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SEKOLAH TINGGI PARIWISATA AMPTA YOGYAKARTA Jalan Laksda Adisucipto Km.6, Yogyakarta, Indonesia Telp. (0274) 485115 Email 1: jurnalmediawisata@gmail.com Email 2: lp2m@ampta.ac.id
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Daerah istimewa yogyakarta
INDONESIA
Media Wisata
Published by Sekolah Tinggi Pariwisata AMPTA
ISSN : 16935969     EISSN : 26858436     DOI : https://doi.org/10.36276/mws
Core Subject : Economy, Humanities, Education, Social, Engineering,
Humanities Economics, Econometrics & Finance Education Environmental Science Transportation Other
Media Wisata (ISSN: 1693-5969) (EISSN: 2685-8436) published twice a year on May and November by Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia. Media Wisata has been accredited by the Ministry of Technology Research and Higher Education of the Republic of Indonesia. The publication of this journal is a scientific journal in the field of tourism studies. The manuscript can be research papers, review articles, and conceptual, technical and methodological papers on all aspects, including research findings, experimental design, analysis, and recent application in tour and travel studies. The scope of these areas includes tourism; Community Based Tourism (CBT); hospitality; hotels; tourism marketing; tourism management; travel industry; rural tourism; culture and heritage tourism
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 7 Documents
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Search results for , issue "Vol. 13 No. 2 (2015): Media Wisata" : 7 Documents clear
Green Tourism Marketing Model1 Ali Hasan
Media Wisata Vol. 13 No. 2 (2015): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1094.686 KB) | DOI: 10.36276/mws.v13i2.222

Abstract

Green Tourism Marketing Model research as efforts to develop environmentally-friendly tourism destination, the synergy of government, business and community participation become the driving force of tourism product development with highly competitive.In the long term, this research aims to provide the marketing concept of green tourism as economic development effort and strengthen the environment (eco-growth) through the development of green tourism marketing models. The object of this research is achieved by (1) mapping a superior product green tourism; (2) generating a model of the development of green tourism marketing; (3) applying a model of development of green tourism marketing by groups of the local communities of the tourism business, (4) developing a model of green tourism marketing with quality function development (5) building green tourism areas; (6) involving the government to formulate laws/policies about tourist area of green zones and patterns of tourism business development for local communities which are optimal in economic development based on environmental sustainability (integrated eco-growth green tourism); (7) international publications in the journal of hospitality and tourism research (powered by Scopus) and (8) a draft of the green tourism marketing textbook. The methods of the research were conducted by (1) theoretical analysis of mapping superior product of green tourism; (2) identification of issues based on data in the field; (3) the development of green tourism models with test instruments; (4) achieving experiments in a limited test model, (5) the improvement of models and instruments; (6) implementation of the model (7) foster the spirit and commitment to building small business tourism (8) the establishment of the concept of the green tourism area. Therefore, the starting point of this research is the development of green tourism marketing models in developing this area of green tourism that can encourage the growth of tourism businesses that have the capability to create a multiplier effect for the improvement of employment opportunities and increase opportunities of tourism community welfare. The mix methods of quantitative and qualitative used in the research are achieved by three stages; stages of development and design, the pilot phase in a limited scope and validation phase in the form of an experimental analysis of the most effective to encourage the existence of green tourism marketing models into an embryo of a growing area of superior products of green tourism which are needed to integrate the development of tourism industry based on environment for both economic sustainability, social and cultural community and environmental resources itself.
Strategi Pemasaran Pt. Twc Dalam Meningkatkan Kunjungan Wisatawan Dan Laba Usaha Pengelolaan Candi Borobudur, Prambanan Dan Ratu Boko Atun Yulianto
Media Wisata Vol. 13 No. 2 (2015): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (891.202 KB) | DOI: 10.36276/mws.v13i2.223

