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JURNAL ILMIAH MANAJEMEN & BISNIS
Published by Universitas Muhammadiyah Sumatera Utara
ISSN : 16937619     EISSN : 25804170     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Ilmiah Manajemen dan Bisnis, published by the Departement Management, Faculty of Economics and Business, University of Muhammadiyah Sumatera Utara (UMSU), Medan, North Sumatra, Indonesia, which includes articles on the scientific research field of Management Sciences, includes the results of scientific research original, Jurnal Ilmiah Manajemen dan Bisnis accepts manuscripts in the field of research includes scientific fields relevant to: Human Resource Management, Marketing Management, Financial Management, Strategic Management, Organizational Behavior, Business and Entrepreneurship, the relevant Sector Management Science.
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Articles 5 Documents
 1 
Search results for , issue "Vol 25, No 1 (2024): APRIL - SEPTEMBER" : 5 Documents clear
Consumption Value Terhadap Brand Choice: Peran Mediasi Brand Experience Adhli, Yuma Luqman; Antonio, Ferdi
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 25, No 1 (2024): APRIL - SEPTEMBER
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v25i1.18485

Abstract

Purpose– Aims to determine the effect of knowing hedonic motivation along with other factors, such as external and situational factors, on impulsive purchasing decisions for clothing products in cross-border e-commerce.Methodology– This research uses a quantitative approach by collecting data through random sampling questionnaires. All data collected was analyzed using Structural Equation Modeling processed using SmartPLS software.Findings– The results of this research show that hedonic motivation has no influence on impulse purchasing decisions for clothing products in cross-border e-commerce. In this research, the results showed that impulsive decisions were more influenced by the appearance on the cross-border e-commerce website, sales promotions and consumer time availability.Originality/Novelty– Providing novelty value to the phenomenon of impulse buying through cross border e-commerce arises not influenced by the user's hedonic motivation but other supporting factors, especially the quality of the cross border e-commerce website itself.Implications – The results of this research can be used by cross-border e-commerce development companies and e-commerce sellers to determine the right strategy for increasing the number of sales and improving service quality.
Mediasi Customer Engagement Behavior : Digital Marketing dan Kualitas Makanan Guna Mencapai Kepuasan dan Keputusan Pembelian Konsumen Fahmi, Muhammad; Lesmana, Muhammad Taufik; Prayogi, Muhammad Andi
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 25, No 1 (2024): APRIL - SEPTEMBER
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v25i1.16610

Abstract

Purpose– This research aims to understand the mediating role of Customer Engagement in the relationship between digital marketing strategies and Food Quality on the level of consumer satisfaction and purchasing decisions in the Medan City culinary industry.Methodology– This study combines quantitative data analysis and consumer surveys to identify the influence of digital marketing strategies and food quality on consumer behaviour, particularly regarding satisfaction and purchasing decisions. The sample used in this research was 250 culinary consumers in Medan City, and the data analysis technique used Structural Equation Modeling Part Least Square.Findings– The results of this research will provide valuable insight for culinary business owners and marketers in understanding the factors that influence consumer preferences in Medan City.Originality/Novelty– The findings from the research can help culinary business owners develop marketing strategies and improve food quality to meet customer expectations, thereby increasing customer attraction and satisfaction in buying culinary products.Implications–Contribute to a deeper understanding of the complex interactions between digital marketing strategies, food quality, and consumer behaviour in the Medan City culinary industry context.
Niat Pembelian Kendaraan Listrik dengan Faktor Pendukung Harga, Sikap, Norma Subjektif, dan Kontrol Perilaku Bernando, Franky Okto; Ray, Erick Lauren Ray
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 25, No 1 (2024): APRIL - SEPTEMBER
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v25i1.17764

Abstract

Purpose – The objective of this study is to ascertain consumers' interest in purchasing electric vehicles by examining the correlation between the consumer purchase intention variable and the independent variables, attitude, subjective norm, perceived behavioural control, and price sensitivity as moderating factors.Methodology – The type of research carried out in this research is causal associative research with quantitative techniques. The population of this study are vehicle users using fuel oil in the JABODETABEK area and who do not yet own an electric vehicle. The sample in this study was 119 car users who use oil fuel. Data processing uses SmartPLS software to measure research data using the Partial Least Square (PLS) method.Findings – The study's findings indicate that although subjective norms have no bearing on customer purchase intention, attitude, perceived behavioural control, and price sensitivity do. The association between price sensitivity and subjective norms is also influenced, although it is unaffected by the relationship between attitude, perceived behavioural control, and consumer purchase intention.Originality/Novelty – This research model uses the price sensitivity variable as an intervening variable for consumer purchase intention for electric vehicles among oil-fueled vehicle users who have never used an electric car in the Jabodetabek area (Indonesia). 
Determinan Perilaku Konsumen Melalui Aktivitas Sosial Media Marketing dan Electronic Word of Mouth Wahono, Johannes Widjaja; Wedyarsa, Maria Josefina Amita; Fakhirah, Farah
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 25, No 1 (2024): APRIL - SEPTEMBER
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v25i1.18429

Abstract

Purpose– This study aims to investigate social media marketing activities and electronic word of mouth (EWOM) on consumer behavior (purchase intention and loyalty intention) through quality relationships.Methodology – This study used a quantitative approach, where the source of data used was primary data in the form of questionnaires. The distribution of questionnaires is carried out online. Respondents in this study amounted to 108 respondents, where respondents were individuals who had shopped using social media. The sampling technique uses purposive sampling. The analytical tool used is the structural equation model, and is tested using PLS-SEM.Findings – This research shows that social media activities have an effect on relationship quality, but electronic word of mouth has no effect. In addition, the results of this study show that relationship quality mediates the influence of social media activities and EWOM on customer behavior (purchase intention and loyalty intention).Originality/Novelty – The findings of this study can provide a reference for the Company to carry out social media marketing and EWOM activities intensely in order to improve the quality of the relationship between producers and consumers, which in turn will increase consumer buying interest.Implications – The practical implication of this research is that companies can be more intense in carrying out activities with social media. This is because doing so can improve 
Hedonisme dan Impulsivitas Dalam Pembelian Produk Pakaian Melalui Cross Border E-Commerce Pambudi, Yustikarani Julianti; Priyadi, Dhisa Tania; Rahmawati, Anisa; Ratana, Dhany Surya
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 25, No 1 (2024): APRIL - SEPTEMBER
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v25i1.17776

Abstract

Purpose– Aims to determine the effect of knowing hedonic motivation along with other factors, such as external and situational factors, on impulsive purchasing decisions for clothing products in cross-border e-commerce.Methodology– This research uses a quantitative approach by collecting data through random sampling questionnaires. All data collected was analyzed using Structural Equation Modeling processed using SmartPLS software.Findings– The results of this research show that hedonic motivation has no influence on impulse purchasing decisions for clothing products in cross-border e-commerce. In this research, the results showed that impulsive decisions were more influenced by the appearance on the cross-border e-commerce website, sales promotions and consumer time availability.Originality/Novelty– Providing novelty value to the phenomenon of impulse buying through cross border e-commerce arises not influenced by the user's hedonic motivation but other supporting factors, especially the quality of the cross border e-commerce website itself.Implications – The results of this research can be used by cross-border e-commerce development companies and e-commerce sellers to determine the right strategy for increasing the number of sales and improving service quality 

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