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INDONESIA
Journal of Indonesian Tourism and Development Studies
Published by Universitas Brawijaya
ISSN : 23553979     EISSN : 23381647     DOI : https://10.21776/ub.jitode
Core Subject : Science, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Environmental Science Social Sciences
Journal of Indonesian Tourism and Studies is an interdisciplinary journal to assess the development of tourism. This journal also examines the phenomenon of unique interrelation about tourism activities, community development, and environmental sustainability, with the aim to find an alternative solution for sustainable tourism development. Journal of Indonesian Tourism and Development Studies indexed by DOAJ, Google Scholar, Index Copernicus International, CABI Direct, and Indonesian Publication Index (Portal Garuda Indonesia). Focus and Scope 1. Competitiveness of destinations, products and Tourism bussiness 2. Diversification of tourim products 3. Incentive system of business and investment in tourism 4. Information, promotion and communication in tourism 5. Tourism supporting infrastructure 6. Security and convenience in tourism 7. Tourism policy 8. Unique tourism community life (living culture) 9. Local knowledge, traditions, and cultural diversity 10. Diversity and attractions in ecotourism 11. Diversity of natural attractions in ecotourism 12. Pluralistic diversity of ecotourism society 13. Diversity of ecotourism activities 14. Hospitality of the local resident 15. The quality of torism services 16. Quality of HR in tourism (Standard, accreditation and competence certification) 17. The market share of tourism and integrated marketing system 18. Package of tourism attraction 19. Development of tourism regions 20. Community based Eco-Toutirsm
Arjuna Subject : Ilmu Lingkungan (semua ketegori) - Konservasi Alam dan Lahan
Articles 461 Documents
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Pink Dominance and ‘Semua Karena Cinta’ Symbolism in Government City Branding Communication Roudhotun, Cinta Manda; Pia Wulandari, Maulina; Muwafik Saleh, Akhmad
Journal of Indonesian Tourism and Development Studies Vol. 14 No. 2 (2026)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2026.014.02.05

Abstract

Abstract This study explores how a government-led city branding initiative can become a site of public contestation when symbolic meanings are not collectively negotiated. In 2025, the Jember Regency Government introduced the slogan “Semua Karena Cinta” (All Because of Love) and a pink-dominated visual identity as part of its official branding strategy. Using a qualitative case study approach grounded in a constructivist perspective, this research examines how the branding was interpreted, debated, and resisted in public communication spaces. Data were gathered from official government publications and Instagram content, online news coverage, social media comments, and in-depth interviews with community members, and analyzed through thematic coding with NVivo. The findings show that public resistance was driven by perceived misalignment between the pink symbolism and Jember’s socio-cultural identity, the saturation of visual symbols in public facilities, and a gap between the “love” narrative and visible political dynamics. Rather than outright policy rejection, resistance appeared mainly through humor, sarcasm, and critical digital discourse, indicating tensions in symbolic legitimacy. Theoretically, this study contributes to city branding scholarship by applying Issue Management Theory to interpret public resistance as an early signal of meaning misalignment. Practically, it highlights the importance of participatory and dialogic communication in sustaining trust and legitimacy in government branding initiatives.

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