Abstract

PT. Taman Wisata Candi (TWC) is a form of concern for the government to maintain and preserve the cultural and historical heritage in the form of temples Borobudur, Prambanan&RatuBoko palace. As a profit-oriented Limited Liability Company, evaluation is needed to measure the performance of the company as part of accountability to stakeholders. In this paper, the subject focuses on the analysis of the implementation of the company’s marketing strategy in increasing the number of visits and business profit. Therefore, the research method used is descriptive qualitative backed quantitative data. The results showed that the marketing strategy of ‘low-cost high impact’ applied by the company in 2014 through increased penetration of the domestic market, foreign market development, increase awareness of the domestic market, development of services and creation of new tourism products resulted in an increase in the number of visitors 2.8% and operating profit 10.4% from the previous year. While cost efficiency (low cost) in 2014 yet to show maximum results, because the increase in the cost of direct as big as 45,9% is not significant with the company’s operating profit increase as big as 10.4%. In this case, the increase in direct operating costs is greater rather than increase in the number of corporation profits and followed by a decrease in the liquidity of the company with the current ratio is smaller than the previous year
Studi Karakteristik Wisatawan Dan Upaya Pengembangan Produk Wisata Tematik Di Pantai Goa Cemara, Pantai Kuwaru, Dan Pantai Pandansimo Baru Kabupaten Bantul Fian Damasdino
Media Wisata Vol. 13 No. 2 (2015): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (536.221 KB) | DOI: 10.36276/mws.v13i2.224

Abstract

This research is a quantitative research using the survey method. The locations of the research area in the three tourist objects including Goa Cemara Beach, Kuwaru Beach, and Pandansimo Baru Beach. This study aims to analyze the tourist characteristics in the three research locations and to learn how to formulate a plan for the most appropriate tourism products at three locations sights. The approach used to analyze the tourist characteristics is the four elements of market segmentation: geographic, socio-demographic, psychographic, and behavioural.The samples of the research are 156 respondents with a margin of error of 8% done using purposive sampling technique during March to April 2015 in the three research locations. The data collection was taken by questionnaires, observation, and documentation. Once the data is collected and processed with quantitative analysis using statistical tools, frequency distribution, and cross table (crosstabs).The result shows that the geographic characteristics of tourists in the three locations are balanced between tourists from outside and inside Bantul Regency. Then, the socio-demographic characteristics of tourists in Goa Cemara Beach and Pandansimo Baru Beach are dominated by private employees/BUMN(state-owned corporation), aged 22-60 years old, married and repeater tourist, while tourists in Kuwaru Beach are dominated by students, under 22 years old, single status and first comer tourists.Furthermore, in terms of psychographics, tourists in the three locations who have psychometric characteristics prefer to get something plural, popular, and like to do common activities with the frequency of short stay visits. Lastly, the behaviour of tourists in the three research locations is dominated by doing recreation or having leisure time to enjoy the main attractions of the coastal landscape. The results of tourist characteristics of these three locations are used as the basis for planning of thematic tourism products in accordance with the character of the three research objects
Analisis Pdrb Kabupaten Kebumen Sektor Perdagangan, Hotel Dan Restoran Atas Dasar Harga Berlaku Tahun 2008-2013 Yulianto
Media Wisata Vol. 13 No. 2 (2015): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (482.891 KB) | DOI: 10.36276/mws.v13i2.225

Abstract

Gross Regional Domestic Product is as the amount of value-added (add value) that are generated by the entire production unit or in a region or the entire amount is the value of final goods and services produced by the economy of the entire unit within a region in a given period, either on the basis of rates in force or on the basis of constant prices. One GRP District of Kebumen is a sector of trade, hotels and restaurants which is an important part of the calculation and the increasing economic growth each year has increased, although not significantly.On the trade sector, the hotel and restaurant viewed from the results of analysis calculation on equation trend for certain years have elevated the quality of the year 2008 amounting to 583, 253.02 in 2009 amounted to 651, 473.61, then increment level trends in2010 719, 694.20, while for the year 2011 for the highest rate of increase in trends, namely of 856, 135.38, then in 2012 has increased the trend 355.97 924, and 2013 for trends 992,576.56.The result of the analysis of the Gross Domestic Product has increased fromKebumen Regency, trade, hotels and restaurants on the basis of the applicable rates in 2008-2013.
Pengaruh Persepsi Kerja Dan Motivasi Kerja Terhadap Kinerja Dosen Sekolah Tinggi Pariwisata Ampta Yogyakarta Dengan Kompensasi Kerja Sebagai Variable Moderasi. Parsidi
Media Wisata Vol. 13 No. 2 (2015): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (508.425 KB) | DOI: 10.36276/mws.v13i2.226

