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Journal of Indonesian Tourism and Development Studies
Published by Universitas Brawijaya
ISSN : 23553979     EISSN : 23381647     DOI : https://10.21776/ub.jitode
Core Subject : Science, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Environmental Science Social Sciences
Journal of Indonesian Tourism and Studies is an interdisciplinary journal to assess the development of tourism. This journal also examines the phenomenon of unique interrelation about tourism activities, community development, and environmental sustainability, with the aim to find an alternative solution for sustainable tourism development. Journal of Indonesian Tourism and Development Studies indexed by DOAJ, Google Scholar, Index Copernicus International, CABI Direct, and Indonesian Publication Index (Portal Garuda Indonesia). Focus and Scope 1. Competitiveness of destinations, products and Tourism bussiness 2. Diversification of tourim products 3. Incentive system of business and investment in tourism 4. Information, promotion and communication in tourism 5. Tourism supporting infrastructure 6. Security and convenience in tourism 7. Tourism policy 8. Unique tourism community life (living culture) 9. Local knowledge, traditions, and cultural diversity 10. Diversity and attractions in ecotourism 11. Diversity of natural attractions in ecotourism 12. Pluralistic diversity of ecotourism society 13. Diversity of ecotourism activities 14. Hospitality of the local resident 15. The quality of torism services 16. Quality of HR in tourism (Standard, accreditation and competence certification) 17. The market share of tourism and integrated marketing system 18. Package of tourism attraction 19. Development of tourism regions 20. Community based Eco-Toutirsm
Arjuna Subject : Ilmu Lingkungan (semua ketegori) - Konservasi Alam dan Lahan
Articles 456 Documents
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Music-Nature Harmony : Event Tourism Elements and Tourist Typology Rinaldi, Aditya Rizki; Masahengke, Enricho Gabriel; Zulfiqar, Mohamad Rafif; Pradigda, Christiano Joviel Budi
Journal of Indonesian Tourism and Development Studies Vol. 13 No. 3 (2025)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2025.013.03.05.

Abstract

Experience-based event tourism has gained increasing attention, particularly through nature-based music events that integrate emotional, social, and environmental dimensions. This study examines how event design interacts with visitor characteristics in shaping tourist experiences at the Sunset di Kebun concert held at Cibodas Botanical Gardens. Using a descriptive qualitative approach, data were collected through participant observation and semi-structured interviews with 13 purposively selected visitors. The analysis integrates the 6A destination framework, VALS psychographic segmentation, and Plog’s tourist typology. The findings reveal that most visitors belong to the Experiencers and Believers segments and exhibit mid-centric characteristics. The event design—combining natural settings, music performances, educational elements, and opportunities for social interaction—contributes to emotional engagement, aesthetic appreciation, and visitor comfort. Although all six destination elements were present, only those directly perceived and experienced by visitors influenced differentiated experiential patterns across psychographic typologies. This study highlights the role of nature-based music events in fostering socially meaningful and experience-oriented tourism and provides conceptual insights into the relationship between event design and tourist typology within the context of event tourism in Indonesia.    
AI in Tourism: Profiling Indonesian Domestic Tourists for Targeted Marketing Communication Puspita, Virienia; Patria, Raden Laskarko; Fitrianah, Devi; Luthfia, Amia
Journal of Indonesian Tourism and Development Studies Vol. 13 No. 2 (2025)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2025.013.02.02

Abstract

The clustering algorithm used in this study, based on demographic, psychographic, travel preferences, travel behavior, and technology usage patterns, aims to identify Indonesian tourism consumers and classify them into clusters based on their characteristic groups. This study provides a comprehensive analysis of how artificial intelligence (AI) can contribute to enhancing tourism segmentation, offering insights for the hospitality and tourism industries in designing communication strategies tailored to the preferences of tourism consumers in Indonesia. Using survey data from 1,030 Indonesian domestic tourists, clustering techniques were applied to identify their tourism segments. The results are mapped into five clusters of the Indonesian domestic tourist. These profiles reveal clear differences between clusters in planning styles, spending patterns, and digital engagement. By translating these profiles into a conceptual model for tourism communication and empowerment, the study provides actionable strategies for tourism marketers to design more personalized campaigns, strengthen engagement, and align with sustainable tourism goals. This research contributes to the study of segmentation by integrating technology adoption and sustainability values into the profiles of travellers, while providing a systematic marketing communication framework for tourism destinations and organizations to tailor messages and services for diverse groups of tourism consumers.
Sustainable Tourism Livelihood Assets in Community-Based and Capital-Based Tourism in Labuan Bajo Wibowo DC, Yesi Pandu Pratama; Khadijah, Siti Adelita Raif; Hamdani, Ayu Rakhmi Tiara; Ayu, Jati Paras; Rachmawati, Dewi
Journal of Indonesian Tourism and Development Studies Vol. 13 No. 3 (2025)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2025.013.03.03.

