medika Hospital Semarang.This research has been fully tested on the respondents who work in the hospital as a nurse in Permata Medika Hospital Semarang, and hypothesis test using multiple regression test with the SPSS statistical tests.This research result explain that training, promotion and job satisfaction to employment and significant positive impact on the nurse’s performance. A variable whose most high influences the nurse’s performance is promotion based having the highest value on testing the regression coefficient.Keywords: training, promotion, and nurse’s job satisfaction

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