Abstract

The title of this research is The Influence of Work Perception and Work Motivation on the Lecturers’ Performances in Sekolah Tinggi Pariwisata AMPTA Yogyakarta with Compensation as the moderating variable. This research aims to investigate the influence of Work Perception, Work Motivation on the Lecturers’ performances in Sekolah Tinggi Pariwisata AMPTA Yogyakarta with Compensation as the moderating variable.The research was Inferential Quantitative. The sample consist of 39 persons who were permanent Lecturers in Sekolah Tinggi Pariwisata AMPTA. The sample was established by applying the Census sampling method because the respondent was less than100 persons. The data were collected by using a questionnaire. The data were tested and analyzed by applying multiple linear regression.The analysis results indicated that (1) work perception positively influencing and significant to the lecturer's performances, (2) work motivation positively influencing and significant to the lecturers’ performances, (3) work compensation positively influencing and significant to the lecturer’ performance, (4) work perception positively influencing and significant to the lecturers’ performance with workers compensation as moderating variable, and (5) work motivation positively influencing and significant to the lecturer performance with work compensation as moderating variable
Magnet Paket Wisata Dalam Menarik Kunjungan Wisatawan Asing Berkunjung Ke Yogyakarta Erlangga Brahmanto
Media Wisata Vol. 13 No. 2 (2015): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (446.293 KB) | DOI: 10.36276/mws.v13i2.227

Abstract

Tourism is inseparable from the role of the Travel Agent. The role of travel agents is vital due to the creativity of “ concocting “ tour packages offered by the travel agent that makes the magnetic allure of foreign tourists come to Yogyakarta. With more and more of her as a tourist destination has to offer and the more diverse types packagege tour at an economical price, then the scene of a race between a travel agent - travel agent in Yogyakarta to captivate foreign tourists to come to Yogyakarta.ASITA ( Association of Indonesian Tours And Travel ) is a forum All Indonesia Tour & Travel Yogyakarta chapter, noting that there is a trend of foreign tourists visit it depends on the package tours offered by travel agents. Offered more competitive prices which makes the competition between travel agents with one another. Many factors affect the motivation of an individual or a group of tourists who come to Yogyakarta.
Hubungan Pariwisata Dan Perubahan Sosial Masyarakat Di Provinsi Daerah Istimewa Yogyakarta Saryani
Media Wisata Vol. 13 No. 2 (2015): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (478.686 KB) | DOI: 10.36276/mws.v13i2.228

Abstract

Tulisan ini bertujuan untuk mengetahui bagaimana hubungan antara pariwisata dan perubah anperilaku masyarakat khususnya perubahan perilaku dalam bidang pendidikan di Provinsi Daerah Istimewa Yogyakarta. Dengan menggunakan metode pengumpulan data, wawancara dengan informan, dan data sekunder dengan membaca buku-buku yang relevan. Adapun di dalam menganalisan penelitian ini menggunakan metode kualitatif diskriptif.Dalam kegiatan pariwisata pada dasarnya akan mempertemukan dua atau lebih kebudayaan yang berbeda. Pertemuan antar manusia dengan latar belakang berbeda akan menghasilkan berbagai proses perubahan. Perubahan dalam nilai, sikap dan perilaku yang disebabkan adanya tuntutan kondisi lingkungan yang ada. Kegiatan pariwisata akan berhasil dengan baik disamping ditopang oleh daya tarik wisata yang memesona juga tersedianya sumber daya manusia yang mengelola daya tarik tersebut. Seiring dengan majunya pariwisata di Yogyakarta, maka kebutuhan sumber daya manusia pariwisata yang profesional, yang terdidik, terlatih dan terampil, tidak dapat dihindarkan. maka menjadi peluang dalam mewujudkan sumber daya manusia yang berkualitas semakin besar. Kondisi ini berpengaruh terhadap keberadaan lembaga pendidikan tinggi pariwisata, dan ini dibuktikan dengan minat calon mahasiswa yang menginginkan mempelajari bidang pariwisata

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