Abstract

This study examines sustainable livelihood assets within community-based and capital-based tourism in Labuan Bajo, focusing on Sanggar Budaya Kope Oles Todo Kongkol and the Phinisi Rafida liveaboard ship.  The objective of this research is to compare the availability, quality, ownership, and access to livelihood capitals across the two tourism models using the Sustainable Livelihood Framework for Tourism (SLFT). Employing a qualitative descriptive methodology, the research involved 3 informants selected through purposive sampling, including community leaders, government representatives, tourism workers, and industry practitioners. Data collection involved observations, semi-structured interviews, and documentation, engaging stakeholders such as community leaders, government representatives, and industry practitioners. The findings reveal that community-based tourism relies significantly on cultural and natural assets but faces challenges in financial distribution, infrastructure development, and cultural preservation, particularly among younger generations. Conversely, capital-based tourism requires substantial financial and operational investments, prioritizing skilled human resources, robust infrastructure, and collaborative social networks to ensure operational sustainability. Policy recommendations emphasize establishing formal tourism groups (Pokdarwis),  developing programs to safeguard cultural practices, improving environmentally responsible infrastructure planning, implementing comprehensive risk management systems, and enhancing workforce training. The study underscores the necessity for integrated and strategic approaches across diverse tourism models to balance economic growth, environmental conservation, and cultural sustainability, offering critical insights for policymakers and stakeholders in sustainable tourism development.  The practical implications of this study highlight the need for clearer community strategies to strengthen asset use, guidance for operators in integrating sustainable practices, targeted government interventions, and improved collaboration between tourism models to enhance livelihood security and reduce vulnerability.
Assessing the Ecotourism Value of Ngovo Cave, Mbanza-Ngungu (DRC): A SWOT-TOWS Approach for Sustainable Management and Community Participation Ndongo Kapongo, Josès; Nsiala Oyangala, Gurvitch; Gloire, Babadi Bila; Musibono Eyul’ankie, Dieudonné; Biey Makaly, Emmanuel
Journal of Indonesian Tourism and Development Studies Vol. 14 No. 1 (2026)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Ngovo Cave (DRC) is a site of exceptional ecological and heritage significance, home to the blind fish Caecobarbus geertsii and rich prehistoric deposits. While cave tourism is growing, there is a lack of structured frameworks for evaluating such fragile karst systems in Central Africa. This study addresses this gap by assessing the cave’s ecotourism potential through a SWOT analysis to support sustainable management. A mixed-methods approach combined direct observations with surveys of 50 participants (tourists and residents). Results highlight substantial scientific and ecological assets, but reveal constraints such as limited accessibility and infrastructure. Opportunities include scientific collaborations and cultural valorization, while threats involve environmental degradation and governance challenges. Methodologically, this research demonstrates how SWOT-based frameworks can effectively bridge geological conservation with community-based development in under-studied tropical regions. Recommendations focus on infrastructure, research programs, and participatory governance. By promoting a model of inclusive management, Ngovo Cave represents a strategic site for sustainable ecotourism in Central Africa, balancing conservation with socio-economic benefits.
Tourism as a Standalone Discipline in Indonesia: A Decade of Evidence from Tourism Village Research Rahman, A. Faidlal; Wiweka, Kadek; Sandi Wachyuni , Suci; Pramania Adnyana, Putu; Lochan, Amarjiva
Journal of Indonesian Tourism and Development Studies Vol. 14 No. 1 (2026)
Publisher : Graduate School, Universitas Brawijaya

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Abstract

This study reviews a decade of academic publications on rural tourism and tourist villages in Indonesia to clarify the development of the field and examine how both concepts are approached in national scholarship. The review pursues two objectives: assessing the progress of academic research between 2009 and 2019, and analysing the substantive characteristics of published articles in terms of scope, methodology, and thematic discussion. Despite the increasing volume of publications, previous studies have not systematically mapped the intellectual structure, thematic concentration, and methodological patterns of rural tourism and tourist village research at the national level, resulting in a clear research gap in understanding the consolidation of tourism as an academic discipline in Indonesia. A mixed-methods design was employed using a netnographic approach supported by text mining, network analysis, and content analysis. The research corpus was drawn from 46 Indonesian tourism journals, comprising 2,249 articles, from which keyword filtering identified 333 relevant publications (107 on tourist villages and 226 on rural tourism). Data processing and visualisation utilised AntConc, RStudio, and Gephi. The findings reveal that the growth of research in both domains has been strongly influenced by government intervention through the Ministry of Education and the Ministry of Tourism. The analysis also indicates that tourist villages and rural tourism are treated as conceptually similar within Indonesian academic discourse. Three key recommendations emerge: the need to broaden thematic perspectives, diversify methodological approaches, and strengthen the depth of scholarly discussion. Theoretically, this study contributes to tourism studies by positioning rural tourism and tourist village research as an empirical foundation for recognising tourism as a standalone academic discipline, particularly through the integration of policy-driven knowledge production, methodological pluralism, and interdisciplinary inquiry. Overall, this study offers a national-scale overview of research development and provides a foundation for future rural-based tourism research in Indonesia.
Determinants of Service Quality and Price on Student Satisfaction with College Foodservice Bremantie, Ditha Pradnya; Saleh, Choirul; Mindarti, Lely Indah
Journal of Indonesian Tourism and Development Studies Vol. 14 No. 1 (2026)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aimed to examine the influence of service quality and price perception on customer satisfaction at the Universitas Brawijaya Canteen, Indonesia, by analyzing the effects of tangibles, reliability, and empathy as SERVQUAL dimensions, as well as price suitability in terms of quality, perceived benefits, and affordability. Using a quantitative explanatory approach, data were collected from 133 respondents across two UB canteen locations through a structured questionnaire and analyzed using multiple linear regression. The results showed that empathy, price-to-benefit, and price-to-affordability had significant positive effects on customer satisfaction, while tangibles, reliability, and price-to-quality did not have significant partial effects; however, all variables simultaneously influenced satisfaction, with an Adjusted R² of 0.486. These findings indicate that emotional interaction and value-based price perceptions are more critical determinants of satisfaction in campus foodservice settings than physical facilities or technical service consistency. This study highlighted the limited empirical research on campus foodservice satisfaction in Indonesian universities using a focused SERVQUAL and price perception framework. The study contributes theoretically by refining SERVQUAL application in higher education foodservice and practically by providing evidence-based insights to support service improvement and pricing strategies for sustainable campus canteen management.

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